PVR

Success story of PVR

Casting

HISTORY (Once Upon a Time )March 1974, PEOPLE Started with single screen cinema hall. 1990, A set back to businesses of Cinema Halls. Renovation of Priya Theatre (PEPL) at a cost of Rs. 4 Million. April 1995, PEPL Joint Venture with Village Roadshow Ltd. (VRL), forming PVRL (Priya Village Roadshow Ltd.) Inscription of PVR Movies First Logo.

PROGRESS (As the Time moves.)June 1997, PVR Anupam Indias First Multiplex. 2003 04, Grand Opening of 7 Screen Multiplex. Largest Multiplex with 11 Screens in Bangalore 2006. Launch of PVR Cinemas, Hyderabad 2006. 13 Cities, 82 Screens The Growing Chain Nation wide. Joint Venture with K Sera Sera & Factory The first of its kind.

LUXURY & TECHNOLOGY (Sit back, Relax & Enjoy)

The Magic of 3 way Surround Sound - Real Life SoundEffects.

Xenon Technology - The way for State of Art Projection Unobstructed Viewing - Hurdle Less Viewing Convenience to Comfort, Generous Legroom to Flexibility- All in one Seat.

AWARDS AND RECOGNITIONS (The Desire Never Ends)

Highest Box Office Collections in INDIA for 5 Consecutive Yrs.

The Theatre World Newsmaker of the Year Award for 2003.

Retailer of the Year- 2005

Franchise Award - 2005

STRATEGIES(To be a Leader)

4 ps of marketing

Product PVR Cinemas, one of the leading cinema chains in the country with over 108 screens in 26 different cinemas spread across multiple locations . State of the Art Technology that enhances the whole experience of watching a movie-the great picture quality, sound system etc.

What You Get The bright red colors in the interiors to glittering gold in the foyer. Comfortable seats with more leg-room. Refreshments serving staffs in the theatre itself. High Class audio-visual quality.

Different Classes Delhi Premiere Start Normal Prime Normal Gold Bangalore Classic Europa Gold

Price One of the most important factors for Brand Loyalty. PVR offers HIGH PRICE discrimination for various segments of its customers. In addition it has come up variety of schemes also.

Flagship Product ATP between 100-200 Rs. Excellent viewing value to middle market audience.

PVR Premiere screens, which would be high end luxury screens with an ATP beyond Rs200. Middle upper market and premium location in metros.

PVR Talkies which have an ATP below Rs 100. Aimed at value conscious market in tier 2 towns.

Gold class have an ATP over Rs 500 Caters to upper end of the market

Movie tickets cost 12-40% cheaper now. PVR Cinemas has dropped prices for shows screened before 1 pm to as low as Rs 50-100, depending on properties. Its tickets were earlier priced between Rs 80 and Rs 150.

Promotion. VISA PVR Offer PVR customers who use Visa Platinum, Visa Signature or Visa Gold cards who buy cinema tickets through http:// www.pvrcinemas.com/ will receive one free ticket out of every two tickets purchased

Member zone

Tickets from mobile

Online Movie Booking Websites PVR Cinemas BookEazy Kyazoonga Ask4Ticket.com ITicket.in BookMyShow.com

Multiplexes dress up for parties Wheres the party tonight? ?? - At A MOVIE HALL !!!!!!!!!!!!!!!! Multiplex chains are now positioning their luxury format lounges as a place where MOVIE BUFFs can enjoy a get-together and also watch a movie.

You could also get your favourite cake in case its your birthday. Delhi-based PVR Cinemas offers their 36seater Gold class auditoriums for private parties. The ticket price per seat range between Rs 300-500. We are offering private party packages at our luxury auditoriums for movie-goers. Besides corporate, the concept is a huge hit with celebrities, says Gautam Datta, VP-marketing, PVR Cinemas.

Place..Availability at the right place, at the right time, in the right quantities

26 cinemas with a total of 108 screensDelhi Gurgaon Faridabad Ghaziabad Mumbai Bangalore Hyderabad Latur Ludhiana Luck now Indore Aurangabad Baroda

Entertained over 18 million moviegoers in 2007-2008 PVR additionally plans to invest Rs 300-400 crore to open 250 screens by 2010- Maiden Mall, Amritsar (5 screens) - Ampa Mall, Chennai (7 screens) - Odeon, Ghatkopar, Mumbai (4 screens)

Why other 3 ps???Process. Physical evidence. People.

ProcessIt was the first cinema company to introduce computerized ticketing through use of international box office software in its cinemas; first cinema to accept credit cards in India against tickets; and the first to offer cinema tickets on Internet with online payment gateway for payment. Gurgaon 7 screen megaplex is equipped with the latest THX approved sound system for the real life sound effects and the state of the art Xenon based projection technology.

Physical evidence.

Aim Tangibilize the intangible

Exterior the movie hoardings, movie schedules, computerized service, glass entrance, PVR banner, deign of PVR building, parking etc all contribute to the external environment Interior Seats, color coordination and combination (blue in case of PVR), hygienic wash rooms, candy bars, corridors, stairs, sound and visual equipment, design of the hall, ambience etc are all included here.

Physical evidence can be categorized into two types

Peripheral: possessed as a part of service purchased e.g. Ticket, popcorn Essential: Those that cannot be possessed. e.g. The experience of the movie

The important benefits offered by physical evidence are-

Increased employee productivity Creation of good impression among customers Increased credibility of the service provider Differentiation from competitors Effective management of service quality and repositioning of services

PEOPLE

Customers..

Employees

S.W.O.T ANALYSIS(Power Within)

STRENGHTSFilm Distribution First Mover Advantage Largest Multiplex Operator in India

WEAKNESSESIncreasing CompetitionLack of Customer Feedback for further Improvement of Services

OPPORTUNITIESGrowing Business Film Distribution Franchising

THREATSDistributors Govt. Regulations

Segmentation.On the basis of customer preference, we may classify PVR at clustered category .this is owing to the fact that out of their entire masses they have clearly define their target audience and aim to crater to them also PVR is a concentrated market because they only crater to the premium movie going audience PVR cinemas has approx 22 million movie goers per year

COMPETITION(The Motivating Factor)

Entry of New

Players since 2001Major Competitors 28 Screens 24 Screens 17 Screens 17 Screens

INOX ADLABS FAME FUN CINEMA

22% 35%

Pvr Inox Adlabs Fame Fun cinema Others

14% 9% 9% 11%

FUTURE EXPANSIONS(A Step Ahead)

Location Flamez Mall Select city Mall Ampa Mall Phoenix Malls Oberoi Mall Shivaji Park Silver Arc

City Ludhiana Delhi Chennai Mumbai Mumbai Delhi Ludhiana

No. of Screens 4 6 7 7 8 6 3

Seating Capacity 1000 1269 1600 2050 2200 1500 1000

Expected 2007 2007 2007 2007 2007 2007 2008

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