Perfect pitch product camp dublin 2014

PERFECT PITCH Product Camp Dublin

Thursday June 5th 2014

Communication Matters

Catherine Moonan

YOUR 60 SECOND PITCH

WHAT IS PERFECT?

WHAT IS PERFECT?

‘Done is better than perfect’

WHAT IS PERFECT?

‘Done is better than perfect’

‘Just do it’

WHAT IS A PITCH?

A pitch is a story which presents your idea clearly and includes a clear benefit for the audience. It must be told in an engaging manner.

WHERE TO START?

AUDIENCE

• Who are they?

• How can you emotionally connect with them?

• What’s in it for them? Why

should they care?

AUDIENCE

CONTENT

• What is your goal/objective? Is it to convince, to inform, to sell? • Ideas generation by brainstorming

PREPARING YOUR CONTENT

• Wow opening • Three points – For eg.

Problem, Solution, Market • Summarize, call to action, bring story full circle

CREATE A STORY

YOUR 60 SECOND PITCH Open/Close

First Point

Second Point

Third Point

DELIVERY

DELIVERY

7% - WORDS

38% - TONE OF VOICE

55% - BODY LANGUAGE

• Focus on getting your message across to the audience

• Rehearse

• Focus on the first few sentences

• Visualize a friendly audience!

• Breathing/Relaxation

• Meditation

• Positive affirmations

• Manage appearance

• Be yourself

TECHNIQUES TO MANAGE NERVES

YOUR 60 SECOND PITCH Open/Close

First Point

Second Point

Third Point

PERFECT PITCH Product Camp Dublin

Thursday June 5th 2014

Communication Matters

Catherine Moonan