SALIS Linked In Presentation May 2009

• 1. LinkedIn: Growing your network, building your brand Presented by Julie Murphy Pacific Institute for Research and Evaluation May 7, 2008

2. What is LinkedIn?

• Free tool for professionals to connect & network

• Goes beyond job search resource

• Another venue for you to promote your:

• • Personal/professional brand

• • Company

• • Professional associations (SALIS!)

3. What are its benefits?

• Gives youonline visibility

• You canbe found

• You can see all the connections in your network and stay current with them

• Collaborate with connections/Groups

• You can find experts when you need them

4. Whats a personal brand?

• You are not a can of soda

• But like soda, you have unique attributes

• Attributes are personalandprofessional

• You need topublicizeormarke t these unique attributes

5. How do I do that on LinkedIn?

• Want people to KNOW, LIKE & TRUST you

• Have acompletepersonal profile

• Build high value and quality connections

• Participate in Group discussions and Questions/Answers

• Write and receive recommendations

6. How do I begin?

• You need agoal

• Use that goal to create your strategy in how you build connections

• Look for high value as well as high quality connections

• Look at who is in 1 stand especially 2 nddegree network and how they can help you with that goal

7. Giving and getting

• About being able to request help

• Being able togivehelp, share connections, provide expertise

• Give thanks and dont have rigid expectations.

8. Your profile

• Your brand a first impression

• Not just who you are but what you have to offer

• Professionalandunique

9. Building connections

• Level 1 is your width, Level 2 is your depth

• Whats your strategy: open vs. closed

• What are your personal LinkedIn rules?

10. Building connections - 2

• How do you find people?

• How do you invite them?

• When do I use an Introduction?

• What is Inmail?

11. Groups

• Over 90,000 of them!

• Companies, schools, and professional associations

• SALIS could be one of them!

• Use groups to collaborate with others

• Can be open or closed

• Generate topical discussions

• Allow you access to group members connectionseven if they are not directly connected to you

12. Email notification from Group 13. Group discussion / news 14. Now that youve begun

• Play around with available tools

• Share your profile by linking it to your personal blog or putting it on your business card

• Make an effort to spend a few minutes a day checking/maintaining your account

• See tips and bibliography for more ideas

15. Wrapping up

• LinkedIn vs. Facebook you dont have to choose

• LinkedIn: 32 million users / professional network / Average age 41. From 19 to 32 million users in one year (Nielsen, 2009; Vermeiren, 2009)

• Facebook: 200+ million users / social network / Average age 20 but greatest global growth ages 35-49 (Nielsen, 2009)

• Complimentary tools that enhance different facets of your brand