SaaSFest 2015 - "Monetization at LiveIntent" by Julia Rieger of LiveIntent

“Monetization”  @

Julia  RiegerVP  Product  Marketing

#saasfest

Real-­‐time  marketing  +  advertising  platform  for  email

Acquire  new  subscribers

Mobile  app  download

Reach  Current  Customers

LiveIntent  Features

• Monetization

• Acquire  new  subscribers• Download  apps

• Reach  current  customers

• Industry  Indexing• Offline  sales  attribution• Audience  insights• Cross-­‐device  mapping

Time  Stamp De-­‐Identified  Hash  ID Creative  ID Device  Type OS Broswer ISP

10/26/15  2:00 23a1bbe61a623dd89f8f072c2db8e5bc 139275 PC Linux Chrome 22175

10/26/15  2:00 1922cf676e9d407084b842e98ac42292 138638 Phone Android Android 21233

10/26/15  2:00 6274d3b7abd9181187aa83ab5da64462 132991 PC Android iPad 22175

10/26/15  2:00 132d2d28fff3ed71ca92c330e64467fd 132991 Tablet iOS Chrome 22175

10/26/15  2:00 91421ec2b12829fef3e14907d334e1a5 80253 Phone iOS iPhone 10

10/26/15  2:00 8d4fdeabb80d1df9768b77082e78bc2d 87722 PC Linux Chrome 21233

10/26/15  2:00 6736572687b3305245696ba87e6b4fab 75353 Phone Android Android 22175

10/26/15  2:00 5c5dc2815f77080ea32dd929f3f314ae 62984 Tablet iOS Chrome 10

10/26/15  2:00 e5e7ae86dbf48b384d990abb481058ae 50615 PC iOS iPad 21233

10/26/15  2:00 4d568e12908aa6c6a2904a603241ebf1 38246 Phone iOS iPhone 22175