1 Copyright 2009, TheSearchGuru.com. [email protected]Advanced Search Optimization Advanced Search Optimization Tactics: Tactics: Taking Your Optimization To The Taking Your Optimization To The Next Level Next Level Presented by Leslie Carruthers President of The Search Guru February 24, 2009
Professional SEO firm discusses advanced SEO services and shares search engine optimization tips and techniques.
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Advanced Search Optimization Tactics:Advanced Search Optimization Tactics:Taking Your Optimization To The Next LevelTaking Your Optimization To The Next Level
Cover the basics first before moving on to Cover the basics first before moving on to advanced techniques. Advanced techniques only advanced techniques. Advanced techniques only work if the basics are covered.work if the basics are covered.
Optimization can be more than keyphrase Optimization can be more than keyphrase research, links from other websites and content. research, links from other websites and content. Aspects include: Aspects include:
Canonical [kuh-non-i-kuhl] - a standard way of presenting that object
http://www.example.com = http://example.com
Search engines view this as two different URLs.
Improper canonicalization results in possible search engine confusion and inadvertently duplicating your entire site.
Related forms of canonical issues can come from improper handling of secure pages (https vs. http) and subdomains (sub.example.com vs. www.example.com)
Should be a basic, but people still are not using them. Don’t have one? Get one. Add the proper command line to your robots.txt (sitemap: http://www.example.com/sitemap.xml) and submit to Google and Yahoo.
Robots.txt – Does not keep a searchengine from indexing a site, it onlykeeps a search engine from indexingthe content. URLs can and do rankbased on folder & file names as wellas incoming anchor links and anchor text.
Robots META – Prevents both URL and content from being indexed.
Using regular expressions with robots.txt – Block content indexing of precise areas of your site to help with reducing duplicate content.
Advanced Search Optimization Tactics:Advanced Search Optimization Tactics:Internal LinkingInternal Linking It is not just about external links - the search
Internal links are votes. Which pages are you voting for? The more internal links a page has, the more important you are indicating a page is. So, really, how important is your privacy page in your SEO strategy?
Linking to non search engine important pages drains small amounts of PageRank power from important pages. Nofollow non search engine important links. Privacy policy About us Terms of service Shopping carts Etc.
Advanced Search Optimization Tactics:Advanced Search Optimization Tactics:Local SearchLocal Search What is local search?
Local search occurs on sites that are geared towards a searcher searching for a service or business in a specific geographic location. Google Local Yahoo! Local Yellow Pages
Typically a listing is submitted – that listing then links to your site.
Advanced Search Optimization Tactics:Advanced Search Optimization Tactics:Local SearchLocal Search Organic search for local terms
Organic search for local terms means appearing in the normal search engines when someone searches for a product, business or service coupled with a geo related term.
Unless you have something to add to a conversation on Web 2.0 media, don’t leave comments just to get your URL on a page. Not only does it make you look bad because it is rude, many times it is ineffective for link building as nofollow is added to comment links.
• Actually involve yourself in the conversation – not only will this give you legitimate reasons to insert your brand and links, but it will also help you develop a positive relationship with your customers and potential customers.