Tactics to Maximize SEO Opportunity

Advanced Tactics to Maximize

SEO Opportunity

Rand Fishkin, CEO & Co-founder, SEOmoz

What’s Next DC, January 2011

News + Updates

from the World of SEO

Shares + Tweets = Rankings at Google/Bing

Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?

Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article

http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389

SEO is Still Under-Invested

http://www.quora.com/How-overhyped-is-the-concept-of-SEO

SEO is Still Under-Invested

http://searchengineland.com/report-growth-of-paid-search-budgets-decline-while-seo-budgets-increase-16777

PPC = ~85%of spend

SEO = ~15%of spend

1 Billion Searches / Day;

1 Billion Searchers / Week

The Long Tail Remains Dominant

Google has Happy Searchers;

“Noise” is their Primary Complaint

http://searchengineland.com/89-find-search-engines-do-good-job-but-noise-is-issue-61064

Fast Refresher:

Key SEO Principles

http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid

http://www.mecmanchester.co.uk/blog/google-instant-data-after-12-days.html

What Matters in the Rankings

http://www.seomoz.org/blog/great-content-equals-great-rankings-right-wrong

Great Content ≠ Great Rankings

The web's link graph isn't a meritocracy - like everything else in

life, it's a popularity contest. Those who find the best ways to

distribute, promote and market their works to the audience

most likely to share it are going to succeed much more so than

just the "great content" producers.

From the Trenches:

Remarkable SEO Tactics

Own & Control Your Link Juice

http://www.seomoz.org/blog/link-consolidation-the-new-pagerank-sculpting

Using Link Anchors Wisely

http://www.seomoz.org/blog/301-redirect-or-relcanonical-which-one-should-you-use

Repointing w/ 301s + Rel Canonical

http://www.mecmanchester.co.uk/blog/google-instant-data-after-12-days.html

Saving Lost “Juice” to Errors

http://www.seomoz.org/blog/link-magnets-a-new-paradigm-in-link-acquisition

Be a Link Magnet

http://www.quora.com/Why-does-Bill-S-Preston-Esquire-from-Bill-Teds-Excellent-Adventure-have-an-esquire-in-his-name

Build a Platform for UGC; Incent Sharing

Get Link-Earning Writers to Create

Content for Your Site

http://www.vimeo.com

Use Embeddable Content to Make

Linking a Default Behavior

Leverage the Content + Link

Opportunities of Others

http://trunk.ly

Social, Q+A, Forums, & Wikis

http://www.seomoz.org/blog/whiteboard-friday-content-technology-licensing

Content Syndication

http://www.speechpad.com

Transcription + Translation

http://www.google.com/search?q=brand+entities

Skip the “Normal” Rankings

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=80472

Video Search + Video XML Sitemaps

http://www.seomoz.org/blog/getting-started-with-google-news

News SEO

Images, Blogs, Social Circle, Rich

Snippets, Realtime, etc.

Rand Fishkin, CEO & Co-Founder, SEOmoz

• Twitter: @randfish

• Blog: www.seomoz.org/blog

• Email: [email protected]