Product pitch (4)

Product Pitch.

Culture Shock

Amy Brennan

Hello my name is Amy Brennan and I'm here today to convince you that my ideas for a new magazine fits your brief and presents the best solution for your

organizations needs.

Introduction.

Brief.

• Needs to have some relevance to the local area.

• Must be suited to a specific age group.

• Take into account secondary audience.

• No graphic or inappropriate images.

• Limit on taboo language.

• No inappropriate content.

Client Constraints.

Young people

Constraints.

IPSO The Independent Press Standards Organisation officially replaced the PCC following the Leveson Inquiry. The IPSO are still following the Editors code set out by their predecessors however this new body has more power as fines up to £1million can be imposed and editors now have to publish corrections and/or apologies to remedy any wrong doing, this is no longer optional. This means I am going to take extra care not to contravene any of the 16 codes as the repercussions will have a huge effect on my product.

Other things to consider….

Slander/Libel

Accuracy Finance

Golden Rules.

1

2

3

4

5

Use reliable sources when gathering information.

Ensure anything published about people is non intrusive

Always get permission before publishing photographs of anyone

If including photographs of children I will make sure I get a parent/guardians consent first.

Take care not to trespass by getting permission from land owners before accessing an area.

• Age: 18-24

• Gender: Male

• Socioeconomic group: A/B/C1

• Tribe: Young Alts

• Educational Status: College/University

• Buying Habits: Reformer

Target Audience

Audience research

Hobbies:

1.Reading

2.Photography

3.Drawing/Art

Watch:

1.Documentaries

2.Drama

3.Comedies

Listen to:

1.Indie/Alternative

2.Rock

3.Pop

Study:

1.Media

2. Photography

3.Sociology

Audience Appeal.

Use more masculine

colours

Youthful/ taboo

language

Models from target

audience

Keep content interesting and current

Include cool and creative

fonts

Use more masculine

colours

• Not much competition within this genre

• Northern Echo does not currently have a supplement magazine.

• Most other products do not cater for my specific age range, usually older or younger.

Unique Selling Points

Idea Feedback.

“Original idea with a good USP.”

“Mould ideas to fit with the locality of brief and clients needs.”

“Good article headlines to catch attention.”

“Interesting article themes.”

Genre Research.

Genre Research.

-Limited colour palette -Shocking imagery -Few sell lines included -Plain and simplistic design -Quite ‘artsy’ and creative

How will this affect my product? -Stick to a fairly minimalistic design -Will not include a wide range of sell lines or colours -Try and be as creative as possible without being controversial.

Mock up 1.

- Background is quite plain

- Too much white space in the top right corner

Audience Feedback.

The Positives

+ Preferred article style

+ Photography relevant to the theme of the article

+ Felt language was appropriate

The Negatives

Mock up 2.

- Background did not work well

- More images should be included

- A kicker would make the article more coherent

Audience Feedback.

+ Fonts easy to read and aesthetically pleasing

+ Good range of sentence lengths

+ Broken up style of article read better

The Positives

The Negatives

- Culture Shock front cover

- Contents Page

1. Graffiti: Art or Vandalism?

2.Is Fur Cool or Cruel?

3.Different Days out in Darlington

Overall Product.

Aesthetics.

BOMBING

Article Details. Graffiti: Art or Vandalism

Tone: informal, relaxed, informative, debate based

Language: young, taboo, sometimes sophisticated

Imagery: linked to article, internal and external, arty

Fonts: creative, arty, eye catching, relevant

Colours: blue, bold, youthful, bright, masculine

Layout: well spread out, slightly more text heavy

Article Details. Different Days Out

Tone: informative, laidback, informal

Language: 3rd person,

Imagery: linked to article, aesthetically pleasing

Fonts: bold, sans serif, easy to read, attention grabbing

Colours: range of colours from images, natural

Layout: Even text to image ratio, active, evenly spread, busy

Tone: formal, quite serious, informative and could shock

Language: 1st and 3rd person narrative, sophisticated and serious

Imagery: relatable, makes the reader ask questions

Fonts: bold, sans serif, easy to read

Colours: bright, youthful, symbolic

Layout: text heavy, static, images limited to one area.

Article Details. Fur Cool or Cruel?

• Pages: 16

• Size: B5

• Adverts: 37.5%

• Copies Distributed: 40,000

• Distribution: Culture Shock will be distributed as a free supplement within my clients product The Northern Echo.

Product Overview.

• Page Quality: 120gsm

• Cover Quality: 130gsm

• Price: Free

Printing costs.

Personnel costs.

Journalists

Photographers

Models

Subeditors

Layout Artist

Photographic work

Graphic Designer

Researchers

Wardrobe assistant

Lighting assistant

Equipment costs.

Studio space rental:

External lightingequipment

Camera:

QE indemnity insurance:

Travel:

Props:

Back cover= £2000 (x1)

Inside front= £2200 (x1)

Inside back= £2000 (x1)

Double Page Spread= £3500 (x1)

Full Page= £1800

Half Page= £950

Quarter Page= £475

Eighth Page= £300 (x8)

Adverting rates.

TOTAL = £12,100

Product Viability.

Income: £12,100 Costs:£6748.49

Profit: £5351.51

Free supplement = No distribution costs

Have I met the brief?

New and individual product with very limited competition

Self financed through advertising making a profit of 5351.51

Created with those from the specified age bracket in mind