Social Business Technology

How Social Business Technology Can Transform

Your Marketing Team

Agenda

• What is Social Business?

• Marketing Today

• How is Social Business a Disruptive Technology for Marketing?

• UBM Case Study

• Tips for Successfully Transforming to a Social Business

FROM TO

MechanizationTransactions

Records

Processes

CRM

ERP

ECM

Social CapitalPeople

Conversations

Ideas

Expertise

Decisions

Relationships

What is Social Business Technology?

The biggest from > to in a generation.

People are the

platform.

Marketing Org Today

Your Org ChartExternal Partners Document-focused Tools

Marketing Ecosystem

Marketing

Customers

Industry Analysts

Bran

d

Percep

tion

Sea of prospects

Social Business leads to real value

McKinsey estimates:

•Social business technology can unlock $900B-$1.3T annual value

•$500B from marketing, sales and after-sales support

• 45% reduction in marketing costs

• 29% decrease in time to market

© Jive confidential

Social Business is transforming Marketing Teams

• Marketing Campaigns: • Decrease time to develop and execute campaigns

• Better align global cross-functional team members

• Partnering with Agencies:

• Collaborate with team members inside and outside the company in one place

• Co-create documents without losing track of versions

• Enabling Sales:

• Decrease time to develop & disseminate collateral from marketing to sales

• Drive more wins through transparent conversations between Sales and Marketing

UBM Tech web Case Study

Many Roles & Teams

UBM TechWeb Marketing Services

Pg 10. Property of UBM TechWeb; All Rights Reserved.

Program Management

SalesContent

Marketing

Business Ops/Functions

Audience Marketing/Segmentati

on

CLIENTS

Opportunity: World-class Marketing Delivery

Manage and optimize 3000+ marketing programs and thousands of promos; communicate status to stakeholders quickly and accurately

•RESOURCES: Aligning people and roles for multi-faceted programs and initiatives

•PRODUCTIVITY: TOO much email and versioned docs

•QUALITY: Access to accurate info in real-time

UBM Tech Marketing ServicesCreate a Machine: Program and Performance Marketing

• Marketing informed via email

• Spreadsheet with a mountain of data attached to email

• Programs changes constantly. More email, more spreadsheets

• Rev control nightmare

BEFORE The Hub

SPREADSHEET TRACKING HELL!

Deploy Hub “space” to keep Performance Marketers, Program Management team, Sales team and Reporting professionals aligned in near real time.

Business Value achieved in a few days: No IT, no programming; very simple to adopt and adapt

UBM Tech Marketing Our Solution

• 35% decrease in staff time focused on marketing admin; talent shifted to focus on program creativity and impact

• Marketing Programs = Revenue; ability to handle more programs with better results

• Organized for sharing intelligence and action - Increased confidence, trust and collaboration of full team, resulting in new ideas of efficiency and revenue created every week

• Preserved historical record of promos and conversations to guide future efforts and repeatable results

Immediate, Direct BenefitsAble to save time, costs and generate new innovations

Steps to Social Business Success

• Executive Engagement

• Employee Engagement

• Metrics, Measurement, Review, Action

Steps to Social Business Success

Executive Engagement

Steps to Social Business Success

Employee Engagement

Steps to Social Business Success

Metrics, Measurement, Review, Action

DevelopKey

Performance Indicators

DevelopKey

Performance Indicators

Elizabeth Brigham Product Marketing Manager, Jive Software

@esbrigham

www.linkedin.com/in/elizabethsbrigham

Questions?