Red Bull Red Bull gives you wings!
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Red Bull
Red BullRed Bull gives you wings!
Red BullRed Bull gives you wings!
FoundersDietrich Mateschitz & Chaleo Yoovidhya
Red BullRed Bull gives you wings!
Red BullRed Bull gives you wings!
Marketing StrategyRed Bull is marketed through advertising, events, sports team ownerships, celebrity endorsements, and music, through its record label Red Bull Records.
EventsRed Bull hosts and sponsors many events which greatly benefit the firm.
Red BullRed Bull gives you wings!
Bull Stratos
Red BullRed Bull gives you wings!
Red BullRed Bull gives you wings!
Sports Team OwnershipsRed Bull owns 4 soccer teams, 2 F1 racing teams and much more.
Red BullRed Bull gives you wings!
Red BullRed Bull gives you wings!
Red Bull RecordsRed Bull Records Label.
What are Red Bulls greatest strengths and risks as more companies enter the energy drink category and gain marketshare?
Market DominanceRed Bull dominates in both market share and public opinion.
Market ShareRed Bull gives you wings!
Social Audience Red Bull gives you wings!
RisksMonster has a steady growth and with good marketing could give tough competition. With entry of other competition Red bull is also losing its market share.
Should Red Bull do more traditional advertising? Whyor why not?
YesTo face the stiff competition of Red Bull needs to adapts according to requirements.
SummaryMarketing Strategy of Red Bull.Events, sports teams and other endorsement.Market Dominance and Challenges.Traditional Advertisement.
DisclaimerCreated by - Ayush Gupta, IIT(BHU)VaranasiDuring an internship under Prof. Sameer Mathur, IIM Lucknow
Related Documents
