Pro Media 2009 Eng

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ProMedia is a media agency providing all-embracing service

Customer supportService in the sphere of media is not just random projects. It is a process. It is a continuous work on controlling transactions, their verification, optimization, solving hundreds and thousands emerging problems. The agency supplies the Customer with the expert information and serves as his/her agent and representative in all the complicated situations. This process requires professional management

Strategic planningIt is analysis of the market and of the position of the brand, development of the communication strategy, setting tasks for the Media Planning section.

Media researchThe analysis of the media market and its developments, based on all the data available within the advertising industry.

Media planningA broad range of unique planning and distribution instruments, creative approach to standard tasks .

Media buyingAll media and carriers, both standard and non-standard types and layouts. Strategic approach and unique arrangements with the contactors.

Kirill PozhidayevCEO

ProMedia Management

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4But the main thing is… that we are still young!

1997 – The company is founded. The agency grows rapidly to become one of the major players at the regional television market. The stuff is 15 people.

2000 – ProMedia starts to plan and implement advertising campaigns in all the media both at the regional and at the national levels

2001 – The Agency starts to provide service in marketing, media service, development and production of creative content, special projects

2002 – ProMedia becomes a full-fledged member of the Russian Association of Communication Agencies (AKAR)

2003 – provides service in creating the marketing and communication brand strategy

2004 – foundation of the designated agency ProMedia Consulting. New spheres of operation: media and marketing consulting, audit, research, optimization of investments in advertising, brand-building

2007 – foundation of the ProMedia Communication Partners holding

Today more than 60 employees work for the agency.Main spheres of operation of the agency – strategic planning, media

research, media planning, media buying

Vyacheslav Chulyukanov

CEO ProMedia

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We deeply understand the

business-models of our clients

Alexey AgapeevMedia-research director

ProMedia thoroughly analyses the information on the specifics of the Customer’s market.

That is why the Customers receive the most efficient solutions, individually developed strategies and products fully suited to their marketing tasks.

THAT’S WHY WE OFFER THE MOST EFFICIENT SOLUTION WITH THE OPTIMAL INVESTMENT

PEOPLE are the main. The most important is not “the soft”. It is the team of experienced analysts, working for the agency for many years.

Partners:

TNS Gallup Media | COMCON | GFK | Russian Research | Magram Research | Romir Monitoring | MIC | VCIOM

Strategic planning

Julia UstinovaMedia Planning Director

WHAT WE CAN IF YOU TRUST US(AND GIVE US DETAILED INFORMATION ABOUT YOUR PRODUCT)

It is analysis of the market for the product and of the position of the brand, development of the communication strategy, setting tasks for the Media Planning section.

And after that – the analysis of the media market based on all the data available within the advertising industry.

Successful implementation of all the research applicable to the advertising industry

Using the data available for all the research period

Executing the independent accumulated analysis on the perennial basis

Ljuba GransonDirector, Marketing & Strategic Research

Marketing & Strategic Research

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CREATIVE WAYS FOR STANDART TASK SOLUTIONS

Media planning

Julia KhamsinaMedia Director

Main principles for media planning:

Careful selection of media according to Client’s target audience media consumption

Accurate calculating of media investments

Never forget that “Media is a message”

HOW TO ENHANCE THE EFFICIENCY OF ADVERTISING CAMPAIGNS

Media-buying

A broad range of the unique instruments of planning and distribution, creative approach to standard tasks.  All media and carriers, both standard and non-standard types and layouts.   Strategic approach and unique arrangements with the contactors

Long-term relationship with the major contractors

Always up-to-date information on media market

The choice of time for approving the conditions

Multi-stepped system of buying Optimization of the distribution costs

Risk analysis for the secured budget

Budget packaging

Alexey ShpolskyDirector, Media Buying

6 People. Employees of ProMedia are experts in their field, many of them are well-known at the market, have well-deserved professional reputation and are even famous.

Money. ProMedia is a financially stable business. Even in the situation of the economic crisis our billings grow, do not fall. Our old customers stay with us. And new customers come.

Connections. Using its connections the agency is able to offer the best conditions at the market, to be always aware of the current developments, and take into consideration ALL the factor that make possible to influence prices.

Partnership. ProMedia started up as a B2B-agency. No wonder that over the years it has formed solid business relationships with the best specialized Russian companies. Whatever ProMedia cannot make – ProMedia can buy from its partners.

Business code. ProMedia has its own business code, the foundation of all its operations. That is – user-friendly cooperation between the Customer and the agency. You will appreciate it when you start working with the agency.

Independency. ProMedia is not a part of any international “network”. ProMedia is a Russian brand. There is no other “protection”, no “backup” businesses. The agency totally relies on itself.

REASONS TO TRUST

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REPUTATION – IS THE KEY BUSINESS NOTION

Vyacheslav Chulyukanov

CEO ProMedia

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PROMEDIA COMMUNICATION PARTNERS

Россия, Москва, ул. Усачева, д.33 стр.2Тел./факс +7 (495) 626-5346