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Presentation for CTC by Inca Hammock Mfg and Export Pvt. Ltd. (Chennai, India) for season 2013-14
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Page 1: Presentation for 2013 14 (rd)1

Presentation for CTCby

Inca Hammock Mfg and Export Pvt. Ltd.(Chennai, India)

for season2013-14

Page 2: Presentation for 2013 14 (rd)1

Inca Hammocks – Brief overview

Established in 1990 – Over 22 years experience in Hammock Making

Self-Owned Manufacturing facilities, infrastructure and manpower to produce very large Quantities of Hammocks, Swings and Hammocks stands, Accessories.

Working toward renewing ISO-9001 certification.

Well experienced in working under Social and product compliance Norms.

Separate Quality Control Department, Design Team and Merchandizing Team.

Major Retail Customers include Target, Lowes, Wal-mart, Home depot, Cost plus, Menards, Bed Bath and Beyond, CTC (Canada) and IKEA (Sweden).

Page 3: Presentation for 2013 14 (rd)1

Product wise Best Sellers – N. America

Page 4: Presentation for 2013 14 (rd)1

Comparison of PricesN. American Retailers Vs. CTC

Target Lowes Meijer Home Depot

CTC

Rope Hammock US$ 109.99 US$ 92.00 US$ 139.99 - US$ 69.99

Large FabricHammock – Olefin

US$ 134.99 US$ 135.00 US$ 149.99 - US$ 59.99

Large Fabric Hammock - Polyester

- - - - US$ 59.99

Quilted Hammock

US$ 154.99 - US$ 131.99 US$ 179.00 US$ 99.99

Basket weave Hammock

- US$ 158.00 - - US$ 159.99

Rope Swing US$ 44.99 US$ 49.00 US$ 42.99 US$ 59.00 US$ 39.99

HammockStand

US$ 179.09 US$ 217.95 US$ 175.99 US$ 179.99 US$ 129.99

Page 5: Presentation for 2013 14 (rd)1

New Products that CTC can consider for 2013-14

Solution dyed Polyester Rope Hammock

Single Layer Cotton Fabric Hammock

Single Layer Olefin Fabric Hammock

Basket weave Hammock – Light Green, Dark Brown, Khaki

Cotton Rope Hammock with Pillow

COMBO – Quilted Hammock on 12 ft stand

COMBO – Soft side Cotton Rope Hammock on 12 ft Stand

Wooden Arc Stand – 15 ft

Page 6: Presentation for 2013 14 (rd)1

Solution Dyed Polyester Rope Hammock

The Ropes are made from SolutionDyed Yarn. This process make the Ropes highly fade and weather Resistant.

Choice of colors.

Large and Luxurious.

Bed size : 55” x 82”

Hardwood spreader Bars

Pillow can be included if required.

Page 7: Presentation for 2013 14 (rd)1

Single Layer Cotton Fabric Hammock

These are very popular in Europe and Canada being a very “French” CountryWe thought that a large luxurious CottonFabric Hammock in nice European ColorsCould be a good addition to the existing Product range. The Hammock comes inBed Size 55”x87”

Page 8: Presentation for 2013 14 (rd)1

Single Layer Olefin Fabric Hammock

Olefin Fabric is made from Solution dyed PP Yarn. ThereforeThis makes the product highlyDurable, fade resistant and resistantto weather.

CTC did consider these last year and we developed the fabrics in the Patterns/colors suggested by CTC,But unfortunately the programme did not come through for some reason.

Suggest that we re-visit this programme for 2013-14 season.

Page 9: Presentation for 2013 14 (rd)1

Basket Weave Hammock

Light Green Chocolate Brown

Khaki Beige

The Basket weave Hammock isa luxurious products and commands apremium. Though it is a part of the Existing range, it was felt that if the Customers are offered additional colorsIt will be a value addition on this very premium product.

Page 10: Presentation for 2013 14 (rd)1

Cotton rope Hammock with Pillow

A Pillow added to the existing Double Rope Hammock willGive something new, to the Customers. Small changes andAdditions should make customerFeel that CTC is offering somethingNew each time.

The Pillow size is 29”x 8 1/2” and can be made of foam and flat (as shown in the picture) or we can offer a Nice tubular Poly fiber filled Pillow.

Page 11: Presentation for 2013 14 (rd)1

COMBO – Quilted Hammock on 12ft stand

The Single size quiltedHammock is a unique product and CTC would be a great introduction Into the market.

The Hammock and stand come as As combo Set and compact packedIn a Box that fits into the boot of mostSedan size cars.

Bed Size 42” x 82”(Overall 144”)

Pillow (28” x 13”)

Highly recommend this product.

Page 12: Presentation for 2013 14 (rd)1

COMBO – Soft side Cotton Rope Hammock on 12ft stand

A nice compactly packed set of a Padded Single size Rope HammockWith a 12 feet stand will give the customer a exiting new Product to lookforward to.

The soft pads at either end and the perimeter with grommets gives a very premium look and feel to the product.

The Hammock looks very different from the ones that exist in the market this in itself could be a big value add into the CTC range.

Page 13: Presentation for 2013 14 (rd)1

15’Wooden Arc Stand

This hammock stand is a verytrendy product made from hardLarch wood. The wood will be certified FSC Wood.

The Wooden components comePacked in 2 Boxes and easy toAssemble with a pictorial assemblyInstruction sheet.

Page 14: Presentation for 2013 14 (rd)1

Inca’s Views

CTC with its rich expertise has been quite successful in the category of Hammocks, Rope Swings and Stands.

We would like to suggest :

An introduction of Olefin fabric hammock (Richer and longer life)

A Combo Hammock cum Stand (Value for Money)

A Wooden stand (Catering Niche Customers)

We also have proposed Cotton fabric hammock, with summerish colors and a soft side hammock with pads on either sides.

Its also felt adding a Pillow to the existing large rope hammock, made out of foam or fiber would be a good compliment to this long standing SKU.