2014 12-11 investor pitch public no product details

hookupJSVision, Mission & Product Roadmap

HookupJS: Corporate Values

There are a few things critical to company success:

• Values – the ideals we share and aspire to, which we seek both internally and externally.

• Vision – how we put our ideas into focus, the way our world will work once built.

• Mission – measured progress towards our corporate vision.

Copyright 2014 Jeremy Goodrich. Confidential. 212/13/2014

HookupJS: Instant Opportunity

The foundations of our company:

• Values – love learning, drive change, measure everything, communicate openly and experiment continuously.

• Vision – be the center of a distributed identity system which enables advanced cryptography, haptic interface design and three dimensional, secure business messaging.

• Mission – build three critical products, the open source marketing tool hookupJS 1, Amazeballs messaging and ultimately the Holodeck.


Company Values

There are five key values we hold as a

company:

Love learning

Drive change

Measure everything

Communicate openly

Experiment


Love Learning

The value, Love Learning, for our company, means to us the following:

• We believe people who have a passion outside of work are that much more passionate about work itself.

• Take time as part of your personal career growth to measure and improve your core and non core skills.

• Each of us has the capability to share, to teach and to learn. Practicing all three produces individuals most capable to lead projects and tackle responsibility.


Drive Change

The value, Drive Change, for our company, means to us the following:

• By leading change, we can create significant long term advantage by adopting and driving new ideas, technologies and strategies.

• Growth in projects shipped and customers delighted is how we measure changes driven.

• Personally and professionally, we aspire to enable a brighter, better tomorrow.


Measure Everything

The value, Measure Everything, for our company, means to us the following:

• Plans change and priorities may shift but only through rigorous measurement and experimentation can a company successfully achieve breakthrough results.

• Data should always be tested and validated to ensure the highest confidence in achievements.

• When data is ambiguous, always default to using the company values to guide the decision.


Communicate Openly

The value, Communicate Openly, for our company, means to us the following:

• We will always strive to be transparent in our communication.

• We will openly release as much knowledge as possible about validated learning to help raise the bar in technology skills and awareness.

• We will hold ourselves to the highest standard for corporate excellence.


Experiment

The value, Experiment, for our company, means to us the following:

• Always test based on data and principles.

• Be willing to change the game and throw out the manual if there is enough data.

• Everything until proven is an experiment, including these values, which until validated are only a hypothesis.


Market Sizing

• hookupJS, SEO + Social media market, 2

billion

• Amazeballs Secure Business Identity &

Networking System, 20 billion

• “Holodeck,” – In a word, Inception.

• To quote Marvel, “With great power comes

great responsibility.”

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Unique Solution

• Three dimensional messaging

• Proven increase in employee engagement

and productivity – 300x over benchmarks

• Un-crackable encryption – the pattern is

keyed to you, literally.

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Market Approach

• “The hour grows late,” to quote the Lord of the Rings.

• hookupJS, Q1, 2015

• Amazeballs v1 beta, Q2 2015

– Amazeballs hardware + software, Q1, 2016

• Holodeck v1 hardware + software beta Q3, 2017

• Demand?

– We take 51%+ of the market;

– No more than 65% absolute maximum

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Management Team

• Jeremy Goodrich, CEO

• Hans Doller, CTO

• Adam Goodrich, Vice President

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Geoff Ralston, Please

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Aspirational Investors & Advisors

• May we present…– The Fellowship of the Ring

• Geoff Ralston, Ycombinator– The best accelerator program in the world. Highly inspirational.

• Fred Wilson, Union Square Ventures– “I’m looking for a secure, distributed identity system.”

• Rob Solomon, Andrew Braccia, Accel Ventures– “Two amazing gentlemen.”

• James Slavet, Greylock– “Gandalf the gray...”

• Jeff Clavier, Softech VC– “The French have given us many, many wonders.”

• Keith Teare, Archimedes Labs– “The Greeks gave us the concept of democracy. Power to the players. Er, people.”

• Dave Pell, Angel Investor– “Laughter is traveling through a smoke filled doorway. Or the 90’s.”

• Richard Dennys, Advisor– “There can be only one.” (Will explain later).

• Last, but certainly not least, Jeff Weiner, CEO– “Will his student ever become the master?”

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Financials

• 2015 projected $350K no funding; $1 million with (gross)

• 2016 projected, with funding, $10 million

• 2017 projected, with funding, $100 million

• 2018 projected, $500 million

• 2019 $1 Billion

• 2020 $20 Billion

• …game, set, match.

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Competition

• hookupJS – BrightEdge, Aegis Dentsu,

WPP

• Amazeballs – Slack, Asana, Dropbox, Box,

Cisco

• Holodeck – Apple, Google, Microsoft

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Investment Ask

• Ycombinator standard Jan – Mar, 2015 batch…– OR…

• $350K for 17.5% stake; post money valuation of $2.25 million– 1 board seat only out of seven available, six held internally

– Follow Crystal Ball Protocol and Other Such Nonsense As Dictated In Corporate Operating Rules, including 51% ownership stake that always remains in the hands of the employees – from the lowest to the highest, the workers, the doers, remain in control.

– Follow Halocractic, self governing rules within the team as much as possible and implement a transparent, up front operating model similar to other open companies to inspire trust and confidence in our vision.

• Use of funds:

• Focus on hookupJS, beat Q1 forecast, create Amazeballs v1 internal beta Q2 2015

• Execute remaining roadmap in product & financials slides.

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THANK YOU


Appendix: hookupJS Walkthrough

• Omitted from public version; see relevant

team member for details.

• Thanks for your interest!

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This goes into the Amazeballs

Scheduler

Copyright 2014. 2112/13/2014

Scheduling tool here:

Allows quick and easy gamified filling of

queue for the next week.

Competitor trends also on

scheduler tool…

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FB Insights offers the same already

(bar chart instead of pie)

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2014 12-11 investor pitch public no product details

Technology

jeremy goodrich

company valuesthere

company success

measure everythingthe

love learningthe value

drive changethe value

experimentthe value

openlythe value