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Copyright © 2006 Alec McPhedran www.skillschannel.tvCopyright © 2009 Alec McPhedran
GENIUSCOACHING
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GENIUS COACHING
A COACHING MODEL FOR GETTING THE BEST OUT OF CREATIVE TALENT
ALEC MCPHEDRANCOACHING NINJA
Thinking of Pitching
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Why are we here?
To think about how we prepare
for and deliver a pitch to clients
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What is a ‘pitch’?
A pitch is nothing more than
a verbal presentation of a notion,
concept, situation, idea or story.
Syd Field
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Another view of pitching…
Pitching is the process which you,
as a Director, writer or creator, use
in order to impart your passion for
your project to others – cast, crew,
financiers, buyers or others.
Copyright © 2009 Alec McPhedran
Elliot Grovewww.skillschannel.tv
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The Art of PitchingKey Rules for Pitching an Idea
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Research the idea Look for the unique factor Develop the idea Write a synopsis Research the market Talk to your friends Identify your buyers Network like mad Prepare and work the pitch
Preparation
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What’s your strapline?
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Preparing to Pitch
THE IDEA
SUPPORTERSAUDIENCE / USERSCROSS PLATFORM
BROADCASTERS ADVERTISERS OR SPONSORS
PRODUCTION
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The Buyer
What do you know?
What don’t you know?
What do you need to find out?
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Only email if you have been asked
Attend networking events Consider collaborations or
co-productions Research your potential
buyers web sites and get names
The First Contact
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The Pitch Preparation
Your Objective
Your Audience
The Time Available
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The Pitch Session
Introductions
Aim of the Session
Check time availability
Keep to the point
Involve the buyer
Build YOUR brand
Leave them remembering youwww.skillschannel.tv
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The Art of PitchingSession Summary
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Pitching Summary
The idea is paramount
Research your idea
Research your buyer
Prepare and practice the pitch
Learn from ‘No’
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Every act of creation is firstof all an act of destruction.
Pablo Picasso
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