Programming Production of All TV Platforms

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Programming & Produksi

Minggu ke-5 PENGANTAR MEDIA TELEVISI

Amelia H. Day, SS, ME7 Maret 2011

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MENGINTIP DAPUR

TV Terestrial

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• PROGRAMMING: Prediksi programming (programming forecast)

• PRODUKSI: Pre-produksi Produksi Pasca-produksi

• BROADCAST OPS: Penayangan (live/delayed)

• SALES & MARKETING: Sales kit untuk biro iklan dan pengiklan

• RAPAT ANTAR-DIVISI: Kontrak produksi/penayangan

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MENGINTIP DAPUR

Cable Channels

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• PROGRAMMING & KERJASAMA PROGRAM: Programming, Creative and Channel Operations (dikepalai Country Manager of Korea, China atau region terkait)

• PRODUKSI (ON-AIR INTERSTITIALS) & BROADCAST OPS: Broadcast Operations and Equipments

• SALES & MARKETING: Revenues & Partnerships

• BUSINESS DEVELOPMENT pengembangan bisnis terkait distribusi & pemasaran content

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MENGINTIP DAPUR

Cable/Sat Operator

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• TEKNIK: satellite & broadcast operations

• SALES & MARKETING: pemasaran paket siaran

• LEGAL: kontrak dengan content provider (international offices)

• BUSINESS DEVELOPMENT: pengembangan bisnis satelit dan content (terkadang harus membuat saluran lokal dengan tayangan rekaman atau produksi live lokal)

• CUSTOMER SERVICE: penanganan keluhan pelanggan

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PROGMING

RAMTV Terestrial

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(COMPETITIVE) PROGRAMMING GRID

Men of a Certain Ageother programstnt

of a Call GirlTracey Ullman

Secret Diaryother programsshow

Damagesother programsfx

American Teenager GreekMake It or Break It

Secret Life of thefam

Olympicsnbc

local programs24House MDfox

local programsLife UneXpectedOne Tree Hillcw

Bang Theorya Half Menon PurposeYour MotherCSI: Miami

The BigTwo &AccidentallyHow I Metcbs

CastleThe Bachelorabc

10:3010:009:309:008:308:00Monday

www.epguides.comCurrent U.S. Prime-Time -- Broadcast & Cable TV Schedule -- by George FergusLast updated: Wed, 10 Feb 2010 04:00 GMT Standard Time

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FISIPuiFILMandMEDIA

DUCTION

TV Terestrial

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PRODUCTION STEPS• Development pengembangan skenario hingga menjadi

visualisasi (cetak biru/storyboard).• Pre-production persiapan untuk produksi (syuting) dengan

memilih (casting) para pemain atau presenter serta pembangunan setting (indoor) atau pencarian lokasi (outdoor)

• Production pengambilan gambar dan suara untuk disiarkan baik langsung (live) atau rekaman (tape delay)

• Post-Production penyuntingan gambar/suara, penambahan efek suara, grafis/animasi, titel penunjang produksi.

• Sales, PR & Distribution koordinasi perihal tayangan (sinopsis, durasi, periode tayang, dst.) ke bagian – teknik transmisi (distribusi sinyal) – sales/marketing (penjualan)– humas (pengumuman ke media lain dan masyarakat luas)

Sumber:http://en.wikipedia.org/wiki/Television_programhttp://en.wikipedia.org/wiki/Filmmaking

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PRODUCTION CHECK LIST

1. Shooting script2. Cast contact list3. Production contact list4. Unit publicist wrap report & contact list5. Ad/pub vendors & elements contact list6. Combined dialogue & continuity list7. Music cue & license sheet8. Photography caption list9. Photo approval list10.Paid ad credit statement & name & likeness requirements11.Final main & end credits12.Trailers and/or promos (domestic & international)

sila cek ke www.proletariatpictures.com

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Television Production Book• Introduction• The Camera• Lighting• Composition• Basic Audio• Basic Video• Organization of Materials• Additional Video• Rights & Responsibilities• Editing & Program Continuity• Getting the Word Out• Theatrical Recording• Glossary

Lebih lengkap sila unduh di: http://tv-handbook.com

Copyright 1980-2006, Roger Inman and Greg Smith. All rights reserved. This book was written primarily by Roger Inman and Greg Smith. All rights reserved.

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NEWSCAST

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BROADCASTOPERAT ONS

TV Terestrial, Kabel, Satelit

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Alur Kerja BO

1. Tape/kaset/CD atau file rekaman yang telah disunting dan dikendali-mutu/QC (dengan diberikan skoring digital dalam ukuran detik) untuk mengetahui tayangan dimulai, jeda iklan dan akhir tayangan;

2. Tayangan (digitized version) masuk ke dalam server;

3. Broadcast server berkoordinasi dengan TX (transmitter);

4. Broadcast server juga difungsikan untuk memantau kejadian sekeliling.

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BO: QUALITY CONTROL/EDIT

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BO: BROADCAST SERVER

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BO: BROADCAST MONITORING

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BO: TRANSMITTER (TX)

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SALE$ & MARKETING

TV Terestrial & TV Kabel/Satelit Berbayar

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Media Buying: Konsepsi Awal

• Perihal waktu & tempat

• Perencanaan: format stasiun, harga tarif, demografi, geografis, dan psikografis yang sesuai dengan produk atau jasa tertentu yang akan diiklankan

• Optimalisasi atas: – anggaran – jenis media (radio, internet, TV, print)– kualitas medium (target audiens, waktu sehari untuk siaran, dll)– frekuensi penempatan & besarannya

• Evaluasi: pengaruh terhadap penjualan produk dalam periode iklan tertentu

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Advertising vs. Subscription Fee

• Iklan (advertising) biasa ditempatkan di: – Non-premium channel : CNN, E Channel– Barker Channel atau saluran khusus promo program paket

saluran (channel) dari satu lembaga penyiaran berlangganan (pay TV operator )

– DRTV (direct response TV), homeshopping channel

• Uang berlangganan (subscription fee):– Premium (biasanya saluran film, olahraga)– Basic (di luar film dan olahraga)

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ORIGINAL PROGRAMMING

TV Kabel/Satelit Berlangganan

PROGRAM SCHEDULE,

& NEW CHANNEL

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PROGRAM SCHEDULE Barclays Premier League

2009-2010

Tuesday, 23rd

Man United 3-0 West Ham Old Trafford 20:00

Saturday, 27th

Chelsea vs Man City Stanford Bridge 19:30Birmingham vs Wigan St. Andrews Ground 19:30 Stoke City vs Arsenal Britannia Stadium 19:30 Bolton vs Wolverhampton Reebok Stadium 19:30Burnley vs Portsmouth Turf Moor 19:30

Sunday, 28th

Liverpool vs Blackburn Anfield 19:30 Sunderland vs Fulham Stadium of Light 19:30 Tottenham vs Everton White Hart Lane 19:30

timesofindia.indiatimes.com

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PROGRAM SCHEDULE(PAY TV)

Sportcenter Weekend15:58

Premier League Preview15:30

Sportscenter Week In Review15:00

14:30

Vancouver 2010 - Day 15 - Morning H/L14:00

13:30

Football Forecast13:00

Castrol Football Crazy12:30

Premier League Preview12:00

11:30

11:00

10:30

10:00

Vancouver 2010 Olympic Winter Games - Ice Hockey9:45

9:30

9:00

8:30

8:00

Vancouver 2010 Olympic Winter Games - Short TrackLive7:30

7:00

6:30

6:00

5:30

Vancouver 2010 Olympic Winter Games - Ice Hockey5:15

5:00

4:30

Vancouver 2010 Olympic Winter Games - BobsleighLive4:00

Vancouver 2010 Olympic Winter Games - Alpine SkiingLive3:30

3:00

Vancouver 2010 Olympic Winter Games - SnowboardLive2:30

2:00

1:30

Vancouver 2010 Olympic Winter Games - BiathlonLive1:00

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0:00

23:30

23:25

World Of Gymnastics23:00

World Sport 201022:30

21:30

21:00

Match: Bolton Wanderers vs. Wolverhampton Wanderers20:30

Barclays Premier League 2009/10Live20:25

Primetime Premier LeagueLive20:15

19:30

19:00

Match: Chelsea vs. Manchester City18:30

Barclays Premier League 2009/10Live18:10

Primetime Premier LeagueLive17:30

Sportcenter Weekend17:28

Hitz 09/1017:00

16:30

Vancouver 2010 - Day 15 - Afternoon H/L16:00

www.espnstar.com

Region: India

Date: 27 Febrary 2010

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PROGRAM SCHEDULE(PAY TV)

Hollywood One On One 735:30PM

5:00PM

4:30PM

I Love You To DeathTwins4:00PM

3:30PM

3:00PM

2:30PM

Marathon ManThe Express2:00PM

Hollywood One On One 731:30PM

1:00PM

12:30PM

Twilight Zone The MovieComing To America12:00PM

Hollywood One On One 7511:30AM

Hollywood One On One 7211:00AM

10:30AM

Rugrats In ParisThe House Bunny10:00AM

Tmz 1799:30AM

9:00AM

8:30AM

Jury DutyThe Fast And The Furious8:00AM

HBO Central7:30AM

7:00AM

6:30AM

VirtuosityThe Ruins6:00AM

Hollywood One On One 73The Making Of The Ruins5:30AM

5:00AM

4:30AM

I Love You To DeathThe Fast And The Furious4:00AM

Tmz 1793:30AM

3:00AM

2:30AM

Twilight Zone The MovieI Am Legend2:00AM

1:30AM

1:00AM

12:30AM

Mary Shelley's FrankensteinThe Express12:00AM

Tmz 18011:30PM

11:00PM

The House Bunny10:30PM

Jury DutyTmz 18010:00PM

9:30PM

9:00PM

8:30PM

Virtuosity218:00PM

7:30PM

7:00PM

6:30PM

Mary Shelley's FrankensteinThe Fast And The Furious6:00PM

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www.hboasia.com

Region: Indonesia

Date: 27 February 2010

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PRODUKSI PENYIARAN BERLANGGANAN

• ORIGINAL PROGRAMMING / made-for-pay-TV series or movies (www.hbo.com)

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PRODUKSI (taped for online broadcast)

• ORIGINAL PROGRAMMING / e-gov, e-PR (www.nyc.gov)

Explores art and culture, entertainment and lifestyle, history and education in NYC. Features the people and places that make our City unique. NYC life is available over-the-air on channel 25.

Provides a window into City government by presenting press conferences and hearings with public officials.

Offers international programming for New York's diverse ethnic communities.

Live feeds from a network of city cameras provides local travelers with coverage of NYC's main roadways and real time travel advisories.

New York City's radio station for government information, globalmusic, world news, and ethnic programming.

Over 350 NYC Media programs are available for viewing on-demand via computer.

NYC Media television programming is available to Time Warner Cable, Cablevision, Verizon FiOS and RCN subscribers in the five boroughs.NYC Media also airs OTB (off-track betting, horse) races on behalf of the State of New York.

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PRODUKSI: NEW CHANNEL

SALURAN BARU

• Tayangan setahun = 1750 jam acara • Total pemutaran = 8800 jam

[Artinya, satu tayangan per jam itu diputar kembali (rerun) dengan setidaknya 4 (empat) kali dalam setahun (4 runs 1 year)].

• Biaya operasionalnya, di antaranya:1. biaya pembelian program (bukan original programming)2. biaya produksi selingan atau filler atau interstitial3. biaya menjalankan saluran (on-air playout)4. biaya satelit (operasional uplink dan sewa transponder)

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FYI:- LOCAL PAY TV SERVER- PAY TV PACKAGE - ONLINE RATECARD - AD GROWTH (YoY)

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BROADCAST SERVER

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www.myplacemedia.tv ON

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