Sip Project Report

Dr. Ambedkar Institute of Management Studies and Research.

SUMMER INTERNSHIP REPORT

PROJECT REPORT

ON

“TO STUDY THE PRMOTIONAL STREATGY OF BOSCH IN NAGPUR REGION”

Submitted in partial fulfillment of Master of Business Administration Rashtrasant

Tukdoji Maharaj Nagpur University

Submitted by

TASIN PARVEZ SHEIKH

Guidance by

PROF.AMARRDIP KURUKWAR

Dr. Ambedkar Institute of Management Studies & Research,

DeekshaBhoomi, Nagpur-44001

CERTIFICATE

This is to certify that Mr. / Ms ____________________of Dr. Ambedkar Institute of Management Studies & Research, Nagpur has done a Summer Internship project with our organization for a period of _____ days, from _______ to __________.

His/her topic of project was _______________________________________ _______________________________________________________________.

We wish him all the best for his career.

_________________________________

(Name and Designation of industry person)

ACKNOWLEDGEMENT

I am indeed highly obliged to Mr. _______________________________ from

____________________ for giving me this opportunity to do this summer internship project.

I owe thanks to many people who helped and supported me during the project. My deepest

thanks to Professor, Mr. __________________________ for giving such a good project and

his outstanding support, guidance and encouragement throughout, which helped me to

complete this project.

I am thankful to all other faculty members and administrative staff of Dr. Ambedkar Institute of

Management Studies & Research, Nagpur for their valuable help during the project.

Finally I am thankful to all the people who helped and supported me directly or indirectly in this

project.

_________________________

(Name of Student)

DECLARATION

I have carried out the work presented in this Project Report titled “GENERAL SERVEY ON

CURRENT SCENARIO FOR AIRTEL IN THE NAGPUR REGION” Under the guidance of Prof.

SMRUTI PATRE, D.A.I.M.S.R. Nagpur during the academic year 2010-2011. This work has

not been submitted for any other examination conducted by RTM Nagpur University or for any

other purpose.

INDEX

Sr. No Chapter Name

1) INTRODUCTION OF THE ORGANIZATION

INTRODUCTION OF THE ORGANIZATION

2) ACHIEVEMENTSACHIEVEMENTS

3) BOARD OF DIRECTORSBOARD OF DIRECTORS

4)COMPETITORS IN AUTOMOBILE

6)PRMOTORS / DISTRIBUTOR / BRANCH OFFICES

5)NATIONAL AND INTERNATIONAL IMAGE

6)PROMOTION/MARKETING STRATEGIES

7)CURRENT SHARE MARKET POSITION

8)SUPPLY CHAIN MANAGEMENT

9) SWOT

10)OBJECTIVE OF THE PROJECT

11)METHODOLOGY

12)

INTRODUCTION OF THE ORGANIZATION

BOSCH is a German multinational engineering and electronics company headquartered in Gerlingen, near Stuttgart. It is the world's largest supplier of automotive components. The company was founded by Robert Bosch in Stuttgart in 1886.

Bosch's core products are automotive components (including brakes, controls, electrical drives, electronics, fuel systems, generators, starter motors and steering systems), industrial products (including drives and controls, packaging technology and solar panels) and consumer goods and building products (including household appliances, power tools, security systems and thermotechnology).

Bosch has more than 350 subsidiaries across over 60 countries and its products are sold in around 150 countries. Bosch employs around 303,000 people and had revenues of approximately €51.4 billion in 2011. In 2010 it invested around €3.8 billion in research and development and applied for over 3,800 patents worldwide. In 2009 Bosch was the leader in terms of numbers of patents at the German Patent and Trade Mark Office (GPTO) with 3,213 patents.   

In India, Bosch is a leading supplier of technology and services in the areas of automotive and industrial technology, consumer goods and building technology. Additionally, Bosch also has in India, the largest development centre, outside Germany, for end to end engineering and technology solutions.

ACHIEVEMENTS

February 1, 2012: Bosch Limited wins Car & Bike Award 2012 For “Best Automotive Component Manufacturer”

Bosch Wins “Car & Bike” Award 2011 For “Best Automotive Component Manufacturer” (Receiving yet another glory in its 125th Anniversary Year)

Jan. 07, 2010: NDTV Car & Bike Award - ‘Automotive technology of the year’(Antilock Braking System -‘ABS’)

Feb. 20, 2009: NDTV Car & Bike Award – ‘Auto component manufacturer of the year 2009’

June 21, 2008: Business Standard Award ‘Star MNC of the year’

Jan. 10, 2008: NDTV Car & Bike Award - 'Car Technology of the year'

Jan, 12, 2007: NDTV Profit Car & Bike Award 2007 – ‘Automotive Technology of the year'

Jan. 4, 2007: CNBC-TV18 Auto car Auto Award – ‘Auto Component manufacturer of the year’

Aug. 17, 2006: Dun & Bradstreet American Express Corporate Award - ‘Top Indian company in the Auto Components sector’

Aug. 10, 2006: EEPC Award – ‘Star Performer for outstanding export performance’

Jan. 12, 2006: NDTV Profit Car India Award – ‘Safety & Technology Award’

Jan. 8, 2005:  Overdrive–Auto Monitor Award – ‘Auto component manufacturer of the year’

BOARD OF DIRECTORS

Dr. Albert Hieronimus(Chairman)

Bernhard Steinruecke Director

B. Muthuraman (Director)

Renu S. Karnad (Director)

Prasad Chandran(Director)

Dr. Bernd Bohr (Director)

V.K. Viswanathan (Managing Director)

Dr. Manfred Duernholz (Joint Managing Director)

Soumitra Bhattacharya (Executive Director and Chief Financial Officer)

COMPETITORS IN AUTOMOBILE

Banco Products (India) Ltd.

I P Rings Ltd.

Menon Pistons Ltd.

Rane Engine Valve Ltd.

Triton Valves Ltd.

PRMOTORS / DISTRIBUTOR / BRANCH OFFICES/PLANTS

Head office:-

Bosch Ltd., Hosur Road, Adugodi, Bangalore - 30Phone No.: +91 80 4176 8058Fax: +91 80 2299 2724E-Mail: [email protected]

PRODUCT LINE

1. Auto Electrical 1.1.Starter Motor 1.2.Alternator

2. Batteries

3. Belts 3.1.Wrapped Belts (Ordinary Belts)3.2.Cogged Auto Belts3.3.Ribbed V-Belts (Poly V-Belts)

4. Breaking system 4.1. Brake pads4.2. Brake fluids

5. Clutch plates and Cover assemblies

6. Diesel Systems   6.1.Multi-cylinder Pumps – PE6.2.  Distributor Pumps – VE6.3.  Single-cylinder Pumps – PF6.4.New Generation Fuel Injection Systems6.5.The Distributor Type Injection Pump with Electronic Diesel Control (VE-EDC)6.6.Common Rail System (CRS)6.7.Unit Pump System (UPS)6.8.Unit Injector System (UIS)

7. Filters 7.1. Petrol Filters7.2. Diesel Filters7.3. Common Rail Filters7.4. Lub Oil Filters7.5. Air Filters7.6. Cabin Filters7.7.Active Carbon Cabin Filters

8. Gasoline Systems 8.1. Electric Fuel Pump & In-tank Module8.2. BOSCH Ignition Systems8.3. BOSCH Oxygen Sensors/ Lambda Sensors

9. Glow plugs  

10. Horns 10.1. BOSCH Europa Horns: World-class super-tone horns10.2.BOSCH Europa Horns come in three variationsStandard Horn - 125 mm10.3.Decorative Ring Horn - 140 mm10.4.Grilled Horn - 140 mm10.5. BOSCH FC4 Horns10.6. Impact Horns10.7. 100 Dia Horn10.8. Compact Horns10.9. Symphony Fanfare Horn

11. Lighting 11.1. H4 – Bulbs11.2. H3 - Bulbs - Fog Bulbs11.3. H1 & H7 Bulbs11.4. MAX bulbs11.5. i 2 Bulbs, Stop & Tail , Miniature bulbs11.6. HS1 bulb

12. Lubricants 12.1. 2T / 4T Engine Oil12.2. Monograde / Multigrade Engine Oil12.3. Gear Oil

13. Relays

14. Spark Plugs 14.1. BOSCH Super14.2. BOSCH Super Plus14.3. BOSCH Super 4

15. Wipers

NATIONAL AND INTERNATIONAL IMAGE

1st LARGEST AUTOMOTIVE PRODUCT MANUFACTRUER IN THE WORLD

LARGEST PRIVATE AUTOMOTIVE PRODUCT MANUFACTRUER IN INDIA

LARGEST AUTOMOTIVE PRODUCT MANUFACTRUER INDIAN STOCK

EXCHANGES

PROMOTION/MARKETING STRATEGIES

PARTICIPATE IN AUTO SHOW.

PROVIDE ADDITINOAL TRADE DISCOUNT (RETAILER , DISTRIBUTOR)

ADVERTISING IN AUTOMOTIVE MAGZINE.

PRINT AND VIDEO ADVERTISING.

SOCIAL RESPONSIBILTIES

CURRENT SHARE MARKET POSITION

SUPPLY CHAIN MANAGEMENT

MANUFACTURING UNIT

AUTOMOBILE COMPANY

DISTRIBUTOR

RETAILER RETAILER RETAILER RETAILER

BRANCH OFFICE

SWOT

Strength

Market share. India Footprint. Promotions. Price gain Capability to continuously improvement

Market Leader

Recognized Globally

Strong Brand Image

Strong New Business Development team

Skilled work force

Weaknesses

Losing lead on technical expertise Price anxiety Responsiveness Vending and advertising Price Competition

OPPORTUNITY

Latest technology and low-cost advantage Growth of Automobile industry Maintain enthusiasm and dedication Accomplish superior worth service Mutual trade needs to be survey Little dispersion level in urban.

THREATS

Duplication of part’s

OBJECTIVE OF THE PROJECT

To know the position of the BOSCH in the market in terms of sales as compare to competitors

To understand the awareness of the retailers for the brand BOSCH

Get the data about their average monthly sales for BOSCH and of other competitors also

To get experience of working in corporate

To enhance our interpersonal skills.

To know about working of Product sales.

To know how to tackle with retailers

To understand the consumer behavior towards the product.

METHODOLOGY

Hypothesis:

BOSCH HAS THE MAJOR SHARE IN THE MARKET OF NAGPUR REGION. BOSCH IS AVAILABLE AT ALL THE MAJOR RETAIL STORES IN NAGPUR REGION.

OBJECTIVES

KNOW THE SALES OF BOSCH IN NAGPUR REGIONS KNOW THE AVERAGE SALES OF BOSCH COMPARE TO OTHER BRANDS IN THE

NAGPUR REGION

Data collection

Primary data: The sources for primary data are the retailers of the BOSCH the data is to be

collected in the form of their average monthly sales of all the available Automotive Product.

And the data is collected by visiting personally to the retail outlets. Through Questionnaire

filed by the Retailer, Service Station And Customer .

Type of Researcher: Descriptive Researcher

Sample Size: 100 (25 Retailer,25 Service Station , 50 Customer )

Sampling:

ACTUAL WORK DONE

The given the task of data collection. My work was to go and get the data from the Retailers, Service Station, Customer about their sales of the BOSCH Parts and Product . We needed to collect the data In terms of sales, Installed, Supply, and Service.

Collecting the data:-

Service Station

Name Address 1 Navnit Cars Private Limited 14, Kanchimet, Amravati Road, Nagpur,

Maharashtra, 440 0232 Munich Motors C/42, MIDC , Opposite Mahindra

Showroom, M.I.D.C., Nagpur - 4400283 Jaika Motors Pvt Ltd. P B No1, Commercial Road,Sadar, Nagpur,

Maharashtra 4400014 A K Gandhi Cars 24 A/25, Unth Khana, Great Nag Road,

Baidyanath Chowk, Nagpur - 4400095 Rushabh Motors Pvt Ltd. Plot No 9/10,Patni Plaza, Opp Orange City

Hospital,Khamla, Ring Rd, Nagpur - 4400156 Provincial Automobiles Plot No. G-17/18, Central MIDC Main Road,

Hingna, Nagpur,Maharashtra, 4400287 Unnati Motors Near MHKS - BPCL Petrol Pump, Kampthee

Road,Nagpur, Maharashtra, 4400268 Navnit Cars Private Limited 14, Kanchimet, Amravati Road,Nagpur,

Maharashtra, 440 0239 Grace Toyota National Highway No 7 Opp. All India Radio,

Kamptee Rd,Nagpur, Maharashtra, 440 02610 Star Motors Showroom 44/4, Wanajara Layout, National Highway 7,

Kamptee Road, Nagpur - 44002611 Sequel Ford Vali Towers, Kamptee Road, Indora

SquareNagpur, Maharashtra 44001712 Eros Motors Pvt Ltd Gayatri Sadan, Ghat Road, Nagpur - 440018

13 Ketan Hyundai Shop No-35/1, Kachimet, 7th Km Stone, Amaravati Road, Nagpur - 440023

14 Automotive Manufacture Pvt Ltd Kamptee Road, Beside Sarda Company,Teka Naka, Nagpur, Maharashtra 440001

15 Seva Automotive Pvt Ltd Plot No 34/3, Kachimet Area, Near Vayusena Nagar Bus Stop, Amravati Road, Wadi, Nagpur - 440023

16 Barbate Automotive India Pvt Ltd

Kapasi Kurd,Bhandara Road,Nagpur, Maharashtra, 441202

17 Tata Motors Ltd 3rd Floor,Narang Tower, Civil Lines, Nagpur440001

18 Sadiq Motors Pvt Ltd C-5/1, Main Estate Road, Hingna,Nagpur, Maharashtra, 440028

These are some Service Station And Automotive Showroom were the BOSCH parts are used and we collected the data from. Data also collected from Retailer’s and customer.

LEARNING

Communication skills to get the data from the retailers

Time management

Planning before going to work

It helped us to know the corporate world and their work Culture.

It helped us to enhance our Interpersonal Skills.

It helped us to know how to tackle with retailers and customers.

PROJECT REVIEW

The theories and actual working are similar it is the implementation of what we learn in class rooms. For example

1. Interpersonal skills- The interpersonal skills were must while taking the order from retailers.

2. Coordination – Coordination was a important part of the work with team members.

3. Planning – Before going to retailers there must be proper planning about the areas and number of outlets to be covered.

4. Communication – it was necessary to communicate to the retailer when taking order .

5. Team work – The task was completed in the teams there must be team work among the team members.

6. Promotion – we learn the promotional strategies which are applied by BOSCHl.

7. Supply chain – we got the insights in supply of the products by the distributers to the retailers and the people involved in the process.

The application of theory learned in a classroom is very different and the application of theory differs from situation to situation.

CONCLUSION

The conclusion of the study was that BOSCH is a major player in the market in terms of sales as well as awareness in the minds of consumers and the retailers.

The retailers suggestion influence the decision of the buyer

The biggest asset of the airtel is its wide base of customer & the name in market.

SUGGESTIONS

1. The distributers must provide some kind of gift or promotional stuff to the retailers so

that they can promote the product

2. The stock must be available

3. Small outlets must be considered important because they are the major source of sales

of small parts.

4. The details of new schemes must be available to the dealer as any new scheme

arrives.

RECOMMENDATIONS

It should expand its rural network coverage to widen its customer base.

Flexible pricing mechanism

Need more customer attractions.

QUESTIONNAIRE

RETAILER PROFILE

Shop Name : Address :

Contact No.:

Size of shop. Daily Sales Turnover:

1. Do you stock BOSCH Products (Y/N)

2. Average Monthly Sale of BOSCH Products __________________

3. Sir, what is the fastest selling Part of BOSCH from your counter __________

4. Sir, what is your approximately monthly sale for this brand _______________

5. Sir, what is the credit period you receive for BOSCH Products (days) _______

6. Sir, what is the refund you get for BOSCH against damage claims (%) _______

7. Sir, how many stockiest are there for BOSCH ______________

8. Any other reasons for stocking BOSCH products ______________________

9. Any suggestions for the company ______________________________

Signature

QUESTIONNAIRE

SERVICE STATION PROFILE

Shop Name : Address :

Contact No.:

Size of service station.: Daily Installed Capacity :

1. Do you stock BOSCH Products (Y/N)

2. Average Monthly Sale of BOSCH Products __________________

3. Sir, what is the fastest installed Part of BOSCH from your counter __________

4. Sir, what is your approximately monthly installed part (as per sale) for this brand

_______________

5. Sir, what is your approximately monthly installed part (as per Quantity) for this brand

_______________

6. Sir, what is the credit period you receive for BOSCH Products (days) _______

7. Sir, what is the refund you get for BOSCH against damage claims (%) _______

8. Sir, how many stockiest are there for BOSCH ______________

9. Any other reasons for stocking BOSCH products ______________________

10.Any suggestions for the company ______________________________

Signature

BIBLIOGRAPHY AND APPENDICES

http://www.bosch.com

http://www.boschindia.com

http://en.wikipedia.org