P a g e 4 3 Summer Internship in Tata Motors A Pro ject Report on TRAINING AND DEVELOPMENT PROGRAMME For Partial Fulillment othe De!ree oMasters o"usiness A#ministration "$ NAMRAT A DEE%A N & Y14282 014-3' M"A ( r# Semester )n#er the Gui#ance oMiss Aphra Gour *R E+ecuti,e In#ore Department o"usiness Mana!ement Dr- *ari Sin!h GourVish.a,i#$ala$a &A /entral )ni,ersit$' Sa!ar &M-P-' "atch o0123425 Declaration
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The project report on “Summer Internship Training and Development Programme /as allotted tome by Miss Apra Gour $ '( )*ecutive T%T% Motors Indore +M,P,-,, I am highly obliged for
guiding me in various aspects of this project,
The main aim of this project is to .no/ the Tranining Programe of )mpoloyees in T%T% Motors
Indore +M,P,-,
The idea behind this project is to give practical .no/ledge and to ma.e me face real life
situation, I tried my best to e*plore the truth and facts in my survey report and reality regarding
the survey and understanding practical e*perience of the survey, This project survey is not only
I /ould li.e to /hole heartily than. and e*press my sincere gratitude to Miss %pra &our $ '(
)*ecutive T%T% Motors Indore +M,P,- for suggesting me this problem and for giving an insight
in dealing /ith the subject,
I e*press my heartfelt indebtedness and deep sense of gratitude to my teacher and my 0acultyguide Dr, %nil umar ashyap$ %ssistant Professor$ Dr, 'ari Singh &our2ish/avidyalaya$
Indore $ Madhya Pradesh and to my 3orporate guide Miss %pra &our $ '( )*ecutive T%T%
Motors Indore +M,P,-$ Madhya Pradesh for their sincere guidance and inspiration in completing
this project,
4astly$ I must e*press my gratitude to all the elders of the family and citiens of the city /ho
blessed me in course of discussion, I also e*tend my sincere than.s to my family and my friendsfor their encouragement and support,
is no/ called 6Tata8 vehicles after the e*piry of the collaboration agreement /ith Daimler97en
%&$ :est &ermany,
In 1;<! the company8s name$ /hich /as Tata 4ocomotive = )ngineering 3ompany 4td, /as
changed to Tata En!ineerin! = Locomoti,e /ompan$ Lt#, In the year 1;>? the company
undertoo. to set up a ne/ forge shop$ a high output foundry line$ a ne/ paint shop as /ell as
augmentation of engine and gearbo* manufacturing facilities$ all at "amshedpur
In 1;;1 during the year the company entered into a collaborative agreement /ith aninternationally reno/ned engine research and development organiation to jointly develop higher
horsepo/er$ fuel efficient diesel and petrol engines to meet the future re@uirements of the
company, The last @uarter sa/ the company launching t/o ne/ passenger vehicles$ the SI)((%
and the )ST%T) totally designed and manufactured in India, The company ac@uired a 7I0(
company$ MAs Boduron 0ounders Maharashtra 4td, The total cost for Telco /or.ed out to (s,1>
crores as against setting up of similar critical castings foundry, During the year company
5,1 (esearch Design5,# Sampling method5, Sample sie
5,G (esearch tools
5,5 (esearch %rea5,< Ebjectives of the study,
. $indings/. #iitations8. Suggestions. onclusion-
'iliogra,y
INTROD)/TION OF TATA MOTORS
TATA MOTORS
Tata Motors 4imited is India8s largest automobile company$ /ith consolidated revenues of
(s,?!$ ;>,>5 crores +SD 1G billion- in #!!>9!;, It is the leader in commercial vehicles in
each segment$ and among the top three in passenger vehicles /ith /inning products in the
compact$ midsie car and utility vehicle segments, The company is the /orld8s fourth largest
truc. manufacturer$ and the /orld8s second largest bus manufacturer,
The company8s #G$!!! employees are guided by the vision to be Fbest in the manner in /hich
/e operate best in the prod99ucts /e deliver and best in our value system and ethics,F
)stablished in 1;G5$ Tata Motors8 presence indeed cuts across the length and breadth of India,Ever G million Tata vehicles ply on Indian roads$ since the first rolled out in 1;5G, The
company8s manufacturing base in India is spread across "amshedpur +"har.hand-$ Pune
+Maharashtra-$ 4uc.no/ +ttar Pradesh-$ Pantnagar +ttara.hand- and Dhar/ad +arnata.a-,0ollo/ing a strategic alliance /ith 0iat in #!!5$ it has set up an industrial joint venture /ith
0iat &roup %utomobiles at (anjangaon +Maharashtra- to produce both 0iat and Tata cars and
0iat po/ertrains, The company is establishing a ne/ plant at Sanand +&ujarat-, The company8s
dealership$ sales$ services and spare parts net/or. comprises over 5!! touch pointsJ Tata
Motors also distributes and mar.ets 0iat branded cars in India,
Tata Motors$ the first company from India8s engineering sector to be listed in the Be/ Kor.
Stoc. )*change +September #!!G-$ has also emerged as an international automobile company,Through subsidiaries and associate companies$ Tata Motors has operations in the $ South
orea$ Thailand and Spain, %mong them is "aguar 4and (over$ a business comprising the t/oiconic 7ritish brands that /as ac@uired in #!!>, In #!!G$ it ac@uired the Dae/oo 3ommercial
2ehicles 3ompany$ South orea8s second largest truc. ma.er, The rechristened Tata Dae/oo
3ommercial 2ehicles 3ompany has launched several ne/ products in the orean mar.et$ /hilealso e*porting these products to several international mar.ets, Today t/o9thirds of heavy
commercial vehicle e*ports out of South orea are from Tata Dae/oo, In #!!5$ Tata Motors
ac@uired a #1 sta.e in 'ispano 3arrocera$ a reputed Spanish bus and coach manufacturer$ andsubse@uently the remaining sta.e in #!!;, 'ispano8s presence is being e*panded in other
mar.ets, In #!!<$ Tata Motors formed a joint venture /ith the 7rail9based Marcopolo$ a global
leader in body9building for buses and coaches to manufacture fully9built buses and coaches for India and select international mar.ets, In #!!<$ Tata Motors entered into joint venture /ith
Thonburi %utomotive %ssembly Plant 3ompany of Thailand to manufacture and mar.et the
company8s pic.up vehicles in Thailand, The ne/ plant of Tata Motors +Thailand- has begun
production of the Cenon pic.up truc.$ /ith the Cenon having been launched in Thailand in#!!>,
Tata Motors is also e*panding its international footprint$ established through e*ports since
1;<1, The company8s commercial and passenger vehicles are already being mar.eted in several
countries in )urope$ %frica$ the Middle )ast$ South )ast %sia$ South %sia and South %merica,It has franchiseeAjoint venture assembly operations in enya$ 7angladesh$ .raine$ (ussia$
Senegal and South %frica,
The foundation of the company8s gro/th over the last 5! years is a deep understanding of economic stimuli and customer needs$ and the ability to translate them into customer9desired
offerings through leading edge (=D, :ith over $!!! engineers and scientists$ the company8s
)ngineering (esearch 3entre$ established in 1;<<$ has enabled pioneering technologies and
products, The company today has (=D centers in Pune$ "amshedpur$ 4uc.no/$ Dhar/ad inIndia$ and in South orea$ Spain$ and the , It /as Tata Motors$ /hich developed the first
indigenously developed 4ight 3ommercial 2ehicle$ India8s first Sports tility 2ehicle and$ in
1;;>$ the Tata Indica$ India8s first fully indigenous passenger car, :ithin t/o years of launch$Tata Indica became India8s largest selling car in its segment, In #!!5$ Tata Motors created a ne/
segment by launching the Tata %ce$ India8s first indigenously developed mini9truc.,
In "anuary #!!>$ Tata Motors unveiled its People8s 3ar$ the Tata Bano$ /hich India and the
/orld have been loo.ing for/ard to, The Tata Bano has been subse@uently launched$ as planned$ in India in March #!!;, % development$ /hich signifies a first for the global
automobile industry$ the Bano brings the comfort and safety of a car /ithin the reach of
thousands of families, The standard version has been priced at (s,1!!$ !!! +e*cluding 2%T andtransportation cost-,
Designed /ith a family in mind$ it has a roomy passenger compartment /ith generous leg
space and head room, It can comfortably seat four persons, Its mono9volume design /ill set a
ne/ benchmar. among small cars, Its safety performance e*ceeds regulatory re@uirements in
India, Its tailpipe emission performance too e*ceeds regulatory re@uirements, In terms of
overall pollutants$ it has a lo/er pollution level than t/o9/heelers being manufactured in Indiatoday, The lean design strategy has helped minimie /eight$ /hich helps ma*imie
performance per unit of energy consumed and delivers high fuel efficiency, The high fuel
efficiency also ensures that the car has lo/ carbon dio*ide emissions$ thereby providing thet/in benefits of an affordable transportation solution /ith a lo/ carbon footprint,
In May #!!;$ Tata Motors introduced ushered in a ne/ era in the Indian automobile industry$ in
.eeping /ith its pioneering tradition$ by unveiling its ne/ range of /orld standard truc.s called
Prima, In their po/er$ speed$ carrying capacity$ operating economy and trims$ they /illintroduce ne/ benchmar.s in India and match the best in the /orld in performance at a lo/er
life9cycle cost,
Tata Motors is e@ually focused on environment9friendly technologies in emissions and
alternative fuels, , It has developed electric and hybrid vehicles both for personal and public
transportation, It has also been implementing several environment9friendly technologies inmanufacturing processes$ significantly enhancing resource conservation
Through its subsidiaries$ the company is engaged in engineering and automotive solutions$
construction e@uipment manufacturing$ automotive vehicle components manufacturing andsupply chain activities$ machine tools and factory automation solutions$ high9precision tooling
and plastic and electronic components for automotive and computer applications$ and
automotive retailing and service operations,
Tata Motors is committed to improving the @uality of life of communities by /or.ing on four
thrust areas L employability$ education$ health and environment, The activities touch the lives
of more than a million citiens, The company8s support on education and employability isfocused on youth and /omen, They range from schools to technical education institutes toactual facilitation of income generation, In health$ our intervention is in both preventive and
curative health care, The goal of environment protection is achieved through tree plantation$
conserving /ater and creating ne/ /ater bodies and$ last but not the least$ by introducingappropriate technologies in our vehicles and operations for constantly enhancing environment
care,
:ith the foundation of its rich heritage$ Tata Motors today is etching a refulgent future,
PROD)/TS
The companys main product lines areN
> Passen!er /arsN the compact car$ Indica$ launched in 1;;>$ the mid sie Indigo$ launched in
#!!#$ and the Indigo Marina$ launched in #!!G in both petrol and diesel versions,
> )tilit$ VehiclesN the Tata Sumo launched in 1;;G$ the Tata Safari launched in 1;;> and their
variants
> Small /ommercial VehiclesN the company created a ne/ segment in #!!5 by launching the
Tata %ce$ Indias first indigenously developed mini9truc.,
> Li!ht /ommercial VehiclesN /hich include pic.ups$ truc.s and buses ranging from #T &2:
to ?,5T &2:
> Me#ium an# *ea,$ /ommercial VehiclesN /hich include truc.s$ buses$ dumpers and multi9
a*led vehicles from ;T &2: to G!T &2:, Through Tata Dae/oo 3ommercial 2ehicle
3ompany 4imited, It no/ offers a range of high horsepo/er truc.s ranging from ##! 'P to G!!
'P in dump truc.$ tractor9trailers$ mi*ers and cargo applications,
%dopting the principle of aien or continuous learning$ the company is constantly improving its
standards, The versatile yet simple 5S approach to process improvement 9 sort$ straighten$
simplify and standardie in a self9disciplined manneris a /ay of life at Tata Motors, These
principles help optimie various operations of the company and conserve precious resources, 7y
/or.ing closely /ith vendors and partners$ at the design and manufacturing stages$ the company
ensures that they too follo/ the same principles,
INTERNATIONAL ")SINESS
Tata Motors$ the first company from Indias engineering sector to be listed in the Be/ Kor.
Stoc. )*change +September #!!G-$ has also emerged as an international automotive company,
:hile currently about 1> of its revenues are from international business$ the companys
objective is to e*pand its international business$ both through organic and inorganic gro/th
routes, Ever the years$ the company has received more than 5! a/ards from the 3ompany of
India for its e*ports initiatives, In #!!G$ it ac@uired the Dae/oo 3ommercial 2ehicle 3ompany$
oreas second largest truc. ma.er, The rechristened Tata Dae/oo 3ommercial 2ehicle
3ompany has already begun to launch ne/ products, In #!!5$ Tata Motors ac@uired a #1 sta.e
in 'ispano 3arrocera$ a reputed Spanish bus and coach manufacturer$ /ith an option to ac@uire
the remaining sta.e as /ell, 'ispanos presence is being e*panded in other mar.ets,
These ac@uisitions /ill further e*tend Tata Motors international footprint$ established through
e*ports since 1;<1, The companys commercial and passenger vehicles are already beingmar.eted in several countries in )urope$ %frica$ the Middle )ast$ South )ast %sia$ South %sia
and %ustralia, It has assembly operations in Malaysia$ enya$ 7angladesh$ .raine$ (ussia$
car, :ithin t/o years of launch$ Tata Indica became Indias largest selling car in its segment, The
pace of ne/ product development has @uic.ened through an organiation9/ide structured Be/
Product Introduction +BPI- process, The process /ith its formal structure for introducing ne/
vehicles in the mar.et$ brings in greater discipline in project e*ecution, 0or e*ample$ the BPI
process helped Tata Motors create a ne/ segment by launching the Tata %ce$ Indias first mini9
truc., The years to come /ill see the introduction of several other innovative vehicles$ all rooted
in emerging customer needs, The )(3 in Pune$ among /hose facilities are Indias only certified
crash9test facility and hemi9anechoic chamber for testing of noise and vibration has received
several %/ards from the 3ompany of India, Some of the more prominent amongst them are the
Bational %/ard for (esearch and Development )fforts in Industry in the Mechanical
)ngineering Industries sector in 1;;;$ the Bational %/ard for Successful 3ommercialiation of
Indigenous Technology by an Industrial 3oncern in #!!!$ and the 3SI( Diamond "ubilee
Technology %/ard in #!!G,
/ORPORATE SO/IAL RESPONSI"ILIT6
True to the tradition of the Tata &roup$ Tata Motors is committed in letter and spirit to 3orporate
Social (esponsibility, It is a signatory to the nited Bations &lobal 3ompact$ and is engaged in
community and social initiatives on human rights$ labor and environment standards in
compliance /ith the principles of the &lobal 3ompact, Tata Motors has led the automobile
industrys anti9pollution efforts through a series of initiatives in effluents and emission control,
The company introduced emission9friendly engines in its products in India even before such
norms /ere made statutory, It ensures
that its products are environmentally sound by reducing haardous materials in vehiclecomponents$ developing e*tended life lubricants$ fluids and using oone9friendly refrigerants
• A )air and o'!e*tie per)orman*e manaement sstem lin;ed to t&e per)orman*e
o) t&e 'usinesses w&i*& identi)ies and di))erentiates &i& per)ormers w&ile
o))erin separation aenues )or non-per)ormers%
• reation o) a *ommon pool o) talented manaers a*ross 3ata 8ons and t&e 3ata
8ons promoted entities wit& a iew to in*reasin t&eir mo'ilit t&rou& inter-
ompan !o' rotation%
• olution o) per)orman*e 'ased *ompensation pa*;aes to attra*t and retain
talent wit&in 3ata 8ons and t&e 3ata 8ons promoted entities%
• +eelopment o) *ompre&ensie trainin prorams to impart and *ontinuousl
uprade t&e industrE)un*tion spe*i)i* s;ills%
In line wit& t&e :uman Resour*e strate, t&e ompan, in turn, &as implemented
arious initiaties in order to 'uild orani@ational *apa'ilit t&at will ena'le t&e ompanto sustain *ompetitieness in t&e lo'al mar;et pla*e% 3&e )o*us is to attra*t talent,
retain t&e 'etter and adan*e t&e 'est% 8ome o) t&e initiaties to meet t&is o'!e*tie
in*lude#
• tensie pro*ess mappin eer*ise to 'en*&mar; and alin t&e &uman
resour*e pro*esses wit& lo'al 'est pra*ti*es%
• Introdu*tion o) a lo'all 'en*&mar;ed emploee enaement proramme%
enerall en!oed *ordial relations wit& its emploees at its )a*tories and o))i*es%mploee waes are paid in a**ordan*e wit& wae areements t&at &ae arin terms
e&i*le enironmental testin )a*ilit, &ea dut dnamometers and areate
enduran*e test ris%
3&e ompanCs produ*t desin and deelopment *enters are euipped wit&
sop&isti*ated &ardware, so)tware and ot&er in)ormation te*&nolo in)rastru*ture,desined to *reate a diital produ*t deelopment and irtual testin and alidation
enironment, resultin in redu*ed o) produ*t deelopment **letime, improed ualit
and proide a'ilit to *reate multiple desin options% 3&ese *enters are rowin wit&
in*reased e&i*le deelopment prorams in 'readt& and dept& o) te*&nolo% Rapid
prototpe deelopment sstems, testin **le simulators, adan*ed emission test
la'oratories and stlin studios are also a part o) our produ*t deelopment
w&ereas *ertain te*&noloies le*troni* 8ta'ilit prorams, Automated and Automati*
transmission sstems, telemati*s )or *ommuni*ation and tra*;in, anti-lo*; 'ra;in
sstem intellient transportation sstem are in t&e pro*ess o) arious p&ases o)
deploment on )uture rane o) e&i*les% Li;ewise t&is *ould possi'l 'e deploed on our )uture rane o) e&i*les%Li;ewise, arious new te*&noloies and sstems t&at would
improe sa)et, per)orman*e and emissions o) produ*t rane are 'ein implemented in
our passener *ars and *ommer*ial e&i*les%
3&e ompan is deelopin and enterprise leel e&i*le dianosti*s sstem )or
a*&iein )aster dianosti*s o) *omple ele*troni*s in e&i*les in order to proide
prompt seri*e to *ustomers% /urt&ermore t&e initiatie in telemati*s &as spanned into a
)leet manaement, drier in)ormation and naiation sstems, and e&i*le tra*;in
3&e ompan esta'lis&ed a w&oll owned su'sidiar, 3M3, in 2006, to aument t&e
a'ilities o) its nineerin Resear*& entre wit& an o'!e*tie to o'tain a**ess to
leadin-ede te*&noloies to support t&e produ*t deelopment a*tiities% In *to'er
2010, t&e ompan also a*uired a desin &ouse in Ital, 3rili 8rl, t&at &as 'een
wor;in wit& t&e ompan on man o) its pro!e*ts and are now a part o) 3ata Motors
+esin orani@ation%
3&e ompan endeaors to a'sor' t&e 'est o) te*&noloies )or its produ*t rane tomeet t&e reuirements o) a lo'all *ompetitie mar;et% All o) its e&i*les and enines
are *ompliant wit& t&e prealent reulator norms in t&e respe*tie *ountries in w&i*&
t&e are sold% 3&e ompanCs strate to inest and deelop its deelopment
*apa'ilities &ae &elped t&e ompan in attainin sini)i*ant a*&ieements su*& as t&e
Limited% 3&e ompanCs 'eliees t&at esta'lis&ment o) t&e D3ataD word mar; and loo
mar; in India and world oer, is material to its operations% As part o) a*uisition o) 3+, t&e ompan &as t&e ri&ts to t&e perpetual and e*lusie use o) t&e D+aewooD
'rand and trademar;s in Horea and oerseas mar;ets )or t&e produ*t rane o) 3+%
As part o) t&e a*uisition o) auar Land Roer 'usiness, owners&ip <or *o-owners&ip,
as appli*a'le= o) *ore intelle*tual propert asso*iated wit& LR were trans)erred to t&e
ompan% Additionall, perpetual roalt )ree li*enses to use ot&er essential intelle*tual
properties &ae 'een ranted to t&e ompan )or use in auar and Land Roer
e&i*les% auar and Land Roer own reistered desins, to prote*t t&e desin o) t&eir
e&i*les in seeral *ountries%
In arin derees, all its intelle*tual propert is important to t&e ompan% In parti*ular,
t&e 3ata 'rand is interal to t&e *ondu*t o) t&e ompanCs 'usiness, a loss o) w&i*&
*ould lead to dilution o) our 'rand imae and &ae a material aderse e))e*t on t&e
'usiness%
TRAINING MET*ODS
Training Methods
In this lesson, we will study several training methods managers use to teach an
employee a new job or task in the organization. The training methods include on-the-job
training, job rotation and job mentoring. Each method has advantages and
disadvantages.
Let's look at how Cookie, a training manager at Sweets Candy Factory, uses the training
methods to train new and current employees.
On-the-ob Training
On-the-Job Training allows employees to learn by actually performing a specific job or
task. The employee will perform the job and learn as he goes. On-the-job training can
be structured by using hands-on application supported by classroom-type instruction. It
can also be unstructured using only hands-on application.
Cookie hired a new candy wrapper named Patti. Patti had no experience working in a
candy factory. In fact, Patti had no experience working on anassembly line either.
Cookie used unstructured on-the-job training to teach Patti how to do her job. This
Adantae It *an 'e used )or lare roups% ost per trainee is low%
+isadantaes Low interest o) emploees% It is not learnin ' pra*ti*e% It is ne-wa*ommuni*ation% No aut&enti* )eed'a*; me*&anism% Li;el to lead to 'oredom )or
emploees%
. Audio/&isual: Proidin trainin ' wa o) usin /ilms, 3eleisions, ideo, and
(esearch is an art of scientific investigation through search for ne/ facts in any branch of
.no/ledge, It is a moment from .no/n to un.no/n, In this research the research method used
/as the Descriptive research,
Research #esi!n
E+plorator$ research design
E+plorator$ Research Desi!n
Exploratory research is defined as the initial research into a hypothetical or theoretical
idea. This is where a researcher has an idea or has observed something and seeks to
understand more about it. An exploratory research project is an attempt to lay the
groundwork that will lead to future studies, or to determine if what is being observed
might be explained by a currently existing theory. Most often, exploratory research laysthe initial groundwork for future research.
To make this a little more understandable, imagine you are blindfolded or placed into a
room without light. You are not told if something is in the room, but you have a suspicion
there is something in there. You shuffle out slowly into the room, exploring with the tips
of your fingers until you find something.
Exploratory research can come in two big forms: either a new topic or a new angle. A
new topic is often unexpected and startling in its findings. For example, American
psychologist John Watson really began his behaviorism research with a new topic onthe study of human behaviors and learning: rats! Because humans have brains and rats
have brains, it makes a certain kind of sense. There was an attempt to find the universal
laws of learning in all brains.
New angles can come from new ways of looking at things, either from a theoretical
perspective or a new way of measuring something. For instance, computers have
allowed large populations to be looked at. Old experiments can now involve thousands
of people from around the globe instead of a few people from the local train station.
• O;ser,ational$ defined as a method of vie/ing and recording the participants
• /ase stu#$$ defined as an in9depth study of an individual or group of individuals
• Sur,e$$ defined as a brief intervie/ or discussion /ith an individual about a specific
topic
Primar$ #ata
These data /ere collected by personal intervie/ /ith )mployee and the %&M of the Sanghi
This study /as a learning e*perience for me and I came to .no/ the training and development
programs in luma* Industries 4td Sidcul$ (udrapur /as positive in response but still more
training and development is needed in 4uma* so that the employees are motivated time by timeand they should .no/ their strength = /ea.ness so that they can /or. on it = improve their
.no/ledge = s.ills for the betterment of their organiation,
In the last but not the least I conclude that all the training and development programs of company
are highly effective = beneficial to the employees in giving their best contribution to their
personal gro/th = development as /ell to meet the organiational objective,
%E"SITES
...-tatamotors-com
...-tata-co-in
...-!oo!le-com
MAGAINES AND OT*ERSB4
Monthl$ tata Ma!a@ineB4 ON T*E MOVE-
Pro#uct "rochures-
Annual reports or ma!a@ines o tata Motor In#ia Limite#