Top Banner
© 1993-2011Pragmatic Marketing, Inc. 1 Pragmatic Marketing ! #$%&% '()*+(*, -./01/23 4/.5%2*0 +6()*+(*78./01/231/.5%2*093(1 :(;;(< 1% (* =<>?%. 7+6()*+(*@!@ A%/B 1C D;(0 /$ <<<98.(BE3$1/.5%2*093(1 F
11

Product Management 2011 - Salaries, Times, Responsibilities (ProductCamp Boston, April 2011)

Jul 08, 2015

Download

Business

Each year, Pragmatic Marketing conducts a survey of 1000s of product managers and product marketing managers to understand compensation and responsibilities. This presentation reveals the state of product management in 2010.

Steve Johnson is a recognized thought-leader on the strategic role of product management and marketing. Broadly published and a frequent keynote speaker, Steve has been a Pragmatic Marketing instructor since 1996 and has personally trained thousands of product managers and hundreds of company senior executive teams on strategies for creating products that people want to buy.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Product Management 2011 - Salaries, Times, Responsibilities (ProductCamp Boston, April 2011)

© 1993-2011Pragmatic Marketing, Inc. 1

Pragmatic Marketing

!"

#$%&%"'()*+(*,"-./01/23"4/.5%2*0"

+6()*+(*78./01/231/.5%2*093(1"

:(;;(<"1%"(*"=<>?%."7+6()*+(*@!@"

A%/B"1C"D;(0"/$"<<<98.(BE3$1/.5%2*093(1"

F"

Page 2: Product Management 2011 - Salaries, Times, Responsibilities (ProductCamp Boston, April 2011)

© 1993-2011Pragmatic Marketing, Inc. 2

Pragmatic Marketing

G"

! !H!I".%+8(*+%+"(&%./;;"

! !!HH".%+8(*B%*$+")/&%"8.(BE3$"1/*/0%1%*$"2$;%+"

169 866 103 142

J"

! -.(K;%"(L"/"8.(BE3$"1/*/0%.""M>*3;EB>*0"8.(BE3$"1/.5%2*0""/*B"8.(BE3$"1/*/0%1%*$N"

! O(18%*+/2(*"

! -.(BE3$"1/*/0%1%*$"/32&>2%+"

! P.0/*>Q/2(*/;"/;>0*1%*$"

Page 3: Product Management 2011 - Salaries, Times, Responsibilities (ProductCamp Boston, April 2011)

© 1993-2011Pragmatic Marketing, Inc. 3

Pragmatic Marketing

R"ST" FST" JST" UST" HST" !SST"

-4"

-44"

=-4" V"/1"*(*W$%3)*>3/;"

V"/1"+(1%<)/$"*(*W$%3)*>3/;"

V"/1"+(1%<)/$"$%3)*>3/;"

V"/1"&%.C"$%3)*>3/;"

*("B%0.%%"@T"

3(;;%0%"JGT"

4/+$%.+"B%0.%%"JHT"

X(3$(./;"B%0.%%"FT"

:%1/;%"GFT"

4/;%"UHT"

U"

RS"

US"

@S"

HS"

IS"

!SS"

!!S"

!FS"

!GS"

-4"

-44"

Massachusetts: $118,682 base $16,669 bonus

Page 4: Product Management 2011 - Salaries, Times, Responsibilities (ProductCamp Boston, April 2011)

© 1993-2011Pragmatic Marketing, Inc. 5

Pragmatic Marketing

I"

-.>3>*0"

ZEC,"ZE>;B""(."-/.$*%."

ZE+>*%++"-;/*"

-.(BE3$"-.(K$/D>;>$C"

[>*\](++"^*/;C+>+"

X>+2*32&%"O(18%$%*3%"

4/.5%$"-.(D;%1+"

4/.5%2*0"-;/*"

OE+$(1%."^3_E>+>2(*"

OE+$(1%."A%$%*2(*"

-.(0./1"`a%32&%*%++"

ZEC>*0"-.(3%++"

ZEC%."-%.+(*/+"

b+%."-%.+(*/+"

-(+>2(*>*0"

-.(BE3$"-(.c(;>("

4/.5%$"X%K*>2(*"

X>+$.>DE2(*"#$./$%0C"

V**(&/2(*"O(18%22&%"]/*B+3/8%"

=%3)*(;(0C"^++%++1%*$"

]%/B"d%*%./2(*"

=)(E0)$"]%/B%.+)>8"

A%L%../;+"e"A%L%.%*3%+""

]/E*3)"-;/*"

b+%"#3%*/.>(+"

A%_E>.%1%*$+"

#$/$E+"X/+)D(/.B"

-.(BE3$"A(/B1/8"

-.%+%*$/2(*+"e"X%1(+"

`&%*$"#E88(.$"

f#8%3>/;g"O/;;+"

O)/**%;"#E88(.$"

O)/**%;"=./>*>*0"

#/;%+"-.(3%++"

O(;;/$%./;"

#/;%+"=((;+"

Business Market Programs Planning Strategy Support Readiness

#$./$%0>3" =/323/;"

Business Market Programs Planning Strategy Support Readiness

#$./$%0>3" =/323/;"

product marketing

!"#$%&'()*+*,-)-+'(

!S"

-.>3>*0"

ZEC,"ZE>;B""(."-/.$*%."

ZE+>*%++"-;/*"

-.(BE3$"-.(K$/D>;>$C"

[>*\](++"^*/;C+>+"

X>+2*32&%"O(18%$%*3%"

4/.5%$"-.(D;%1+"

4/.5%2*0"-;/*"

OE+$(1%."^3_E>+>2(*"

OE+$(1%."A%$%*2(*"

-.(0./1"`a%32&%*%++"

ZEC>*0"-.(3%++"

ZEC%."-%.+(*/+"

b+%."-%.+(*/+"

-(+>2(*>*0"

-.(BE3$"-(.c(;>("

4/.5%$"X%K*>2(*"

X>+$.>DE2(*"#$./$%0C"

V**(&/2(*"O(18%22&%"]/*B+3/8%"

=%3)*(;(0C"^++%++1%*$"

]%/B"d%*%./2(*"

=)(E0)$"]%/B%.+)>8"

A%L%../;+"e"A%L%.%*3%+""

]/E*3)"-;/*"

b+%"#3%*/.>(+"

A%_E>.%1%*$+"

#$/$E+"X/+)D(/.B"

-.(BE3$"A(/B1/8"

-.%+%*$/2(*+"e"X%1(+"

`&%*$"#E88(.$"

f#8%3>/;g"O/;;+"

O)/**%;"#E88(.$"

O)/**%;"=./>*>*0"

#/;%+"-.(3%++"

O(;;/$%./;"

#/;%+"=((;+"

Business Market Programs Planning Strategy Support Readiness

#$./$%0>3" =/323/;"

Business Market Programs Planning Strategy Support Readiness

#$./$%0>3" =/323/;"

product marketing

product management

Page 5: Product Management 2011 - Salaries, Times, Responsibilities (ProductCamp Boston, April 2011)

© 1993-2011Pragmatic Marketing, Inc. 6

Pragmatic Marketing

!!"

-.>3>*0"

ZEC,"ZE>;B""(."-/.$*%."

ZE+>*%++"-;/*"

-.(BE3$"-.(K$/D>;>$C"

[>*\](++"^*/;C+>+"

X>+2*32&%"O(18%$%*3%"

4/.5%$"-.(D;%1+"

4/.5%2*0"-;/*"

OE+$(1%."^3_E>+>2(*"

OE+$(1%."A%$%*2(*"

-.(0./1"`a%32&%*%++"

ZEC>*0"-.(3%++"

ZEC%."-%.+(*/+"

b+%."-%.+(*/+"

-(+>2(*>*0"

-.(BE3$"-(.c(;>("

4/.5%$"X%K*>2(*"

X>+$.>DE2(*"#$./$%0C"

V**(&/2(*"O(18%22&%"]/*B+3/8%"

=%3)*(;(0C"^++%++1%*$"

]%/B"d%*%./2(*"

=)(E0)$"]%/B%.+)>8"

A%L%../;+"e"A%L%.%*3%+""

]/E*3)"-;/*"

b+%"#3%*/.>(+"

A%_E>.%1%*$+"

#$/$E+"X/+)D(/.B"

-.(BE3$"A(/B1/8"

-.%+%*$/2(*+"e"X%1(+"

`&%*$"#E88(.$"

f#8%3>/;g"O/;;+"

O)/**%;"#E88(.$"

O)/**%;"=./>*>*0"

#/;%+"-.(3%++"

O(;;/$%./;"

#/;%+"=((;+"

Business Market Programs Planning Strategy Support Readiness

#$./$%0>3" =/323/;"

Business Market Programs Planning Strategy Support Readiness

#$./$%0>3" =/323/;"

Marketing

Technical

!F"

-.>3>*0"

ZEC,"ZE>;B""(."-/.$*%."

ZE+>*%++"-;/*"

-.(BE3$"-.(K$/D>;>$C"

[>*\](++"^*/;C+>+"

X>+2*32&%"O(18%$%*3%"

4/.5%$"-.(D;%1+"

4/.5%2*0"-;/*"

OE+$(1%."^3_E>+>2(*"

OE+$(1%."A%$%*2(*"

-.(0./1"`a%32&%*%++"

ZEC>*0"-.(3%++"

ZEC%."-%.+(*/+"

b+%."-%.+(*/+"

-(+>2(*>*0"

-.(BE3$"-(.c(;>("

4/.5%$"X%K*>2(*"

X>+$.>DE2(*"#$./$%0C"

V**(&/2(*"O(18%22&%"]/*B+3/8%"

=%3)*(;(0C"^++%++1%*$"

]%/B"d%*%./2(*"

=)(E0)$"]%/B%.+)>8"

A%L%../;+"e"A%L%.%*3%+""

]/E*3)"-;/*"

b+%"#3%*/.>(+"

A%_E>.%1%*$+"

#$/$E+"X/+)D(/.B"

-.(BE3$"A(/B1/8"

-.%+%*$/2(*+"e"X%1(+"

`&%*$"#E88(.$"

f#8%3>/;g"O/;;+"

O)/**%;"#E88(.$"

O)/**%;"=./>*>*0"

#/;%+"-.(3%++"

O(;;/$%./;"

#/;%+"=((;+"

Business Market Programs Planning Strategy Support Readiness

#$./$%0>3" =/323/;"

Business Market Programs Planning Strategy Support Readiness

#$./$%0>3" =/323/;"

Marketing

Strategy

Technical

Page 6: Product Management 2011 - Salaries, Times, Responsibilities (ProductCamp Boston, April 2011)

© 1993-2011Pragmatic Marketing, Inc. 7

Pragmatic Marketing

!G"

-.>3>*0"

ZEC,"ZE>;B""(."-/.$*%."

ZE+>*%++"-;/*"

-.(BE3$"-.(K$/D>;>$C"

[>*\](++"^*/;C+>+"

X>+2*32&%"O(18%$%*3%"

4/.5%$"-.(D;%1+"

4/.5%2*0"-;/*"

OE+$(1%."^3_E>+>2(*"

OE+$(1%."A%$%*2(*"

-.(0./1"`a%32&%*%++"

ZEC>*0"-.(3%++"

ZEC%."-%.+(*/+"

b+%."-%.+(*/+"

-(+>2(*>*0"

-.(BE3$"-(.c(;>("

4/.5%$"X%K*>2(*"

X>+$.>DE2(*"#$./$%0C"

V**(&/2(*"O(18%22&%"]/*B+3/8%"

=%3)*(;(0C"^++%++1%*$"

]%/B"d%*%./2(*"

=)(E0)$"]%/B%.+)>8"

A%L%../;+"e"A%L%.%*3%+""

]/E*3)"-;/*"

b+%"#3%*/.>(+"

A%_E>.%1%*$+"

#$/$E+"X/+)D(/.B"

-.(BE3$"A(/B1/8"

-.%+%*$/2(*+"e"X%1(+"

`&%*$"#E88(.$"

f#8%3>/;g"O/;;+"

O)/**%;"#E88(.$"

O)/**%;"=./>*>*0"

#/;%+"-.(3%++"

O(;;/$%./;"

#/;%+"=((;+"

Business Market Programs Planning Strategy Support Readiness

#$./$%0>3" =/323/;"

Business Market Programs Planning Strategy Support Readiness

#$./$%0>3" =/323/;"

.-&/+0&*1(

2*"3-4+,(

5'"*'-,6(

!J"

ST" !ST" FST" GST" JST" RST" UST" @ST" HST" IST" !SST"

4/.5%$"8.(D;%1+"[>*\;(++"/*/;C+>+"

X>+2*32&%"3(18%$%*3%"4/.5%$"B%K*>2(*"

X>+$.>DE2(*"+$./$%0C"-.(BE3$"8(.c(;>("

ZE+>*%++"8;/*"-.>3>*0"

ZEC,"DE>;B,"8/.$*%."-.(BE3$"8.(K$/D>;>$C"

O(18%22&%";/*B+3/8%"=%3)*(;(0C"/++%++1%*$"

-.(BE3$".(/B1/8"V**(&/2(*"

b+%."8%.+(*/+"A%_E>.%1%*$+"b+%"+3%*/.>(+"

#$/$E+"B/+)D(/.B"-(+>2(*>*0"

ZEC>*0"8.(3%++"ZEC%."8%.+(*/+"4/.5%2*0"8;/*"

OE+$(1%."/3_E>+>2(*"OE+$(1%.".%$%*2(*"

-.(0./1"%a%32&%*%++"]/E*3)"8;/*"

=)(E0)$";%/B%.+)>8"]%/B"0%*%./2(*"

A%L%../;+"e".%L%.%*3%+"#/;%+"8.(3%++"

O(;;/$%./;"#/;%+"$((;+"

O)/**%;"$./>*>*0"-.%+%*$/2(*+"e"B%1(+"

h#8%3>/;h"3/;;+"`&%*$"+E88(.$"

O)/**%;"+E88(.$"

-4"

-44"

Page 7: Product Management 2011 - Salaries, Times, Responsibilities (ProductCamp Boston, April 2011)

© 1993-2011Pragmatic Marketing, Inc. 8

Pragmatic Marketing

!R"

ST" FST" JST" UST" HST" !SST"

4/.5%$"8.(D;%1+"

[>*\;(++"/*/;C+>+"

X>+2*32&%"3(18%$%*3%"

4/.5%$"B%K*>2(*"

X>+$.>DE2(*"+$./$%0C"

-.(BE3$"8(.c(;>("

ZE+>*%++"8;/*"

-.>3>*0"

ZEC,"DE>;B,"8/.$*%."

-.(BE3$"8.(K$/D>;>$C"

-4"

-44"

!U"

ST" FST" JST" UST" HST" !SST"

O(18%22&%";/*B+3/8%"

=%3)*(;(0C"/++%++1%*$"

-.(BE3$".(/B1/8"

V**(&/2(*"

b+%."8%.+(*/+"

A%_E>.%1%*$+"

b+%"+3%*/.>(+"

#$/$E+"B/+)D(/.B"

-4"

-44"

Page 8: Product Management 2011 - Salaries, Times, Responsibilities (ProductCamp Boston, April 2011)

© 1993-2011Pragmatic Marketing, Inc. 9

Pragmatic Marketing

!@"

ST" FST" JST" UST" HST" !SST"

-(+>2(*>*0"

ZEC>*0"8.(3%++"

ZEC%."8%.+(*/+"

4/.5%2*0"8;/*"

OE+$(1%."/3_E>+>2(*"

OE+$(1%.".%$%*2(*"

-.(0./1"%a%32&%*%++"

]/E*3)"8;/*"

=)(E0)$";%/B%.+)>8"

]%/B"0%*%./2(*"

A%L%../;+"e".%L%.%*3%+"

-4"

-44"

!H"

ST" FST" JST" UST" HST" !SST"

#/;%+"8.(3%++"

O(;;/$%./;"

#/;%+"$((;+"

O)/**%;"$./>*>*0"

-.%+%*$/2(*+"e"B%1(+"

h#8%3>/;h"3/;;+"

`&%*$"+E88(.$"

O)/**%;"+E88(.$"

-4"

-44"

Page 9: Product Management 2011 - Salaries, Times, Responsibilities (ProductCamp Boston, April 2011)

© 1993-2011Pragmatic Marketing, Inc. 10

Pragmatic Marketing

!I"

ZE+>*%++"3/+%"X%K*>*0"1/.5%2*0"8;/*"

4/*/0>*0"15$0"8.(0./1+"

4/.5%$"1%++/0%+"

-(+>2(*>*0"

ZEC%."8%.+(*/+"

#E33%++"+$(.>%+"

]%/B"0%*%./2(*"

8.(&>B>*0"+/;%+"3)/**%;"$./>*>*0"

3.%/2*0"3(;;/$%./;"/*B"$((;+"

<.>2*0"3(18%22&%"3)%35;>+$+"3.%/2*0"8.%+"/*B"B%1(+"

+$/i*0"%&%*$+"4/.5%$".%_E>.%1%*$+"b+%."8%.+(*/+"

b+%"+3%*/.>(+"

4(*>$(.>*0".%;%/+%"

=%3)*(;(0C"/++%++1%*$"

O(18%22&%"/*/;C+>+"

-.>3>*0"

-.(BE3$".(/B1/8"

4/.5%$"+>Q>*0"

[>*\;(++"/*/;C+>+"4/.5%$"8.(D;%1+" >*"-4"

>*"4j=d"

>*"X`k"

FS"ST" FST" JST" UST" HST" !SST"

;%++"$)/*"l!"4>;;>(*"

l!"4>;;>(*"$("l!S"4>;;>(*"

l!!"4>;;>(*"$("lFR"4>;;>(*"

lFU"4>;;>(*"$("lRS"4>;;>(*"

lR!"4>;;>(*"$("l!SS"4>;;>(*"

l!S!"4>;;>(*"$("lFRS"4>;;>(*"

lFR!"4>;;>(*"$("lRSS"4>;;>(*"

lRS!"4>;;>(*"$("l!"Z>;;>(*"

(&%."l!"Z>;;>(*"

O`P"

-.(BE3$"4/*/0%1%*$"

X%&%;(81%*$"

4/.5%2*0"

P$)%."

Page 10: Product Management 2011 - Salaries, Times, Responsibilities (ProductCamp Boston, April 2011)

© 1993-2011Pragmatic Marketing, Inc. 11

Pragmatic Marketing

F!"

! -.(BE3$"1/*/0%1%*$">+"1(.%"L./01%*$%B"!  =>$;%+"/*B".%+8(*+>D>;>2%+"+2;;"3(*LE+>*0"!  4(.%";>5%;C"$(")/&%"D($)"8.(BE3$"1/*/0%.+"e"8.(BE3$"1/.5%2*0"

1/*/0%.+"!  4(.%"$%3)*>3/;"L(3E+"L(."8.(BE3$"1/*/0%.+"!  4(.%"0(W$(W1/.5%$"L(3E+"L(."8.(BE3$"1/.5%2*0"1/*/0%.+"!  Z%"3/E2(E+"(L"*%0;%32*0"DE+>*%++W(.>%*$%B"/32&>2%+"

! ^3$E/;"L(3E+"(L"$/+5"(.>%*$/2(*">+">18/3$%B"DC"(.0/*>Q/2(*/;"/;>0*1%*$"

! `m8%.>%*3%"/*B"$%3)*>3/;"+5>;;+")/&%"$)%"1(+$">18/3$"(*"+/;/.C"

FF"

Page 11: Product Management 2011 - Salaries, Times, Responsibilities (ProductCamp Boston, April 2011)

© 1993-2011Pragmatic Marketing, Inc. 12

Pragmatic Marketing

FG"

n"Steve Johnson [email protected]

More info available at

www.pragmaticmarketing.com/survey

Read my blog at www.productmarketing.com