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Campus Delivery: inefficient for students
･ Frustrating phone calls ･ Error-prone･ Address required ･ Long wait times
Campus Delivery: inefficient for restaurants
･ Difficulty locating campus addresses･ Marketing requires upfront expenses･ Capital and resource constraints･ Limited technology expertise
Customer orders directly through app
Courier accepts & restaurant notified
Payment processed through secure system (Stripe)
Food delivered directly to any student-accessible location
Nosh solves these problems.
Business Model
Disrupting campus dining with three demographics:･ students in need of on-demand food･ students in need of flexible jobs･ vendors in need of an expanded market
STUDENTS NEED ON-DEMAND
FOOD
STUDENTS NEED FLEXIBLE
JOBS
VENDORS NEED BUSINESS
Customers receive:Convenience of deliverers who know and have access to campus locations
VENDORS NEED BUSINESS
Customers pay:1. Full price of
order2. Flat delivery fee 3. 15% tip
STUDENTS NEED ON-DEMAND
FOOD
STUDENTS NEED FLEXIBLE
JOBS
VENDORS NEED BUSINESS
Couriers provide:1. Access to buildings2. Knowledge of
campus3. Timely delivery
Couriers receive:Community supportHigh earning potential
STUDENTS NEED ON-DEMAND
FOOD
STUDENTS NEED FLEXIBLE
JOBS
VENDORS NEED BUSINESS
Vendors provide:20% discount on orders for premium promotion on our app
Vendors receive:1. Reliable delivery2. New customer
outreach3. Low risk & high return4. Insight from order
data
STUDENTS NEED ON-DEMAND
FOOD
STUDENTS NEED FLEXIBLE
JOBS
VENDORS NEED BUSINESS
convenient food delivery
nominal fee
courier fleet
flexible jobs
20% discount
increased customer
base
STUDENTS NEED ON-DEMAND
FOOD
STUDENTS NEED FLEXIBLE
JOBS
Progress:
MVP confirmed high demand
12 vendor partnerships
75 couriers and growing
iOS app in App Store
1 Google Form, 2 couriers (the founders)2 weeks, 75 deliveriesMinimal campus population, minimal advertising
MVP: August 2014 Trial
DEMAND FOR DELIVERY
SUPPLY OF COURIERS>
Growth StatisticsGEORGETOWN UNIVERSITY
170
COURIERS RECRUITED
$15
AVERAGE PRICE OF ORDER
1 CURRENT VENDORS
AVERAGE DAILY # OF DELIVERIES 11
2
Average DeliveryFINANCIAL BREAKDOWN
$19 REVENUE
$4 COURIERCOMMISION
$12 COST OF GOODS SOLD
$.74 COST OF PAYMENT PROCESSING
$2.26 CONTRIBUTION MARGIN
Financial Projections
$60,080
CONTRIBUTION MARGIN 2016
$203,834
NET PROFIT 2016
$23,945
CONTRIBUTION MARGIN Q4 2015
$6,569
NET PROFIT Q4 2015
App in Action
App in Action
App in Action
Growth of On-Demand Field: “Uber for X”
Competitive Landscape: Food Delivery Industry
Our competitors underestimate the reliability of college students.
･ Currently couriers hand-select deliveries that match their schedules･ Development of schedule-matching algorithms to coordinate hundreds of couriers with convenient delivery opportunities･ Fleet of couriers → beyond food delivery
Logistics
True Peer-to-Peer Service & The University Campus
Logistical Advantage: Dense population of high foot traffic for deliveriesTrue Peer-to-Peer Benefits (access to buildings, knowledge of campus)Marketing Advantage:Concentrated target marketing possible and low-cost advertising platforms (fliers, social media, word-of-mouth)Independent Contractor Advantage: Students value flexibility over job security Uber fires drivers who don’t accept 90% of rides -- we don’tAvoid Social Security and withholding taxes
Designed for students: ･ work in free time･ order when busy･ only accept convenient deliveries
Our Culture:Built around an inclusive community
Short, fun application processThree Strike Policy
“We’re all about good food, good people, and good money” #GetDoughGetPaid #TopNosh
Future growth & expansion
Franchise at other campuses Provide technological infrastructure and resources for revenue shareSummer provides time for expansion and trainingFleet of couriers to move beyond delivery of food
Capital Request: $35,000
Legal expenses: trademarks and insuranceVendor-end of mobile appDevelopment of schedule-matching algorithms to coordinate hundreds of couriers with convenient delivery opportunities
Katrina VassellChief Executive Officer
Angela BaiChief Marketing Officer
Kait WildesChief Financial Officer
Our Team
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