Putera Sampoerna Foundation Report Quarter 4 2009

01

www.sampoernafoundation.org

4th Quarter Report 2009

A New Path for Education Improvement

Letter From The Managing Director 02

The Pathway to Leadership 03Combining Finite Resources for Broader Social Impact

Insights 04 - 09Home and Away - Sampoerna School of Education

Quality Performance - Sampoerna Academy

Onward and Upward - Scholars Recruitment

Making a Difference - “Save a Teen” Campaign

Hand in Hand with the Government - Bali and Ogan Ilir

Partners 10 - 13An Expanding Partnership - Standard Chartered Bank

Selecting the Best - Astro Kasih

Adopting Teachers - Mobil Cepu Ltd.

Back to School - Deutsche Bank

Supporting an Educational Heritage - Trada

Guaranteeing Graduation - Bank Sumsel Babel

Face to Face - YOPB

The Big Easy in Banda Aceh - APAS

News & Event 14 - 20 Worth 1000 Words - National Geographic Indonesia

Beyond Certification - Ministry of National Education

Out and About - PSF booths

Going Digital - PSF on Social Network

Strike! - Fun Bowling with Partners

Building Wider Networks - CSR Asia Summit

Speaking Out - Public Service Announcement

Strategic Partner News 21Alms for Education - Bait Al Kamil

List of Contributors 22

New Partners 23

Partners Galleries 24 - 25

Financial Highlights 26-27

Putera Sampoerna Foundation 4th Quarter Report 2009

Letter From The Managing Director

As I write this letter, the Sampoerna Academies in Malang and Palembang

as well as the Sampoerna School of Education in Jakarta are reaching the

half year point of their operation. Within that comparatively short span

of time we have already begun to see the benefits of providing schools

and teacher training institutions to a consistent, international standard

of quality. Academy students have delivered outstanding performances

in international standard examinations and competitions. Students at the

School of Education have made similar achievements, including winning

titles in an English debating competition. These positive results are a

testimony to your support and foresight in making a social investment in

the education of Indonesia’s less fortunate yet talented youths.

We have been very fortunate to have received the commitments of donors

including PT HM Sampoerna Tbk., PT Sampoerna Agro Tbk., Altria Group,

Astro, Mobil Cepu Ltd., Deutsche Bank, Perum Pegadaian, Mercy Relief, Bank

Sumsel Babel, and ExxonMobil Oil Indonesia Inc. among other corporations

and also to have the support of committed individuals. Sustaining these

future leaders’ education remains a top priority and continued support is

welcomed.

We are also continuing to strengthen the Foundation’s Bait Al-Kamil - an

Alms Distribution Unit that channels alms for the education of economically

disadvantaged Muslim students. These efforts are part of our goal to produce

future Muslim leaders capable of competing in the global environment. This

newly founded Alms Distribution Unit has succeeded in distributing funds

to hundreds of student survivors of the Padang, Sumatera Barat earthquake

and of other underprivileged students in Rembang, Central Java.

To better support our endeavors, we have elevated the Foundation from a

philanthropic organization to a social business corporation. In the process,

we have received the ISO9001:2008 certification, which recognizes our

commitment to quality management and compliance with applicable

statutory and regulatory requirements.

The Putera Sampoerna Foundation is guided by the vision of a Pathway to

Leadership. By providing an educational framework tailored to developing

the best and brightest from among the country’s less economically fortunate,

we seek to build a pool of enlightened leaders who are intellectually, morally

and ethically dedicated to the greater good of society. The success of all

our endeavors depends on the support and encouragement of our many

committed partners. I would like to use this opportunity to acknowledge all

our donors. Thank you for making a difference every day to the future of

our country and to the quality of those who will lead it.

Nenny Soemawinata

Managing Director

Table of Contents

03


The Pathway to Leadership

Combining Finite Resources for Broader Social ImpactCompanies pursuing socially responsible activities do so in

the knowledge that their limited resources cannot solve all of

society’s problems. However, by focusing efforts on developing

future leaders from among Indonesia’s economically

disadvantaged students, companies can ensure that their

Corporate Social Responsibility (CSR) efforts pay significant

long-term dividends.

Companies increasingly undertake CSR programs as a

component of business strategy, not simply to comply

with government regulations or as a salve to stakeholder

expectations. Forward thinking corporate leaders recognize

that their ability to grow their business in a sustainable

manner is intimately connected with the types of CSR activity

they undertake. While ad hoc community programs remain

relevant and sometimes urgent, programs of broader national

scope need to be given attention.

The Putera Sampoerna Foundation invites companies and

committed individuals to participate in programs that are

specifically designed to prepare quality leaders, who will

determine the future economic, social and political landscape

of this country. To do this, the Foundation has designed and

carried out the concept of the Pathway to Leadership.

The Pathway to Leadership cycle starts from and returns back

to the community. Following this path, the Foundation select

the top 5-10% of students among economically disadvantaged

students from the community and send them into our school

system, Sampoerna Academy schools, with the goal of

creating youth leaders. We also set up the Sampoerna School

of Education, aiming to first of all provide our school system

with qualified teachers and, secondly, create knowledgeable,

analytical, and socially responsible quality leaders who are

committed to giving back to the community.

By supporting these economically disadvantaged but

academically gifted students, companies can ensure that their

finite resources can make a broader contribution to social

wellbeing.

The future of this nation depends on the quality of its leaders

but, the emergence of such quality leaders rests on the quality

of their academic and social development. No one company or

organization and individual can address this challenge alone.

The Putera Sampoerna Foundation invites and encourages you

to be part of this initiative.

“...Companies can ensure that their finite resources can make a broader contribution to social wellbeing.”

04


Insights

Sampoerna School of Education Raises the Bar

A team of students from Sampoerna School of Education took

the winner’s trophy at a four-round English debating competition

organized by the Tarbiyah and the Education Faculty of Islamic

State University (UIN) Syarif Hidayatullah held on October 26-31,

2009. To win the competition, the students overcame more senior

home teams in each round. Two team members also won Best

Speaker titles in the first and second rounds of the competition.

Team members Anais Anais, Nur Hidayatus Syarifah and Endang

Sriwahyuni are still in their first semester at the Sampoerna School

of Education. Nevertheless they faced more experienced teams

on the topic of “Legalizing Prostitution” in the first round and on

“This House Would Stop All Foreign Oil and Mining Companies in

Indonesia” in the second.

In the semi-final, the School of Education team debated the

topic of “The Government Stole Medical Patent Rights to Save

the Population”. In the grand final they faced a team of fifth-

semester students from the Syariah Culture Faculty at UIN Syarif

Hidayatullah on the topic of “The Withdrawal of American Troops

from Afghanistan”.

Speaking after the event, Anais Anais said “We were very confident

that we would do well in this competition. The most important

thing for us was to introduce the Sampoerna School of Education

to a wider audience and show what we can do when we have the

chance to pursue our dreams.”

The Sampoerna School of Education has started to demonstrate quality outcomes not only in Indonesia but overseas as well. The success of the school’s lecturers in arousing international interest in The Teacher institute in China and the students’ triumph in an English debate competition at home have placed the School firmly on the map and raised awareness of the quality of its staff and, critically, the capabilities of its students.

Winning English Debate Titles

Home and Away


05


Insights

The paper was written by Obert Hoseanto, Stien Johanna

Matakupan, Kartika Yulianti, Susilowaty and Caesilia Ika Widanti

and generated considerable discussion among the audience

about the Teacher Institute, Sampoerna School of Education’s

community service division, and its success in conducting

workshops for 14,000 teachers. Participants also asked about

the origin of funding for workshops.

The closing ceremony was attended by the Minister of

Education of Bangladesh and Deputy Minister of Education of

Laos, along with distinguished officials from Chinese Ministry

of Education, the World Bank, UNESCO and KERIS.

Participants at the 13th UNESCO-APEID International

Conference and KERIS-World Bank High Level Seminar on ICT

in Education listened with interest to a paper presented by

Sampoerna School of Education lecturer Obert Hoseanto on

“the Impact of Pre-Service Teacher Training: A Case Study of a

Teacher Education Programme in Indonesia”.

Held in the People’s Republic of China’s Hangzhou on October

15-17, 2009, the conference attracted over 100 speakers from

around the world, including the US, the UK, Spain, Canada,

South Africa, Japan, China, South Korea, India, Australia,

Malaysia and Indonesia.

Attracting International Attention


“Together, creating a new generation of

teachers.”

06


Achieving Academic Excellence

Students at the Sampoerna Academy schools in Malang and

Palembang have embraced the opportunity presented to them

through their scholarships. Academy students have achieved

outstanding results in the International General Certificate

of Secondary Education (IGCSE) mock exams held for grade

10 students, including two perfect scores in Mathematics.

Other students won interschool titles including the prestigious

Science Writing competition

Eddy Henry, director of the Academic Program at Putera

Sampoerna Foundation, reported that student morale is at

a peak following their academic success and the leadership

programs they have undertaken in their first six months at the

Sampoerna Academy boarding schools.

Insights

Quality Performance

Sampoerna Academy Shows More Upshots

Strengthening Partnership with International Universities

The Sampoerna Academy schools in Malang and Palembang

have agreed to forge a partnership with the US-based Iowa

State University to boost the schools’ international standard and

provide opportunities for students to study at Iowa State.

As part of the partnership, Iowa State will send student teachers

to teach at the Sampoerna Academy schools in Malang and

Palembang.

“We want to be an integral partner for the Sampoerna School of

Education to help them design the curriculum,” said David Whaley,

an associate dean for teacher education in the College of Human

Sciences, who directs Iowa State’s Teacher Education Program.

Faculty and students at Sampoerna Academy schools’ continue to move their schools to ever higher levels. This semester saw the launch of a partnership with one of the leading universities in the U.S. to boost the schools’ standards. Academy students also recorded an outstanding academic performance.

07


Insights

The Putera Sampoerna Foundation’s support for financially

disadvantaged students is not limited to the Sampoerna

Academy but also extends to other high achievers in

Indonesia. In 2009/2010 academic year, the Putera Sampoerna

Foundation’s National Undergraduate Scholarship Program

awarded full scholarships for six qualified individuals, yet

financially disadvantaged, to pursue bachelor’s degrees in

engineering or economics. The scholarship covers registration

and tuition fees, book and living allowances, internet and

research allowances and graduation fees.

There were numerous scholarhip applications received by the

Putera Sampoerna Foundation. The applicants needed to follow

rigorous three-phase selection process held from the end of

October to November 20, 2009 that involved a paper-based

assessment to ensure that the applicants met the academic

and administrative requirements. Those who passed the first

phase were invited to follow the second stage of selection: panel

interviews and focus group discussions, to assess their integrity,

motivation, leadership, creativity, and communication skills. As

part of the final assessment, the Putera Sampoerna Foundation’s

team visited the residences of the top performers to verify data

and to confirm their economic background. After passing all these

processes, six students were selected as the Putera Sampoerna

Foundation Undergraduate Scholars for the 2009 intake.

Three of the scholars – Tri Pandu Mulya Permana, Arrina

F. Agwizelly and Wilda Siska Dewi – are pursuing their

undergraduate studies at the University of Indonesia

(Universitas Indonesia), while the other three – Anugerah

Firdauzi, Muhammad Wildan Alfian and Muhammad Teguh

Pratama – have commenced undergraduate studies at the

Bandung Institute of Technology (Institut Teknologi Bandung).

Onward and Upward

Education Support for Undergraduates

08


The partner response to the Putera Sampoerna Foundation’s

“Save a Teen” campaign has been extraordinary. Launched in

the Blitz Megaplex, Grand Indonesia, the campaign aims to save

the futureof Indonesian youth by keepping them in school.

Partners eagerly donate portions of sales or transaction

proceeds, provide places for our donation booths, as well as

assist in further campaign to public.

Acknowledging the partners’ participation in the campaign, Ibu

Vira Soekardiman, Sales Director for Putera Sampoerna Foundation

presented 34 partners with plaques of appreciation on December

10, 2009. The recipients were Citibank, Standard Chartered Bank, GE

Money, Tony Roma’s, Hema Resto, California Pizza Kitchen, Pisa Café

& Resto, Amigos, Putt Putt Golf & Games, Papa Ron’s Pizza, Wendy’s,

Chopstix, Kemchick, Aston Bandung, Batavia Hotel, Alilla Hotel

Jakarta, Parklane Hotel, Grand Flora Hotel, Grand Cemara Hotel,

Waterboom Jakarta, Sony Music, Pejaten Village, Mall Kalibata, Mall

Taman Anggrek, Margo City Depok, Mall Puri Indah, Cilandak Town

Square, Plaza Senayan, Senayan City and Mall Ciputra.

The “Save a Teen” campaign was officially launched at Senayan

City in Jakarta, on December 14, 2009, in conjunction with a

charity event held by Plaza Senayan. The Foundation invited

artist Nugie and a choir to perform for visitors to Senayan City.

Another musical event, “The Save a Teen” concert, was held on

December 27 with the support of popular singers Vierra, Glenn

Fredly and the Metro Band. An auction of the artists’ clothes

during the concert raised Rp 50 million for the cause.

Save a Teen Now! Interested donors can contribute to the “Save a Teen” campaign

through BCA account no. 458-300-9992 (Putera Sampoerna

Foundation). For more information call (021) 577 2340 or visit


Making a Difference

“Save a Teen” Campaign Wins Partner Support

Hand in hand helping Indonesia’s 1.5 million non-schooled young people

Insights

Three students, Putu Candra Darmansyah, Khofid Mustikayadi and

Vera Donna each receives Rp 50 million per year to study at the

Sampoerna Academy under a new three-year scholarship program

provided by the Regency of Ogan Ilir and Bank Sumsel Babel.

Bapak Herman, Head of the Education Office at Ogan Ilir Regency

and Ibu Vira Soekardiman, Sales Director at Putra Sampoerna

Foundation, signed the scholarship program agreement on

December 16, 2009. Mawardi Yahya, Regent of Ogan Ilir and

Bapak Ismail of the Regency’s Secondary Education Office

witnessed the signing with Bapak Tjatur Suharso and his team

from the Putera Sampoerna Foundation.

Under the agreement, the Ogan Ilir Regency supports two

scholars, while Bank Sumsel Babel funds one scholar. The three

students study at the Sampoerna Academy school (SMAN

Negeri Sumatera Selatan) in Palembang.

09


Insights

Hand in Hand with the Government

Bali and Ogan Ilir

Governor witnessed MoU Signing on Construction of

Sampoerna Academy in Bali

Bali Governor I Made Mangku Pastika gave his full support

to the opening of a Sampoerna Academy in the province

by providing a plot of land and buildings for the school in

Buleleng Regency. The governor and Elan Merdy from the

Putera Sampoerna Foundation signed an MOU formalizing this

support on October 7, 2009.

Under the terms of the MOU, the Putera Sampoerna Foundation

will provide the curriculum and the teachers and will oversee

the student selection process. The Foundation will work with

partners to provide scholarships for the school’s students.

Operations at the Sampoerna Academy in Bali are planned to

commence in the 2011-2012 academic year.

A New Home for Sampoerna Academy

Bali Governor Supports Sampoerna Academy Opening

Partnering for Education ExcellenceOgan Ilir Regency and Bank Sumsel Babel Support Academy Scholars

Standard Chartered Bank is continuing to build on the success of

its partnership with Putera Sampoerna Foundation to improve

the quality of education in the earthquake devastated area of

Yogyakarta. The Bank’s latest commitment is to provide Rp788

million to place 120 elementary school teachers in Bantul and

Gunung Kidul in a professional development program. Mr.

Simon Morris, CEO of Standard Chartered Bank Indonesia

and Mrs. Vira Soekardiman, Director of Sales for the Putera

Sampoerna Foundation formalized the agreement by signing

an MOU on December 2, 2009.

An Expanding Partnership

Standard Chartered Bank to Channel Rp 788 Million for Teachers

Mr. Simon Morris, CEO of Standard Chartered Bank Indonesia, and Mrs. Vira Soekardiman, Director of Sales for Putera Sampoerna Foundation, display the MoU

The program, known as “Teacher’s Professionalism, The People’s

Future Program” will be implemented in Bantul and Gunung

Kidul. The program was last held in the region in 2008, at which

time 150 teachers participated.

Standard Chartered Bank is one of the Foundation’s most

committed donors. The Bank disbursed funds through the

Foundation to assist in the reconstruction of five elementary

schools destroyed in the Yogyakarta earthquake: SDN 1 Donotirto

Bantul, SDN Ngentak Bantul, SDN 1 Banyusoco Gunungkidul, SDN

Duwet Gunungkidul, and SDN 2 Patuk.

Besides assisting with the renovation and rebuilding of the

schools, in March 2008, the Bank also provided scholarships

to 500 elementary, junior and senior high school students and

university students who were affected by the earthquake.

10


Deutsche Bank will fund Teacher Effectiveness Training (TETra)

and Principal Effectiveness Training (PETra) in the Province of

Nusa Tenggara Barat as part of the Bank’s continuing support

of professional development for teachers.

The TETra and PETra programs are an extension of the “Adopt

a Teacher” program held in the province in 2008. Teachers

and principals participate in a series of project-based learning

workshops that began in November 2009 and will finish in

March 2010.

Of the 32 schools in the province, 15 passed the selection

process and are participating in the program. The TETra and

PETra programs are supported by the education offices of

Mataram and Lombok Barat.

Back to School

Deutsche Bank Supports TETra and PETra

Workshop activities

Partners


11

Adopting Teachers

MCL Supports Professional Development

Mobil Cepu Ltd. (MCL) supported the “Adopt a Teacher” program

held on December 8-11, 2009 in Tuban, East Java. A total of 90

teachers participated in the professional development program

which exposes them to new knowledge and insight.

The “Adopt a Teacher” program gives participants the opportunity

to explore the latest ideas in three different topics: Becoming a

Professional Teacher; Managing a Supportive Learning Environment;

and Planning an Engaging Learning Experience. Learning continues

even after the workshop, as participants are encouraged to share

their knowledge through the Musyawarah Guru Mata Pelajaran

(MGMP) or Subject Teacher Working Group.

The teachers in classroom activities

Partners

The program is followed by a Monitoring and Evaluation phase, and

the results will form the basis for proposals for the next program:

Teacher and Principal Effectiveness Training.

The “Adopt a Teacher” program aims at improving the quality of

education in Indonesia. 390 participants from Bojonegoro and

Blora have joined the program to date.

Forty coveted Beasiswa Astro Kasih scholarships have been awarded

following a rigorous selection process comprising paper assessments,

interviews and focus group discussions.

92 applicants from seven universities around Indonesia applied

for the awards, with 55 passing to the second round of interviews.

13 candidates, from the University of Indonesia, the Gadjah Mada

University and the Bandung Institute of Technology, participated in

the final selection process at the Sampoerna School of Education

in Jakarta on December 10, 2009. The other 42, from the Udayana

University, the Surabaya Institute of Technology and the University of

Airlangga, attended interviews at the Udayana University, Bali

Throughout the selection process, the panel of judges looked

for qualities of leadership, vision, motivation to succeed, social

awareness, adaptability, integrity and self confidence before choosing

the final 40 scholarship winners.

Selecting The Best

40 Students Win Coveted Beasiswa Astro Kasih Scholarships

Candidates posed together after the session

The winners were announced on January 2010: a complete list is

posted on the Putera Sampoerna Foundation website.

The scholarships enable these high-performing students to continue

their academic careers and proceed toward graduation in the

confidence that their financial situation is secure.

12


The Trada Welfare Foundation in partnership with the Putera

Sampoerna Foundation awarded scholarship to five students

at SMAN 1 Singaraja, Bali, in November 2009. These students

are high achievers of this Bali’s oldest public high school, yet

they face financial difficulties.

“Working with the Putera Sampoerna Foundation, which has

the network and experience to improve quality of and access to

education, we are optimistic that this program is on-target and

constructive,” said Gusde Suryadi, chairman of Trada Welfare

Foundation. “The program will benefit not only the scholarship

recipients themselves, but also the people of Singaraja and

scholarship beneficiaries in other regions.”

The scholarship awards in Bali are part of a one-year

scholarship program to support 40 high school students

in four Indonesian provinces: Bali, Central Sulawesi, East

Kalimantan and Central Kalimantan.

Guaranteeing Graduation

Bank Sumsel Babel Meets Beneficiaries

Bank Sumsel Babel in Palembang , one of Sampoerna Academy’s

biggest partners, donated over Rp 900 million to beneficiaries at a

special meet-up event on 2 October 2009. A total of 15 sponsored

students from several regencies in South Sumatera participated in

the event and had the opportunity to chat with the Bank’s Board of

Directors, President Director Asfan Fikri Sanaf , and Chief Financial

Officer for the Putera Sampoerna Foundation, Stefanus Aryawan.

The scholarships ensure that financially disadvantaged high school

students from the region can graduate by providing funding for up

to three years.

Supporting an Educational Heritage

Trada Provides Scholarships to Bali’s Oldest High School

Partners

According to 2006 data from BPS Education Statistics, more

than 13 million children aged between 7-18 years did not go to

school in Indonesia. In Bali, Ministry of Education statistics for

2007/2008 showed that more than 9,300 children could not

continue their education to secondary school level.

“Putera Sampoerna Foundation fully understands the complex

problem of education in this country. Such complexity requires

a strong commitment from society to move forward in

improving the quality of and access to education,” said Steven

Audy Luntungan of Putera Sampoerna Foundation. “We are

hopeful that the initiative and the extraordinary commitment

of the Trada Welfare Foundation can be followed by others

and help realize our goal of providing access to a standardized,

good quality Indonesian education.”


13

The Asian Pacific American Society of New Orleans has

provided more than $63,000 through the Putera Sampoerna

Foundation to train teachers and improve management and

teaching standards at Banda Aceh’s Syah Kuala University

(Unsyiah) Labschool high school. Some 20 teachers and school

administrators attended a training session last October.

The Big Easy in Banda Aceh

Asian Pacific American Society of New Orleans Funds Acehnese Teacher Training

Scholars at the SMAN 113 in East Jakarta welcomed

coordinators from the Yayasan Oke Peduli Bangsa (YOPB),

the Putera Sampoerna Foundation scholarship program that

provides their funding, on 10 November 2009. Coordinators

Nina Marliana and Siska Rengka were greeted with warmth and

excitement by the beneficiaries, who enthusiastically promised

to keep on studying hard and pursuing their dreams.

Established in 2007, YOPB has supported a total of 722

elementary to high school students throughout Indonesia.

Face to Face

Yayasan Oke Peduli Bangsa Meets Scholars

Partners

“Unsyiah Labschool high school is grateful for the Society’s donation,”

said Principal Dr. Usman Kasim, M.Ed. “This is just the training we

need. We hope this program can provide a new perspective on how

to manage schools in a constructive and effective manner.”

The 18-month training program focuses on leadership, school

management, and teacher training and includes curriculum

development and problem-based learning strategies. After

taking part in the training program, Unsyiah Labschool high

school is expected to become the main laboratory and set an

example for other schools in Aceh.

“The development of management capacity, administration,

and leadership as well as organizing relevant and challenging

teaching experience is the main goal of this training series,”

said Kenneth J. Cock, director of the Sampoerna Foundation

Teacher Institute. “After taking part in the training program,

Unsyiah Labschool high school can become the main laboratory

and set an example for other schools in Aceh.”

Winner of General Public Category “Sokola Rimba” | Heriyadi Asyari

Winner of Journalist Category “Ke Sekolah (Porong)” | Taufan Wijaya

General Public Category “Menerjang Banjir” | Mathias Japri

Journalist Category “Mengantar Cucu” | Agus Susanto

Journalist Category “Angelia Ondoafo” | Imal

General Public Category“Semangat ke Sekolah” | Justen Hilli

Journalist Category“Tetap Semangat | Teguh Windharto

Journalist Category“Sekolah Kami” | Arie Basuki

General Public Category“Potret Ceria” | Oki Lutfi

General Public Category“PKL” | Purwanto

Journalist Category“KBM Terhenti” | Sutanta Aditya

14


News & Event

Winner of Journalist Category “Ke Sekolah (Porong)” | Taufan Wijaya

Journalist Category “Membantu Guru” | Junaidi

Journalist Category“Hafal Al-quran” | Junaidi Mulieng

General Public Category“Transfer ilmu” | Oki Lutfi

General Public Category“Beranikah.....???” | Anang Christian

Journalist Category“Al Quran Braille” | Badrus Yudosuseno

National Geographic Indonesia and the Putera Sampoerna

Foundation collaborated to increase public and media

awareness of Indonesia’s current education situation and

issues through a photo competition themed “Education in

Indonesia Caught on Camera” in December 2009.

The competition was open to two categories of entrant:

media and general public. More than 2,000 photos were

submitted to a panel of judges comprising National

Geographic Indonesia Senior Editor Tantyo Bangun, Putera

Sampoerna Foundation Representatives Yosafat Erie and

Lukito, and Ilham from HAI magazine. The judges had to

select and shortlist the submissions to only 40 top photos

for exhibition at the Pejaten Village Mall, South Jakarta on

December 17-27, 2009.

At an award night, held on December 22, 2009 at the

exhibition location the judges team declared the winner in

each category. Taufan Wijaya of Tribun media won the media

category with “Ke Sekolah (Porong).” The general competition

was won by Heriyadi Asyari with “Sokola Rimba”. More

information on the winners is available at http://fotokita.

net/kontes/potret-pendidikan/

Worth 1000 Words

National Geographic

Indonesia Raises Education Awareness through Photo Competition


15News & Event

“ Teachers’ welfare had to be met, while teachers had to be selected from a pool of talented educators who had the passion to inspire and transform their students.”

Beyond Certification

Putera Sampoerna Foundation Discusses Teacher Certification Law

In conjunction with Teacher’s Day on November 24, 2009, the

Putera Sampoerna Foundation held a media briefing at the

Sampoerna School of Education to discuss teacher certification

as regulated by Law Number 20/2003. Three speakers

representing government and the NGO Education Coalition

joined Dr. Paulina Pannen of Sampoerna School of Education

and around two dozen teachers at the event.

Dr. Suparno, Head of Elementary and Special Education at the

Ministry of National Education, said that the teacher certification

program aims to increase the professionalism of teachers and,

therefore improve the quality of education. However, Lody Paat

and Bambang Wisudo of the Education Coalition argued that,

for educators, certification has no impact on teaching quality

because certified teachers only receive more welfare benefits.

Phenomenon of teachers “aiming for certificate” may lead to

teachers overlooking their key function as intellectual entity

with the leading role in nurturing high quality Indonesians.

“While teacher certification is not a sovereign cure for the many

complex issues that affect the quality of education in Indonesia,

it nevertheless opens the door to other initiatives that more

directly address the problem. We need to think not only in

terms of the process of initial teacher certification but on the

course of professional development that educators must follow

in order to maintain their certified status,” said Paulina Pannen.

16


News & Event


17News & Event

Out and AboutBuilding Managers Provide Complimentary Space for Putera Sampoerna Foundation Booths

The Gedung Lina building and the Kalibata Pejaten Village and

Puri Indah Malls have all provided their support for the Putera

Sampoerna Foundation’s efforts to raise public awareness

of its programs, achievements and challenges by providing

complimentary space for promotional booths.

Getting face to face with the general public is an important

part of the Putera Sampoerna Foundation’s goal of raising

Going Digital Putera Sampoerna Foundation Opens New Communication Channels

The Putera Sampoerna Foundation has enhanced its online

presence as part of the effort to share information in a more

direct and personal way to a wider audience.

The Foundation regularly publishes and updates information

about recent activities through Sampoerna Foundation Facebook

page and Twitter feed at @psfoundation.

The social media initiative aims to generate more awareness of

the need to improve the Indonesian education system. It is hoped

that these new platforms will help people communicate with the

Foundation on the issues that matter to them, including education.

To facilitate donor contributions, The Putera Sampoerna

Foundation have also launched an online payment system

through PayPal at http://www.sampoernafoundation.org/

en/Donate/. This complements the existing donation channel

via BCA bank account, Yayasan Putera Sampoerna, account

number 458-300-9992. Donors can also continue to contact us

via email at [email protected]

awareness of the need for all Indonesian’s to have access to a

quality education.

Thanks to the support of the property managers, the Foundation

was able to run a promotional roadshow from October to

December last year at locations around Jakarta, building

awareness of the Foundation, its programs and the many donors

that support our work.

From October 5 to 9, the Foundation operated an awareness booth

at the Gedung Lina office building in Kuningan, South Jakarta where

visitors could learn more about the Putera Sampoerna Foundation’s

activities and sign up as individual donors. From November 1-14 we

were at the Puri Indah Mall in West Jakarta, and we also operated

Awareness booths at Kalibata Mall from December 2-16, 2009 and

at the new Pejaten Village Mall from December 18-25.

Pejaten Village was also the venue for a display of the winning

entries into the “Education in Indonesia Caught on Camera”

exhibition from December 17-27 (see earlier story).

Strike!

Donors Underline Commitment at Bowling Event

On October 21, 2009 corporate and individual partners and

media representatives joined Putera Sampoerna Foundation

staffs for a Fun Bowling event at Senayan Sportainment Bowling,

Jakarta. The event helped to strengthen bonds between

Foundation staffs and partners. All participants showed great

enthusiasm and also raised funds by collecting money from

bowlers who failed to dislodge a single pin. All funds collected

were channeled through the Foundation to support Padang

Earthquake victims. The event was so successful that it is now

planned to hold it annually.

“I am very happy today, not only because I won the best striker, but

also because we are all united in our concern for the betterment

of Indonesia,” said Gusde Suryadi from Yayasan Sejahtera Trada.

“We are very thankful to all our partners who have been with

us throughout this year. We hope that others will follow

their example in providing greater access for all to a high

quality education in Indonesia,” said Deden Rochmawaty,

Head of Corporate Sales for the Foundation.

News & Event

“... we are all united in our concern for the betterment of Indonesia.” Gusde Suryadi from Yayasan Sejahtera Trada

18


Building Wider Networks

Putera Sampoerna Foundation Attends CSR Asia Summit

Putera Sampoerna Foundation sent a delegation to attend the

Corporate Social Responsibility (CSR) Asia Summit in Kuala

Lumpur, Malaysia, on October 26-29, 2009. Attended by 400

delegates from corporations, non-governmental organizations

and education institutions, the event is boasted as the largest

annual regional CSR event in Asia Pacific.

For the Foundation, the conference presented an opportunity

to build relationships and share experiences with other

institutions and also to expand corporate partnerships. While

the focus of the Summit was the environment, following the

UN Climate Change Conference in Copenhagen, Denmark, the

topic of education also attracted the attention of delegates.

News & Event

“...Forward thinking corporate

leaders recognize that their ability to

grow their business in a sustainable

manner is intimately connected

with the types of CSR activity they

undertake.”


19

News & Event

Speaking Out

National Leaders Offer Testimonials for Putera Sampoerna Foundation PSAs

Putera Sampoerna Foundation would like to acknowledge the

support of a number of distinguished individuals who provided

testimonials for the Foundation’s Public Service Advertisement

videos produced between October and December 2009.

The videos, which were developed with support from Rosiana

Silalahi of Rosi Inc., highlighted the need to support educational

development in Indonesia and featured the following people:

Save a Teen PSA:

• Gita Wirjawan, Chairman of Investment Coordination Board

Republic of Indonesia

• Hj. Melanie Leimena Suharli, Vice Chairperson of People’s

Consultative Assembly

Bait Al Kamil PSA:

• GKR Hemas, Member of the Indonesian Senate

• Dr. Anies Baswedan, Chancellor of Paramadina University

• K.H Mustofa Bisri (Gus Mus), a religious figure

Teacher’s Day PSA:

• Susan Bachtiar, celebrity teacher

• Rian and Rosi, Founder of Kartini Emergency School

• Sri Sultan Hamengkubuwono X, Governor of Yogyakarta

Special Autonomous Region

“ The success of all our endeavors depends on the support and encouragement of our many

committed partners.”

20


Bait Al Kamil is an alms institution established

by the Putera Sampoerna Foundation to nurture

future Moslem leaders that are competent and

of high moral caliber through quality Islamic

education.

For its functions, Bait Al Kamil has secured a formal license

approved by the National Religious Body (BAZNAS).

Between June and December 2009 Bait Al Kamil raised Rp

110,070,363 before distributing funds to the following recipients:

• Rp 7,200,000 to 12 underprivileged students from the

Raudhatul Thalibin Islamic School in Rembang in October

2009. This school is led by K.H. Mustofa Bisri (Gus Mus), a

prominent Islamic leader.

• Rp 50,000,000 to 100 student survivors of the Padang

earthquake, awarded by Padang Vice Mayor Mr. Mahyeldi

Ansharullah, S.P., on December 16, 2009.

The rest of funds will be projected for the next programs in 2010.

Strategic Partner News

Alms for Education

Bait Al Kamil Nurtures Future Leaders

Giving alms to Padang Earthquake survivors at the office of Padang’s Vice Mayor

“To channel religious giving and general funds for a plural and

peaceful Islam.”


21

We welcome your participation and commitment to suport the work of Putera Sampoerna Foundation. If you would like to become a sponsor and need further information about our program, please contact us: [email protected]

if you would like to make a direct donation, please send it to:Yayasan Putera Sampoerna Bank: ABN Amro, Juanda JakartaA/C: 36 0052 3484 or 36 0052 3508 (USD)

Bank: BCA, KCP Bursa Efek - JakartaA/C: 458 300 7914

Becoming Contributors

List of Contributors

Corporate Contributors

BHP BillitonBank Tabungan NegaraClariant Indonesia,PTDirect Vision,PT ExxonMobil Oil Indonesia Inc.Give 2 AsiaH.M Sampoerna,PTMercy ReliefPemerintah Kota PrabumulihSampoerna AgroSuryamas Dutamakmur,PTWeda Bay NickelYayasan Oke Peduli Bangsa

Retail Contributors

Aston Braga HotelBank Mega Batavia HotelBlizt MegaplexCalifornia Pizza KitchenChopstix RestaurantCilandak Town SquareGedung LinaGrand Flora HotelHema RestoKalibata MallKem Chicks KemangMenara PeninsulaPejaten VillagePlaza SenayanPuri Indah MallRed & White PublishingSampoerna Legacy BookScoreSenayan CityThe Park Lane HotelTony RakaTony Roma’s RestaurantVinoti iving

Individual Contributors

IDR > 5.000.000Andrini HendrayaniEtza AnyasamovaEnggiKathleen C. LiemRio RidoRita Suzanna Theodore

IDR 1.000.000 - 5.000.000Alia Risyamaya DewiAnggis Rakhmi IchsanAram KalevaArfy FrisnantoArio WidiyantoBudi MulyonoCatharina Palupi Ari DewiChandrika PurwariniDewa Kadek WidhinugrahaDewi Asrining PuriFebriny RimentaHanny TanumihardjaJohan EffendyJohannes WinotoJohnny TanKarina Mochtar APINMelania Eka Widra DMila Wijaya Kusuma Mirza WindisariMoh Syafri PontohMuttaqiem SiregarMythia BachsinNathalieReagan HalimRichard MondongRita MarinaRiyanda TaswarRyana KharismawatiSiswanda SuharliSudihardjo YefriWiwiek AyuningsihYuliantina Wangsawiguna

IDR < 1.000.000A. Mira DuhitaAdriani Wilya Dwi PAgung IsmoyoAlexander AbimanyuAndi EridanieAndre YunitoAnindita RahardjoArief KarimBajo Kusuma HendartoBimo Widhi NugrohoBradyBudi SuryantoCecillia HidayatChika WardhaniChristian LisardiCitra SavitriCyntia KDesy ArfiantiDian SaraswatiDoni ASEridanie ZulvErin SupriyantiFendi KennyFrancisca WoonGlaudy HendarsaHanindyo Putro IRHendra CahyonoHian NiIndra HastoadiIstiadi WijayaJ. Prima ThamarinaJames TsangJastin IskandarJuliana WisupenoJuliani

Le NieLili KurniaLindaLinda Yanuar TandjungLomar DasikaM. Uluan AmirtaM.KurniawanMarcelanyMargarethaMarsal Irwan MasitaMira PratiwiMisda FalahNataya VidasagitaNia SabrinaPandeka PerkasaPoedji ChurniawanPutu A F AndriyaniRaja AsdiRatih Sukma WirdhaniReda GaudiamoRedho YhophansaRenny SupriantiRestiawatiRhensi Margareth HutapeaRidwan TjitradjajaRiyanti HidayatRizal ArsyadRizki Imam ArdhiRosaliaRosalia Heny ChrismawatiRositaSandro AquinoSri WidyastutiSri Mulyati RahayuStella Maris YappySugiyatunSuhaimi GandaSutarto WiryoTan MelanTarasanti AnindyaTarita A. LubisTheresia Gerungan STjen Kim JoengTrifosa Selia IndadanilaVissy VandiyaWahyu Dyah AmuntaiYahya PermanaYufinah SuthariaYulian Setyadi

22


New Partners

Gedung Lina

Gedung Lina is an office building located in the prime CBD area of Kuningan, South

Jakarta. Gedung Lina partnered with the Foundation to provide complimentary space

for the Foundation’s awareness booth for a week on October 6-9, 2009.

Prabumulih City Government

The local government of Prabumulih city in South Sumatra partnered with the Foundation by

funding a scholarship of Rp 50 million per child per year for five scholars for three years. The

funds are delivered through the Putera Sampoerna Foundation.

Pejaten Village

The new Pejaten Village provided considerable support to the Foundation’s mission to

advance education in the country. The mall lent its second floor to the Foundation for the

Indonesia’s Education Caught on Camera photo exhibition on December 18-25, 2009. The

mall has also committed to continuing the partnership until next year’s awareness program.

Puri Indah Mall

Located in West Jakarta, the mall partnered with the Foundation by giving a

complimentary space for the Foundation’s awareness booth in November 1-14, 2009.

The partnership will continue to the next awareness program.

California Pizza Kitchen

California Pizza Kitchen donated 10 percent from each individual pizza and pasta dish

sold to the Putera Sampoerna Foundation’s “Save a Teen” program.

Kalibata Mall

Located in South Jakarta, this mall provided free space for the Foundation to operate an

awareness booth for two weeks, on December 2-16, 2009.

Tony Roma’s

The US-based ribs restaurant donated 10 percent from each Charity Set Lunch sold to the

Putera Sampoerna Foundation’s “Save a Teen” program.


23

Partners Galleries

Education Program Partners

24


Partners Galleries

Student Loan Partners

Strategic Alliances

Media Partners

Internship Provision Partnership


25

Financial Highlights26


In the fourth quarter of 2009 contributions to Putera Sampoerna Foundation increased by 34% compared to the previous quarter, with every sector showing growth. Money was rapidly distributed to the recipients, with fund disbursements increasing by 49% compared to the third quarter of 2009. The Foundation maintains a healthy balance of more than Rp 162 million to start 2010.

2009’s Fourth QuarterFinancial Highlights

CONTRIBUTIONS & EARNINGS USD IDR (In 000)

Putera Sampoerna 8,563,005 80,492,250

Institutional Contributors 8,129,632 76,418,542

Individual Contributors 112,582 1,058,274

Other Income 2,754,293 25,890,353

TOTAL CONTRIBUTIONS & EARNINGS 19,559,513 183,859,419

EXPENSES : USD IDR (In 000)

PSF-Sponsored Program Expenses

Scholarship Program Expenses 1,713,225 16,104,319

Sampoerna School of Education 996,868 9,370,558

SF - Teacher Institute 752,195 7,070,632

Sampoerna SBM - ITB 479,538 4,507,662

Sampoerna Academy 414,399 3,895,354

SF - School Development 341,037 3,205,746

Student Loan 112,765 1,059,993

Others Non Scholarsip Programs* 657,603 6,181,464

Total PSF Sponsored Program Expenses 5,467,631 51,395,729

Donor-Sponsored Programs

School Reconstruction, SF-USP, Sampoerna Academy, Computer Donation, Teacher Knowledge and Resource Centre Program-PT HM Sampoerna Tbk.

3,082,772 28,978,053

School Construction & Educators Quality Improvement Program - Sampoerna Agro

335,677 3,155,367

SF USP - ExxonMobil Oil Indonesia Inc. (EMOI)

209,719 1,971,357

Adopt a Teacher Program- Mobil Cepu Ltd. (MCL)

180,245 1,694,300

Teacher Education and Training in Aceh (TETRA) & Teacher Education Scholarship Program (TES) - Credit Suisse Foundation

143,676 1,350,559

Scholarship Program Expenses

SF School Development

Sampoerna School of Education

Student Loan

SF Teacher Institute

Others Non Scholarship Programs

Sampoerna SBM ITB

Sampoerna Academy

SOURCE OF SUPPORT AND INCOME

Individual Contribution

Other Income

Institutional Contribution

Putera Sampoerna

43.78 %14.08 %

0.58 %

41.56 %

PSF SPONSORED PROGRAM EXPENSES

31.33 %12.03 %

6.24 %

2.06 %

18.23 %

7.58 %

8.77 %

13.76 %

Financial Highlights


27

School Reconstruction, SF USP, Sampoerna Academy, Computer Donation, Teacher Knowleedge and Resource Center Program PT HM Sampoerna

Teacher Training and School Construction Deutche Bank

School Construction & Educators Quality Improvement Program Sampoerna Agro

Scholarships, School Reconstruction and Adopt a Teacher Program Standard Chartered Bank

SF USP ExxonMobil Oil Indonesia Inc. (EMOI)

Scholarships - Astro

Scholarships - Yayasan Oke Peduli Bangsa

Adopt a Teacher Program Mobil Cepu Ltd. (MCL)

Education Quality Improvement Program - Mercy Relief

Sampoerna Academy - Bank Sumsel Babel

Teacher Education and Training in Aceh (TETRA) & Teacher Education Scholarship Program (TES) Credit Suisse Foundation

Scholarships - Perum Pegadaian

Other Sponsored Programs

Teacher Training and School Construction - Deutsche Bank

119,165 1,120,153

Scholarships, School Reconstruction and Adopt a Teacher Program - Standard Chartered Bank

114,208 1,073,557

Scholarships - Astro 82,149 772,199

Education Quality Improvement Program - Mercy Relief

70,575 663,403

Scholarships - Perum Pegadaian 62,860 590,881

Scholarships - Yayasan Oke Peduli Bangsa 61,707 580,044

Sampoerna Academy - Bank Sumsel Babel 50,935 478,784

Other Sponsored Programs** 426,629 4,010,317

Total Donors-Sponsored Programs 4,940,316 46,438,973

Total Program Expenses 10,407,947 97,834,701

General & Admin Expenses 4,459,970 41,923,718

Fundraising Expenses 102,517 963,661

TOTAL EXPENSES 14,970,434 140,722,080

Increase (Decrease) in Net Asset 4,589,079 43,137,339

Net Asset, Opening Balance 12,682,864 119,218,923

NET ASSET, FINAL BALANCE 17,271,943 162,356,262

* Consists of Alumni Affairs, Research and Program Development, SEER (School Establishment & Education Recovery Program), and Alms Services Unit - or Unit Pelayanan Zakat (UPZ) of Bait Al-Kamil

** Consists of donor-sponsored programs worth 1% of total donor-sponsored program expenses

DONORS SPONSORED PROGRAM EXPENSES

62.40 %

6.79 %

8.64 %1.03 %1.25 %

1.27 %

1.43 %

1.66 %

2.31%2.91 %

2.41 %

3.65%

4.25 %

HOW WE USE OUR FUNDS

69.52 %0.69 %

29.79 %

Program Expenses

General & Adm Expenses Fundraising

Sampoerna Strategic Square, North Tower , 27th floorJl. Jend. Sudirman Kav. 45, Jakarta 12930

Telp. (62-21) 577 2340 Fax. (61-21) 577 2341E-mail: [email protected]

website: www.sampoernafoundation.org

DONOR’S DATA

Name : ........................................................................................................................................................

DOB : .............................................. Sex : M F

Address : ........................................................................................................................................................

........................................................................................................................................................

Phone : ................................................................................ Mobile: .........................................................

E-mail : .......................................................................................................................................................

Occupation:.......................................................................................................................................................

Student Entrepreneur Employee

Housewife Other ........................................................................

Mycontribution:

Rp 600,000,- / month (2 junior high school & 2 senior high school students)

Rp 900,000,- / month (3 junior high school & 3 senior high school students)

Rp 1,200,000,- / month (4 junior high school & 4 senior high school students)

Other amount : Rp. ................................................................................

DonationMethod

I will transfer via ATM I will pay in cash

Yayasan Putera Sampoerna

BCA KCP BEJ No. rekening: 458-300-9992

Please autodebit to my credit card

IauthorizePuteraSampoernaFoundationtodebitmycreditcardRp............................................

every month with data as follows:

Name on Card : ......................................................................................................................

Issuing Bank : ......................................................................................................................

Card Number : ......................................................................................................................

Card expiry date : ......................................................................................................................

Signature : ......................................................................................................................

Fax to: SalesDepartment-PuteraSampoernaFoundationSampoerna Strategic Square North Tower, 27thfloorJl. Jend. Sudirman Kav. 45, Jakarta 12930Fax.(62-21)5772341,E-mail:[email protected]

Iwouldliketoreceivefurtherupdates.Pleasesendprograminformationto:

Name : .........................................................................................................................

Address : .........................................................................................................................

.........................................................................................................................

Phone : ........................................................................................................................

E-mail : ........................................................................................................................

Fax to: SalesDepartment-PuteraSampoernaFoundationSampoerna Strategic Square North Tower, 27thfloorJl. Jend. Sudirman Kav. 45, Jakarta 12930Fax.(62-21)5772341,E-mail:[email protected]

** Please fax this form to (62-21) 577 2341orsendusemailwiththeaboveinformationtoinfo@sampoernafoundation.org

Sampoerna Strategic Square, North Tower , 27thfloorJl. Jend. Sudirman Kav. 45, Jakarta 12930

Telp. (62-21) 577 2340 Fax. (61-21) 577 2341E-mail:[email protected]:www.sampoernafoundation.org

Sampoerna Strategic Square, North Tower , 27thfloorJl. Jend. Sudirman Kav. 45, Jakarta 12930

Telp. (62-21) 577 2340 Fax. (61-21) 577 2341E-mail:[email protected]:www.sampoernafoundation.org

Putera Sampoerna Foundation Report Quarter 4 2009

Business

sampoerna school of

sampoerna academies

education of indonesias

sampoerna academy schools

academy students

disadvantaged students

responsible quality

pt sampoerna agro tbk