Keeping up with new technology for business innovation and growth Michael Fox – Co-founder Shoes of Prey
Keeping up with new technology for business innovation and growth
Michael Fox – Co-founder Shoes of Prey
What we doWe make women happy. We bring out their creativity and allow them to wear
something they've created for themselves.
Leveraging technology for innovation and growth
1. Innovation is more important than ever for retailers2. Mass customisation3. Social media4. Augmented reality – trying on clothing in the home5. Sales data mapped on Google Earth6. Developing a culture of innovation
Innovation is more important than ever for retailers
Mass Customisation - YouTailor
Mass Customisation - Chocri
Mass Customisation - NikeID
Social Media• Video bloggers
Facebook Product development Customer feedback Customer service
Blogging• Shoes of Prey blog
Blogging• 22michaels.com
Augmented Reality
Google Earth Sales Tracking
Culture of Innovation
Tech Talks
Insource Tech
Be prepared for challenges Negative Facebook comments
Competitors will copy you
Innovation is the key to success in modern retailing