Social Media in Indonesia Compiled by @pitra | Stratego Compiled by: Pitra | www.strategocorp.com
Social Media in Indonesia - Social Media for Social Good
Jul 15, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Social Media in Indonesia
Compiled by @pitra | Stratego
Compiled by: Pitra | www.strategocorp.com
Social Penetration in Indonesia (Based on active users of the largest active social network in the country)
25% Source: wearesocial.sg
(62 millions of people)
World average: 26%
Time Spent on Social Media in Indonesia
2 hours 54 minutes
World average: 2 hours/day
Source: wearesocial.sg
per day
Mobile Users Accessing Social Media
74% Source: wearesocial.sg
Social Media Use in Indonesia
Google+
Any Social Network
Own an account Used in the past month
Source: wearesocial.sg Figures represent percentage of internet users.
Facebook in Indonesia
Source: joyintermedia.sg September 2014
Twitter in Indonesia
YouTube in Indonesia
YouTube in Indonesia
Source: socialbakers.com
Tell me… is it a social media or not?
KASKUS
BLOG
PATH
Social Media: forms of electronic communication through which users create online
communities to share information, ideas, personal messages, and other content.
Source: merriam-webster.com
Social media built on…
Personal connection Interest connection
You on Social Media
Act on social media like you act in real life
Identity profile
You are what you post
Be a friend to get a friend
Share it but don’t push it
Appreciate others
Creating Business Account on Social Media
Online brand personas reflect the brand’s characters
Different network, Different community,
Different content, Different tone
Facebook profiles, groups, pages Profiles Groups Pages
Example Pitra Social Media Strategist Club
Microsoft Lumia Indonesia
Designed for Individual Individuals/ communities that has a common interest
Company/ organization
Viewable Depends on privacy setting
Public or private Public
Connection Friend Join Like
Number of connection
5.000 max Unlimited Unlimited
Where to create facebook.com facebook.com/pages/create.php
facebook.com/ browsegroups
Insights No No Yes
Custom URL Yes No Yes
Facebook page
Facebook applications
Facebook applications
• Have a reason for people to follow you. • Be useful to others. • Listen and converse. • Picture says better than text only. • No hard selling. • Don’t spam.
Check your ID before you post
Photo, video, and audio sharing
Blog
www.awesometrics.com/category/blog/
renovit-multivitamin.com
Social Media Strategy
1. Understanding your customers
• What social media are they using? • How often they use it? • What’s their online behavior? • What are they talking on social media?
http://search.twitter.com http://www.facebook.com/search http://websta.me
2. Roadmap strategy
• What are your competitors do? • Where are your competitors on social media? • What’s your target on social media?
Just because you could, doesn’t mean that you should
3. Listening & Monitoring
• What’s your search terms that identify social media content?
• Deploy suitable tools to monitor Manual
search.twitter.com
facebook.com/search
websta.me
Kaskus Search
others
Automated
Tweetdeck
TrackUr
SocialBakers
SharedURL
Hashtracking
JamiQ
others
Advance (Automated &
Managed)
Hootsuite
NoLimitID
MediaWave
Radian6
Brandtology
SproutSocial
Sysomos
others
Social Media Activities
Maintaining engagement Provide
customer support
Deliver useful content
Help a cause Driving leads
Deliver engaging contents
Be witty
.. but be careful when posting sensitive content
Content that has entertainment values
Content that has personal values
Content that has utility values
Content that has monetary values
1. List every feature of product.
2. For each feature list the benefit.
3. Link the benefit to the feature from the customer’s perspective.
Content about the product itself
Real time marketing
Real time marketing
Customer support on social media
Deliver fast response
Social movement with social media
@trotoarian
airbnb.com/rooms/1254243
change.org
facebook.com/JembatanAnakBangsa #jembatananakbangsa
Social Cause
1. Understand the social issue and the cause’s goal.
2. Find social media channels that would relate to the audience target.
3. Connect to social media influencers to help elevate the issue.
4. Keep the issue awareness up by creating several activities.
Social Media Crisis
Many causes of crisis
Offline activities
gone wrong
Misleading online
contents
1. Acknowledge
Say that you aware of the situation.
Adapted from: www.slideshare.net/jaybaer/8-steps-to-manage-a-social-media-crisis
2. Be sorry
Fastest way to be forgiven is to be truly sorry.
3. Be sincere and transparent
4. Create a crisis FAQ
A place housing the answers, updated.
5. All employees are spokespeople
Official channels became irrelevant.
Social Media Tools
Facebook Insights
Analytics.twitter.com
Followerwonk.com
Topsy.com/analytics
Tweetarchivist.com
Iconosquare.com
www.slideshare.net/socialmedialandscape indonesiadigital.tumblr.com
www.strategocorp.com strategocorp.tumblr.com strategoplay.tumblr.com
youtube.com/strategioptima
Social Media in Indonesia
Related Documents
![Up Your Social Media Game in Indonesia [Research and Strategy Guide]](https://static.cupdf.com/doc/110x72/58ae53f71a28ab57678b5181/up-your-social-media-game-in-indonesia-research-and-strategy-guide.jpg)
