Aroma media parfummele eng

Mojca Čurin Aroma-Media d.o.o. Nova GoricaMag. Miro Mele, Parfummele d.o.o., Ormož,

Research rewiew1

INTRODUCTIONServices are very difficult to create by goal of

attracting customers to use them frequently by same bidder.

As we generally know that scents have very big impact on emotions and mood of people using them is becoming more frequent also in business generally as marketing specially.

On field of marketing, creation of atmosphere enabling buyers to relax and feel free by taking decisions, has very high value.

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 IMPACTS OF SCENT Aromatized shops were percept by consumers as:

20% nicer and more attractive, 27% cleaner

45% fresh, 131% innovative,

36% exclusive, 23% original,

120% uncommon, 28% modern,

90% pleasant in color (!), 58% more competent personal,

39% nicer personal, 11% better price-quality ratio,

2% better overall quality, 19% bigger,

47% attractive, 13% useful,

10% nicer 12% modern assortment of products.

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SCENT IN MARKETINGMany aromas and scents are used for marketing

purpose. Generally we distinguish aromas and scents by

purpose:Aromas for selling and business resorts, Aromas work working rooms,..Anti stress and relaxing aromasBad smell hiding and disinfection aromas

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APPLICATIONS IN TOURISM.

Scents are used in:Touristic resorts and facilities RestaurantsSpa resortsCoference rourismMuseumsResearch

It vas a sensation as American aroma therapist dr. Alan Hirsh, got 45 % more using of play automates that were scented at Hilton hotel in Las Vegas.

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CULTURAL FACTORS

Hedonistic values: connected with belonging for psychical and physical pleasure;

Values of libido: power, distinction, success;Moral values: character, etic behavior,

democracy, freedom, honesty;Values of satisfaction: self-actualization,

esthetics, cognition, religious and cultural values, spiritual an personal improvement, perception of love and meaning of life.

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OTHER FACTORS

Society factorsLike family, social group, range in society and our role

in it.Personal factors

Character as wholeness of individual properties, that makes every customer unique.

Psychological factorsAs motivation, perception, beliefs and standpoints.

So we can easily define overall perception of facility as „ scent of Enterprise”.

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RESEARCH OF IMPACT OF SCENT ON GUESTS IN CASINO

Base data for survey were made by asking guests before scenting was made. Ambient was judged as clean(93 %), modern (84 %) and attractive (81 %). Guests didn't percept ambient as unusual (29 %).

After using of aroma positive perception of facility raised to 97% of filling cleaned and 95% to modern.

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SUMMARYFor successful attraction of guests to touristic facilities new

ways must be found and suited to customers behavior. Customers are overwhelmed by audio-visual communication

canals so introducing of scent makes very good sensible differentiation to customers. We must recognize that scents are stimulating directly emotional regions of brain. .

Different aromas were used in research and we have clearly found correlation of better perception of facility. Fact that perception of facility was overall good also before using scents didn't diminished results of even better perception.

Competitive advance was achieved toward facilities not using scent in their enterprise picture.

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SUMMARYAs scent using showed very good results we should not forget,

that gusts built their picture about destination mostly on emotional factors. So all other marketing tools ans kindness of personnel, good visual impact, good organization and food should not be diminished.

Good balance of all marketing tools can offer us advantage to competitors. Using of scents give us possibility for talking with customers on very different way and engaging their emotions. Combined with sight and hearing will give us measurable results.

Everyone interested for details can get them from authors. Original study is written in Slovene language.

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Thank You Reserch was made by

Mojca Čurin dipl.org.tourism Aroma media Mojca Čurin s.p. Kidričeva ul. 32/b, 5000 Nova Gorica, Slovenija GSM: ++386 40 270 017

www.aroma-media.net

Presentation prepared by:Msc. Miro Mele dipl.ing.Parfummele, dišavne kompozicije d.o.o.Hardek 44c2270 Ormož, SlovenijaGSM: ++386 40 843 216

www.parfummele.com

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