Pvr multiplexes manendra

Manendra Shukla

Presented By-

‘

Entertainment is an activity designed to give people a diversion. It is usually conducted in one's free time

Ajay Bijli

Chairman AND Managing Director,

PVR Ltd.

Sultan Of India‘s Multiplexes

The following persons constitute the Board of Directors: 

Mr. Ajay Bijli (Chairman cum Managing Director, Whole Time Director)

Mr. Sanjeev Kumar (Joint Managing Director) Mr. Sumit Chandwani (Independent Director) Mr. Vikram Bakshi (Independent Director) Mr. Sanjay Khanna (Independent Director) Mr. Ravi K. Sinha (Independent Director) 

VISION :- To remain India' most premium and most preferred Retail Entertainment Company.

MISSION :- To dazzle and delight the best patronBy giving the best entertainment experience, everywhere, everytime

VISION & MISSION

March 1974, PEPL Started with single screen cinema hall.

1990, A set back to businesses of Cinema Halls.

November 1994, joint venture agreement executed between

Village road show Ltd australia and PEPL

Renovation of Priya Theatre (PEPL) at a cost of Rs. 4 Million.

April 1995, PEPL Joint Venture with Village Roadshow Ltd.

(VRL), forming PVRL (Priya Village Roadshow Ltd.)

Inscription of PVR ‘Movies First‘ Logo.

HISTORY (Once Upon a Time ………………)

The Company was incorporated on April 26, 1995 under the Companies Act as Priya Village Roadshow Limited .

On June 28, 2002 the name of the Company was changed from Priya Village Roadshow Limited to

PVR Limited.

HISTORY (Once Upon a Time ………………)

JOURNEY OF PVR………

World class acoustics

State-of-the-art projector and its allied technology

Online ticket booking facility

Snacks outlets serving Indian and international food items

Special meals and mini meals are on offer on weekends

Environment friendly arrangements

Highly secured entertainment zone & Spacious parking lot

Different classes of comfortable seating arrangements are offered

PVR - the key points that attracted them to open retail chains in India, are -

It has been observed that during a recession, spend on entertainment actually increases.

A series of factors –

Indian premier league Terror attacks Lack of good films

But in spite of that Recession, strike provide hope to single screen theatres.

Some facts about entertainment business…… (OBSERVATION BY CEO)

LUXURY & TECHNOLOGY

(Sit back, Relax & Enjoy)

The Magic of 3 way Surround Sound - Real Life Sound Effects.

Xenon Technology - The way for State of Art Projection

Unobstructed Viewing - Hurdle Less Viewing

Convenience to Comfort, Generous Legroom to Flexibility

- All in one Seat.

AWARDS AND RECOGNITIONS (The Desire Never Ends)

Highest Box Office Collections in INDIA for 5 Consecutive Yrs.

“The Theatre World Newsmaker of the Year” Award for 2003.

“Retailer of the Year”- 2005

“Franchise Award” - 2005

STRATEGIES (To be a Leader)

First to Introduce the Concept of Multiplexes in INDIA

– First Movers Advantage

Joint Venture with Foreign Company for its Multiplex Business

– Technological Benefit

Efficient Implication of Online & Mobile based Booking

– Reengineering Approach

First ever acceptance of Credit Cards for Movie Tickets

– Moving with Era

Only Loyalty Program for Movie Buffs

– Retaining Customers

Monthly Magazines for Latest Movie Updates

- Bridging the Comm. Gap

Drivers

Marketing

PVR Cinemas, one of the leading cinema chains in the country with over 108 screens in 26 different cinemas spread across multiple locations.

State of the Art Technology that enhances the whole experience of watching a movie -the great picture quality, sound system etc.

Product

The bright red colors in the interiors to glittering gold in the foyer.

Comfortable seats with more leg-room.

Refreshments serving staffs in the theatre itself.

High Class audio-visual quality.

What You Get

One of the most important factors for Brand Loyalty.

PVR offers “HIGH PRICE discrimination” forvarious segments of its customers.

In addition it has come up variety of schemes.

Price……

Flagship Product

Price ranges between 100-200 Rs.

Excellent viewing value to middle market audience.

Price……

PVR Premiere screens, which would be high end luxury screens with an ATP beyond Rs200.

Middle upper market and premium location in metros.

Price……

PVR Talkies which have an ATP below Rs 100.

Aimed at value conscious market in tier 2 towns.

Price……

Gold class have Price over Rs 500 in Metros

Price……

Movie tickets cost 12-40% cheaper now.PVR Cinemas has dropped prices for shows screened before 1 pm to as low as Rs 50-100, depending on properties.

Its tickets were earlier priced between Rs80 and Rs 150.

Price……

Availability at the right place, at the right time, in the right quantities…

Places………………..

26 cinemas with a total of 108 screens

Entertained over 18 million moviegoers in 2007-2008PVR additionally plans to invest Rs 300-400 crore toopen 250 screens by 2010.

- Maiden Mall, Amritsar (5 screens)- Ampa Mall, Chennai (7 screens)- Odeon, Ghatkopar, Mumbai (4 screens)

Places………………..

Promotion….

PVR customers who useVisa Platinum, Visa Signature or Visa Gold cards who buy cinema tickets throughhttp://www.pvrcinemas.com.

You will receive one free ticket out of every two ticketsPurchased.

“VISA PVR Offer”

ALTERNATIVE OPTIONS TO PURCHASE TICKETS

MEMBER’S ZONE

PVR Cinemas

Book Eazy

Kyazoonga

Ask4Ticket.com

I Ticket.in

BookMyShow.com

Online Movie Booking Websites

Where’s the party tonight? ??

-At A MOVIE HALL !!!!!!!!!!!!!!!!

Multiplex chains are now positioning their luxuryformat lounges as a place where “MOVIE BUFFs” canenjoy a get-together and also watch a movie.

Multiplexes dress up for parties

Delhi-based PVR Cinemas offers their 36-seater Gold class auditoriums for private parties.

The ticket price per seat range between Rs 300-500. “We are offering private party packages at our luxury auditoriums for movie-goers.

Besides corporate, the concept is a huge hit with celebrities,” says Gautam Datta, VPmarketing, PVR Cinemas.

Why other 3 p’s ???

Process.

Physical evidence.

People.

PROCESS……

Physical evidence….

Aim

“Tangibilize the intangible”

Place

People

Equipment

Communication material

Symbols

Price

Physical evidence….

The major elements of physical evidence physicalenvironment,

.

Customer-value proposition

Service - Produced and consumed simultaneously

Increased employee productivity

Creation of good impression among customers

Increased credibility of the service provider

Differentiation from competitors

Effective management of service quality and repositioning of services

The important benefits offered by physical evidence Are

ANALYSIS (Power Within)

STRENGHTS

Largest Multiplex Operator in India

First Mover Advantage

WEAKNESSES

Lackness of initiation to advertise and promotion itself

Lack of Good films

Video Piracy

OPPORTUNITIES

Growing Business

Film Distribution

Franchising

THREATS

Increasing Competition

Govt. Regulations

CSR INITIATIVES

In order to highlight issues like global warming, climate change, pollution, health and to reinforce the importance of conservation of environment in the surroundings, PVR Nest launched a 15-day campaign to generate public consciousness and actions on the above.

'Green Films'

PVR NEST

PVR has tied up with National Geographic for the screening of these non-commercial films and the target audience is school children.

Cineart

PVR Nest, focuses on disadvantaged urban children and the deteriorating urban model. The multiplex chain also conferred the “Childscapes Award For Excellence” to motivate ordinary lives for their contribution in developing the Childscapes community model.

There is more to PVR’s SR programme. Like, the chain is celebrating a green year. “With the emergence of Nest and its activities, we will dedicate the year in developing...

FinanceFinance

2008 2007

Net income from operation 2,659.30 1,562.50

Other operating income 26.8 268.6

Total Revenue 2,686.10 1,831.10

Cost of Revenue 981.3 640.2

Gross Profit 1,704.8 1190.9

Selling & Admin. Expenses 548.7 863.2

Depreciation 170.5 133.4

Interest 51.4 43.9

Other Operating Expenses 603.8 --

Net Income Before Taxes 330.4 150.4

Provision for Income Taxes 114.2 48.5

Net Income After Taxes216.2 101.9

Annual Income Statement --------- In Millions of Rupee -----

  2008 2007

PAID UP CAPITAL 1375 1371.9

COMMAN STOCK 230.1 230.1

OTHER EQUITY 25.8 0

PRELFFERENCE SHARE CAPITAL 100 200

RETAINED EARNING 378.7 198

OWNR’S FUND 2000.1 1926.8

LONG TERM DEBT 1353 850.7

DEFERRED INCOME TAX 82.9 68.8

TOTAL DEBT 1435.9 919.5

CURRENT LIABILITIES

ACCOUNT PAYABLE 458.3 289.6

SHORT TERM DEBT 7.1 0

OTHER C.L 83.3 48.5

TOTAL CURRENT LIABILITIES 548.7 338.1

TOAL LIABILITIES 4094.3 3257.6

BALANCE SHEET OF PVR LTD. ---------------------------- RS. IN MILLION

  2008 2007

FIXED ASSETS

EQUIPMNET 3040.5 2358.4

LESS: DEPRECIATION 491.9 348.9

NET BLOCK 2548.6 2009.5

GOODWILL 1.8 2.5

INTANGIBLE ASSETS 158.3 29.6

LONG TERM INVESTMENT 297.7 421

OTHER LONG TERM ASSETS 178.2 77.1

TOTAL LONG TERM ASSTES 3184.6 2539.7

CASH AND SHORT INVESTMENT 145.5 115.4

TOTAL RECEIVABLE 736.7 580

TOTAL INVENTORY 20.9 17.6

OTHER CUURRENT ASSETS 6.4 4.9

CURRENT ASSETS 909.50 717.9

TOTAL ASSETS 4094.3 3257.6

BALANCE SHEET OF PVR LTD. ---------------------------- RS. IN MILLION

2008 2007

Net Income 330.4 150.4

Depreciation 170.5 133.4

Non-Cash Items 18.3 8.8

Changes in Working Capital -211.2 -101.4

Cash from Operating Activities 307.9 191.2

Capital Expenditures -865 -632.1

Other Investing Cash Flow Items 273.6 419.8

Cash from Investing Activities -591.3 -212.3

Financing Cash Flow Items -94.7 -58.3

Total Cash Dividends Paid -0.4 -69.6

Issuance of Stock -100 3.9

Issuance of Debt 500.8 234.6

Cash from Financing Activities 305.7 110.7

Net Change in Cash 22.3 89.6

CASH FLOW OF PVR LTD. ---------------------------- RS. IN MILLION

  2008 2007

GROSS PROFIT 64.1 % 76.21 %

NET PROFIT 8.12 % 6.52 %

CURRENT RATIO 1.66 2.12

LIQUID RATIO 1.62 2.07

RETURN ON CAPITAL EMPLOYED 26 % 15%

EPS 8.77 3.94

DEBT EQUITY RATIO 0.67 0.44

RATIO OF PVR LTD.

MORALE OF THE STORY

Evolving along with emerging changes through efficient utilization of available

resources, thus maintaining sustainability

Acting proactively by enhancing capabilities to fulfill the future needs. “To forge dauntlessly ahead into the future, to do

what was not done before and to succeed"

REFERENCES

www.lntecc.com Journal : Business India http://economictimes.indiatimes.com/News/News_By_Industry/Indl_Goods__Svs/Engineering/LT_to_cut_investments_in_realty_shipping/rssarticleshow/3710429.cms www.nseindia.com www.scribd.com www.investopedia.com

THANK YOU