Presented by Charles J. Timmins Founding Principal/ Chief Innovation Officer ©2013. All rights reserved Showcase your Stand-Out Brand 5 Strategies and.

Presented by

Charles J. TimminsFounding Principal/

Chief Innovation Officer

©2013. All rights reserved

Showcase your Stand-Out Brand

5 Strategies and Tactics

Agenda

• LinkedIn Profile | A Necessity for Financial professionals.

• Discussion/ Q&A

• Top 5 LinkedIn Strategies and Tactics for 2013 and beyond

What got your career here,will not get you to where you need to go!

…Marshall Goldsmith, author and Executive Coach

1. “Stand Out”…Authentically

2. Hidden Market

3. Being found in Social Media

4. Collateral that sells!

5. Networking, not Netsucking!

Charley, how do I get there?What clients want to know? 2012 PMA Study

The New Normal

SOCIALNOMICS 2013

If you had the opportunity to get access to aroadside billboard, what message would you put up?

So, what’s your content, messaging or “pitch”?

If you had the opportunity to get access to aroadside billboard, what message would you put up?

A-I-M

Why a Profile for Financial Professionals?

.. .. .. .. .. ..

Fred Kaplan

“Advocate for borrowers”

Business Case

1. Discover his purpose2. Redefine the scope of his practice3. Announce his new role with Innovative Financial Solutions

Charley’s Profile:

# 234,567 July 23, 2004

200,000,000 January 2013

I’m employed. Why a Profile?

Platform to “Stand Out” in the crowd! Give people a feel for Y-O-U A magnet to encourage eyeballs to

reach out to learn more. A good first impression of the Brand

called Y-O-U. A teaser, to attract the interest of the

right people Attention Grabber, so the reader dives

deeper into what makes you different. Actively promote your capabilities. Searchable by decision makers, clients

and networking contacts [vs. Google]

2012 Poll:#1 Client need:

“Stand Out”…

Showcase what makes you distinctive – your “special sauce” – compared to 200M profiles.

Creating and leveraging your value proposition in social media so it triggers the “know-like-trust” dynamic.

5 Strategies and Tactics to leverage

So you - as professionals – can

Be Visible… Be Found…

Be in the Game!

“Everyman has a story…

and needs only the proper stage

upon which to tell his story.”- William Shakespeare (1564-1616)

Today, the best stage for financial professionals to tell their story is…

Walt Tillmanwww.linkedin.com/in/walttillman

“Consultant to Community Banks”

: Benefits

1, Showcase/Promote what makes you distinctive and worthyof consideration.

2. Grow your Network relevantly, with people of influence.

3. Nurture key relationships with advocates.

The Musts

LinkedIn Profile | Strategic Elements I. Professional HeadshotII. Keyword-rich HeadlineIII. A branded, 2000 word Summary, written with key words

that engage the reader with your “authentic voice”.IV. Connect relevantly and then actively promote and

distribute your Profile across multiple on-line platformsV. A video message with high, professional production

values to communicate your value proposition.

#1

Professional Headshot

KeywordsKeywordsKeywordsLocation.Location.Location.

#2

#3

LIP ≠ RES

LinkedIn Profile Summary is not

your resume!

#3

Cutting and Pasting fromyour Resume.

Do people reallyget a feel for you?

“You don’t want a LinkedIn Summary that sounds like it could be

anyone’s summary … you want to brand your summary so it speaks

about you … and only you.

…William Arruda

#3

Use the LinkedIn Summary to communicate key

attributes, emphasize interests, and convey

personality. (2,000 character max)

Use the Experience Section to communicate relevant

professional experience and accomplishments.

#4

Connect… Relevantly

#4

What is “Relevant”?

YOUR SPACE!

Profession

Geography

Industry

#5

Personal Brand Video

Bill Borton

“Risk Manager | helping people live longer, better”

Business Case

1. Redefine his mission2. Repurpose his my practice3. Reposition his offerings

Designed as the premier, on-line

business relationship building tool.

200,000,000+ potential relationships.

Fully-optimized…for free.

It’s imperative!!!

If you’re not on

Do you exist? Do you matter?

You’re less visible, less relevant and more likely to underachieve professionally!

Take Away: Re-thinking LinkedIn as a Tool

• Showcasing Y-O-U as a Brand on LI!

• Building Championship relationships by giving/sharing, not taking.

• Perfect Networking 2.0 to get more “right fit” referrals.

• Attitude: demonstrate a “Know-Like-Trust” mindset in how you build-out your profile and connections.

• Redesign/Retool your own networking process to be more proactive, not reactive.

Showcase your Stand-Out Brand:

Reflections 

A Journey into “Conscious Incompetence” Insights gained? Other Issues raised? Action Steps to succeed

Comments…Questions

Presented by

Charles J. TimminsFounding Principal/

Chief Innovation Officer

©2013. All rights reserved

Showcase your Stand-Out Brand

5 Strategies and Tactics