BISTRO BLISS
Jul 28, 2015
BISTRO BLISS
PRESENTATION ON Selling Business Proposal for Financing
SALES MANAGEMENT
PREPARED FOR: Mujahid MohiuddinEast West University
Department of Business Administration
PREPAPRED BY:
Afrida Tasnim Shagoti
ID: 2008-1-10-112
Syaba Tarannum Quader
ID: 2009-1-10-063
Khondokar Kamran Bin Khaled
ID : 2008-1-10-152
Dinuka Sinhabahu
ID: 2007-3-10-071
Shohan Akon Sunny
ID : 2007-2-13-011
Name and Logo
Location
People we will be serving
• The food concept and coffee attracts different customer profiles
• Local residence of the neighbouring Banani, Gulshan, Mohakhali area
• The University students of the surrounding areas
• Corporate employees of Banani, Gulshan, Mohakhali
• Age range of the target market : 18-35
Vision
• Bistro Bliss’s vision is to be a renowned brand name in the hearts of Bangladeshi, Chinese, Italian, Indian cuisine consumers and coffee lovers in Dhaka
• Providing unparallel quality, cleanliness, service and value which satisfies each customer
• Being the pioneer of change in modern day youth entertainment facilities
Mission
• Bistro Bliss is in business to create an opportunity which enables
– Food lovers to enjoy contrasting styles of cuisines under one roof
– Coffee lovers to have a chance to taste our uniquely brewed coffee
– Gaming folks to game in style
Concept
• Aims to provide at a reasonable price
• Take employee’s welfare seriously
• Premise is designed aesthetically to create an environment to woo customers
• A cozy, friendly, modernized and party atmosphere
• Cooks are specialized and not generalized
• Innovative and aggressive service options
• Food Court
• Coffee Bar
• Juke Box
• Music Station
• DJ Entertainment
• LCD Monitors
Ground 0 and Technical Aspects
Benefits Of “Ground 0”
• A confusion in choices when it comes to food
• Hygienic, healthy food for a reasonable price
• Satisfaction of enjoying fresh vegetables, meat and fruits
• Unique brewed coffee imported from Brazil
• Enjoying music and sporting events during meals
• Bookings for private events• Weekend entertainments
Benefits of “Level 1”
• Gaming competitions
• Private booking for the Mini Cinema
• Studies and leisure
• Relaxation and Pressure release
• Access to high tech equipment
• Internet access
Level 1 Technical Aspects
• PS3 Gaming Zone
• Pool Club
• Mini Theater
• Lounge
Levels of Products
Quality food and services
Cozy environment
Arouses Fun and sporty feelings
Mini movie theatre
Ultimate music extravaganza e.g Dj and juke box
Absolute gaming experience e.g billiard and PS3 gaming zone
Coffee bar having every flavor and every taste
Product Range
Coffee Indian Bangladeshi
Chinese Italian Fast Food
Services and Mascot
Our Mascot Top notch Chefs
Waiters and Attendants
Coffee items ranges from Tk. 120 to Tk. 450
Fast Food items ranges from Tk. 250 to Tk. 960
Italian items ranges from Tk. 350 to Tk. 1700
Chinese items ranges from Tk. 320 to Tk. 2200
Indian items ranges from Tk. 60 to Tk. 550
Bangladeshi items ranges from Tk. 50 to Tk. 300
Pool games packages varies from Tk. 25 to Tk. 100
PS3 games packages varies from Tk. 100 to Tk. 500
Movie tickets and bookings ranges from Tk. 100 to Tk. 500
Publicity / Publicrelations
Direct Mail
Local Print &Broadcast media
Design &Packaging
CommunityInvolvement
Sampling
SuperiorLocation
Sales Strategy
• Staff salaries that are 10% above the industry average
• Mobile kiosk and sponsor selected events• Sell gift cards, frequency cards, pre-paid
cards, and offer discounts to key groups• State-of-the-art sales/inventory system to
– Reduce customer waiting time– Create efficient product ordering
• Hiring for attitude• Solicit customer feedback• JIT
Initial Investment
Initial Cost
Security Deposit TK. 4,00,000
Equipments TK. 13,50,000
Labor cost TK. 3,20,000
Advertisement Cost Tk. 1,00,000
Interior Decorations TK. 7,50,000
Fixtures and Fittings TK. 17,50,000
Entertainment cost TK. 3,30,000
Total TK. 50,00,000
Financial proposal
• Financing strategy (DEBT EQUITY Ratio) for the Initial Investment is 70:30 (Investment :Bank Loan)
• Profit sharing on 60-40 model.• The current ROI allows the investment to be recovered
within the first 24 months• Ownership of a distinctive brand name which will allow to
expand SBU’s in related sectors• Evaluation of investment proposal : 1) NPV
2) IRR
Notes for evaluation
Notes for project Evaluation
• Planning Period = 3 years
• Estimated Cash inflows :
0 1 2 3
(35,00,000) 10,71,428.57 11,95,970.82 14,23,560.50
Initial Investment
PV of the Cash Inflows
(24,28571.43) (12,32600.61) 1,90959.90
DPB = 2 + (36,629.79 / 14,23,560.50) = 2.03 years
= Tk 1,90,779.89
IRR Calculation
X
14.89%
=0
Expected Profit
05
101520253035404550
1 2 3 4 5
No of years
Prof
it (in
Lak
hs)
Sponsoring Charity Concerts which will be full of life and fun, in our spacious ground floor or level 1. Famous bands as well as new bands and underground bands will be invited to play. Fund collected from these concerts will be donated to special institutions. Some specific ones are:
SEID TRUST
Canadian Orphanage
Shishu Hospital
CRP
“ Bliss Reserve” will be the name of the reserve which will be used to bless lives and bring them “bliss” in their lives. This reserve contains fund kept aside from net income to contribute to social welfare like natural calamity e.g. earthquake/ cyclone relief, flood affected people, people suffering in winter with no warm clothes etc.
“Discount Delight Day” when people of any income level can enjoy the taste of mouth-watering cuisines
Be an active member of the community; be visible at charitable functions
Contributing to Social Welfare
QUESTIONS
Thank You……
&