SEO 101 - Tips and Tactics for 2014

SEO 101 – Tips and TacticsBy James NorquayConsulting Director

High Performance SEO & Inbound Marketing Agency

WHO AM I?JAMES NORQUAY CONSULTING DIRECTOR

8 years experience in SEO and Digital Marketing

Experience in ASX and global US based companies and also a experience on Start Up’s and SMB’s.

Rated in the top 15 global SEO’s by Moz

Have worked on SEO and digital marketing directly with the following businesses over the last few years:

WHERE HAVE WE BEEN FEATURED?

……and PLENTY more sites

So what is the Australian market like for digital and SEO?

16.7 MILLION AUSTRALIANS ONLINE

Over 16.7 million Australians online and a VERY large percentage of these users are searching on Google (92%+) on a monthly basis so SEO is highly important to reach key customers.

Source: Nielson

GOOGLE DOMINATES THE AUSTRALIAN MARKET

Source: Nielson

So tell me about SEO??

Who knows what SEO is? Who does SEO full time?

1. WHO HAS A WEBSITE?

2. WHO KNOWS WHAT SEO IS?

PAID SEARCH (RED) & ORGANIC SEARCH (GREEN)

ORGANIC RANKING FIRST PLACE CTR

Source: xeobits

KEY ELEMENTS OF SEO ARE:1. URL 2. ON PAGE 3. LINKS 4. SOCIAL

Source: Matthemathman

So tell me about Domains and URLS?

PICKING THE RIGHT DOMAIN IS IMPORTANTEXACT MATCH IS STILL GOOD

Source: domain name sales

GOOD DOMAINS ARE VERY EXPENSIVE

Source: domain name sales

URL SET UP ON YOUR SITE FOR SEO BENEFIT

GOOD domain name structure:

BAD domain name structure:

Source: Moz

So tell me about Off Site SEO and Backlinks?

RANKING ELEMENTS KEY AREAS

Source: Moz

SOME EXAMPLES OF LINKS

Source: Moz

LINK BUILDING QUALITY NOT QUANTITY

Link building has changed it is more important than ever to implement a high quality link building strategy which is future proofed.

QUICK WAYS TO GAIN QUALITY LINKS

Make sure you include embed sections on Image and video content!

Competitive Link Research is highly important!

Track brand mentions via Google Alerts!

http://www.opensiteexplorer.org/http://ahrefs.com

TRACK MENTIONS & ASK FOR LINKS

http://analytics.topsy.com

http://freshwebexplorer.seomoz.org

QUICK WAYS TO GAIN LINKS

High quality profile sites and high quality content!

DON’T OVER DO THINGS

Interflora was penalised heavily by Google for placing over 150+ similar Advertorials.

Don’t use similar copy on a huge number of websites.

Keep things natural.

DON’T USE SPAMMY LINK BUILDING

You will probably receive this warning from Google if you do:

So tell me about On Site & Technical SEO?

ON PAGE SEO KEY ELEMENTS

Source: Moz

ON PAGE TAG RESTRICTIONS

Source: Moz

MAKE SURE YOU IMPLEMENT MARK UPS & META DATA

Google+ Mark-up (Rel=Author).. Facebook Meta OG Mark Up Data..

Twitter Card Mark-up..

Also Making sure title and meta mark ups are the correct size!! (Size guide prior slide)

More Information: http://blog.iacquire.com/2013/02/21/18-meta-

tags-every-webpage-should-have-in-2013/

DO NOT DUPLICATE WEBSITE CONTENT

TECHNICAL SEO IS STILL HIGHLY IMPORTANT

TRACK YOUR SITE IN GOOGLE WEBMASTER TOOLS ON A DAILY BASIS FOR TECHNICAL ISSUES

https://www.google.com/webmasters/tools/

So tell me about which social media sites impact SEO?

SOCIAL MEDIA ELEMENTS TO THINK ABOUT

Source: Moz

GET ON GOOGLE+

GET ON GOOGLE+

Image: Eric Engage

USE SOCIAL MEDIA SHARING BUTTONS

http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/

Are there any other important SEO areas?

NOT PROVIDED DATA

Source: notprovidedcount.com

HUMMINGBIRD

Image: Eric Engage

HUMMINGBIRD

Image: Eric Engage

REMEMBER LOW QUALITY CAN KILL YOUR TRAFFIC

A low quality SEO strategy and low quality link building campaign can have this type of negative effect on your websites organic traffic.

This is not one of my clients !

Example of how powerful SEO can be if done correctly

400,000 unique organic SEO visitor’s increase comparing:2012 to 2013 month on month!

This is a current client!

So now I know a bit more about SEO. It’s time to DRINK!

THANK YOU – HOW TO GET IN CONTACT WITH ME?

Website:

prosperitymedia.com.au

Email:

[email protected]

Phone:

1300 886 452

Or come and get a card!