The Realtor’s Guide to Social Media WHAT NOT TO DO IN SOCIAL MEDIA
Nov 07, 2014
The Realtor’s Guide to Social Media
WHAT NOT TO DO IN SOCIAL MEDIA
FACEBOOK DO NOTS
0 Don’t cut off wall interactions on your fan page or proGile page.
0 Don’t like your own post.
0 Don’t share details about cows you have milked on Farmville.
0 Don’t use business accounts as your personal account.
0 Don’t add everybody that sends you a friend request. They may be spammers.
0 Don’t share details of who you killed in MaGia wars.
TWITTER DO NOTS
0 Don’t follow and un-‐follow someone multiple times in a short period of time.
0 Don’t post broken links (always check that your link is working before posting)
0 Don’t re-‐tweet an item you have posted repeatedly. Your account looks spam-‐like.
0 Don’t make your account private. How will your potential clients Gind you?
0 Don’t spam your followers with just listings and promotional material. Earn the right to promote your products by offering great information your potential clients need.
0 Don’t send automatic Dm’s to new followers.
GENERAL SOCIAL MEDIA DO NOTS. 0 Don’t neglect replies – always thank or respond to people who reply you.
0 Don’t network only when you have a need.
0 Don’t be Salesy 100% of the time. Personalize your campaign.
0 Don’t impose your own opinions (differentiate fact from opinions)
0 Don’t trash the competition.
0 Be careful about spelling – always spell check.
0 Social media is not for venting about a horrible day or a horrible client.
0 Don’t intentionally misrepresent or mislead the truth.
MORE SOCIAL MEDIA DO NOTS
0 Don’t criticize clients on your accounts
0 Don’t share extreme views on Race, Religion or Politics. Keep it professional. You never know what side your potential client is on.
0 Don’t type in all caps.
What should you do? 0 Keep your message simple.
0 Be Interesting: Write, Video, Photograph, Share, Give
0 Listen to your audience.
0 Be consistent in your posts (post frequently but not 20 posts/hour)
0 Be Remarkable
0 Customize your posts (Facebook allows you customize by country, city etc.)
0 Make your posts about your clients.
0 Promote in the right places. (Use Facebook for photos, twitter for links)
0 Reach out at the appropriate time. (Think of how you check your own social media. Use this tactic to judge when clients are generally checking)
0 For every promotional tweet, send 8 engaging tweets that are general information for the client.
Your Campaign should be able to answer these questions
0 Who am I speaking to on my networks?
0 What do they want from me online?
0 What do I require them to do online?
0 How can I align my actions with their requests?
0 Is it working?
0 How do I continue if its working?
0 Is there room for improvement?
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