Reaching Of all UK brides - Immediate Media Company · magazine, aimed at fashionable brides-to-be. It is upbeat, witty and warm and packed full of useful tips, tricks and clever

70%Reaching

Of all UK brides

MARKET CONTEXT

IMMEDIATE WEDDINGS

Weddings is a stable and regenerative market with significant consumer spending

Source: ONS, 2014; Immediate Insight, 2015

£4.2bnspend by couples

£8.8bnspend by

guests

£13 billion‘14‘12

293k weddings in the UK in 2015

‘00 ‘02

Stability in UK Weddings

‘04 ‘06 ‘08 ‘10

350,000

300,000

250,000

AVERAGE

FORCES AT WORK

IMMEDIATE WEDDINGS

British wedding traditions remain but change is being driven by technology

Media consumption Social connection Planning on the move

Tech influence Decline of store gift list

Affordable bridal wear

USER JOURNEY

IMMEDIATE WEDDINGS

Four phases of planning a wedding

Dream State Early Stage Planning The Details Guest Management

Wedding Planning Journey

Stag & Hen

Guest list

Wedding website

Gift list

Invitations/RSVP

Book suppliers

Bridal party attire

Honeymoon

Beauty routine

Hair trials

Budget planning

Choose bridal party

To do list

Book church/registrar

Pre-proposal

Proposal

Engagement ring

Venue shortlisting

The dress

Who to invite

Venue type

Dress dreaming W-Day

Book venue

TIMELINE

IMMEDIATE WEDDINGS

How Immediate built the leading position in the weddings market

2011 2012 2013 2014 2015 2016

Immediate acquires Perfect Wedding as part

of Origin deal

You & Your Wedding acquired

from Hearst

hitched.co.uk acquired from

founders

Est. 2007

Est. 1985

Est. 1997

Immediate Media is the biggest bridal publisher

in the UK

of all UK Brides reached

70%

OUR PORTFOLIO

IMMEDIATE WEDDINGS

Perfect Wedding is the best selling monthly

bridal magazine

You & Your Wedding is the most popular bridal

magazine brand

hitched.co.uk is the UK’s biggest bridal website

Combined total reach per month. m brides & grooms

Monthly social reach. 200% up y-o-yk across social

SOCIAL COMBINED

IMMEDIATE WEDDINGS BRAND IMMERSION SESSIONS

Pinterest followers Facebook likes Twitter followers Instagram Reach

K K K K K

REACH

IMMEDIATE WEDDINGS

Immediate’s Wedding Network provides largest reach in the UK wedding market

UK’s biggest bridal website

UK’s most popular bridal magazine

brand

UK’s best-selling monthly bridal

magazine

April 2017

Wedding Network

2.6m total unique visitors

770k social platform followers

1.9m monthly reach

Sources: Google Analytics, SimilarWeb.com, social platform analytics

Mar ‘17Feb ‘17Jan ‘17Dec ‘16

UK Digital Audience Share

10%

20%

30%

40%

hitched

Wedding IdeasYou & Your Wedding

BridesPerfect Wedding

BRAND OVERVIEW

ABOUT HITCHEDWe are the UK’s No1 wedding planner.

It’s our mission to make sure every UK wedding couple has the tools, knowledge and ideas they need to make their wedding day a success.

Established for nearly 20 years, hitched is dedicated to making every step of wedding planning inspirational, enjoyable and simple.

Best in class digital planning tools across mobile and desktop, complemented with inspiration galleries, ideas, blogs and evergreen advice content – ensuring every question a bride could have is answered.

Our editorial team scours the web, social media and maintains constant dialogue with the wedding industry to ensure we bring our audience the latest trends and best content.

IMMEDIATE WEDDINGS BRAND IMMERSION SESSIONS

Site Traffic

Traffic and site stats

HITCHED SITE TRAFFIC

IMMEDIATE WEDDINGS BRAND IMMERSION SESSIONS

Sessions Unique visitors Page views Pages per session Average site duration

K mil mil . . min

BRAND OVERVIEW

ProductInfluencing brides’ choices for over 30 years, You & Your Wedding is the intelligent bridal read for the modern bride-to-be. Each issue we treat our readers with unique fashion stories, genuine emotional advice, plus a lively mix of informative features on everything from stationery and gift lists through to entertainment and honeymoons. Delivered with an unrivalled authority and supportive tone, You & Your Wedding is the ultimate glossy treat

AudiencePrepared to invest time and effort in all of the detailed decisions and purchases for her dream day, the You & Your Wedding reader is striving for a look and feel which is stylish yet contemporary. She values quality and this is reflected in the careful choices she makes.

Brand PromiseYou & Your Wedding delivers its strapline promise of ‘Your Day, Your Way’. Combining expert advice to give our brides the confidence and know-how to plan the wedding of their dreams, with the stunning visual indulgence that is part of the brand’s DNA.

B R A N D E S S E N C E- YOU & YOUR WEDDING

READER PROFILE

AB ABC1 C2DE

SocialClass

Magazine Readership

TGI Clickstream 2016 Q1

Magazine CirculationABC Jul-Dec 2015

Unique Visitor Figures

Google Analytics

Average AgeDigital readership

WomenDigital readership

k . k k %

Average AgePrint readership

WomenPrint readership

%

IMMEDIATE WEDDINGS You & Your Wedding

BRAND OVERVIEW

ProductPerfect Wedding is the UK’s number one monthly bridal magazine, aimed at fashionable brides-to-be. It is upbeat, witty and warm and packed full of useful tips, tricks and clever ideas to get the best from a wedding budget. Perfect Wedding’s inspirational pages are brimming with simple, smart and fresh ideas, to fill your day with ‘wows!’.

AudienceThe Perfect Wedding reader wants a day that reflects her personality and her stylish outlook. She likes to add personal touches and handmade details to her big day, both to save money, but also to add something unique. She wants her wedding to be talked about and shared on every social platform available. She’s prides herself on being savvy, and mixes high-street with a touch of designer.

Brand PromisePerfect Wedding helps a bride-to-be through every stage of planning the best party ever. It offers ideas and support in an engaging, accessible, friendly and fun way, showcasing the hottest trends and latest Instagram-worthy wedding inspo. Perfect Wedding talks to the bride as if she is part of her squad.

B R A N D E S S E N C E- Perfect Wedding

READER PROFILE

IMMEDIATE WEDDINGS BRAND IMMERSION SESSIONS

Magazine readershipTGI Clickstream 2016 Q1

K K k %

Magazine circulationABC - Jul - Dec 2015

Unique visitor figuresGoogle analytics

Average ageDigital readership

WomenDigital and print readership

Average agePrint readership

AB ABC1 C2DE

Social class

DIGITAL READERSHIP

PRINT READERSHIP

Sarah Murray sarah.murray@immediate.

co.uk0207 1505097