Protoyping Painkiller Startups

Anoop Thomas Mathew (ATM)@atmb4u

Profoundis Inc.

Protoyping PainkillerStartUps

Protoyping PainkillerStartUps

VITAMINvs

PAIN KILLER

Who is this guy?(atm / 3 years of Profoundis Inc. / failed multiple times / vibeapp.co / still learning)

novice expertvs

Me&

IntendedAudience

Startup is Hard

!

ultra

^<1% success

IDEAS ARE WORTHLESS.

problem vs idea

VALIDATE(talk, landing pages, mock-ups)

will they pay?

CREATe User Persona( talk to them,

ask about the problem )

MVP(Minimum Valuable Product)

“product that users will pay $1”

NO to performance, scale, modularity *

BE IN USER'S SHOES;NOT IN DEVELOPER'S

UX

Smoke Test

for each (release):if (basic user workflow) is usable:

Release the Softwareelse:

Fix it

Users are not testers

“if you are not embarrassed by the first version of your product, you've launched too late”

- Reid Hoffmann, LinkedIn

LEARN

TECHNOLOGY METRICS

● Errors● Space – Time● Availability● How long?

BUSINESS METRICS

● Paying Customers● Active Customers● A/B Testing● Channels● Cash Flow

VISION

● Direction● New Features● Acquisition● Scale● Culture● GigaThought

VALIDATE BUILD

TESTLEARN

STA

RTU

P C

YCLE

TOOLSValidatEBuildTestLearn

Book-Pencil/Google Keep, LaunchRock, Google Forms, canva, Survey Monkey,

Hacker News, Reddit, Product Hunt, InBound, WhiteBoard, Balsamiq, cacco, Bootstrap, Git, Github, BitBucket, asana,

BaseCamp, redmine, Slack, PyCharm, WebStorm, IntelliJ, Eclipse, Xcode, Heroku,

AWS, Azure, NewRelic, Sauselabs, Selenium, Jenkins, Google Analytics, MixPanel, ZenDesk, SupportBee, Kissmetrics,

GetSatisfaction, Qualaroo, OLark, Zopim, WebEngage, Optimizely ...

BUSINESS MODELS

B2C

● Selling to Customers● Fluke Factor● Virality

B2B

● Selling to Businesses● Business Problem● Word of Mouth

B2G

● Selling to Government● Tenders● Contacts

Per Customer Value

Time Frame (Sales/Development/Deployment/CashFlow)

Ease of Selling

Popularity

FAIL.“failing to identify where you failed is the real failure”

ALL THE BEST.@atmb4u