Creating People for Products Ianus Keller • Pieter Jan Stappers [email protected] http://studiolab.io.tudelft.nl/keller/ 26 October 2005 • DPPI 2005 • TU/e
Creating People for Products
Jun 21, 2015
A presentation I did at the Designing Pleasurable Products and Interfaces (DPPI) conference in 2005 on a workshop we did years before. Quite funny stuff. Might want to present it at some PechaKucha presentation sometimes.
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CreatingPeople for Products
Ianus Keller • Pieter Jan Stappers
http://studiolab.io.tudelft.nl/keller/
26 October 2005 • DPPI 2005 • TU/e
CreatingPeople for Products
Ianus Keller • Pieter Jan Stappers
http://studiolab.io.tudelft.nl/keller/
26 October 2005 • DPPI 2005 • TU/e
What is people?
What is people?
What is people?
What is people?
What is people?
MarketingPerson Product
Male Gadget
35 years old High-tech
€ 50.000 – 70.000 Electronics
Higher education Buttons
Two kids More buttons
BMW 3 With carkit
PersonaAnneke Keller
“I like the computer to become part of my home… to be shared and used by the whole family.”
Product perspective
Product perspective
Product perspective
• Workshop on January 17, 2003
• Two groups of 5 designers
• Hummer (H2) and Mobile Phone
• Tinkertools, clay, sketching
• 90 minutes and presentation
People for Products
• Workshop on January 17, 2003
• Two groups of 5 designers
• Hummer (H2) and Mobile Phone
• Tinkertools, clay, sketching
• 90 minutes and presentation
People for Products
• Workshop on January 17, 2003
• Two groups of 5 designers
• Hummer (H2) and Mobile Phone
• Tinkertools, clay, sketching
• 90 minutes and presentation
People for Products
• Workshop on January 17, 2003
• Two groups of 5 designers
• Hummer (H2) and Mobile Phone
• Tinkertools, clay, sketching
• 90 minutes and presentation
People for Products
• Workshop on January 17, 2003
• Two groups of 5 designers
• Hummer (H2) and Mobile Phone
• Tinkertools, clay, sketching
• 90 minutes and presentation
People for Products
Homo Hummeronis
Homo Hummeronis
Homo Hummeronis
Homo Hummeronis
Homo Hummeronis
Homo Hummeronis
Homo Hummeronis
Homo Hummeronis
Homo Hummeronis
Homo Hummeronis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Homo Cellularis
Conclusion
• Homuncolous as reminders
• Good for product analysis
• Narrative techniques
• Imagine the people for your designs
• It was a pleasure
Following Desmet
Following Desmet
Following Desmet
Following Desmet
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