Sip report of kesab

A Comparative Study of Different Brands of Paints and Its Acceptance in Cuttack Market among the Consumers

A Report Submitted to

Asian School of Business Management

In partial fulfillment of the requirements for award of the degree of

Post Graduate Diploma in Management

By

Mr.Keshab Kumar Nayak

Reg.No. PGDM/12-14/28

Under the Guidance of

Mr.Abhijit Bose Area Sales Manager

Kansai Nerolac Paints Ltd. Cuttack(Corporate Guide)

Prof. (Dr.) Basistha Chatterjee Chairman, PG-Council,

Asian School of Business Management, Bhubaneswar

(Faculty Guide)

ASIAN SCHOOL OF BUSINESS MANAGEMENT

BHUBANESWAR

July, 2013

1

CERTIFICATE

Certified that the Project Report with the title ‘A Comparative Study of

Different Brands of Paints and Its Acceptance in Cuttack Market among

the Consumers’, undertaken by Keshab Kumar Nayak, was conducted under

my guidance and supervision. He has designed the research, collected the data,

analyse d the results, interpreted the findings and observations and prepared the

report.

Dr. Basistha Chatterjee

Faculty Guide

2

DECLARATION

I hereby declare that the project report with the title ‘A Comparative Study of

Different Brands of Paints and Its Acceptance in Cuttack Market among

the Consumers’, being submitted to Asian School of Business Management in

partial fulfilment of the requirements for award of the degree of Post Graduate

Diploma in Management, is an original piece of research work carried out by

me. It has not been published/awarded elsewhere, nor has it been submitted in

full or part for any other degree or diploma.

Keshab Kumar Nayak

Date 08-07-2013

ACKNOWLEDGEMENT

3

I express my sincere gratitude to my industry guide Mr.Abhijit Bose Area sales manager for his able guidance, continuing support and corporation throughout my project, without which the present work would not have been possible.

I would like to thank the entire team of I Kansai Nerolac Paints Ltd., fo r the constant support and help in the successful completion of my project.

Also, I am thankful to my faculty guide. Prof. (Dr.) Basistha Chatterjee for her continued guidance and invaluable encouragement.

Finally I would like to thank all those who contribution in whatever way, to the successful completion of the project

(Student’s Signature) Keshab Kumar Nayak

Contents

S.no. Chapter Page no

1 Chapter 1

4

Introduction of topic 9-10

2 Chapter 2

Review of literature 11– 12

3 Chapter 3

Research methodology 13 – 14

4 Chapter 4

Result & analysis 15 – 30

5 Chapter 5

Conclusion & Recommendation 31– 32

6 Bibliography 33

7 Annexure

Questionnaires

Company profile

Product features

34 – 37

38 – 43

44–69

Executive summary

As a partial fulfillment of two years PGDM Program it is a requirement for award of PGDM degree that we should go through a partial training for

5

eight weeks. So, in this regard, we the participants of PGDM get ourselves attached to somewhere in the organization. Then either we choose for ourselves, a problem research, which is to be solved during these eight weeks training program or organization itself, give the problem for research. The problem research is generally chosen taking into consideration the weakness of the organization, so that finally when the findings of the research come out through researcher, it helps the organization to take remedial action. As a participant of PGDM having marketing specialization, I joined Kansai Nerolac Paints Ltd., where I was assigned to estimate of market potential for Nerolac Paints Product with particular reference to Kansai Nerolac Paints Ltd., Cuttack; I did my eight weeks Summer Training with full sincerity and devotion. To complete such a study required grasp information from the market. I have conducted a detailed market survey in the city of Cuttack, I had gone through several residential area and collected information regarding the Premium emulsion specially about Excel emulsion. The aim of the survey was to get through information regarding the product being in the market and as per that information how a newly and competitive product can be launched. The major objective of my study was to find out the Dealers’ /Contractors’ perception of fresher and walked out from Nerolac Paints. This survey is conducted to depict the market potential of the Dealer /Contractor /Builder in making investment. The study was based on primary data. In this context some of the major findings are stated below:

The inflow under the Nerolac is yet to overtake the inflows in other paint company due to the low key investor awareness,. Low profit, Market Creditability, supply of goods and low margin rates make a deadly for the dealers for whom paints market offer a route out of the impasse. The investments in paints are not without risks because same forces such as frame works, government policies, margin rate structures, performance of companies, etc. that rattles the other construction market as well as paint market too. The project analysis of the Cuttack market is shown very clear picture that today Berger paints is the market leader of the Cuttack market for better market creditability in comparison to other paint company. So if Nerolac Paints want to shown their strong presence in Cuttack market. They should have better creditability system, better supply of good, best financial transaction, high margin growth. These are some factors which help to Nerolac paints in making leader of the Cuttack market.

I want to point out a very important aspect of this training that is right from the stage of formulating the research problem to the stage of report writing, my

6

knowledge specially as regards to marketing research, has undoubtedly enhanced.

It is not a criticism rather than a humble approach of a student of Business Management to look into the various problems and may have deficiencies which have incurred due to my lack of technical knowledge.

Chapter - 1

7

Introduction Of theTopicEstimation of market potential

Thinking of starting a retail business? Knowing the local market is vital, your

new business could prosper in one community, but fail in another. Analyzing

your market is an important step in deciding whether or not to start a new

business.

This fact sheet discusses two method of the market analysis. These methods

draw upon secondary sources of data (for example census data and sales) and

help the potential retail focus on what size market is needed to support the

average retail outlet in main. These tools are only part of the many market

analysis method available to the prospective retailer. No single tool or method

will guarantee the success of new business. However, the more information

you gather about the market, the better your chances for success.

Estimating market threshold

You can estimate the market for your product by analyzing the population

base that currently supports a particular retail outlet within a region. This

provides an average measure of the population base or trade area population

needed to support this type of retail store in place.

Estimating sales potential

A more comprehensive method of estimating sales potential for Nerolac paints

limited type of business is to calculate the retail sales market potential for a

Given product or service and multiply this figure by the market share (percent)

Nerolac paints limited think he will capture.

Some stapes are follows

Define your target market

How they create demand for your product/service

Identify the information you need to estimate the potential of your

market

Identify the sources you need to obtain that information

Collect the data Analyze the data

8

Derive your market estimate Apply your estimate

Chapter - 2 9

Review literature

Review of literature

A. K. Sankrit (2008) conducted a study on dealer perception about Kansai

Nerolac paints limited. For this study, he took 100 samples from market, made

questionnaires and conducted a survey of all dealer of BHAGALPUR. After

survey he interpreted the data and he found out Nerolac was a second highest.

He also suggested that during the last decade productions of paint was

increasing in high volume. With the changing of rapid economy, domestic

house and construction work were going very fast. This was a market, which

showed such a boom. Before introducing a new product, there was a need to

know the growing market opportunities, competitor's performance on that

product and market demand. All these information was needed to formulate

market strategies and procure raw materials.

Supriya Shing (2010) conducted a study on Project on consumer behavior on

Kansai Nerolac paints limited. For this study, he took 60 samples from market,

made questionnaires and conducted a survey of all dealer of GAYA. After

survey he interpreted the data and he found out nerolac was a top one. He also

suggested that Consumer is the basic foundation of every business. When

consumer see, thinks, prefers and buys is of great importance to marketers to

fine tune their marketing offers and achieve high level of consumer acceptance

and satisfaction.

Varun Shing Kalsi (2009) conducted a study on Market strategy of Kansai

nerolac paints limited. For this study, he took 50 samples from market, made

questionnaires and conducted a survey of all dealer of IMR KANPUR. After

survey he interpreted the data and he found out nerolac was a second highest.

He also suggested that Company’s Representative should go in every sector of

the market to demonstrate their products & convince them by making them

10

aware about the products price &quality according the socio -economic &

environmental factors.

Navin Hemani (2009) conducted a study on Kansai Nerolac paints limited.

For this study, made questionnaires and conducted a operation research on

pant of JAINPUR PLANT , KANPUR. After research he interpreted the data

and he found out Nerolac was a second highest. He also suggested that they

have to more focus on price reduction of nerolac product, they are technically

increase but they should more focus on competitor , competitor product

facility , future and technology also.

Bikram Chada (2010) conducted a study on Market research of Kansai

Nerolac paints limited. For this study, he took 150 samples from market, made

questionnaires and conducted a survey of all dealer of RANCHI. After survey

he interpreted the data and he found out Nerolac was a second highest. He also

suggested that Apart from business activities there is something, which

increases the public relation that is “behavior”. It should be very cordial &

affectionate which mount pressure on sellers to increase the sales volume.

Dealers are need new schemes, product facility, and also lower price for

consumer suitable

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Chapter – 3

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

Research methodology is used to search answers of the research questions. An

attempt has been made to describe the nature of the people of CUTTACK city

by the study of the samples.

Methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically.

In the planning of the project and survey, the entire schedule of work was

divided into some steps which are as follows-

Defining The Objective:

The main objective is to find out the Dealers’ /Contractors’ perception of

fresher and walked out from Nerolac Paints. This survey is conducted to

depict the market potential of the Dealer /Contractor /Builder in making

investment.

40 questionnaires has been fixed by me, each separately by the single

individual.

Methods Of Collecting Data :

Normally there are 2 methods of collecting the data:

Primary data

Secondary data

(i) For Primary Information:-

Personal interview method has been used. This survey was conducted on 40 dealers / contractors or builders across Cuttack Area. I used a set questionnaire containing 20 questions for dealer, 20 questions for contractor. These data are expensive and time consuming but these data are most important and reliable.

12

(ii) The Secondary Information:-

This secondary data were collected from the internal sources (Company’s

Documents) of as well as some external sources (internet). This collection of

these data is for easier and less time consuming

Selection of Proper Sample Size :

A sample design is a definite plan for obtaining a result from the given

population. In this project the sample size are of 20 dealers and 20

contractors/builders.

Organising The Field Work :

Fieldwork is done in this project individually with no biasness. The field work

comprises of filling of questionnaire by different sector individuals.

Dealer place: - Pala Mandap, Press Square, Link Road, Madhu Patna, Naya Bazaar,

CDA- 11, Sitichura Square, Kanika Square, Sikhar Pur Except Collage Square

(Cuttack).

Contractor: CDA sector:-08, 07, 09, 10, 11 (Cuttack)

Builder:-Thodi sahi, CDA sector – 9, link road, kazi bazar, tulsi pur (Cuttack ).

Summary and analysis of data :

Once the data is collected the next task is to analyze it. The raw data should be

classified into some purposeful usable categories. For example: tabulation,

Analysis work, after tabulation, is generally based on the computation of

various percentages, coefficients. After that the investment pattern of dealer /

contractors or builders were analyzed following the respondents’ view.

13

Chapter - 4

Result & analysis

Questionnaires for Dealer

1. Which paint company you have dealership?

Asian paint

Nerolac paint

Berger paint

ICI paint

Other

asian paint nerolac paint

berger paint

ICI paint other

PERCENT-AGE OF DEALER-SHIP

16 14 40 10 20

2.57.5

12.517.522.527.532.537.542.5

PERCENTAGE OF DEALERSHIP

Axis Title

Interpretation drawn from the column chart states that 16% of Dealer have dealership

of Asian Paints, 40% of Dealer have Berger Paints, 14% of Dealer have Nerolac

Paints, 10%of Dealer have ICI Paints, 20% of Dealer in other than these options.

So it is very clear from the above interpretation that dealer still like to invest their

money in Berger paint.

14

2. Which facility of Paint Company attracts you for dealership?

a) Company brand name

b) Sales team service

c) Schemes & reward

d) Company market profitability

e) Better supply of goods

f) Better financial transaction

g) Customer satisfaction

Company brand name

Sales team service

Schemes & reward

Company market profitability

Better supply of goods

Better financial transaction

Customer satisfaction

0 5 10 15 20 25 30 35 40

30

0

25

35

5

0

5

facility of paint company

Interpretation drawn from the above bar chart states that 35% of dealer

believes that Market Profitability is best/safest. 30% of the dealers believe that

Brand Name is the best/safest. 5% of the dealers believe that Supply of Goods,

5% of Customer Satisfaction and Sales Service are the ok /safest.25% dealers

believe that Schemes and Rewards is the best/safest option for investing

money in dealership.

So from the above interpretations it is clear that dealers think that investing

their money in market profitability ,and they are looking for brand , then

schemes are help them out for making the profit

15

3. Today which brand of Paint Company most of the customer preferred?

Asian paint

Nerolac paint

Berger paint

ICI paint

other

Asian paint35%

Nerolac paint30%

Berger paint20%

ICI paint10%

other5%

Sales

The interpretation drawn from the above pie chart states that 35% of the

customers preferred Asian Paints when they choose paints. While 20% of the

customers preferred Berger Paints. And 30% of the customers choose Nerolac

Paints for painting. Only 10% of the customers preferred ICI Paints from their

paints option. Same is the case with other they are very few

So from that interpretation it is clear that still Asian paint makes market

demand in Cuttack.

16

4. Which paint company has more market share in comparison to other

paint company?

Asian paint

Berger paint

Neroalc paint

ICI paint

Other

Asian paint40%

Nerolac paint25%

Berger paint20%

ICI paint10%

other5%

comparison of market share

The interpretation drawn from the above pie chart states that 40% of the

customers preferred Asian Paints when they choose paints. While 20% of the

customers preferred Berger Paints. And 25% of the customers choose Nerolac

Paints for painting. Only 10% of the customers preferred ICI Paints from their

paints option. Same is the case with other they are very few

As per the interpretation , Asian paint have more market demand, Nerolac

have 2nd position in the market.

5. Is your companies provide better schemes and reward on completion of

target?17

Yes

no

yes70%

no30%

it provode better schemes and reward

Interpretation from the above pie chart states that 70% of the dealers are

satisfied from the better schemes and rewards on the competition of the target

which is given by his paint company and 30% of the dealers are not satisfied

from the schemes and rewards given by his company

From the above interpretation it is clear that most of the dealers are satisfied

from his dealership paint company that what he give to the dealers on

achieving the target.

6. Is your company provide on fewer price to customer in the comparison

to other paints?

18

Yes

no

yes 65%

no35%

fewer price to customer


satisfied from the better price to customer on the competition market of the

target which is given by his paint company and 35% of the dealers are not

satisfied from the price to customer

From the above interpretation it is clear that most of the dealers are satisfied

from his dealership paint company that what he give to the dealers on

achieving the target.

7. Are you satisfied form the dealership of this paint company?

Yes

No

19

yes 80%

no20%

dealer satisfaction


satisfied from the dealership on the competition market of the target which is

given by his paint company and 20% of the dealers are not satisfied from the

dealership

So from that interpretation it is clearly mentioned that dealer are satisfy from

the dealership.

8. Is the financial transaction & delivery of good of this paint company

are give full satisfaction to you?

Yes

No

20

yes60%

no40%

company service


satisfied from the delivery of goods and service on the competition market of

the target which is given by his paint company and 40% of the dealers are not

satisfied from the delivery of goods and service

So from that interpretation it is clearly mention that dealer are somewhat

satisfy from the delivery of goods and service.

21

Questionnaires For Contractor / Builder

1. Have you experience in painting process?

a) Yes

b) No

yes90%

no10%

Sales

Interpretation from the above pie chart states that 90% of the contractor or

builder are known about painting process and rest 10% are only know the

colour but they don’t have any idea of colour process.

So from that interpretation it is clearly mention that contractor/ builder are

already known about colour painting process.

22

2. What is your approximation of budget towards painting?

Below Rs - 50000

Rs 50000 - 75000

Rs 75000 – 100000

Rs 100000 above

Rs 50000

- 7500020%

Rs 75000 – 10000030%

Rs 100000 above 50%

budget towards painting


builder are invest more than Rs100000/- above , 30% of contractor are invest

on more than Rs75000/- but its within the Rs100000/- . and some of the few

contractor/ builder are invest more the Rs50000/- but within the Rs75000/- .

So from that interpretation it is clearly mention that contractor/ builder are

invest more than Rs100000/- ,because they are take a contract of big building

so they need more than RS 100000/-

23

3. Are u aware about the Nerolac paint?

a) Yes

b) No

yes100%

aware about nerolac


builder are known the Nerolac paint

24

4. Specified the Brand name and Quality of Exterior Emulsion.

a) Asian paints

b) Berger paints

c) Nerolac paints

d) ICI

e) Other

Asian paint Nerolac paint

Berger paint ICI paint other

quality of ex-terior emul-sion

30 40 10 15 5

2.57.5

12.517.522.527.532.537.542.5

quality of exterior emulsion

Axis Title

Interpretation from the above pie chart states that 40% of the

contractor/builder are interest in Nerolac exterior paint, 30% of builder/

contractor are interest in Asian paint , 15% of Berger paint , 5% are ICI paint

and rest of the builder/ contractor are interest in other paint

From the above interpretation it is clear that most of the contractor / builder

are interest to invest on Nerolac paint of exterior paint.

25

5. Specified the Brand name and Quality of Interior Emulsion.

a) Asian paints

b) Berger paints

c) Nerolac paints

d) ICI

e) Other

Asian paint Nerolac pint Berger paint

ICI paint other

Quality inte-rior emul-sion

25 35 30 10 0

2.5

7.5

12.5

17.5

22.5

27.5

32.5

37.5

Quality interior emulsion

Axis Title

Interpretation from the above pie chart states that35% of the contractor/builder

are interest in Asian paint interior paint, 25% of builder/ contractor are interest

in Nerolac paint , 30% of builder/contractor are interest in Berger paint ,10%

are ICI paint.


are interest to invest on Asian paint of interior paint.

26

6. Specified the brand name and Quality of enamel.

a) Asian paints

b) Berger paints

c) Nerolac paints

d) ICI

e) Other


Berger paint

ICI paint other

Quality of emamel paint

25 30 25 15 NaN

2.5

7.5

12.5

17.5

22.5

27.5

32.5

Quality of emamel paint

Axis Title


contractor/builder are interest in Asian paint enamel paint, 25% of builder/

contractor are interest in Nerolac paint , 20% of builder/contractor are interest

in Berger paint ,25% of contractor/builder are interest to invest on ICI paint


are interest to invest on Asian paint of enamel paint.

27

7. Which company wood coating do you purchase?

a) Asian paints

b) Berger paints

c) Nerolac paints

d) ICI

e) Other


Berger paint

ICI paint other

wood coat-ing

35 20 30 15 10

2.5

7.5

12.5

17.5

22.5

27.5

32.5

37.5

wood coating

Axis Title


contractor/builder are interest in Asian paint wood coating paint, 5% of

builder/ contractor are interest in Nerolac paint , 50% of builder/contractor are

interest in Berger paint ,25% of contractor/builder are interest to invest on

ICI paint rest of contractor/builder are interest in other wood coating


are interest to invest on Berger paint of wood coating.

28

8. Today which brand of paint company most of the contactor/builder

preferred?

a) Asian paint

b) Berger paint

c) Nerolac paint

d) ICI paint

e) other


Berger paint

ICI piant other

most pre-ferred

30 35 25 10 0

2.5

7.5

12.5

17.5

22.5

27.5

32.5

37.5

most preferred

Axis Title


contractor/builder are interest (prefer) in Asian paint 10% of builder/

contractor are most prefer in Nerolac paint , 55% of builder/contractor are

most prefer in Berger paint ,5% of contractor/builder are interest to prefer on

ICI paint rest 10% of contractor/ builder prefer to invest on other.


are most prefer to invest on Berger paint

29

Chapter – 5

Conclusion & Recommendation

CONCLUSION

As it has been discussed, Today Paint Industry has a very high growth

potential in market. Post liberalization, the industry has been growing at a

rapid pace in terms of its assets under management. However, due to the low

key investor awareness, the inflow under the Nerolac is yet to overtake the

inflows in other paint company. Low profit, Market Creditability, supply

of goods and low margin rates make a deadly for the dealers for whom paints

market offer a route out of the impasse. The investments in paints are not

without risks because same forces such as frame works, government policies,

margin rate structures, performance of companies, etc. that rattles the other

construction market as well as paint market too. The project analysis of the

Cuttack market is shown very clear picture that today Berger paints is the

market leader of the Cuttack market for better market creditability in

comparison to other paint company. So if Nerolac Paints want to shown their

strong presence in Cuttack market. They should have better creditability

system, better supply of good, best financial transaction, high margin growth.

These are some factor which help to Nerolac paints in making leader of the

Cuttack market.

It is the gospel of today's business. So, the study conducted by the researchers

is so vital to the company as well as to the researcher to understand the

problem and prospects of existing product in the existing market. From the

analysis I found the following conclusion.

The most important thing is to strengthen the chain of management.

Since Brand cast media found out to be the most important source

of information therefore nerolac should concentrate its promotional

activities towards television advertisement.

30

There is need to increase the sub dealers which could be done by

motivating the probable consumer with competitive price, schemes etc.

When the researcher asked which source of advertisement is more

effective,70% said TV and Radio, 20% said poster or hoarding, 10%

said company representative.

Recommendation

Company’s Representative should go in every sector of the market to

demonstrate their products & convince them by making them aware about the

products price &quality according the socio -economic & environmental

factors.

Company should promote the advertisement.

Company should take feedback from customers to analyze the quality

of products and to judge the satisfaction level of customers.

Company should enter in ruler areas.

Company should try to pay attention on after sale service.

31

Bibliography

www.nerolac.com

www.google.co.in

Marketing Research by Boyd and Jr. Westfall Stasch

Business Times

Economic Times

32

Annexure

Questionnaires

Company profile

Questionnaires of dealer

Shop name :-

_______________________________________________________

Name :-

Mr./Ms./Mrs.______________________________________________

__

Mailing address (area) :-

______________________________________________

___________________________________

___________

Mobile no:-______________________ Telephone

no:______________________

1. If you then which paint company you have dealership?

a) Asian paint

b) Nerolac paint

c) Berger paint

d) ICI paint

e) Other

2. Which facility of paint company attracts you for dealership?

a) Company brand name

b) Sales team service

c) Schemes & reward

d) Company market profitability

e) Better supply of goods

f) Better financial transaction

g) Customer satisfaction

3. Today which brand of paint company most of the customer preferred?

a) Asian paint

33

b) Nerolac paint

c) Berger paint

d) ICI paint

e) other

4. which paint company has more market share in comparison to other

paint company?

a) Asian paint

b) Berger paint

c) Neroalc paint

d) ICI paint

e) Other

5. Is your companies provide better schemes and reward on completion of

target?

Yes

no

6. Is your company provide on fewer price to customer in the comparison

to other paints?

Yes

no

7. are you satisfied form the dealership of this paint company?

Yes

No

8. Is the financial transaction & delivery of good of this paint company

are give full satisfaction to you?

Yes

No

34

Questionnaires for Contractor / Builder

Name of Builder/Contractor:-

_________________________________________

Mailing address (area) :-

______________________________________________

_____________________________________

_________

Mobile no:-______________________ Telephone

no:______________________

1. Have you experience in painting process?

c) Yes

d) No

2. What is your approximation of budget towards painting?

a) Below Rs – 50000

b) Rs 50000 – 75000

c) Rs 75000 – 100000

d) Rs 100000 above

3. Are u aware about the nerolac paint?

c) Yes

d) No

4. Specified the Brand name and Quality of Exterior Emulsion.

f) Asian paints

g) Berger paints

h) Nerolac paints

i) ICI

j) Other

5. Specified the Brand name and Quality of Interior Emulsion.

f) Asian paints

g) Berger paints

h) Nerolac paints

i) ICI

j) Other

6. Specified the brand name and Quality of enamel.

f) Asian paints

35

g) Berger paints

h) Nerolac paints

i) ICI

j) Other

7. Which company wood coating do you purchase?

f) Asian paints

g) Berger paints

h) Nerolc paints

i) ICI

j) Other

8. Today which brand of Paint Company most of the contactor/builder

preferred?

f) Asian paint

g) Berger paint

h) Nerolac paint

i) ICI paint

j) other

36

Company profile

Introduction of the Organization

History of the Organization

We embarked our journey in 1920 as Gahagan Paints and Varnish Co. Ltd. At

Lower Parel in Bombay. In 1930, three British companies merged to formulate

Lead Industries Group Ltd. In 1933, Lead Industries Group Ltd. acquired

entire share capital of Gahagan Paints in 1933 and thus, Goodlass Wall (India)

Ltd. was born.

Subsequently, by 1946, Goodlass Wall (India) Ltd. was known as Goodlass

Wall Pvt. Ltd. In 1957, Goodlass Wall Pvt. Ltd. grew popular as Goodlass

Nerolac Paints (Pvt.) Ltd. Also, it went public in the same year and established

itself as

Goodlass Nerolac Paints Ltd.

In 1983, Goodlass Nerolac Paints Ltd. strengthened itself by entering in

technical collaboration agreements with Kansai Paint Co. Ltd., Japan and

Nihon TokushuToryo Co. Ltd., Japan.

In 1986, Goodlass Nerolac Paints Ltd. turned into a joint venture of the Tata

Forbes and the Kansai Paint Co. Ltd., with the latter acquiring 36% of its share

capital.

In 1999, Kansai Paint Company Ltd., Japan took over the entire stake of Tata

Forbes group and thus KNP became a wholly owned subsidiary of Kansai

Paint Company Ltd

In 2006, on the 11th of July, Goodlass Nerolac Paints Ltd. name has been

changed to

Kansai Nerolac Paints Ltd.

During the journey of continuous performance excellence, we have entered

into many technical collaborations with other industry leaders such as E.I. Du-

37

Pont de Nemours & Company Inc., USA and Oshima Kogya Company Ltd.,

Japan for our different products.

Our incessant journey of successes will go on backed by our present human

asset of over 2000 professionals and a sales turnover of Rs. 1484crores

We are esteemed to be a subsidiary of Kansai Paint Company Limited, which

is the largest paint manufacturing company in Japan and among the top ten

coating companies of the world.

We are the second largest coating company in India with a market share of

over 20%.We are the market leader in industrial / automotive segment

supplying over 90%of the OEM requirements. We are the leader in powder

coatings.

We are the leader in powder coatings. Goodlass Nerolac Paints Ltd.(GNPL),

the Indian subsidiary of Japan based Kansai Paint Co. Ltd, is the second

largest paint company in India with presence in decorative paints as well as

industrial paints & marine paints, enamels, varnishes, coatings, resins etc. It is

the second largest coating company in India. The company markets its

products under the brand names Nerolac, Glossolite, Goody, All scapes,

Excel, in decorative. The Company was established in 1920 as Gahagan Paints

and Varnish Co.Ltd.at Lower Parel in Bombay. In 1930, three British

companies merged to formulate Lead Industries Group Ltd. In 1933, Lead

Industries Group Ltd. acquired entire share capital of Gahagan Paintsin 1933

and thus, Goodlass Wall (India) Ltd. was born. Subsequently, by 1946,

Goodlass Wall (India) Ltd. was known as Goodlass Wall Pvt. Ltd. In 1957,

Goodlass Wall Pvt. Ltd. grew popular as Goodlass Nerolac Paints (Pvt.) Ltd.

Also, it went public in the same year and established itself as Goodlass

Nerolac Paints Ltd. It came into the fold of Tata Forbes Group in 1976, as its

foreign holdings were acquired by Forbes Gokak. It turned into Joint Venture

company in 1986 as the foreign collaborator Japan based Kansai Paints

picking 36% of equity capital of the company. With the acquisition of entire

stake of Forbes Gokak and its associates by Kansai Paints it became the

subsidiary of the latter in 1999.The stake of Kansai Paints in the company now

38

stood at 64.52% of the total equity of the company. The company has five

manufacturing facilities at kanpur, Ratnagiri, Ahmedabad, Perungudi, Rewari

spread across India. The Company serves its customers through 66 Sales

locations and five strategically located factories. Technical Assistance

Agreements of the company with renowned players in paint industry at

international level puts the company in a strong position to offer products

which meets stringent international specifications. It started in 1993 when the

company tied-up with Kansai Paints of Japan (for manufacture of

Sophisticated architectural Coatings) and Nihon Tokushu Torya Co. Ltd also

of Japan(for body seal and under seal coatings).And the latest being the

technical assistance agreement with Dupont Performance Coatings GmbH &

Co.KG, Germany for know-how of manufacture of Anodic Electro-deposition

Coatings System during the year 2000-01.The company's other Technical

Assistance agreements include E.I.Dupont De Nemours & Co. Inc. of USA for

automotive coatings; Oshima Kogyo Company Ltd., of Japan for heat resistant

paints; Valspar Corporation of US for powder coatings; Drew Chemicals

Corporation of US for water and fuel treatment chemicals and Ameron

Inc.USA for high performance coatings. The company has strong presence in

automotive paints as it controls 45% of the organised Industrial paint segment.

Its major clients include OEMs like Maruti Udyog, Bajaj Auto, TELCO and

Mahindra & Mahindra.

It was a pioneer in introducing electro-deposition (ED) technology for Maruti,

capturinga sizeable share of the automotive paint market. The company has

two wholly owned subsidiaries namely Saurashtra Paints and and GNP

(Madras).The above subsidiary companies were amalgamated with the

company from April,2002 with consent approval from both the states High

courts. It has the software package, computerised colour dispensing machine

from Fluid Management Holland, Gyroshaker of 10-Litre capacity touch

screen monitor, 136 column palette-share display unit and a Kirloskar

Champion UPS 1 KVA. The system has an ability to supply over 1305 shades

accurately, consistently and instantly in several products covering a variety of

application viz doors, windows, walls, exteriors, gates, grills etc.

During 2001-02, the company has entered into a technical agreement with

EFTEC Shr off (India) Ltd. for the manufacture and supply of Automotive

Paint Shop Sealers and Underbody Compounds.

39

The Company is in the process of setting up a new manufacturing unit at

Bawal, Haryana at an estimated cost of Rs.100 crores with an annual capacity

of 20000 MT p.a. The above project is being financed through internal

accruals. During 2004-05 the company has setup a new green field plant, with

a capacity of 20400 MT, at Bawal, district Rewari of Haryana and this was

commissioned on 19th March 2005. During2003-04, the capacity at the

Jainpur was increased by 24% for water based paints, by setting a new facility.

Consequent to the approval of the High Court of Madras and Bombay the

amalagmation of Chemguard Coatings Ltd with the company was completed

on 1st September 2005.

Vision Values and Culture

In today’s dynamic business environment, no organization can afford to

survive without a well-articulated and carefully thought vision stating the

overall strategic direction and long-term future of its business.

We have been at the forefront of paint manufacturing over eight

decades pioneering a wide spectrum of quality products that change the face of

economy and lifestyles of people at large.

It is our vision to leverage global technology, for serving our customers with

superior coating systems built on innovative and superior products and world

class solutions, to strengthen our leadership in Industrial coatings and propel

for leadership in Architectural coatings, all to the delight of our stakeholders.

We firmly believe that it is not only the vision of where we wish to go which

will form a cornerstone of all our further growth, but also our conviction to the

fact that the values based proposition has to be ultimate foundation of our

business.

To this end we consciously have internalized and been practicing these values

in all our business transactions though human beings:

Innovation

40

Entrepreneurial

Responsive

Simplicity

Team Orientation

Cultural Ethos

Vision driven organization

Employees feel pride in being part of the organization

Recognition of human resources as extremely important and critical

assets

High level of human dignity

Transparency and openness among employees at all hierarchical levels

Performance-linked reward system

Management and employee commitment to organization values is high

Autonomy in work is high

High commitment to quality products

The Quality Policy

It is the philosophy of Kansai Nerolac Paints Ltd., and its associates to achieve

complete customer satisfaction by providing products and services that

consistently meet or exceed the customer needs and expectations, pursuant to

agreed specifications, delivery schedules and competitive prices. It is

the philosophy of the company to systematically operate its manufacturing

facilities by inculcating commitment to total quality management at all levels

and on a continuous basis with a view to achieving “First Time Right” results

in manufacture, services and other operations. It is the company’s aim to

constantly reduce waste of material and effort, increase efficiencies and ensure

safety of plant and people and protection of the environment.

Open Door Policy

Working together requires that we have a friendly atmosphere based on trust

and respect amongst all of us. At Nerolac we follow an Open Door policy.

Any person is free and welcomed to share good idea, suggestion, doubt,

41

problem about job or work place, or uncertainties about one’s future in the

organization. An open and transparent communication is appreciated.

Social Responsibility

The company continues to make its due contribution to community relief and

development activities and has donated both in cash and kind for the

beautification n of some public places in Mumbai and elsewhere. The

company continued its activities directly or indirectly through trusts/agencies

in community Development and Social Welfare including contributions

towards national defense, medical help, education, improvement of

environment etc

Organizational Strengths

An organization is not set on pillars of brick and concrete but is set on strong

inherent characteristics that make it strong for years! Nerolac is carrying on

strong since 1920. Following are its strengths that have kept this company in

good faith.

Strong vision and values

Nerolac is a company with very clear and well-defined vision and very strong

values. Clarity of vision and strong foundation of cultural values have always

kept this company in good stead. Its ethical conduct has always guarded it

against any possible traps and pit falls.

We have made sure that the distribution hurdles and the climatic vagrancies

do not affect the quality of our services. This same commitment will ensure

that Kansai Nerolac will march towards its centennial year, fully dedicated and

invigorated, instep with the exciting wave of industrialization and

modernization pervading through the new India.

42

Kansai Nerolac Paints and their products features

Interior

Decorative Paints Impression Eco Clean

Product Description - Nerolac Impressions ECO CLEAN Ultra

Luxury Emulsion is an water based interior wall emulsion with a rich, smooth finish,

Low VOC and odor less. It has excellent wash ability and stain resistance properties.

Properties-Low Odor

Low VOC

Excellent Washability & Stain resistance

Good Flexibility

Excellent Fungal Resistance

Good Coverage

Recommended Usage -Recommended for exterior and interior of houses,

architectural and commercial buildings, where high standard of surface protection is

expected. Impressions Disney special paint for kids

Colour range - A number of shades can be obtained by tinting with Nerolac Hi-Power

Stainers.

Packaging - Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr.

Thinning- 50% by volume using water.

Covering capacity -220-240 sq. ft /ltr/coat, when applied on normal masonry surface

by brush.

Nerolac Impressions 24 Carat

Product Description - Nerolac Impressions 24 Carat premium

luxury emulsion is a premium quality architectural coating specially

formulated by using pure acrylic latex, and high opacity micronized pigments so as to

impart smooth velvet finish, with excellent wash ability.

43

Properties - Smooth velvety finish with sheen. Excellent flow & brush ability.

Excellent wash ability & stain resistance. Very good antifungal resistance. Very good

antifungal resistance. Ease of application. Low odor.

Recommended usage-Nerolac Impressions 24 Carat premium luxury emulsion can

be applied on the interior surfaces, on new and previously painted surfaces such as

plaster, brickwork, cement rendering, concrete, hardboard, building boards, etc.

Colour range-A number of shades can be obtained by tinting with Nerolac Hi-Power

Stainers.

Packaging- 1 ltr, 4 ltr, 10 ltr, 20 ltr.


Covering capacity--220-240 sq. ft /ltr/coat, when applied on normal masonry surface

by brush.

Impressions Disney special paint for kids

Product Description:

Nerolac Disney Emulsion is a water-based, premium super luxury interior wall finish.

It provides a distinctly rich, velvety smooth with exquisite satin finish. Ideal base coat

for Disney stencil application and for superior results.

Performance Features & Benefits:

It offers excellent wash ability and superior stain resistance. Nerolac Disney Emulsion

has beautiful designs of Mickey & family, Pooh and Princess.

Available in shades: Not available

Recommended Usage:

Recommended for exterior and interior of houses, architectural and commercial

buildings, where high standard of surface protection is expected.

Impressions Disney

44

Product Description - Nerolac Disney Emulsion is a water-based, premium super

luxury interior wall finish. It provides a distinctly rich, velvety smooth with exquisite

satin finish. Ideal base coat for Disney stencil application and for superior results.

Properties - It offers excellent wash ability and superior stain resistance. Nerolac

Disney Emulsion has beautiful designs of Mickey & family, Pooh and Princess.

Recommended Usage - Recommended for exterior and interior of houses,


expected.

Colour range-A number of shades can be obtained by tinting with Nerolac Hi-Power

Stainers.


Thinning - 50% by volume using water.

Covering capacity-220-240 sq. ft /ltr/coat, when applied on normal masonry surface

by brush.

Nerolac Impressions Everlast

Product Description - Nerolac impressions everlast with pliolite is a

specially designed solvent based exterior coating having superior

properties with respect to protection of masonry surfaces from

aggressive environmental conditions. It is formulated by using ideal

combination of different grades of styrene acrylate resins and plasticized with ultra

violet stabilized grade of plasticizer.

Features -Unique breathable film properties. Self-cleaning characteristics. Very good

resistance to mould growth. Can be applied on freshly constructed masonry surfaces.

Very good alkali resistance. Excellent adhesion to masonry surfaces. Excellent

durability.

Recommended usage - For painting of the exterior surfaces of houses, architectural

buildings, bridges, etc., where masonry surfaces needs to be protected for adverse

climatic conditions.45

Color range-A number of shades can be obtained by tinting with Nerolac Hi-Power

Stainers.


Thinning - Self Priming-Thin 100 % by volume with water

Top coat-Thin 70-75 % by volume with water


by brush.

Nerolac beauty premium acrylic emulsion

Product Description - Nerolac beauty premium acrylic emulsion.

Washable smooth finish is a specially formulated emulsion paint

based on a durable copolymer resin, high opacity micronized

pigments,

And additives to give better beautifying and stain resistance properties.

Properties -Economical and durable. Excellent application properties. Faster drying.

Smooth & matt to slight sheen finish. Good wash ability. Good resistance against

fungus growth.

Recommended usage - It is recommended for interior application to a wide variety of

new or previously painted surfaces such as plaster, brickwork, cement rendering,

concrete, hardboard, building boards, etc. it can be applied on ceilings and wall

surfaces where a matt finish, free from irritating glares due to light reflection, is

desired.


Stainers.

Packaging- Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr.

Thinning - 50% by volume using water.


by brush.

46

Nerolac Beauty Silk Smooth Finish

Product Description - Nerolac Beauty Silky Smooth finish interior

emulsion is a high quality water based, matt finish for beautifying

and protecting interior wall. It is formulated by using an ideal

combination of pigments and extenders, dispersed in a copolymer

emulsion for smooth and pleasant matt finish.

Properties-Smooth and pleasing matt finish. Ease of application. Good washability.

Economical product with optimum performance. Good fungal resistance.

Recommended usage - Nerolac beauty silky smooth finish interior emulsion is

recommended for interior wall surfaces such as ceilings, plaster, bricks, asbestos, etc.


Stainers.




by brush.

Beauty Gold Acrylic emulsion washable smooth finish

Product Description - Nerolac Beauty Gold Acrylic emulsion is a

specially designed water-based, Premium, Top Coat capable of

bridging cracks* in underneath plaster services, better than most of

the other premium emulsions. Its formula using pure acrylic latex,

and high opacity micronized pigments give good flow and leveling properties that

impart smooth velvet finish with soft sheen, excellent elasticity and wash ability.

Properties - Excellent Flexibility -- **for crack bridging Excellent wash ability and

stain resistance. Smooth Velvety finish with Sheen. Excellent Flow and Brush ability.

Very good Anti-Fungal Resistance. Ease of Application. Low Odor.

47



expected.


Stainers.




by brush.

Exterior

Nerolac Excel Total

Product Description-Nerolac Excel total all in one acrylic exterior

emulsion is high performance premium water based, long lasting

exterior paint, with UPF (Ultimate Paints Formula) .It is formulated

to suit the extreme tropical conditions of high rainfall, humidity and

heat. The product is based on 100% Acrylic resin and hence it forms a tough and

flexible protective film, with an excellent bonding to the substrate, which prevents

peeling off or cracking for years together. It contains special type of emulsion which

gives excellent dirt pick-up resistance and excellent sheen. All in one acrylic exterior

emulsion contains a unique combination of surfaces Protestants, which are released

slowly over a long period of time. This actively helps not only to prevent the fungal

and algae growth, but also ensures constant surface activity against these irritants for a

long period. It also offers a 7 year warranty.

Properties-Excellent dirt pick-up resistance. Excellent resistance to fungal and algae

growth,& year warranty. Excellent out-door durability. Very good color retention.

Smooth and high sheen finish. Easy to apply and maintain. Superior washes ability &

scrub resistance. Very wide range of beautiful colors. Very good coverage thus good

value for money.

48

Recommended usage-Recommended for exterior and interior of houses, architectural

and commercial buildings, where high standard of surface protection is expected.


Stainers.

Packaging-Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr.

Thinning-Self Priming-Thin 100 % by volume with water

Top coat-Thin 40 % by volume with water.

Covering capacity-140-160 sq. ft /ltr/coat. When applied on normal masonry surface

by brush.

Nerolac Excel Anti-Peel

Product Description-Nerolac Excel Anti Peel Acrylic Exterior Paint

is premium water based, high performance, and long lasting exterior

paint, formulated to suit the extreme tropical conditions of high

rainfall, humidity and heat. The product is based on 100% Acrylic

resin and hence it forms a tough and flexible protective film, with an excellent

bonding to the substrate, which prevents peeling off or cracking for years together.

Nerolac Impression Excel Anti Peel Acrylic Exterior Paint contains a unique

combination of surface Protestants, which are released slowly over a long period of

time. This actively helps not only to prevent the fungal and algae growth, but also,

ensures constant surface activity against these irritants for a long period.

Properties - Excellent resistance to fungal and algae growth. Very good color

retention. Excellent out-door durability. Faster drying. Smooth & Matt to slight sheen

finish. Easy to apply and maintain. Superior washes ability & scrub resistance. Vey

wide range of beautiful colors. Very good coverage thus good value for money.



expected.

Color Range- A number of shades can be obtained by tinting with Nerolac Hi-Power

Stainers.

49


Thinning - Self Priming-Thin 100 % by volume with water


Covering capacity- 130-150 sq. ft /ltr/coat. When applied on normal masonry

surface by brush.

Excel Tile guard

Product Description-Nerolac Excel Tile Guard Roof Protection

Tile and brick Emulsion is High performance water based exterior

paint specially formulated for application on absorbent surfaces like

Mangalorean roof tiles, clay tiles; asbestos, exterior bricks etc.It is

especially suited for application in extreme tropical conditions of rainfall, humidity

and heat.

Properties-Excellent durability Excellent Color Retention Excellent Adhesion Good

wash ability

Recommended Usage- Recommended for exterior and interior of houses,


expected.

Color range- A number of shades can be obtained by tinting with Nerolac Hi-Power

Stainers


Thinning- - Self Priming-Thin 100 % by volume with water


Covering capacity- 130-150 sq. ft /ltr/coat. When applied on normal masonry

surface by brush.

50

Nerolac Suraksha

Description-Nerolac suraksha plastic exterior emulsion is an

economical water thinnable coating, specially designed for

application on exterior wall in dry or moderately humid climatic

conditions. It much superior to normal cement paint coatings in

respect to exterior durability, finish, wash ability and resistance to fungus/algae.

Properties -Economical water thinnable coating. Excellent adhesion. Low dust pick-

up. Better outdoor durability. Smooth and pleasing finish. Performance much superior

to cement paint. Continuous protection.

Recommended usage-Nerolac Suraksha plastic exterior emulsion is specially

designed for application on exterior walls of houses and architectural buildings

situated in dry or moderately humid climatic conditions.


Stainers.

Packaging-1kgs, 2 kgs, 5 kgs, 10 kgs, 20 kgs.



Coverage capacity-85-105 sq. ft /kg/coat., when applied on a smooth, masonry

surface by brush.

Nerolac Suraksha advanced

Product Description-Nerolac Suraksha advanced acrylic exterior

emulsion is and advanced economical water thinnable coating,

specially designed for application on exterior walls in dry or

moderately humid climatic conditions. It has a unique superior

‘Anti-Algal Formula’, which ensure that exteriors remain spotless

for years, besides this, it has good wash ability, opacity, whiteness and sheen

51

Properties-Superior Anti-Algal-Formula. Smooth and pleasing finish with sheen.

High durability. Resistance to peeling. Low dust pick-up. 4 year performance

warranty. Economical water thinnable coating.

Recommended usage - Nerolac Suraksha advanced acrylic exterior emulsion is

specially designed for application on exterior walls of housed and architectural

buildings situated in dry or moderately humid climatic conditions.


Stainers.

Packaging-1 ltr, 4 ltr, 10 ltr, 20 ltr.


Top coat-Thin 70-75 % by volume with water.

Coverage capacity-110-130 sq. ft /ltr/coat., when applied on normal masonry surface

by brush.

Nerolac Suraksha plus

Product description-Nerolac Suraksh plus acrylic exterior

emulsion is an economical water thinnable coating. Specially

designed for application on exterior walls in dry or moderately

humid climatic conditions. It has a unique ‘Color

Lock+’technology, which locks

In the colors ensuing that colors on exteriors Deeping looking like

New for long. It is an ideal choice for consumers wishing to upgrade from cement

paint since it is much superior to normal cement paints in respect to durability finish

and resistance to algae.

Properties - Superior color retention. Better outdoor durability. Resistance to

cracking and peeling. Resistance to algae. Smooth and pleasing finish with sheen.

Performance superior to cement paint. No need of curing.

Recommended usage - Nerolac suraksha plus acrylic exterior emulsion is specially

designed for application on exterior walls of houses and architectural buildings

situated in dry or moderately humid climatic conditions

52


Stainers.


Thinning -Self Priming-Thin 100 % by volume with water

Top coat-Thin 70-75 % by volume with water

Covering capacity-100-120 sq. ft /ltr/coat. When applied on normal masonry surface

by brush.

Nerolac beauty flexi coat

Product Description - Nerolac Beauty Flexi Coat Premium

Interior Emulsion is a specially designed water-based, Premium,

Top Coat capable of bridging cracks* in underneath plaster

services, better than most of the other premium emulsions. Its

formula using pure acrylic latex, and high opacity micronized pigments give good

flow and leveling properties that impart smooth velvet finish with soft sheen,

excellent elasticity and wash ability.

Properties - Excellent Flexibility -- **for crack bridging Excellent wash ability and

stain resistance. Smooth Velvety finish with Sheen. Excellent Flow and Brush ability.

Very good Anti-Fungal Resistance. Ease of Application. Low Odor.

Recommended Usage - Nerolac Beauty Flexi Coat Premium Interior Emulsion can be

applied on the interior surfaces

Color range - A number of shades can be obtained by tinting with Nerolac Hi-Power

Stainers.



Covering capacity -220-240 sq. ft /ltr/coat. When applied on normal masonry surface

by brush.

53

Wood

Wonder wood 1KPU

Product Description - Nerolac 1 KPU clear finish is a single pack

brush able wood finish based on urethane modified resin. It offers

natural look to wood and protects from water; termite stains and

normal handling. It can also be used on veneer, medium density

fiber board. 1 KPU wood finish is recommended for interior use only.

Properties - Finish: Matt/Glossy it is used for Interior Application Economical

Excellent Gloss / Sheen retention excellent water resistance Superior UV Resistance



expected.


Stainers.


Covering capacity-8-10 sq.m/ltr/coat.

Wonder wood 2KPU

Product Description - Wonderwood 2KPU wood finish is a two

component polyurethane wood finish that can be applied on all

kinds of wood, Veneer & Medium Density Fiber Board , Asbestos

sheet, Gypsum board, etc Available in glossy and matt finish. It has

better durability and non yellowing property

Properties-Finish – Matt/Glossy Application-Exterior/Interior Excellent Non-

Yellowing & Clear appearance Excellent Toughness and scratch resistance Excellent

gloss/sheen and gloss/sheen retention Long life & Less Odor

54



expected.


Stainers.


Covering capacity - 8-10 sq.m/ltr/coat.

Wonder wood Mel mine

Product Description-Wonder wood Mel mine wood finish is a

two component acid catalyzed wood finish that provides the tough

and durable coating on all kinds of wood, Veneer & Medium

Density Fiber Board. It offers excellent none yellowing and stain resistance property.

Hence preserves the richness of wooden articles for many years.

Properties-Finish: Matt/Glossy Application-Interior/Semi-Exterior Excellent

Toughness and scratch resistance Excellent gloss and gloss retention Excellent

Adhesion Good Non-Yellowing Long life

Recommended Usage- Recommended for exterior and interior of houses,


expected.


Stainers.

Packaging – Available in 1 ltr, 4 ltr, 10 ltr, 20 ltr.

Covering capacity - 8-10 sq.m/ltr/coat.

Wonder wood Clear Lacquer

Product Description-Wonder wood Clear lacquer is NC free wood

lacquer which offers water clear film It is a unique wood finish

55

which can be applied by brushing, spraying as well as by ragging on all kinds of

wooden substrates. Also it finds suitable application on metal substrate. Nerolac

Water Clear Lacquer offers none yellowing and durable `1coating on all kinds of

wood, Veneer & Medium Density Fiber Board. Hence preserves the richness of

wooden articles for many years.

Properties - Finish-Glossy / Matt Perfect choice for light colored Veneers Economical

Excellent initial Non-Yellowing look that stays clear Quick drying & Long life

Excellent replacement for conventional synthetic varnish, which yellow heavily with

time.



expected.


Stainers.


Covering capacity -10-12 sq.m/ltr/coat.

Wood and Metal

Hi-Performance Enamel

Product Description-Nerolac Impression Hi-Performance Enamel

is a specially designed coating having a judicious blend of high

quality resin & light fast pigments. It is recommended for suitably

primed interior & exterior wooden, masonry and metal surfaces.

Properties-Super sleek and shiny finish with special anti-fungal

formula to provide protection from fungus. Excellent gloss and gloss retention.

Excellent color and color retention excellent flow characteristics to form smooth and

uniform finish excellent durability Up to 30% more coverage than popular enamels.

56



expected.


Stainers.


Covering capacity-110-130 sq. ft /ltr/coat, when applied on normal masonry surface

by brush.

Satin enamel

Product Description-Nerolac Satin Enamel is specially formulated to

give an excellent smooth finish resembling the smoothness of satin to

masonry, wood and metal surfaces. It can be easily cleaned to give

new look to the surface.

Properties-Very smooth satin like appearance Good wash ability

good flow and brush ability Hard durable film.



expected.


Stainers.



Metal

Synthetic Enamel

Product Description-Nerolac Synthetic Enamel is a time tested and

proven, high quality alkyd based enamel

57

Properties-Excellent Water Repellency Good Stain Resistance Excellent flow

characteristics to form smooth and uniform finish Excellent Hardness and Durability

Excellent Gloss.



expected.


Stainers.



FLAT OIL

Nerolac Synthetic Flat Paint Interior

Description: Nerolac Synthetic Flat Paint Interior is a ready to use paint for wall & ceilings

incorporating high opacity pigments dispersed in a synthetic resin medium. This product can be

blended with Nerolac Synthetic Enamel in various proportions to obtain different sheen levels as

desired.

Properties: Nerolac Synthetic Flat Paint Interior can be easily applied on interior walls which

when dried gives a pleasant velvet matt finish. The dried film provides a very hard wearing

surface. It can be regularly cleansed without detriment to its appearance. The matt finish is useful

in minimizing the uneven appearance of ceiling & wall surfaces. It is best suited for decoration of

ceiling & wall surfaces where a matt finish combined with long-term durability is an essential

requirement.

Packing: The choices of packs that are offered to the consumer are 20 litre drums, 4 litre & 1

litre tins.

TEXTURED

Nerolac Matt Decorative And Protective Exterior Finish

Product Description

58

Nerolac matt wall finish is a water-based product that gives a high performance,

textured finish coating. It is specially formulated by using Light fast pigments,

special type thermoplastic resin medium, fine and tough aggregates like inert silica,

unique additives to resist fungus, algae and mould growth. It protects the exterior

surfaces from rain, sun, dust.

Performance

very good exterior durability

Matt and textured finish

Good resistance to fungus, algae and moulds

Good flexibility and adhesion

Good wash ability

Features & Benefits

CEMENT

Nerocem with Titanium+

Product Description

Nerocem with Titanium + is available in powder form. It is an economical exterior

product specially formulated by using best quality white cement and other ingredients

to get an economical exterior product. It is useful for the protection and decoration of

the surfaces.

Performance Features & Benefits

Easily mixable with water

Superior water repellency

No cracking, flaking or peel off

Excellent hiding power

Ease of application by brushing.

INDUSTRIAL PAINTS

Automotive Coatings

59

Kansai Nerolac is the Market Leader in the automotive coating segment in India with a market

share of over 60% with global technology acquired from Kansai Paint Co. Ltd, Japan. Kansai

Nerolac offers the latest technology in automotive painting systems to the Indian automotive

industry. Automotive Coatings of Kansai Nerolac have been tested and certified by global

automotive manufacturers who have set up base in India, like:

Suzuki Motors

Honda Motors

Toyota Moto

Ford Motor Company

General Motors Corporation

IVECO Motors

Peugeot

Through its various strategic collaborations, Kansai Nerolac offers a total painting

system to auto makers in India with a range of products, starting from Pretreatment

Chemicals, Electro Deposition Primers, Intermediate Coats/primer Surfaces, Solid &

Metallic Top Coats, Clear Coats Touch-up Paints. The product range is backed up by

a strong technical service network of experts placed at customers’ end, training

programs, VA/ VE activities in co-ordination with customers resulting in ultimate

delivery of optimized painting solutions.

Kansai Nerolac has tie-up with the global players for product range offered to

automotive and industrial customers. Kansai Nerolac has entered into collaboration

with the following players for specific product range:

Company

Product Category

Kansai Paint Co., Japan

ED Primers, Automotive & Industrial Coatings

Nihon Parkerizing, Japan

Pre-Treatment Chemicals

Oshima Kogyo, Japan

Heat Resisting paints

Ameron, USA

High Performance Coatings

60

Product Range:

Pretreatment (PT) chemicals

Degreasing chemicals - High Temp. / Low Temp.

De-rusting chemicals

Phosphate Chemicals - Di-cationic and Tri-cationic

Activation and Passivation chemicals

Surface Conditioners

Pretreatment Chemicals for plastics

Electro Deposition (ED) Primers

Polybutadiene Resin Based Anodic Electrode position Primer

Epoxy Resin Based Catholic Electrode position Primer

Acrylic Resin Based Catholic Electrode position Primer

Intermediate Coats / Primer Surfacers

Conventional Primers, based on - Alkyd-Amino Epoxy Polyester amino

Polyurethane

The Intermediate Coats are available in White, Light Grey, Dark GreyRed,

Blue and other specific colors as required by OE manufacturers.’

Top Coats

Solid Colors, based on -

Alkyd-Amino, TSA Polyester amino, Polyurethane

Metallic / Mica, based on -

Polyester, Thermo-setting Acrylic, Polyurethane

Clear Coats

Acrylic amino

2K acrylic urethane

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Alkyd-Amino

Polyester / Acrylic

Silane based Mar Resistant

Touch-Up Paint

Nitro-cellulose Acrylic based paint

Quick Drying Acrylated based paint

Polyurethane based paint

The entire range of products from Primers to Top Coats is available as per

customers' specific color/performance need.

General Industrial Coatings

The paint manufacturing industry is moving ahead by leaps and bounds, and setting

the momentum is Kansai Nerolac Paints. A pioneering R&D, ensures we

manufacture a wide spectrum of paints that change the face of the industry in India.

Our product spectrum offers a comprehensive coating system starting from P.T.

Chemicals, Primers, Top Coats & Lacquers, Coil Coats, Heat Resistant Paints, Metal

decoration coating, etc.

High Performance

It is amazing how often the havoc wreaked by the ravages of corrosion goes

unnoticed, even though rough estimates put the corrosion losses in India at a

whopping Rs. 4000 crores a year!

Powder Coating

Polycoat Powders Ltd.

Polycoat Powders Ltd., is an associate company of M/s. Kansai Nerolac

Paints Ltd., occupying the No.1 position in the powder coating segment in India.

Polycoat Powders Ltd. is an ISO-9001 certified company and is engaged in the

manufacture of Thermosetting Powder Coatings since 1984. The powders are

manufactured in technical collaboration with Kansai Paints - Japan which is among

the top 10 Coating companies in the world. The manufacturing facilities for Powder

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Coating are at Lote Parshuram in Ratnagiri district, Maharashtra & at Bawal,

Haryana.

Painting tips

Painting is definitely one of the least expensive ways to give the interior or exterior of

your home a face-lift. However, painting your own house can be a tremendous chore

that frequently ends in frustration. Here are some tips to help you do the best paint job

possible.

Use the Right Type of Paint

The place to start; of course, is in choosing what tools and what paint to use. Cheaper

paint will give you cheaper results. Period. The higher-quality paints are more durable

and offer better coverage. This doesn't mean the "big name" paint companies are

necessarily better; what you want to look for are middle and high grade paints because

these contain more pigments and resins as well as less water. Higher grade paints are

easier to touch up and take cleaning well. You will also want to consider the kind of

job you are doing. Interiors and exteriors have different needs, although there are

acceptable water-based paints for both. Water-based (latex) offers an easier clean-up,

less odor and is more environmentally friendly; however, oil-based paints are often

considered superior in durability and performance. With modern advances in paint

technology, however, this is not necessarily true.

Interior Paints

when painting an interior room, choose your paint type by the amount and kind of use

The room receives.

Enamel paints are sturdier and less likely to be damaged by frequent cleaning.

High traffic areas should definitely be painted with an enamel color as they

will likely be more apt to get dinged or need to be washed. Enamels come in a

variety of finishes: high gloss, semi-gloss, satin or eggshell.

A flat finish can be quite durable in an acrylic, but should be reserved for

locations that may not need as much cleaning

Exterior Paints

Exterior paint tends to come in water-based due to environmental regulations.

However, while in the past these types of paints did not offer the same quality and

durability, most paint companies offer formulators in a range of acrylic, water-based 63

resins that have similar performance as oil-based paints. The added benefit is that

water-based paints are always easier to clean up after and have very low odor.

Consult with a paint specialist about the different features of the exterior paints, but

be wary of the phrase "never paint again." Especially with exterior paint, you will

have to paint again, but the quality and type of paint can impact how soon it will be

before you have to repaint.

Tips for Painting

Before beginning, make sure you have thoroughly mixed your paint; otherwise you

may get streaked and uneven color. In order to prevent your paint from drying, pour

only the amount you intend to you in an hour or so into a roller tray or smaller

container and cover your larger supply of paint. Cover all surfaces with a drop cloth

or newspaper (be sure to secure the seams together to prevent leaks) and tape your

woodwork.

Choosing the Right Brushes and Rollers

Make sure you have brushes and rollers that match the kind of paint you plan to use

and the kind of painting job you are facing. Natural bristle brushes should never be

used with latex paint, but a synthetic brush or roller will be fine for latex or oil-based

paint.

When choosing your tools, make sure the brush is half again as long as it is wide, and

that the bristles are slightly longer toward the middle for smoother coverage. The

bristles themselves should be split on the ends and be very flexible - otherwise you

will get a spotty, uneven coverage, which will result in using more paint and dirtier

walls.

Smaller brushes are for cutting in work and finer work, and will waste paint, time and

leave ridges on larger jobs. A brush that is too big will make cutting in your corners

and painting along woodwork much more difficult. With rollers, a shorter nap is

suitable for rougher texture, while a longer nap is best for smooth walls. Make sure

your roller rebounds when squeezed and there are no visible seams.

If you have pipes or other unusual outcroppings, you can find specialized rollers to

help with these. Pipe rollers come with ridges to help ensure a smooth, even coverage,

and woodwork sponges are excellent for keeping the woodwork paint where it

belongs. Look for varieties with good sponginess and no loose fibers that are in the

correct size

(d) Competitors of the Organization

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Kansai Nerolac Paints Ltd. is a Company of 1320 crore turnover. Company is giving

its service from more than eight decades. In the market company is prevailing with

great impact in the mind of customers. Now - a - days KNP Ltd. has to face caught

throat competition in the market because there is a large no. of competitors. In both

the segment Decorative and Industrial, Its competitors are as follows:-

Decorative Industrial

Asian Paint ICI

Berger Paint Berger

Jensons & Nicholson Paint Rajdoot

Shalimar Paint DuPont

ICI Paint Modi

Modi Paint

Now, here are some of the competitors products and its brand name.

Asian Paint Berger Paint ICI Paint

Premium Emulsion Royale Luxol Silk Velvet Touch

Premium Exterior

Emulsion

Apex Weather coat Weather Shield

Washable Distemper Tractor Bison Maxilite

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Exterior Plastic Paint Ace Wall Masta Dulux

Texturised finish

Exterior

- Weather coat

Textue

Supercoat

Synthetic Enamel Apcolite Luxol Dulux

Cement Base Paint - Durocem Farcocem

Co mpetit or Following Companyis

Competingwith Nerolac pai nt:

Asian Paints

Asian paint is the one of the main competitor of the Berger paint. Today Asian

Paints is India's leading paint company. The name Asian Paints itself is used

as a synonym to home painting solutions. In Asia

, Asian Paints holds the third position and it is only going toget higher. Asian Paints

India manufactures interior and exterior home paints, paints for offices,

industrial use paints like automotives, aviation, and water based etc.

Interi o r Walls Paints

Asian Paints Premium Emulsion

Asian Paints Interior Walls Finish - Luster Or Matt

Tractor Emulsion Smooth Wall Finish

Tractor Acrylic Or Synthetic Distempers

Utsav Acrylic Distemper

Utsav Distemper

Exteri o r Walls Paints

Apex

Apex Stretch

Apex Ultima

Apex Textured Exterior Emulsion

Ace Exterior Emulsion

Dulu x Pai ntsIndia

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ICI Dulux Institutional is a world leader in paints. They provide for home

decoration and industrial painting products. The paint products by Dulux

Paints India include paints for

Interi o r Walls And Ceilin s

Dulux Velvet Touch

Velvet Touch - Colour Features 2005

Dulux Supreme 3-in-1

Dulux Acrylic Emulsion

Exteri o r Walls

Dulux Weather shield Max

Dulux Weather shield Tex (for textured finish)

Dulux Weather shield

Woo den Sur Face

ICI Dulux Satin Finish

Super gloss 5-in-1

Dulux Gloss

Dulux Timbertone Melamine

Shalimar Paints Limited India

Shalimar Paints was incorporated in India in 1902 as Shalimar Paint Color &

Varnish Co. Ltd. It became a public limited company in 1961 and adopted the

present name Shalimar Paints Limited in 1963. Shalimar Paints was the first

large-scale manufacturing unit in India and also in the whole South-East Asia

region Shalimar Paints offers comprehensive products range covering all kinds

of paints applicable in home and office decoration and industrial settings. The whole

range of Shalimar Paints products include:

Sy nthet ic Enamel Paints

Superlac Hi - Gloss Synthetic Enamel

Superlac Satin Finish Soft Sheen Synthetic Enamel

Sy nthet ic Enamel Paints

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Xtra Premium 100% Acrylic Exterior Finish

Superlac Acrylic Emulsion

Shaktiman Exterior Acrylic Emulsion

No. 1 Premium Acrylic Distemper

Wood Finishes And Pr otect ion Paints

Malalac Melamine Wood Finish

Kiricide Brown And Clear

Black Board Paint

Aluminum Paints

Lustrol Aluminium Paint

Shalimar GP Aluminium Paint

Putty

Magic Acrylic Wall Putty

Gold Size Glass Putty

Primers

Wall

Neutralizing Cement Primer

Water Thinnable Cement Primer

Pink/ Grey Primer For Wood

Red Oxide Metal Primer

Synthetic Red Lead Primer.

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Sip report of kesab

Marketing

cuttack market

paint market

market potential

market leader

construction market

nerolac paints product

berger paints

detailed market survey