9 ways that an help you to build, message and rice better products © Glen Holmes - 2016
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9 ways that
can help you to build, message and price better products
© Glen Holmes - 2016
Behavioural Economics
© Glen Holmes - 2016
1. The Scarcity Heuristic
© Glen Holmes - 2016
© Glen Holmes - 2016
2. Limit your users’ ability to procrastinate
© Glen Holmes - 2016
© Glen Holmes - 2016
© Glen Holmes - 2016
3. Naïve Diversification - Limit your users choices
© Glen Holmes - 2016
© Glen Holmes - 2016
© Glen Holmes - 2016
© Glen Holmes - 2016
4. Nudging
© Glen Holmes - 2016
© Glen Holmes - 2016
© Glen Holmes - 2016
© Glen Holmes - 2016
© Glen Holmes - 2016
5. People are crap at determining value!
© Glen Holmes - 2016
© Glen Holmes - 2016
6. Create Excitement
© Glen Holmes - 2016
© Glen Holmes - 2016
7. How you frame something impacts people’s perception.
© Glen Holmes - 2016
8. Proper timing is crucial to control outcomes.
9. The Jargon Heuristic.
© Glen Holmes - 2016
© Glen Holmes - 2016
Thank You!
https://www.linkedin.com/in/glen-holmes-6057741a
© Glen Holmes - 2016
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