SNHHUG April meeting: Creating Marketing People Love

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HOSTED BY: SAVOIR FAIRE MARKETING/COMMUNICATIONS

SAVOIRFAIRE-US.COM

LinkedIn Group: Southern NH HUG

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HOSTED BY: SAVOIR FAIRE MARKETING/COMMUNICATIONS

SAVOIRFAIRE-US.COM

AUGUST 19-22 2013HYNES CONVENTION CENTERBOSTON, MA

THE LARGEST GATHERING OF INBOUND MARKETERS.

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WWW.INBOUND.COM

THANK YOU.

HOSTED BY: SAVOIR FAIRE MARKETING/COMMUNICATIONS

SAVOIRFAIRE-US.COM

How to

Create Marketing People

JeremyCrane

@jeremycrane

Consumers

are sick of

marketing

interruptions.

86%skip TV ads

91%unsubscrib

e

44%direct mail is

never

opened

200mon DO NOT

CALL list

How do you create

marketing people love?

Build a Blog

content

is king

Every new blog

post is an

opportunity to

get found.

HubSpot

HubSpot Blog Traffic

HubSpot

Make your

blog the best

publication

for potential

customers in

your

industry.

HubSpot

79%generate

revenue from blogging

57%increasein webtraffic

55%increase in

Twitterfollowers

Stats Show Blogging Works

Provide Value

via Offers

HubSpot

Make your

ebooks and

webinars the

best offers

for potential

customers in

your

industry.

HubSpot

Make it

Relevant

HubSpot

How can you provide

personalization

on your website?

Use relevant

CTAs on each

of your website

pages and blog

posts.

Target Your

Emails

HubSpot

HubSpot

HubSpot

Personalized emails improve

click-through rates by 14%.

Source: The Aberdeen Group

HubSpot

HubSpot

HubSpot

HubSpot

create marketing people love