Startup Camp Video 9: The Investor Pitch · 2012-08-01 · Before Pitch Unmet Need Solution Competition Advantage Business model Market size/segments Go-to-market plan Forecast Headway/traction

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Startup Camp Video 9:

The Investor Pitch

Copyright © 2012, Oregon Technology Business Center

The PitchGoalContentPresentation StyleBefore/During/AfterChecklist

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Timing

When do you Pitch?

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TimingProduct/Market fitPricingMarket sizingCompetitionGo to Market planFinancial projectionsExit strategy

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Goals

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Get the next meetingGoals

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InterestUnderstanding

Motivate

Be Memorable

Persuade

Get the next meetingGoals

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You’re selling you


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Content• Simple• Tell a story• Pictures • Large-fonts• No jargon

• Print slides with notes

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Topics

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ForecastAccomplishmentsTeamFunding to-dateExitThe Ask

Unmet NeedSolutionCompetitionAdvantageBusiness ModelMarketGo-to-market

Timing

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46 seconds per topic

10 minutes =

At the End

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SummarizeAsk for the next step

What NOT to Say

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No competitionJust 1% of this marketConservative forecast


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StyleGet to the pointPassionUse a remotePause!Eye contactPractice!Record yourself!

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Before the Pitch

Research/qualifyNo cold callingArrive earlyHave a Plan B The projector breaks No internet access

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During the Pitch

2nd team member Help with questions Take notes Watch body language Collect cards

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Remote controlPresenter DisplayEye contactNo demo during pitchNo video during pitchEnd with a trial close

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During the Pitch


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OTBC Pitch Checklist

Keep it simple!!!

Concreteness

No jargonCrisp introduction

Be relevantCredible

Unexpectedness

Emotions/passionStories

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Remember the Goals:Understand/Interest/Memorable/Motivate

Technique

Research/qualify

No cold calling

Arrive early

Prepare for problems

2nd team member

Help with questions

Take notes

Body language

Collect cards

No demo during pitch

No video during pitch

Your selling YOU!

Trial close

During Pitch

Before Pitch

Unmet Need

Solution

Competition

Advantage

Business model

Market size/segments

Go-to-market plan

Forecast

Headway/traction

Team

Funding to-date

Exit strategy

Funding “ask”

Content

Strong start

Get to the point

Passion

Practice!!!

Record yourself!!!

Use a remote

Pause

Eye contact

Do not look at the screen!

Debrief/learn/adjust

Follow up

After Pitch

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Your Mission:

• Develop an investor pitch deck

• Practice!

• Record your pitch

• Email pitch video and slide deck to [email protected]

Due date: midnight on Aug. 20

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Resources at OnlineStartupCamp.com

• Discussion forum

• OTBC investor pitch deck outline

• OTBC tag cloud: pitch

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Meetup: Thursday, August 16

• 3pm - 5pm (+ networking)

• Food, beverages, and discussion

• At OTBC

• Share what you learned

• Get/give feedback

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Startup Camp Video 9:

Investor Pitch

Copyright © 2012, Oregon Technology Business Center

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Startup Camp Video 9: The Investor Pitch · 2012-08-01 · Before Pitch Unmet Need Solution Competition Advantage Business model Market size/segments Go-to-market plan Forecast Headway/traction

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