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Reach Out and Read cost- effective in your community Annual Report and Calendar making a difference doctor-recommended research-proven ®
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Mar 10, 2018

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Page 1: Read is Out and Number of Number of hours Reach Out and which allows children to travel through the pages of ... less time, more stress on families. Reach Out and Read gets books to

MarkyourcalendarforReachOutandRead’s6th

annualReadandRompevent!ReadandRompisauniquefamilyeventwhichallowschildrentotravelthroughthepagesofsomeoftheirfavoritestorybooks.Alongwithinteractivestorybookstations,therewillbeabuffetlunchandvisitsfromstorybookcharacterslikeCliffordtheBigRedDog.

Tolearnmore,pleasevisitwww.readandromp.org

PhotoscourtesyofDougBruns/ImagesForChange,HeidiHeimsal,JenIng,MaryKnoxMerrill,GeraldPeart,BethanyVersoy,andMSgt.KimberlyA.Yearyen-Siers.

ReachOut and

Read

cost-effective

in yourcommunity

Annual Reportand Calendar

making adifference

doctor-recommended

research-proven

Read and RompSavetheDate

ReachOutandReadwouldliketorecognizesomeofourneweststrategicpartners.

Thankyouforallthatyou’vedoneinthepastyeartohelpusachieveourmission!

®

Reach Out and Read is

creating the next generationof readers with your support.

aap

ASSOCIATIONOFBOOKSELLERSFOR

CHILDREN

Number of children served

by ROR:

3.8 million

Number of books distributedby ROR in FY09:

6 million

Number of ROR Programs

in the U.S.:

4,535

Number of hoursvolunteers dedicateto ROR every year:

130,150

November15,200910:30a.m.–2:00p.m.SeaportHotelBallroom

Boston,MA

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Our MissionReach Out and Read makesliteracy promotion a standard partof pediatric primary care, so thatchildren grow up with books and alove of reading.

Reach Out and Read trains doctorsand nurses to advise parents aboutthe importance of reading aloud andto give books to children at pediatriccheckups from 6 months to 5 yearsof age, with a special focus onchildren growing up in poverty.

By building on the uniquerelationship between parents andmedical providers, Reach Out andRead helps families and communitiesto encourage early literacy skills, sothat children enter school preparedfor success in reading.

ROR Board of Directors,Staff, and Coalitions

Judy Newman – ChairEVP and President, Scholastic Book Clubsand E-CommerceScholastic Inc.

Neal Baer, M.D.Executive ProducerWolf Films/Universal Television

Jay Berkelhamer, M.D., F.A.A.P.Senior Vice President andChief Academic OfficerChildren’s Healthcare of Atlanta

Steve Cohen – TreasurerChief Executive OfficeriCollegeCounselor

Thomas G. DeWitt, M.D., F.A.A.P.Director, Division of General andCommunity PediatricsProfessor and Associate Chair,Education and Primary Care,Department of PediatricsCincinnati Children's Hospital Medical Center/University of Cincinnati College of Medicine

Carol EmigPresidentChild Trends

Bob FranksPresidentHealthCare Institute of New Jersey (HINJ)

Martha GershunPrincipalPOUNCE Marketing

Curtis L. GraySenior Vice President, Human ResourcesBAE Systems, Inc.

Betsy Wagner HoffmanSenior CounselGoodman Media International, Inc.

Joanne Y. Jaxtimer – ClerkSenior Vice President andDirector of Corporate AffairsBNY Mellon

David JohnsonPartnerJohnson-Roessler Company

Susan Cooley King, Ph.D., R.N., C.P.N.P.Pediatric Nurse Practitioner and AssistantProfessor of Pediatrics, RetiredUniversity of Texas-Houston Medical SchoolFounderReach Out and Read Texas

Perri Klass, M.D., F.A.A.P. –National Medical DirectorProfessor of Journalism and PediatricsNew York University

Douglas R. KornSenior Managing DirectorIrving Place Capital

Patrice M. KozlowskiSenior Vice President,Corporate CommunicationsBNY Mellon Asset Management,The Dreyfus Corporation

Lisa Lebovitz

Linda Fayne LevinsonLead DirectorNCR Corporation

Ann Mercer LoganFounder and Board ChairReach Out and Read Colorado

Robert Needlman, M.D., F.A.A.P. – FounderAssociate Professor of PediatricsCase Western Reserve University Schoolof MedicinePediatricianMetroHealth Medical Center

Earl Martin Phalen – CEOChief Executive OfficerReach Out and Read

Jennifer Seeman

Timothy Shanahan, Ph.D.Director, Center for LiteracyProfessorUniversity of Illinois at Chicago

Catherine Snow, Ph.D.Henry Lee Shattuck Professor of EducationHarvard Graduate School of Education

Christie VilsackPresidentThe Vilsack Foundation

Earl Martin PhalenChief Executive Officer

Katie AhearnEric BelfordEllen BerlinAbbie BloomMatthew CollinsAlison Corning-ClarkeAbby DaltonAlison DriscollMary DoorleyBarbara DucharmeElisabeth DuursmaMatt FerragutoAnne-Marie FitzgeraldStacie FredrikssonBrian GallagherKatie HartWendy HartGretchen HunsbergerKotaro InamiLee MacKinnonKit McCarthyCarolyn MerrifieldJacquelyn MillerNora MurphyHeather RobinsonTrisha RossGail ShermanJennifer SilveiraMarylou White

AlabamaAmerican Indian/Alaska NativeArizonaArkansasColoradoConnecticutFloridaIllinoisIndianaIowaKansas CityKentuckyLouisianaGreater Baltimore, MDMassachusettsMichiganROR in the MilitaryMinnesotaNew JerseyGreater New York City, NYUpstate New YorkOhioOklahomaGreater Philadelphia, PARhode IslandSouth CarolinaTexasUtahVermontVirginiaWashington, D.C.Washington State

National Board of Directors National Center Staff Regional Coalitions

Reach Out and Read National Center56 Roland Street � Suite 100D � Boston, MA 02129PHONE: 617-455-0600 � FAX: 617-455-0601EMAIL: [email protected]: www.reachoutandread.org

This annual report was produced and distributed with the support of

Making books part of a healthy childhood since 1989.www.reachoutandread.org Reach Out and Read

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Dear Friends of Reach Out and Read,2008-09 was a year of tremendous growth

and change for Reach Out and Read. In spiteof the challenges posed by this tough economy,we were able to reach 500,000 additionalchildren in need, thanks to the loyal support ofour donors and the hard work, creativity, anddedication of the ROR Staff, Coalition Leaders,and medical practitioners, including NationalMedical Director Dr. Perri Klass. We have alsoreorganized our National Board of Directors,allowing us to capitalize on the individualstrengths of each Board Member.

Now, I am thrilled to announce that wehave just completed a long, thoughtful, andsuccessful search for ROR’s new ChiefExecutive Officer. It is my great pleasure tointroduce you to Earl Martin Phalen, a provenleader whose incredible passion for improvingchildren’s lives through education will help us

do an even better job of gettingbooks into the hands of the childrenand families who need them most.

Earl has dedicated his life tostrengthening low-income familiesand communities. As a student atHarvard Law School in 1992, Earlfounded Building Educated Leadersfor Life (BELL), a nonprofitorganization that tutors and mentorsschoolchildren and keeps themfocused on the goal of graduatingfrom college. During his tenure as CEO, Earlincreased BELL’s annual revenue from $12,500to $25.5 million and grew the organization intoa national nonprofit that educates more than12,000 scholars annually. He is a recipient of aMind Trust Fellowship and is also the Founderand Chair of Summer Advantage USA, whichcombats summer learning loss.

Earl’s proven fundraising skills,his strong background in nonprofitmanagement, and his passion forchildren’s literacy will open newopportunities for ROR. I amconfident that his leadership willtake ROR to new heights, and lookforward to introducing him to youin person sometime soon.

On behalf of the Board ofDirectors, thank you for all you do tosupport ROR and its critical mission.

Warm regards,

Judy NewmanChair, National Board of Directors

Greetings from Reach Out and Read

“Sometimes in the exam room,when I hand a book to achild, I realize it's the firstbook that child has ever held.Too many children aregrowing up without books,and when economic times gettougher, there's less moneyfor books, less time, morestress on families. Reach Outand Read gets books to thosechildren, and also helps theirparents understand the powerof reading together tostrengthen families, and helpour patients learn.”

– Perri Klass, M.D.National Medical Director

“I am honored by the opportunity to become the CEO of Reach Out and Read. I havelearned a great deal about ROR, and I can say without reservation that this is one of thebest nonprofit organizations in America. Few nonprofits have the same evidence base(11 studies), scale (3.8 million children served at 4,500 locations), and impact (significantdevelopmental gains and higher test scores). Because of our extraordinary staff and teamof 19,000 volunteer doctors, nurses, and caring adults, all of this is achieved at anextremely low cost. Today, 35% of American children show up to kindergartenunprepared to learn. We will work tirelessly in the years ahead to ensure that all childrenenter school prepared for success.”

– Earl Martin Phalen, Chief Executive Officer

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Reach Out and Read is

one of the most successfulschool readiness initiatives.�� Reading aloud is one of the best

ways to expose your children tonew words and develop theirearly literacy skills.

�� Children whose parents read tothem become more proficientreaders and perform better inschool.

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September 20091 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

October 20091 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

31

December 20091 2 3 4 5

6 7 8 9 10 11 12

13 14 15a

168

17 18 19

20 21 22 23 24 25 26

278

28 29 30 31

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

November 2009\

a

8 9 10 11 12a

13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

Labor Day

First Day ofAutumn

RoshHashanah

ColumbusDay

Yom Kippur Halloween

DaylightSavings Ends

Veterans Day

ThanksgivingDay

First Day ofWinter

First Day ofChanukah

ChristmasDay

KwanzaaBegins

1 2 3 4 5 6 7

ROR LiteracyChampionsReception

Read andRomp

InternationalLiteracy Day

FamilyLiteracy Day

WBUR/Charlesbridge

Book DriveBegins

WBUR/Charlesbridge

Book DriveEnds

RORNational

BoardMeeting

NationalBookstore

Day

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Reach Out and Read is research-proven.

�� Parents who participate in RORare more likely to read to theirchildren and spend more timewith their children.

�� ROR children show significantdevelopmental gains in languageand literacy.

�� ROR children also score higheron vocabulary tests and schoolreadiness assessments.

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1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

6 7

13 14

20 21

27 28

DECEMBER

1 2

8 9

15 16

22 23

29 30

3 4

10 11

17 18

24 25

31

5

12

19

26

1

7 8

14 15

21 22

28

FEBRUARY

2 3

9 10

16 17

23 24

4 5

11 12

18 19

25 26

6

13

20

27

30

New Year’s Day

Reading Tip:Make a New Year’s Resolution toread aloud to your child at leastonce a day. It’s important toestablish a routine.

Martin L. King, Jr. Day

31

January 2010

Everyone needs a buddyBecome a Reach Out and Read Book Buddy by committing to make a monthly pledge tohelp prepare children to succeed in school. Find out more at www.reachoutandread.org.

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Reach Out and Read is everywhere.

�� ROR works in hospitals, healthcenters, private practices, andclinics, and is adaptable to anyhealthcare setting.

�� ROR serves 3.8 million childrennationwide, in communitieslarge and small, urban and rural.

�� International programs modeledon ROR have been started inItaly, Israel, the Philippines,England, and Canada.

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3 4

10 11

17 18

24/31 25

JANUARY

5 6

12 13

19 210

26 27

1

7 8

14 15

21 22

28 29

2

9

16

23

30

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1

7 8

14 15

21 22

28 29

MARCH

2 3

9 10

16 17

23 24

30 31

4 5

11 12

18 19

25 26

6

13

20

27

Valentine’s Day Presidents’ Day Ash Wednesday

28

February 2010

February is Library Lover’s MonthTake advantage of your local library! Sign your child up for a library card and expose her tothousands more (free!) children’s books.

Reading Tip:When reading with a child, point to the cover and say, “The name of the book is right here,” andread the title aloud. Then say, “The person who wrote the book is called the author. Her name isright here,” and read the author’s name aloud. You can do the same for the illustrator.

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Reach Out and Read is

enhancing the quality ofcare for Latino families.

�� ROR developed the LLeeyyeennddoo JJuunnttooss(Reading Together) initiative to enablemedical professionals to communicatethe importance of early literacy moreeffectively to Spanish-speaking families.

�� 86% of ROR Sites nationwide servefamilies whose first language is Spanish.

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1

7 8

14 15

21 22

28

FEBRUARY

2 3

9 10

16 17

23 24

4 5

11 12

18 19

25 26

6

13

20

27

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

4 5

11 12

18 19

25 26

APRIL

6 7

13 14

20 21

27 28

1 2

8 9

15 16

22 23

29 30

3

10

17

24

Read Across America Day

Daylight Savings TimeBegins St. Patrick’s Day First Day of Spring

31

First Day of Passover

March 2010

Reading Tip:Choose a favorite place to read together every day –a child’s bedroom, your living room, or even the bus!

Follow ROR on the webwww.facebook.com/ReachOutandReadwww.youtube.com/user/ReachOutandReadwww.twitter.com/ReachOutandRead

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Reach Out and Read is cost-effective.�� Doctors and nurses

volunteer the time theyspend on early literacy,so ROR gets even more“book for the buck”!

�� The full, five-year RORprogram costs just $40for each child.

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1

7 8

14 15

21 22

28 29

MARCH

2 3

9 10

16 17

23 24

30 31

4 5

11 12

18 19

25 26

6

13

20

27

April 20101 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

2 3

9 10

16 17

23/30 24/31

MAY

4 5

11 12

18 19

25 26

6 7

13 14

20 21

27 28

1

8

15

22

29

National Drop Everythingand Read Day

Easter

30

International Children’sBook Day

Tax TimeInterested in contributing a portion of your tax refund to ROR?Contact [email protected].

Reading Tip:Have fun while reading aloud –use different voices for differentcharacters.

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Reach Out and Read is

strengthening militaryfamilies.

�� Because the ROR model buildsroutines that reassure children andstrengthen family bonds, it hasspecial importance for families beingtested by separation and deployment.

�� 33 U.S. military bases now offerROR Programs, serving more than90,000 children of military families.

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1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

6 7

13 14

20 21

27 28

JUNE

1 2

8 9

15 16

22 23

29 30

3 4

10 11

17 18

24 25

5

12

19

26

29

Get Caught Reading Month

Mother’s Day

30Memorial Day

4 5

11 12

18 19

25 26

APRIL

6 7

13 14

20 21

27 28

1 2

8 9

15 16

22 23

29 30

3

10

17

24

31

May 2010

Celebrate MomThis Mother’s Day, make a gift to ROR in honor of your mother at www.reachoutandread.org.

Children’s Book Week

Reading Tip:Ask your child to describe pictures,repeat phrases used in the story,and predict what will happen next.

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Reach Out and Read is doctor-recommended.

�� ROR’s simple yet highly successful model wasdeveloped in 1989 by pediatricians and earlychildhood educators. Pediatric healthcareproviders continue to lead ROR today.

�� Since then, ROR has expanded to more than 4,500healthcare locations nationwide and has trained morethan 52,000 healthcare providers.

�� The Reach Out and Read model of earlyliteracy promotion is endorsed by theAmerican Academy of Pediatrics andthe National Association ofPediatric Nurse Practitioners.

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2 3

9 10

16 17

23/30 24/31

MAY

4 5

11 12

18 19

25 26

6 7

13 14

20 21

27 28

1

8

15

22

29

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

4 5

11 12

18 19

25 26

JULY

6 7

13 14

20 21

27 28

1 2

8 9

15 16

22 23

29 30

3

10

17

24

31

Reading Tip:Silly sounds are fun to make –grab an animal book and practicemaking animal noises together.

Flag Day

Father’s Day

30First Day of Summer

June 2010

A summer of readingHelp support Reach Out and Read clinics, practices, and hospitals during their busiest timeof the year! Every day this summer, ROR practitioners will see 21,000 young children fortheir regular checkups.

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Reach Out and Read is

incredibly grateful for ourthousands of volunteers.

�� ROR would not be possible withoutthe thousands of volunteersnationwide who read to children inclinic waiting rooms and organizelocal book drives.

�� ROR proudly took part in PresidentObama’s Summer 2009 UUnniitteedd WWeeSSeerrvvee Initiative, welcoming U.S. Health& Human Services Secretary KathleenSebelius (left) to the ROR Site atTakoma Park Pediatrics in Maryland.

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1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2

8 9

15 16

22 23

29 30

AUGUST

3 4

10 11

17 18

24 25

31

5 6

12 13

19 20

26 27

7

14

21

28

Independence Day

6 7

13 14

20 21

27 28

JUNE

1 2

8 9

15 16

22 23

29 30

3 4

10 11

17 18

24 25

5

12

19

26

31

Information at your fingertipsCheck out www.reachoutandread.org for literacy resources and information on keydevelopmental milestones.

Reading Tip:Make bath time reading time. Take advantage of thisrelaxing time by letting your child read waterproofbooks, or by reading him a book as he sits in the tub.

July 2010

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Reach Out and Read is

an initiative with strongbipartisan support.

�� ROR is supported in part by funding from the U.S.Department of Education and nine states.

�� Photos: ((BBeellooww,, LLeefftt)) Congressman John Carter (R-TX)at Scott & White Hospital Clinic, Temple, TX;((BBeellooww,, RRiigghhtt)) Senator Blanche Lincoln (D-AR)at Flowers Pediatric Clinic, Pine Bluff, AR;((RRiigghhtt)) Congressman James McGovern (D-MA)at Marlborough Pediatrics, Marlborough, MA;((FFaarr RRiigghhtt,, TToopp)) Representative Judy Biggert (R-IL)at Downers Grove Pediatrics, Bolingbrook, IL;((FFaarr RRiigghhtt,, BBoottttoomm)) Senator Jack Reed (D-RI)at Naval Health Clinic New England, Newport, RI.

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4 5

11 12

18 19

25 26

JULY

6 7

13 14

20 21

27 28

1 2

8 9

15 16

22 23

29 30

3

10

17

24

31

August 2010

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

31

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

5 6

12 13

19 20

26 27

SEPTEMBER

1

7 8

14 15

21 22

28 29

2 3

9 10

16 17

23 24

30

4

11

18

25

Get Ready for KindergartenMonth

3029

1 2 3 4 5 6 7

Reading Tip:Infants have an attention span ofonly a few minutes. Try doingseveral short readings each day.

Stay connectedInterested in the latest news and upcoming events, as well as doctor-recommendedchildren’s books? Sign up for the ROR e-newsletter today at www.reachoutandread.org!

Ramadan Begins

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Reach Out and Read is

proud to partner withClassroomsCare.

�� Every year, hundreds of thousandsof American schoolchildrenparticipate in Scholastic’sCCllaassssrroooommssCCaarree program.

��When schoolchildren read 100books in their classrooms, Scholasticdonates brand-new books to ROR.

�� Last year, ROR received anddistributed 316,000 brand-new,high quality books through thisprogram.

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1 2

8 9

15 16

22 23

29 30

AUGUST

3 4

10 11

17 18

24 25

31

5 6

12 13

19 20

26 27

7

14

21

28

1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

3 4

10 11

17 18

24/31 25

OCTOBER

5 6

12 13

19 20

26 27

1

7 8

14 15

21 22

28 29

2

9

16

23

30

International Literacy DayLabor Day

Reading Tip:Take a field trip to your local libraryfor story hour!

First Day of Autumn

Yom Kippur

Rosh Hashanah

30

September 2010

Get your Rompers readyRead and Romp 2010 is coming soon! Reserve tickets for you and your child today atwww.readandromp.org!

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Reach Out and Read is

expanding to serve moreNative American children.

�� ROR’s American Indian/Alaska Native Coalition haspartnered with Reading IsFundamental (RIF) to doublethe number of Indian HealthService (IHS), Tribal, andUrban hospitals and clinicsthat participate in ROR.

�� Nationwide, these Sitesserve more than 48,000Native American children.

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5 6

12 13

19 20

26 27

SEPTEMBER

1

7 8

14 15

21 22

28 29

2 3

9 10

16 17

23 24

30

4

11

18

25

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1

7 8

14 15

21 22

28 29

NOVEMBER

2 3

9 10

16 17

23 24

30

4 5

11 12

18 19

25 26

6

13

20

27

30

Columbus Day

Halloween

31

National Children’s DayChild Health Day

October 2010

Purchasing PowerSign up for the ROR credit card at http://www.cardpartner.com/app/reach-out-and-read.For every card activated, UMB Bankcard will donate $50 to ROR!

National Book Month

Reading Tip:Select books that relate to what is happening in yourchild’s world – starting preschool, going to the dentist,getting a new pet, or moving to a new home.

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Reach Out and Read is

bringing children’sstories to life.

�� Read and Romp is ROR’s signaturechildren’s event that includes music, food,and fun-filled activities featuring belovedchildren’s stories.

�� Last year, more than 500 children and familymembers joined us at the event in Boston –some learned yoga at the “My Daddy is aPretzel” station, some built toweringstructures on “Mike Mulligan’s” constructionsite, and others cuddled with baby bunniesat the “Runaway Bunny” station.

�� Read and Romp Boston raises enoughmoney to start up 15 brand-new ROR Sites!

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3 4

10 11

17 18

24/31 25

OCTOBER

5 6

12 13

19 20

26 27

1

7 8

14 15

21 22

28 29

2

9

16

23

30

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

5 6

12 13

19 20

26 27

DECEMBER

1

7 8

14 15

21 22

28 29

2 3

9 10

16 17

23 24

30 31

4

11

18

25

Veterans Day

Thanksgiving Day

30

Daylight Savings Time Ends

Family Literacy Day

November 2010

The perfect way to say thank youThis Thanksgiving, thank your favorite schoolteacher for the gift of reading by making adonation to ROR in his or her honor at www.reachoutandread.org.

Election Day

Reading Tip:Talk to your child all day long. Describing the weatheror what you’re cooking for dinner will help your childlearn words, ideas, and how language works.

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Reach Out and Read is making a difference.

�� Because of the generous supportof our donors, this year RORdistributed more than 6 millionbooks to the 3.8 million childrenwe serve.

�� Your support enables ROR toserve more than 25% of allAmerican children living at ornear poverty.

��With your continued support,we hope one day to help everychild to grow up with books anda love of reading.

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1

7 8

14 15

21 22

28 29

NOVEMBER

2 3

9 10

16 17

23 24

30

4 5

11 12

18 19

25 26

6

13

20

27

December 20101 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

2 3

9 10

16 17

23/30 24/31

JANUARY

4 5

11 12

18 19

25 26

6 7

13 14

20 21

27 28

1

8

5

22

29

Christmas Day

First Day of Chanukah

First Day of Winter

Kwanzaa Begins

31

Thank youDuring this holiday season, we want to thank all of our corporate, foundation, andindividual supporters for your generous contributions! Your support helps put millions ofbooks in the hands and homes of children in need.

Reading Tip:Remember to have fun! The morefun kids have reading aloud, themore they will love books and wantto read them again.

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FY09 Revenue and Support*

Government Support

In-Kind Contributions

Contributions

Other Income

Total

$5,743,900

3,720,200

2,989,900

139,500

$12,593,500

45%

30

24

1

100%

FY09 Programmatic Expenses*

Books

Program Support

ROR Regional Coalition Contracts

ROR Regional Coalition Expenses

Training

Other Program Expenses

Literacy Materials

Total

60%

20

14

3

1

1

1

100%

*Note: FY09 results preliminary at time of publication

$5,883,600

1,938,800

1,376,200

335,700

141,500

135,300

53,500

$9,864,600

Programmatic Expenses (breakout below)

Fundraising Expenses

General and Administrative Expenses

Total

$9,864,600

1,280,900

1,005,400

$12,150,900

81%

11

8

100%

FY09 Expenses*

Financial ReportAwards and Recognition for Reach Out and Read

Charity Navigator Four Stars

2005 � 2006 � 2007 � 2008

IndependentCharities of AmericaSeal of Excellence

Social CapitalistAward 2008

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Supporters and Donors

$1,000,000+Commonwealth of

Massachusetts,Department of EarlyEducation and Care

U.S. Department ofEducation, Fund for theImprovement of Education

$100,000+Bill and Melinda Gates

FoundationHighland Street FoundationPrimrose SchoolsState of UtahStrategic Resources, Inc.Target

$25,000 – $99,999The American Legion Child

Welfare Foundation, Inc.The Annenberg FoundationCharles F. Bacon Trust,

Bank of America, TrusteeBAE Systems Inc.Bezos Family FoundationBoeing CorporationBristol-Myers Squibb

Employee GivingThe Annie E. Casey

FoundationJessie B. Cox Charitable

Trust FundDavenport FoundationMimi and Peter Haas FundThe A.D. Henderson

Foundation, Inc.Lebovitz Family Charitable

TrustA.L. Mailman Family

Foundation, Inc.Partnership for Families of

Northside/The RobbinsFoundation

Procter & Gamble Personal CareSovereign BankState Street Foundation, Inc.The Stringer Foundation

Thrive By Five WashingtonUnited Way, Inc.Wal-Mart FoundationThe Weezie FoundationJoseph Wortis Trust

$10,000 – $24,999Bain Capital Children’s

Charity Ltd.Cameron FoundationThe Eisner FoundationFletcher Allen-CMN/VTHerbert and Roseline

Gussman FoundationHealthcare Institute of

New Jersey (HINJ)The Hershey CompanySuzanne Nora Johnson &

David JohnsonKlarman Family FoundationAnn & Hal LoganMemorial Foundation for

ChildrenMerck & Co., Inc.Judy NewmanNovartis Pharmaceuticals

CorporationPfizer Inc.The Community Foundation

of Shreveport-Bossier

Becky Kidder Smith &Thomas Smith

Target Community GivingMargaret E. ThielschTulsa Community

FoundationTurrell FoundationUnited Way for

Southeastern MichiganState of VermontThe Vilsack Foundation

$5,000 – $9,999AnonymousJean & Parrish ArturiThe Association of

American PublishersBDBeth Lebovitz Backer &

Dan BackerJames M. BlakemoreBrindle FoundationBristol-Myers Squibb CompanyThe Byrd Family FoundationMissy & Marshall CarterChildren's Charities of AmericaCitizens Bank FoundationCogan Family FoundationDaiichi Sankyo, Inc.Emerald Foundation

The Estee LauderCompanies, Inc.

Dr. Amy FahrenkopfFerguson Enterprises, Inc.Mary Beth & Chris GordonHoughton Mifflin HarcourtHunton FoundationsIndependent Charities of

AmericaJohnson & JohnsonJane KoppelmanElizabeth & Douglas KornNAIW (International)Alexandra NashPitney Bowes Employee

Involvement FundRalph L. and Winifred E.

Polk FoundationThe Ramsey McCluskey

Family FoundationSandra & Lawrence Simon

Family Foundation, Inc.The Community Foundation of

Southeastern MassachusettsS. Mark Taper FoundationThe TJX Foundation, Inc.United Way of Pierce CountyJeanette Sarkisian WagnerWyethY & R Charitable Trust

$1,000 – $4,9991-800 ContactsAqua Charitable TrustC.R. Bard Foundation, Inc.Book Manufacturers'

Institute, Inc.Borders Group, Inc.Boston UniversityThe Bright Foundation, Inc.California Community

FoundationTheresa & Charles CallahanDeborah & Michael CareyMarguerite Casey FoundationClearStaff, Inc.Comcast CorporationThe Denton A. Cooley

FoundationAnn Corbett & Karen IvoryCorwin Consulting, LLCThomas CrawfordMary Jane & Glenn CreamerJean & Thomas DiesMary Doorley &

Leonard SimboskiCarol & Thomas DowneyGeorge S. and Dolores Dore

Eccles FoundationElliott-Lewis CorporationEndo Pharmaceuticals, Inc.

RReeaacchh OOuutt aanndd RReeaadd iissggrraatteeffuull ttoo eevveerryyoonnee wwhhoommaaddee aa ccoonnttrriibbuuttiioonnbbeettwweeeenn JJuullyy 11,, 22000088 aannddJJuunnee 3300,, 22000099..

WWee aarree eessppeecciiaallllyy ggrraatteeffuull ttoooouurr LLiitteerraaccyy CChhaammppiioonnss,,tthhoossee ddoonnoorrss wwhhoo hhaavveeccoonnttrriibbuutteedd $$55,,000000 oorr mmoorreeoovveerr tthhee tthhee ppaasstt FFiissccaall YYeeaarr..

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Faye EvansLauren & Mark FasbinderCarol Faver &

Dr. Robert NeedlmanAnne-Marie Fitzgerald &

Lynda TocciSusan & Mark ForstGilbert FriesenGannet Foundation, Inc.Martha Gershun &

Don GoldmanGive With LibertyGranger Medical Clinic IIEvelyn GuymonWilliam H. Hannon FoundationThe Huisking Foundation, Inc.Hunt Street Fund, Inc.Independence Blue CrossKaren Kames & Christopher

GaffneyKeyBank National Association

Trust DivisionCarie KuzemchakThe Richard K. Lubin Family

FoundationGreater Lynchburg

Community TrustMalloy IncorporatedJenny & Andrew McCloskeyRonald McDonald House

Charities, Inc.Gina & Christopher McHughScott McWhirterThe Merck Company

FoundationMGN Family FoundationJane & Clark MoellerAlison MurchisonDanielle MyersLinda & Chris NanjiNellie Mae Education

FoundationAmy NoordzijNovo NordiskJennifer & Brady O'BeirnePennsylvania Rainbow for Girls

Drs. Georgia &Gus Rousonelos

St. Francis HealthcareFoundation, Inc.

Ranella & Daniel SaulSchering-Plough CorporationScholastic Inc.Karen & Andrew ScottDr. Jill Sells & Tom KramerKarin & Richard ShawDr. Moira Shea &

William WittmanThe Simkiss AgencyElizabeth Skavish &

Michael RubensteinDeborah & Robert SlotpoleJack & Denny Smith

Memorial FundStephanie & Brian SpectorTracy & George SpicerMartin SpringerKathy & Robert StanskyThe Carole Stinson Literacy

FoundationThe Stride Rite Charitable

Foundation, Inc.Pamela & Stephen StroudSuper Regional Group LLCTapper Charitable FoundationThe Taylor FoundationRobert Taylor, Jr.The Teddy Fund at

The San Diego FoundationTenet Healthcare FoundationUMB BankcardUnited Way Del Rio-Val

Verde CountyUnited Way of Chelan &

Douglas CountiesUnited Way of

Massachusetts BayUniversity of UtahVirginia Chapter of American

Academy of PediatricsWellpoint Foundation, Inc.Westwood Village Rotary

Club FoundationWilliamette Ear, Nose, Throat

& Facial Plastic SurgeryWolff Family Charitable

Foundation TrustDrs. Pamela & Barry

Zuckerman

$500 – $999American Academy of

PediatricsCarol BakerAbby & Robert BelafskyRobert BelafskyJacqueline &

Dr. Jay E. BerkelhamerHelen BingDouglas BrownDrs. Karen & Kenneth BuchiCharity Gift CertificatesDorothy Crawford &

Ross HoffmanCarey & Dave CrockettKathryn & Howard Doane, Jr.Carol A. Emig & Michael DurstAnna EricksonSarah & Ben FaucettAndrew W. FletcherKaren FondSuzanne & Fabian FondriestMichele Frank & Craig SmithJim FurlongAnne HamiltonHolly HedrickJames C. HessJoan & Eugene D. Hill, IIISarah F. Hill & Steve CohenBetsy Wagner Hoffman &

Craig HoffmanDorothy HowardIllinois Chapter of American

Academy of PediatricsIntermountain Pediatric SocietyJME MergeKindertransport Association, Inc.Ronnie & Rich Klein

Dr. Kristen KucharczukEvelyn LauderCity of Los AngelesAnita B. & Dr. Joseph LoscalzoCaroline LoughlinMartha Minow & Joe SingerThomas NashKathleen OldfieldPi Beta Phi VirginiaWendy & Matt PowellPublix Supermarkets Charities,

Inc.Leslie & Ken PuckerDr. Jennifer & Edward PulidoGay RoaneDr. Susan & Honorable

Harvey RobbinsSusan & Thomas RockwellJim RubinJoan RyanLauren & Bijan SabetSt. Andrews Nursery School

and KindergartenJudith & Paul SamsonBeth & Eric SchlagerJill SearingLinda, Jerry & Larson SellsHeidi & David ShannonCatherine Snow &

Michael BaumHilary & Jesse SouthwickNancy & Jeffrey SpectorInger & Andrew StoneSubak Family FoundationBridget & Michael SubakCristen & Dave TaborsThe Tappan FoundationDr. Theodore TapperSusan TileryUnited Way of Central

Indiana, Inc.United Ways of New EnglandLiz & Dr. Michael VisickCharlotte & Herbert Wagner, IIIAnne C. WinkesYurchak, Hairston, Vard

$250 – $499The Abstract CompanyAmerican Heritage Federal

Credit UnionSandra AndersonAndrea & Scott ArmstrongEric BelfordEllen J. BerlinElaine & William BlaiseOlivier BottrieRuth Brinton &

Malcolm PerkinsAndrea &

Dr. Bradley BuchbinderRobin CarlinJoanne C. CarlsonJeanie CarpenterEllen Casey &

B. Stephen BoydHarold ChristiansenCarleen & Edward ClarkEllen Cohen &

Dr. Daniel HaberColdwell BankerElizabeth & Todd CookNancy & Gregg CosimiWendy CostaPatricia & Robert CowanCrane, Kucharczak,

Bokhour, TopolewskiDana & Stuart DaviesMary Jo & Harry DavisKatheryn & Robert EaddyLaurie & Michael EwaldElaine Fiske & Philip LaddSarah & James FolenoStacie FredrikssonLauren FrischThe Gardner GroupMary & Mark GibsonGivingstation Aggregate

ModelDr. Milagros GonzalezMarni & Jay GrossmanVicki & Jeff HaddenHanover Teachers Association

Daphne & Dr. GeorgeHatsopoulos

Lucile & William H. Hays, IIILynn & Jeff HeuerWinifred & Matthew

Hobson-RohrerJulie HoutzRobert IannaconeAndrea & Chris JennyDr. Sarah JohnsonKaiser Permanente

Community GivingJennifer N. KellyShelly & Howard KivellKrones Financial Network,

an Investment ClubLessne FamilyMaria & Dr. Ricardo LewitusLois LindauerMalfer FoundationElaine Markson Literary

AgencyMcAndrews Law Offices, PCKatherine McCalleyKristie & Patrick McCannKathleen McCarthyThe Walter H. McClenon

Fund, Inc.Jessica MeehanJoanne Melikian-Cate &

Earl CateMeritMedicalNicole MihalopoulosMittauer & Associates, Inc.Estera & Slavek MLchMPG Promotions, LLCMugar Enterprises, Inc.Debbie NavarroJulia Scott NawrockiEric G. Norfeldt Elementary

SchoolElizabeth & David PermarAnne RandigReich, Levison, Berman,

HarckerBarbara & Brian Riley

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Barbara Godvin RineyVictoria Ann & Daniel RivasKaren & Dave RumrillSaint Catherine's SchoolSusan SandbergLisbeth SearingDavid SeidenbergSiff Charitable FoundationBrenda SirovichAnne & Douglas StanderwickDawn Sylvester & John TudorWendy & David TeplowEileen ThompsonRobert TrachtenbergAlexandra TrowerAmy Weinstein &

Adam MuzikantMarylou WhiteTimur YontarYouens & Duchicela Clinic

Event SponsorshipRead and RompPresenting SponsorCabot

Entertainment SponsorWalden Media

Storybook Station SponsorsThe Ahola FamilyBeth & Dan BackerThe Bonomo FamilyDebbie & Harvey BoshartAshley & Ari HaseotesThe Kidder Smith GalleryThe Rodgers, Ross/Zuker &

Siff Families

Best Seller SponsorsJanet & William GorthKDSA Consulting, LLCThe Wolk/Klein Family

Page Turner SponsorsRobin & Bob Buonato

Ami Cipolla & Steve SamuelsSusan & Doug DahlElizabeth Davidson &

Tom OrentAlex & Chris DuboisSarah & Ben FaucettJanice & Stephen McCourtLisa & Sean McGrathJulie & Patrick O'DonnellJenny & Tom SeemanJoy & Michael SurprenantKelly & Kirby Taranto

Read Romp + RockProduction ManagersSandy & Paul EdgerleyLisa & Stephen LebovitzTarget

HeadlinersBNY MellonStacey & David E. GoelJenny & Tom Seeman

Rock StarsGoldman, Sachs & Co.Beth & Larry GreenbergSuzanne Nora Johnson &

David JohnsonMarion & David MussaferNew England Patriots

Charitable FoundationLuly & Maurice SamuelsScholastic Inc.

Opening ActAnonymousJean & Parrish ArturiDewey Square Group, LLCAnne-Marie Fitzgerald &

Lynda TocciJanet & William GorthBecky & John HaaseDr. Perri Klass & Larry WolffJoanne Melikian-Cate &

Earl Cate

Partners HealthCare

Sound CrewBarbara & Ted AlfondBerkshire Partners LLCKathy Bickimer &

Richard NestoBridge Entertainment, LLCMary Jane & Glenn CreamerDebbie & Keith GelbHelen's RestaurantKDSA Consulting, LLCGillian & Bill KohliRebekah & Tony LaCavaThe MENTOR NetworkThe Muzila FamiliesThe Pucker GalleryMarcie & Jon PuckerRiemer & Braunstein LLPMichele & Ken SaxRachel & Antony SolomonsJoanna & James StubblebineElizabeth & Caleb White

Gifts Made in Honor ofthe Following

Israella AbramsIsraella & Howard AbramsDr. Robert AbramsMarla AbrolatThe Staff at ACCDr. Bettina AckermanHinda AdlerJulie AldridgeKen AldridgeGrace Alfond-HamburgCarole AllorePatricia AngelCindy & Doug AtkinsonDonna & Jim BarksdaleThe Barnes FamilyKriselyn Barnes & Matthew

SwalleyDorothy BeeversNatalie BehrendtPatrick Berg

Peni & Steve BergerEllen J. BerlinJeffrey BerlinHelen BermanSheila BermanMax BinderPatti & Dick BlauveltAbbie BloomLinda & Richard BobstAmelia Sirrine BrittonKeith BrodieCindy BrooksHopie BrownKristian BrownTerry & Rocky BufordThe Burke FamilyDevin BuschmanJordan BuschmanDr. Robert ByrdZeynep Celik & Perry WinstonCal ChambersConnie ChambersSusan ChienDylan ChirgwinAmanda Cincotta &

Buddy Bear TeachersCatherine CohenDebbie CohenKathy CohenSaul CohenJane ConklinMary Elizabeth CorbettAndrew CowanPat & Bob CowanBowen Wright CoxNatalie CrawfordTom CurleyAmanda & Richard CurtinFlora & Benjamin D.Ann DahlheimLucy DarraghLynn & Jan DashGil DavisCarol DaynardIsabelle de TrabucDiane DerMarderosian

Darlene Determan & LenEdgerly

Maddie & BenDieffenbacker

The DiNicola FamilyEileen & Len DiSavinoKevin P. DowdThe Doyle FamilyLois & William EdgerlyStephanie EdgerlyAdam ElmquistSophia FarinaA. Denise FarrugiaRachel & Owen FaustSam Robert FerragutoAlana & Adam FitzGeraldSheila & TJ FitzgeraldCindy FitzgibbonTheo FogelJoe FolenoLiz & Jim FooDavid FoxAmanda FreedmanMaddy FriedmanFaith FullerJackson GageKaitlyn GallitanoSamantha GarbushKatie & Joey GeistSusan GennaroMarion & Bill GeorgeMartha GershunKristen GibbsJustin GilroyAdam GlassmanAnnette GohsmanSonja GoodaleMary Beth GordonReba GottschoShawna GrahamThe Elizbeth Green School

StaffKatie GribbenBarbara GriffinElaine GrossmanHadley Gwin

Becky HaaseDel HarbuckBeth HarringtonNina HarrisLeah HasslerCarol & Jerry HavlinJane W. HayHays Pediatric CenterKathy HealeyJoyce HeathwoodDonna Hicks & Rick CastinoRachel HirschRanella HirschIlene & Peter HoffmanStanley HoffmanGerald HopkinsEmily HorvathMaren IngramBarbara & Joe IrwinJ, M & FamilyEllan JacksonTyler JanskyEllen & Barry Johnson-FayRenia KahnLeona KeenerMegan Burke KidderPatricia & Michael KidderRondi KilhamLarry KimmelAlex KingsburyDenton Noon KiwanisDr. Perri KlassSheila Solomon KlassThe Kohlman-Gold FamilyBridget & Claire KollerAbigail KoneskiJake KornmehlErika KrallLogan KushSusan LacyLadies #1 Book ClubMarion & Mel LandewThe Laraja ChildrenCaleb LauferMichael LavendierGreg Lawrence

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Dr. LeakeAudrey LeeBethany LehmanJason LevinCara LevyLinda, Theo & PheroozJoyce LinehanMary LittleChristy LoseJoe LuccaroEmma & Lauren LumppThe Luskey FamilyAnn Luskey and FamilyJohn LynchGloria MaconWill MaglioccoVera Ray MarinescuCaroline MarksAlison MarxDr. Brian MazmanianRev. Francis McCarthyAndrew McIntoshCarolina & Cooper McLeanAlden McLeodLaurie MegeryJoanne Melikian-CateLisa MerrillJennifer MewettMartha MinowAnita & Menashe MizrachiHarold MorenAidan MuldoonTalia MuzikantKaterina NacopoulosGabriella NapoliCelia NatwickDr. Robert NeedlmanKinsey NelsonEllie NicolasPresident Barack ObamaSharon OetteHelen OsborneDonald PaineJodi PeckmanKim PedersenEmily Reed Perkins

Matali PerkinsSusan PermarThe Peterson FamilyNoa PetrieHillary PettegrewAlexandra PhiefferDanielle PlaceMiriam Pollack & Mel HirschThe Popoff FamilyJosh PrewittEmily PriebeMarcie PuckerJo Quest-NeubertMichelle & Matt QuinliskNathaniel QuiselQwest Road InternsCaroline & Patrick RachIsabella RaskinDr. Marsha RaulersonMonica Corso RaynorThe Reardon FamilyAlec ReinhardtLinda ResnickCaleb RhodesArthur RichardsonArthur & Jared RichardsonDr. Tom RiffinDr. Kenneth RobertsNancy RomeMargie & Peter RossMary RourkeThe Rowe FamilyMr. & Mrs. Douglas RoweDr. Fran RoznowskiAva RubioA. SashiDr. Richard SavageFlorence SchafferAlyssa & Dave SchauerAbigail SchwartzGerda SchwarzLeo SchwartzJessica SeldenSofia SenunaCory & Scott SevinRuth Shannon

The Sherwood Williams FamilyCarl ShickJanae SimmonsBob SmithPatricia & Gary SmithJenny & Sean SongerJanet SquiresErin & Matt StagnerBeth StellohThe Stoffel FamilyMelissa & Larry StollerAnne & Joe StopperGregory SwartzOlive Pitkin TammPooja & Puneet TandonKelly TarantoHolly TenteNicole ThompsonEddie TollErika & Steve ValentiNancy & Pete VanWyeSuzanne Velasquez-SheehyKeel VetereThe Wade FamilyIngrid WaldronCharles Lewis WeissglassAlec WelkerAlyse WelkerAshley WelkerMaria & Jack WhitbyThe Whitman GirlsSonia Chajet WidesTerri WilderAlyssa Taylor WilliamsMarge WilsonFrank Wuest

Gifts Made in Memoryof the Following

Emilio N. ArispeMargeurite AvoltAviva Baden-EversmanNicolasa BlancoRobert BlockBonnie BowdenDavid Brock

Buzz CarlessJohn Haskell CaseyRose CooperWilliam CoyneGerry DiamondLydia dos SantosRebecca DuriezNorman FaettAlexander Lee FallonMichael FinkleEdith & Joe FranklinFlorence FriedmanMitzi GluckmanGilda GoldsteinNicolasa GonzalezSteven GrahamElizabeth GrecoEudora GrubbsEdna Maves HeegLeslie Brown HollowayGertrude IronsDon KeenHelen Galland LoewusCharles MannH. Joseph MarkerttStephanie MastenLucille MazurHelen McKenzieBarb MeyerMary MielePaula NalenPaul NewmanAnn NorthwayKathy NowakPatricia OdintzElizabeth K. OlsenElizabeth 'Betsy' OlsonCatherine ParkerRuth Levinger PeoplesCarolyn PetersonCarrie PilvanLily Anne PuckettRay and JackEileen RehmJohn Charles RemingtonDr. Marc Rifkin

Elizabeth RochaMiriam RubinRobert SaulGeorge SchrankDavid SchwartzMark Daniel SelfPaul SharpBernice SingletonFanella SmithMichael Brooks SmithConstance SpencerBrant ThorvaldsenPaul WeinerRosalie WolfsonSusan Howard Zauber

Gifts In-Kind(Includes gifts valued at $250 and above)

Bella SanteBertucci's Italian RestaurantHolly & Rich BonomoBorders Inc.Chris BradleyMarch & Dan BrodyBrown Rudnick, LLPCharlesbridge PublishingChestnut Hill RealtyEric Carle StudioFirst BookFox 25 Morning NewsGingerbread Publishing HouseThe Global Fund for ChildrenGulf Oil/Cumberland FarmsHarperCollins PublishersJillian's of BostonKaiser PermanenteLeventhal-Sidman Jewish

Community CenterThe Lyons Group/The EstateS. Mahan & D. MurzynRobert E. MaunusMitzy McNeaseMintz, Levin, Cohn, Ferris,

Glovsky and Popeo, P.C.Todd ParrRoger Pelissier Photography

ProphetThe Pucker GalleryPeter ReynoldsRota Portrait DesignScholastic Inc.Seaport HotelThe Spirited GourmetStarbright BooksWabschall Consulting, LLCWebbonesDr. Dorothy StricklandWondertime Magazine

Matching GiftsCITGODeutsche Bank Americas

Foundation, U.S.Matching Gifts Program

GE FoundationGoogle Matching Gifts

ProgramKaiser Permanente

Community GivingMatching Gifts

Medco Employee GivingCampaign

Pfizer Foundation MatchingGifts Program

Wellington ManagementCompany, LLP

Every effort has been madeto ensure the accuracy ofthis report. If we haveinadvertently made an erroror omission, please notifyus at 617-455-0644.

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Our MissionReach Out and Read makesliteracy promotion a standard partof pediatric primary care, so thatchildren grow up with books and alove of reading.

Reach Out and Read trains doctorsand nurses to advise parents aboutthe importance of reading aloud andto give books to children at pediatriccheckups from 6 months to 5 yearsof age, with a special focus onchildren growing up in poverty.

By building on the uniquerelationship between parents andmedical providers, Reach Out andRead helps families and communitiesto encourage early literacy skills, sothat children enter school preparedfor success in reading.

ROR Board of Directors,Staff, and Coalitions

Judy Newman – ChairEVP and President, Scholastic Book Clubsand E-CommerceScholastic Inc.

Neal Baer, M.D.Executive ProducerWolf Films/Universal Television

Jay Berkelhamer, M.D., F.A.A.P.Senior Vice President andChief Academic OfficerChildren’s Healthcare of Atlanta

Steve Cohen – TreasurerChief Executive OfficeriCollegeCounselor

Thomas G. DeWitt, M.D., F.A.A.P.Director, Division of General andCommunity PediatricsProfessor and Associate Chair,Education and Primary Care,Department of PediatricsCincinnati Children's Hospital Medical Center/University of Cincinnati College of Medicine

Carol EmigPresidentChild Trends

Bob FranksPresidentHealthCare Institute of New Jersey (HINJ)

Martha GershunPrincipalPOUNCE Marketing

Curtis L. GraySenior Vice President, Human ResourcesBAE Systems, Inc.

Betsy Wagner HoffmanSenior CounselGoodman Media International, Inc.

Joanne Y. Jaxtimer – ClerkSenior Vice President andDirector of Corporate AffairsBNY Mellon

David JohnsonPartnerJohnson-Roessler Company

Susan Cooley King, Ph.D., R.N., C.P.N.P.Pediatric Nurse Practitioner and AssistantProfessor of Pediatrics, RetiredUniversity of Texas-Houston Medical SchoolFounderReach Out and Read Texas

Perri Klass, M.D., F.A.A.P. –National Medical DirectorProfessor of Journalism and PediatricsNew York University

Douglas R. KornSenior Managing DirectorIrving Place Capital

Patrice M. KozlowskiSenior Vice President,Corporate CommunicationsBNY Mellon Asset Management,The Dreyfus Corporation

Lisa Lebovitz

Linda Fayne LevinsonLead DirectorNCR Corporation

Ann Mercer LoganFounder and Board ChairReach Out and Read Colorado

Robert Needlman, M.D., F.A.A.P. – FounderAssociate Professor of PediatricsCase Western Reserve University Schoolof MedicinePediatricianMetroHealth Medical Center

Earl Martin Phalen – CEOChief Executive OfficerReach Out and Read

Jennifer Seeman

Timothy Shanahan, Ph.D.Director, Center for LiteracyProfessorUniversity of Illinois at Chicago

Catherine Snow, Ph.D.Henry Lee Shattuck Professor of EducationHarvard Graduate School of Education

Christie VilsackPresidentThe Vilsack Foundation

Earl Martin PhalenChief Executive Officer

Katie AhearnEric BelfordEllen BerlinAbbie BloomMatthew CollinsAlison Corning-ClarkeAbby DaltonAlison DriscollMary DoorleyBarbara DucharmeElisabeth DuursmaMatt FerragutoAnne-Marie FitzgeraldStacie FredrikssonBrian GallagherKatie HartWendy HartGretchen HunsbergerKotaro InamiLee MacKinnonKit McCarthyCarolyn MerrifieldJacquelyn MillerNora MurphyHeather RobinsonTrisha RossGail ShermanJennifer SilveiraMarylou White

AlabamaAmerican Indian/Alaska NativeArizonaArkansasColoradoConnecticutFloridaIllinoisIndianaIowaKansas CityKentuckyLouisianaGreater Baltimore, MDMassachusettsMichiganROR in the MilitaryMinnesotaNew JerseyGreater New York City, NYUpstate New YorkOhioOklahomaGreater Philadelphia, PARhode IslandSouth CarolinaTexasUtahVermontVirginiaWashington, D.C.Washington State

National Board of Directors National Center Staff Regional Coalitions

Reach Out and Read National Center56 Roland Street � Suite 100D � Boston, MA 02129PHONE: 617-455-0600 � FAX: 617-455-0601EMAIL: [email protected]: www.reachoutandread.org

This annual report was produced and distributed with the support of

Making books part of a healthy childhood since 1989.www.reachoutandread.org Reach Out and Read

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Mark your calendar for Reach Out and Read’s 6th annualRead and Romp event! Read and Romp is a unique familyevent which allows children to travel through the pages ofsome of their favorite storybooks. Along with interactivestorybook stations, there will be a buffet lunch and visitsfrom storybook characters like Clifford the Big Red Dog.

To learn more, please visitwww.readandromp.org

Photos courtesy of Doug Bruns/Images For Change, Heidi Heimsal, Jen Ing, Mary Knox Merrill, Gerald Peart,Bethany Versoy, and MSgt. Kimberly A. Yearyen-Siers.

ReachOut and

Read

cost-effective

in yourcommunity

Annual Reportand Calendar

making adifference

doctor-recommended

research-proven

Read and RompSavetheDate

Reach Out and Read would like to recognizesome of our newest strategic partners.

Thank you for all that you’ve done in the pastyear to help us achieve our mission!

®

Reach Out and Read is

creating the next generationof readers with your support.

aap

ASSOCIATION OFBOOKSELLERS FOR

CHILDREN

Number of children served

by ROR:

3.8 million

Number of books distributedby ROR in FY09:

6 million

Number of ROR Programs

in the U.S.:

4,535

Number of hoursvolunteers dedicateto ROR every year:

130,150

November 15, 200910:30 a.m. – 2:00 p.m.Seaport Hotel Ballroom

Boston, MA