© 2014 IBM Corporation SPOT110: IBM Notes and Salesforce Integration Customer Case Study Art Altman, Director, New York Life Investments Aldo Zanoni, CEO, Riva CRM Integration
© 2014 IBM Corporation
SPOT110: IBM Notes and Salesforce IntegrationCustomer Case StudyArt Altman, Director, New York Life InvestmentsAldo Zanoni, CEO, Riva CRM Integration
Agenda
Customer relationship management: $36 billion industry by 2017 (Gartner)
The critical role of integration in CRM success
Customer case study: New York Life Investments
Benefits of server-side CRM and email integration
CRM and email systems supported by Riva
Riva by the numbers
What Riva syncs between CRM and IBM Notes
Riva screenshots for IBM Notes 9
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One of fastest-growing segments of business software
Customer relationship management software is one of the fastest-growing segments in business software. Gartner expects the CRM industry to reach $36.5 billion by 2017.
CRM systems help you keep track of customers and manage interactions with them as they move through complicated sales cycles.
Ease of use and integration with business processes help drive CRM adoption and satisfaction.
Many companies still try to track customers in shared spreadsheets or other documents. This approach becomes unwieldy as you try to scale.
There are only 20 million users of commercial CRM today compared to at least 500 million people with customer-facing roles in sales, support, and marketing.1
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Source: “SugarCRM CEO Augustin on his 2014 Outlook and Limitations of the Cloud.” Silicon Valley Business Journal.
http://www.bizjournals.com/sanjose/news/2013/12/23/sugarcrms-larry-augustin-talks-market.html
CRM trends in 2014: What’s coming…
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CRM
Big data and
predictive analytics
Enterprise
social media
integration
Gamification
Integrated
marketing automation
Better integration of cross-channel
customer engagement
Custom mobile apps that
are more closely integrated
with business processes
Mobile security
Differentiated
customer experiences
Platform integrations
(ERP, financials, HCM,
email systems, databases,
Force.com)
The critical role of integration in CRM success
“It’s about the heterogeneous process—linking apps together in a seamless continuum that is a business process and not simply an attempt to automate data retrieval.”
“To achieve this, integration at the platform level is required. This is why companies such as Oracle, Salesforce.com, Microsoft, and Workday are all announcing integrations among their platforms. The plane on which vendors compete is shifting from applications to processes.”
“They need to be able to show enterprise customers that their platforms are extensible and can play with the other big boys, because one company will not own the cloud.”
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Source: “New Year, New Strategies” DestinationCRM.com
http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/New-Year-New-Strategies-93248.aspx%22
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New York Life Investments Customer Case Study
Customer case study: New York Life Investments
New York Life Investments is an indirect, wholly-owned subsidiary of New York Life Insurance Company.
New York Life Investments has $407 billion* in assets under management and it serves a variety of sectors—retail, institutional, bundled defined contribution and defined benefit, and guaranteed products.
New York Life Investments is the 29th-largest asset management firm in the U.S.
Headquartered in New York, NY with major locations in New York , NY, Parsippany, NJ, Westwood, MA, and Chicago, IL.
Over 2,000 employees.
*As of November, 2013
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Introduction to our Sales Distribution Model
Intermediaries
Our products are sold through registered intermediaries including:Large wire-house brokers (national and full service)Financial Advisors (regional)Registered Investment Advisors (Independent)New York Life Agents
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Customers
Introduction to our Sales Distribution Model
Sales Distribution includes collaboration among:Internal Sales Desk: (Internal Wholesalers)Wholesalers (External sales force)Key Account Managers
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Intermediaries Customers
NYLIM External Wholesalers
Key AccountsRep Service
Intermediaries Customers
NYLIM Internal Wholesalers
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External Wholesalers – “Out in the field” meeting with Reps in their territories to educate them on our funds
Sales Distribution Model – External Wholesalers
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Internal Sales Desk - Viewed as the “Command and Control Center”
Sales Distribution Model – Internal Sales Desk
Intermediaries Customers
NYLIM External Wholesalers
Key AccountsRep Service
Intermediaries Customers
NYLIM Internal Wholesalers
Customer case study: New York Life Investments
Provide a consolidated calendar for our internal sales desk, external reps and sales managers.
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NEED: SOLUTION:
Riva syncs IBM Notes, IBM Notes Traveler and Salesforce calendars bi-directionally.
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Riva: Calendar integration
Meeting with client
Phone call with client
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Riva: Calendar integration
Meeting with manager Private appointment
Team sales meeting
Customer case study: New York Life Investments
Sync specific inbound and outbound emails from IBM Notes to CRM as completed tasks.
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NEED:
With Riva, you can select which emails you want
to sync from IBM Notes to Salesforce.
SOLUTION:
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Riva: Email integration (received and sent items)
Log emails to CRM
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Riva: Email integration
View completed email tasks
Customer case study: New York Life Investments
Sync contact email addresses for sending outbound emails from IBM Notes. Filter contacts by territory.
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NEED: SOLUTION:
Riva syncs contact email addresses from CRM
to the IBM Notes contacts list.
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Riva: Contact and lead integration
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Riva: Contact and lead integration
CRM contacts
Customer case study: New York Life Investments
Sync calendars, contacts and email as close to real-time as possible.
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NEED:
Riva is configured to sync automatically once
every 5 minutes.
SOLUTION:
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Riva: Administration console
Set Riva sync interval
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Riva: Administration console
Show event monitor
Set peak time settings
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Riva Event Monitor
View sync processes in real time
Riva – Fault Tolerant Implementation at New York Life
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Riva implementation at New York Life Investments
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311122
Current number of Riva users at New York Life Investments.
Number of Notes Mail databases that Riva is connected to at New York Life Investments.
Number of IBM Domino servers used by Riva (one for Production,one for Failover). New York Life-supported Domino versions includeDomino server version 8.5.3 and the client is 8.5.2.
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Riva CRM IntegrationServer-side CRM integrationfor IBM Notes and Domino
Why did New York Life Investments choose Riva? Server-side synchronization
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Supported cloud and on-premise CRM systems
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Salesforce ProfessionalSalesforce EnterpriseSalesforce UnlimitedSalesforce DeveloperSalesforce Force.comSalesforce Portal
Microsoft Dynamics CRM 2013Microsoft Dynamics CRM 2011Microsoft Dynamics CRM 4.0Microsoft Dynamics NAV
Oracle Sales CloudOracle CRM On Demand
Sugar CESugar ProfessionalSugar CorporateSugar EnterpriseSugar Ultimate
Sage CRM Professional CloudSage CRM On-Premise 7.0Sage CRM On-Premise 6.0
Saleslogix CloudSaleslogix On-Premise 8.0+Saleslogix On-Premise 7.0+Saleslogix On-Premise 6.0+
GoldMine 2013GoldMine 9.xGoldMine 8.5+
NetSuite CRM
Supported email systems, clients, and mobile devices
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IBM Notes and DominoIBM SmartCloud (future support)IBM Notes TravelerBES for Notes
Exchange 2013Exchange 2010Exchange 2007Exchange 2003Exchange ActiveSyncBES for Exchange
Novell GroupWise 2014Novell GroupWise 2012Novell GroupWise 8.0+Novell GroupWise 7.3+Novell Data SynchronizerBES for GroupWise
Outlook 2013Outlook 2010Outlook 2007Outlook 2003Outlook Web AppOutlook on CitrixOutlook on Terminal ServerOutlook 2011 for MacApple Mail (Mac OS X)Entourage 2008 for MacEntourage 2004 for MacAll mobile devices…
Office 365Outlook 2013Outlook 2010Outlook 2007Outlook 2003Outlook Web AppOutlook on CitrixOutlook 2011 for MacApple MailEntourage 2008 and 2004All mobile devices…
Novell GroupWiseGroupWise WebAccess
GroupWise for Mac
All mobile devices…
IBM Notes 9IBM Notes 8IBM Notes 7IBM Notes 6IBM Notes for MacIBM Notes on CitrixIBM Notes for LinuxIBM iNotesAll mobile devices…
Office 365Exchange OnlineHosted ExchangeExchange ActiveSyncBES for Exchange
No separate plug-ins or mobile apps to install or manage
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Windows desktops and laptops Mac desktops and laptops Virtual desktops(Citrix, Terminal Services)
Web-based email clients(iNotes, Office 365, Outlook Web App,
GroupWise WebAccess)
Smartphones and tablet PCs(iPad, iPhone, Android, BlackBerry, Windows
Phone, Surface)
What Riva syncs between CRM and IBM Notes
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* Custom configuration required
to sync these objects.
Riva value proposition
Reliable, server-side synchronization No IBM Notes or Outlook plug-ins to install, configure, or manage Supports all IBM Notes, Exchange, Office 365, and GroupWise email clients Native mobile CRM integration (iPad, iPhone, Android, BlackBerry, Windows Phone) Syncs more CRM data than most IBM Notes and Outlook plug-ins (e.g., custom objects) Advanced email tracking capabilities (from desktops and mobile devices) Centralized user management with support for complex messaging environments Rule-based sync policies controls what Riva syncs for different users and groups Time-saving email-to-opportunity and email-to-case features Improves CRM adoption and satisfaction through better, seamless integration
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Riva by the numbers
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8001020
20080%2008
Number of Riva On-Premiseand Riva Cloud customers
Number of major banks that use Riva
Number of Fortune 500 companies that use Riva
Total number of Riva partners and resellers
Revenue growth in FY 2013
Year we launched Riva
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ScreenshotsSalesforce integration forIBM Notes and Domino
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Sync Salesforce contacts and leads…
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…to IBM Notes 9 and 8.5
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…and IBM iNotes
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Sync Salesforce accounts…
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…to IBM Notes 9 and 8.5
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…and IBM iNotes
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Sync Salesforce calendar events…
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…to IBM Notes 9 and 8.5
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…and IBM iNotes
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Sync Salesforce tasks…
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…to IBM Notes 9 and 8.5 To Do lists
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…and IBM iNotes To Do lists
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Sync IBM Notes emails to Salesforce…
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Sync IBM iNotes emails to Salesforce…
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IBM Notes emails logged in Salesforce
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Sync Salesforce opportunities…
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…to IBM Notes 9 and 8.5
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…and IBM iNotes
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Sync Salesforce cases…
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…to IBM Notes 9 and 8.5
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Sync Salesforce custom objects to IBM Notes 9 and 8.5
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Riva SmartCreate: Create Salesforce accounts and contacts
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…from IBM Notes 9 and 8.5
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Riva SmartConvert: Create Salesforce opportunities and cases
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…from IBM Notes 9 and 8.5
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Riva AssignTo: Track emails against CRM objects…
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…from IBM Notes to Salesforce
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Questions and Answers
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Acknowledgements and Disclaimers
© Copyright IBM Corporation 2014. All rights reserved. U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp. IBM, the IBM logo, ibm.com, IBM Notes, IBM Domino, and IBM Notes Traveler are trademarks or registered trademarks of International Business Machines Corporation in the United
States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml
Salesforce.com, Microsoft, Sage, Oracle, New York Life, Saleslogix, GoldMine, NetSuite, Riva CRM Integration, Office 365, BlackBerry, iPad, iPhone, Android, and other company, product, or service names may be trademarks or service marks of others.
Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates.
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