Pitching 101 Amine Bounoughaz
Pitching 101
Amine Bounoughaz
Where You Are Right Now
An Idea
Where You Want To Be
A Social Venture
Pitch
What Is a Pitch?
“An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its
value proposition”Wikipedia
My Definition of a Pitch
“A pitch is serving ice cold water to someone about to die from thirst”
Two Key ThingsThey Need To Know
Number One
They Are Thirsty
Problem
Number Two
You Have Water
Solution
Another Way To Look At It
A Pitch is a Short Story
In Every Good Story There Is
The Villain
The Hero
Their Problem
Their Problem
Your Solution
Contrast
Taking Them on an Emotional Journey
Problem
Solution
Even Better
Problem
Solution Solution Solution Solution
Problem Problem Problem
Enough Theory
Action
Today, I want to talk to you about a super cool app that I built. This app is called SafeDrive and it helps people stay awake while driving by using a sophisticated
eye tracking algorithm. It is developed using Objective C and uses OpenCV library
Good or Bad?
Terrible
Lack of sleep behind the wheels causes 50,000 accidents each year in Algeria, leaving more than 5,000 deaths. SafeDrive is an app that helps drivers drive safe
by monitoring their state and sending alerts in case of danger.
Good or Bad?
Bad
Last year, my father’s life nearly ended in a car accident. You know why? Because he was too exhausted that he slept on the wheel. Luckily he survived, but what
about the 5,000 lives that roads claim every year? Sleeping on the wheel is something that could happen to the best of us . This is why we thought of
SafeDrive, an app that constantly monitors you to make sure you are in your best shape to drive.
Better
What NOT To Do
Be Monotonous
Disconnect The Audience
Be a Book
What To Do
Be Specific
Be Concise
Be Genuine
Remember
“A pitch is serving ice cold water to someone who is about to die of thirst”
“A pitch is nothing but a story, with a villain and a hero”
Questions?