Technology Workshop -Social Media for Business 101
May 11, 2015
Http://OnlineBizSmarts.com Michael Gray presented to the https://www.facebook.com/LocalFirstArizona
Local First Arizona - Business for Technology 101 Class
Local First Arizona - Business for Technology 101 Class
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Transcript
Online Activities
1 Billion+ people are using Facebook 300 million users on twitter 80% of companies now use LinkedIn to
find employees. It’s where many of your current
customers are spending their time. It’s where ALL of your future
customers are spending their time. 52% of global population under age
30.
Your Online Presence Companies spend millions making their
storefront look great.
Your Online Presence Don’t you want you customers to
experience this?
Your Online Storefront Does your website look like this?
Your Online Storefront It should look like this
Google Search Universe
Your Website
The Galaxy You Want Your Website To Be
Getting Found Online
YourWebsite
Why Great Content MattersFacebook Edgerank
Content Lasagna
Don’t Get Swallowed By The Social Media Beast
Set time limits Make a to do list Monitor via mobile Monitor via email
(nutshellmail.com) Post just prior to peak times Go do what makes your company
money!
Facebook Basics
Facebook is a graphically presented relationship network
Content should always have a picture or a video attached
Aggressive selling is not tolerated Engaging content is everything Recommendations are golden(This applies to all
social platforms) 87% of people trust what others say about
you 14% of people trust what you say about you
Facebook News Feed Navigation
Facebook Timeline
Great Content
Promote Other Businesses Celebrate Other People
Life Is Short Dreams Come True
Believe in Things Bigger Than Us You Matter
Back To Basics/Fundamentals Surprising Twists
Great Stories Inspires Action
Funny or Humorous(Tasteful) Tears of Joy
Tears of Sadness Surprises
Never, Never, Never Give Up Be The Original You Are
David Vs Goliath Reminiscent
The Power of the Mobile Device
Mobile accounts for 50% of global search.
Websites must be mobile optimized. 25% of Americans in the last month
said they watched a short video….on their phone
Mobile requires site specific SEO work.
Google Places, Yelp, Angie’s List are places to be listed for mobile search optimization.
Posting Mix
Posting Calendar
Mon Tue Wed Thu Fri 1 2 3
6 7 8 9 10
13 14 15 16 17
20 21 22 23 24
27 28 29
Get these printable calendars for any dates you need with CalendarsThatWork.com Full Access.
The Social & Sales Funnel
Brand Awareness and Reputation
Customer DevelopmentCustomer Service
Collect Feedback
Transition To Sales Funnel
Sale
Brand Loyalty
Traditional Marketing &
Lead Generation
Michael GrayOnlineBizSmarts.com
https://www.facebook.com/OnlineBizSmarts
http://www.youtube.com/user/smartgroupaz
http://www.slideshare.net/smartgroupaz
https://plus.google.com/102709443852395327193/posts
http://twitter.com/onlinebizsmarts
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