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MODERN TV PLATFORMSPieter Siekerman,
OCTOBER 18, 2014
/ INTRODUCTION
⁄ ⁄ INTRODUCTION
PLATFORM CRITERIA
⁄ Hardware and OS
⁄ Apps
⁄ International
⁄ Mass market
/ SMART TV
⁄ ⁄
SAMSUNGSMART TV
PLATFORM: PLATFORM !CLIENT: CLIENT
Body text
⁄ ⁄
LG WEBOSSMART TV
PLATFORM: PLATFORM !CLIENT: CLIENT
Body text
⁄ ⁄
PHILIPS (TP VISION)SMART TV
PLATFORM: PLATFORM !CLIENT: CLIENT
Body text
⁄ ⁄
SONYSMART TV
PLATFORM: PLATFORM !CLIENT: CLIENT
Body text
⁄ ⁄
PANASONICSMART TV
PLATFORM: PLATFORM !CLIENT: CLIENT
Body text
⁄ ⁄
TOSHIBASMART TV
PLATFORM: PLATFORM !CLIENT: CLIENT
Body text
⁄ ⁄ SMART TV
BRANDS
⁄ ⁄ SMART TV
NUMBERS
Sales: ±75 million in 2013
Launch: Around 2007
Technology: HTML/CSS/JavaScript, Android
App Store: Closed
Price: €200 - €20.000
!
Strength: Mass market
Weakness: Performance
⁄ ⁄
Sales: 0 (not available yet)
Launch: 2015
Technology: Java/Android
App Store: Open
Price: ?
!
Strength: Android ecosystem
Weakness: Still in early development
!
Platforms: 2015 of Sony, TP Vision (Philips), Sharp
SMART TV
ANDROID TV (ON TV)
/ GAMING CONSOLES
⁄ ⁄
Sales: 5 million (April 2014)
Launch: 2013
Technology: XboxJS (HTML/CSS/JavaScript)
App Store: Closed, but getting more open
Price: €400
!
Strength: Gaming, Windows (Phone) 8
Weakness: Price
GAMING CONSOLES
XBOX ONE
⁄ ⁄
Sales: 83 million (April 2014)
Launch: 2005
Technology: C#/XAML
App Store: Closed
Price: €200
!
Strength: Number of users
Weakness: End of life, C#
GAMING CONSOLES
XBOX 360
⁄ ⁄
Sales: 10 million (August 2014)
Launch: 2013
Technology: HTML/CSS/JavaScript
App Store: Closed
Price: €400
!
Strength: Gaming
Weakness: Price
GAMING CONSOLES
PLAYSTATION 4
⁄ ⁄
Sales: 80 million (November 2013)
Launch: 2006
Technology: HTML/CSS/JavaScript
App Store: Closed
Price: €200
!
Strength: Number of users
Weakness: End of life
GAMING CONSOLES
PLAYSTATION 3
⁄
OTHERSGAMING CONSOLES
/ SET-TOP BOX
⁄
Sales: 20 million (April 2014)
Launch: 2007
Technology: iOS?
App Store: Closed
Price: €100
!
Strength: iOS, Airplay
Weakness: Video heavy, no Android
SET-TOP BOX
APPLE TV⁄
⁄ ⁄ SET-TOP BOX
ROKU
Sales: 10 million (September 2014)
Launch: 2008
Technology: BrightScript
App Store: Open
Price: $50 - $100
!
Strength: 1800 apps
Weakness: Mostly US, BrightScript
⁄ ⁄
Sales: ?
Launch: April 2014
Technology: Android
App Store: Open
Price: $100
!
Strength: Android, performance, voice search
Weakness: Just launched
SET-TOP BOX
AMAZON FIRE TV
⁄ ⁄
Sales: ?
Launch: November 2014
Technology: Android TV
App Store: Open
Price: $100
!
Strength: Android, performance, voice search
Weakness: Just launched
SET-TOP BOX
GOOGLE NEXUS PLAYER
⁄
OTHERSSET-TOP BOX
/ MOBILE FIRST
⁄ MOBILE FIRST
https://www.youtube.com/watch?v=HunXxeATwEs
⁄ ⁄
Sales: Millions (March 2014)
Launch: July 2013
Source platform: iOS/Android/Chrome
Target platform: HTML/CSS/JavaScript
Price: €35
!
Strength: Cheap, flexible sender and receiver
Weakness: Relatively young, but gaining market share
and app support
MOBILE FIRST
CHROMECAST
⁄ ⁄ MOBILE FIRST
AIRPLAY
Sales: 20 million (April 2014)
Launch: 2010
Source platform: iOS, Mac
Target platform: Closed
Price: €110
!
Strength: Automatic integration
Weakness: Video/media focus, iOS only
⁄ ⁄ MOBILE FIRST
MICROSOFT WIRELESS DISPLAY ADAPTER
Sales: ?
Launch: October 2014
Source platform: Windows (Phone) 8.1, Android 4.2.1
Target platform: Miracast receiver
Price: $60
!
Strength: Automatic integration (screen mirroring)
Weakness: Dependence on Miracast sender
⁄ ⁄ MOBILE FIRST
MICROSOFT SCREEN SHARING FOR LUMIA PHONES - HD-10
⁄ ⁄ MOBILE FIRST
MATCHSTICK
Sales: 20.000 (via Kickstarter)
Launch: November 2014 / February 2015
Source platform: iOS/Android/Chrome
Target platform: HTML/CSS/JavaScript
Price: $25
!
Strength: Open Source Chromecast clone
Weakness: No major company backing
⁄
OTHERSMOBILE FIRST
/ SURVIVAL OF THE FITTEST
⁄
PLATFORMSSURVIVAL OF THE FITTEST
WE ARE WE ENGINEER MEDIA INNOVATIONS
WE ARE !
/AMS /BCN /LAX
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