CHAPTER-1 INTRODUCTION CUSTOMER SATISFACTON “A provision of goods or services which fulfill the customer's expectations in terms of quality and services, in relation to price. Satisfaction is a person’s feeling of pleasure or disappointment resulting from comparing a Product is perceived performance(outcome) in relation to his or her expectations. As this definition make clear, satisfaction is a function of perceived performance and expectations, if the performance falls short of expectations, the customer is dissatisfied, if the performance exceeds the expectations, the customers are highly satisfied (or) delighted. MARKETING DEFINITION The American marketing association(AMA) defined “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives”. CUSTOMER DEFINITION “ A person, company or other entity which buy goods and services produced another person, company or other entity”. CUSTOMER SATISFACTION DEFINITION “ A provision of goods or services which fulfill the customer's expectations in terms of quality and services, in relation to price”. Businesses survive because they have customer4s who are willing to buy their products or services. However; many businesses fails to “check in” with their customers to determine whether they are happy or not and what it will make or keep them happy. Satisfaction is a person
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
CHAPTER-1
INTRODUCTION
CUSTOMER SATISFACTON
“A provision of goods or services which fulfill the customer's expectations in terms of
quality and services, in relation to price.
Satisfaction is a person’s feeling of pleasure or disappointment resulting from comparing a
Product is perceived performance(outcome) in relation to his or her expectations. As this
definition make clear, satisfaction is a function of perceived performance and expectations, if the
performance falls short of expectations, the customer is dissatisfied, if the performance exceeds
the expectations, the customers are highly satisfied (or) delighted.
MARKETING DEFINITION
The American marketing association(AMA) defined “the process of planning and
executing the conception, pricing, promotion, and distribution of ideas, goods and services to
create exchanges that satisfy individual and organizational objectives”.
CUSTOMER DEFINITION
“ A person, company or other entity which buy goods and services produced another person,
company or other entity”.
CUSTOMER SATISFACTION DEFINITION
“ A provision of goods or services which fulfill the customer's expectations in terms of
quality and services, in relation to price”.
Businesses survive because they have customer4s who are willing to buy their products or
services. However; many businesses fails to “check in” with their customers to determine
whether they are happy or not and what it will make or keep them happy. Satisfaction is a person
feeling of pleasure or disappointment resulting from comparing a Product is perceived
performance(outcome) in re3lation to his or her expectations. As this definition make clear,
satisfaction is a function of perceived performance and expectations, if the performance falls
short of expectations, the customer is dissatisfied, if the performance exceeds the expectations,
the customers are highly satisfied (or) delighted.
Many companies are aiming for high satisfaction because customers who are just satisfied
are still find it easy to switch when a better offer comes along, those who are highly dissatisfied
are much less ready to switch. High satisfaction or delight creates an emotional affinity with the
brand, not just a rational performance. The result is high customer loyalty.
CUSTOMER VALUE AND SATISFACTION
Customer delivered value is the difference between total customer value and total
customer cost. Total customer value is the bundle of benefits customers expected from a given
product or service. Total customer cost is the bundle of costs customers expect to incur in
evaluation, obtaining, using and disposing.
MEASURING CUSTOMER SATISFACTION
Organizations are increasingly interested in retaining existing customers while targeting
non-customers, measuring customer satisfaction provides an indication of how successful the
organization is at providing products and/or services to the marketplace.
Customer satisfaction is an ambiguous and abstract concept and the actual manifestation
of the state of satisfaction will vary from person to person and product/service to product/service.
The state of satisfaction depends on a number of both psychological and physical variables
which correlate with satisfaction behaviors such as return and recommend rate. The level of
satisfaction can also vary depending on other options the customer may have and other products
against which the customer can compare the organization's products.
Because satisfaction is basically a psychological state, care should be taken in the effort
of quantitative measurement, although a large quantity of research in this area has recently been
developed. Work done by Berry, Brodeur between 1990 and 1998 defined ten 'Quality Values'
and pc 53) the high quality cement most commonly used in the construction industry. The
superior quality of Zuari gets the job done fast and with lesser in to saving time and money.
Six strong benefits that make Zuari 53 and 43 grade the ideal cement:
Higher compressive strength
Lowest hear of hydration
Better soundness
Lesser consumption of cement for m-20 concrete grade and above.
Faster de shuttering of formwork
Reduced construction time.
Zuari superfine the finest blended cement: Zuari superfine is manufactured by using
pozolonic material of uniform particle size distribution, which is collected from electrostatic
precipitators of efficient powerhouse.
Zuari superfine provides:
Concrete of better strength and workability since voids of air and water are reduced.
Protection against alkali aggregate reaction due to the presence of a very glossy state of silica .
Resistances towards chemical attack and lower permeability.
Long term durable concrete, because of low free time.
Advantages of Zuari cement in construction and buildings products industry:
Zuari cement produces durable concreted due to this raw material that is limestone
coming from the very rich. Nerji basin with low magnesia, chlorides, alkalis and free lime
content.
Zuari cement with higher fineness offers good workability ensuring dense, compact and durable
concrete for a designed water/cement ratio.
Zuari cement continues to gain compressive strength even after 28days strength.
Zuari cement with tri calcium silicate and optimum di-calcium silicate content develops high
early removal of from work for slabs, beams and columns which results in savings of centering
costs and there by speedy construction.
Zuari cement saves 10% to 50% in cement consumption for M-15 concrete grade and above.
Zuari cement corporate office is in Hyderabad and has branches in Chennai, Cochn
Panaji and Bangalore.
A wide range to address every need.
Residential, commercial multi stored buildings and complexes.
Mass concreting dams, canals, spillways.
Constructions and repairs of pavements, roads, flyovers and runways.
Spun pipes and poles manufacturing.
Prefabricated elements such as pipes, hallow blocks, paves, sleepers, jails, manhole covers,
windows door frames, asbestos, cement products etc.
Cold weather concreting.
Zuari now offer varieties in grades of cement . It manufactures both 43 grade and 53
grades and offer superior quality products by careful manufacturing at each stage of the
production process with the help of computerized control systems.
CHAPTER-2
LITERATURE REVIEW
SERVICES: CONCEPTUAL FOUNDATIONS
Although services contribute almost 80% to the world’s economy,
consensus on the definition of “service” is yet to be reached. “Despite more than 25 years of
study, scholars in the field of service management do not agree on what a service is. Indeed,
instead of coming closer to a definition they seem to be less certain” (Haywood-Farmer and
Nollet, 1991).
Services have been defined as intangible and perishable goods, produced and consumed
simultaneously (Sesser et al., 1978), activities or series of activities of more or less intangible
nature provided as solutions to the customer’s problems (Grönroos, 1990), processes, and
performances (Zeithaml and Bitner, 1996; Grönroos, 2000), time-perishable and intangible
experiences performed for a customer who acts as a co-producer, (Fitzsimmons and
Fitzsimmons, 2001), etc.
DEFINING SERVICES
Service as a consumer product has been defined in a variety of ways in the
business literature. There are a range of definitions of services suggested in the literature. These
definitions look very narrowly upon the service phenomenon, and include more or less only
those services rendered by so-called service firms. The features used to construct an adequate
definition of service can be seen through an examination of these definitions proposed by the
leading scholars. Service can be defined as:
“Activities, benefits, or satisfactions which are offered for sale, or provided in
connection with the sale of goods” (American Marketing Association, 1960)
“Services represent either intangibles yielding satisfactions directly (transportation,
housing), or intangibles yielding satisfactions jointly when purchased either with commodities or
other services (credit, delivery)” (Regan, 1963)
“Marketed services – A market transaction by an enterprise or entrepreneur where the
object of the market transaction is other than the transfer of ownership (or title, if any) of a
tangible commodity” (Judd, 1964)
“For the consumer, services are any activities offered for sale that provide valuable
benefits or satisfactions; activities that he cannot perform for himself or that he choose not to
perform for himself” (Besom, 1973)
“A service is an activity offered for sale which yields benefits and satisfactions without
leading to a physical change in the form of a good” (Blois, 1974)
“Services (are) separately identifiable, intangible activities which provide want
satisfaction when marketed to consumers and/or industrial users and which are not necessarily
tied to the sale of a product or another service” (Stanton, 1974)
“A service is an activity or series of activities which take place in interactions with a
contact person or a physical machine and which provides consumer satisfaction” (Lehtinen,
1983)
“Services are any intangible benefit, which is paid for directly or indirectly, and which
often includes a larger or smaller physical or technical component” (Anderson et al., 1983)
“A service is any activity or benefit that one party can offer to another that is essentially
intangible and does not result in the ownership of anything. Its production may or may not be
tied to a physical; product” (Kotler and Bloom, 1984; Kotler, 1988).
“The meeting of customer expectations in the course of selling and post-sales activity
through providing a series of functions which match or better the competition in a way which
provides an incremental profit for the supplier” (Free, 1987).
“Service is something which can be bought and sold but which you cannot drop on your
foot” (Gummesson, 1987).
Taking a lead form the definitions of Lehtinen (1983), Kotler and Bloom (1984) and
Gummesson (1987), in 1990 Grönroos proposed a working definition. According to him, “A
service is an activity or series of activities of more or less intangible nature that normally, but not
necessarily, take place in interactions between the customer and service employees and/or
physical resources or goods and/or systems of the service provider, which are provided as
solutions to customer problems” (Grönroos, 1990).
“The business transactions that take place between a donor (service provider) and a
receiver (customer) in order to produce an outcome that satisfies the customer” (Ramaswamy,
1996).
“A production system where various inputs are processed, transformed and value added
to produce some outputs which have utility to the service seekers, not merely in an economic
sense but from supporting the life of the human system in general, even may be for the sake of
pleasure” (Lakhe and Mohanty, 1995).
“Deeds, processes, and performances” (Zeithaml and Bitner, 1996).
In the aforementioned definitions of service, there are several significant features to be
pointed out for the better understanding of the concept. First, service is a performance which
occurs through the interaction between consumers and service providers (Dighton, 1992;
Grönroos, 1990; Ramaswamy, 1996; Sasser, Olsen and Wyckoff, 1978; Zeithaml and Bitner,
1996). Second, other factors such as physical resources or environments play an important
medium role in the process of service production and consumption (American Marketing
Association, 1960; Collier, 1994; Grönroos, 1990). In most of the service delivery, a customer’s
presence is required. Therefore, the tangible physical surroundings and other tangible cues are
important variables which determine the customers’ level of quality perception in the intangible
service delivery system. Third, consumers buy a service to solve their problems (Grönroos, 1990;
Ramaswamy, 1996). These three points put together lead to the conclusion that, “a service,
combined with goods products, is experienced and evaluated by customers who have particular
goals and motivations for consumers for consuming the service” (Yong, 2000).
Unique Characteristics of Services and Marketing Implications
In the business literature, there have been many efforts to clarify the service
concept. An understanding of the unique characteristics of a service product and its delivery
system is an important first step for the future analysis of service within a service setting. In
addition, it is the first step in the conceptualisation of service quality. Current arguments on
service can be divided into two positions. Each approach emphasizes different aspects of service.
The first approach is constituted by making a distinction between service
(intangible) and goods (tangible). In this point of view, it is suggested that the marketing strategy
in service should be differentiated from those of goods. Throughout its developmental history,
the paradigm of service marketing has been developed based upon the
belief that there are fundamental differences between goods and services (Bateson, 1977;
Booms and Bitner, 1982; Lovelock, 1991; Parasuraman, et al., 1985; Shostak, 1977).
Summarises the differences between goods and services and the implications of these
characteristics. Many of the strategies, tools, and frameworks have been developed in the
services marketing practices to address these characteristics. Recently it has been suggested that
these distinctive characteristics should not be viewed as unique to services but that they are also
relevant to goods, that “all products are services”, and that “economic exchange is fundamentally
about service provision” (Vargo and Lusch, 2004).
Accordingly, the service marketing literature has focused on the assumption that
service possesses four unique characteristics. These characteristics were identified by
Parasuraman, Zeithaml and Berry (1985) and Zeithaml and Bitner (1996) and include:
CHAPTER-3
RESEARCH METHODOLOGY
Marketing research is a systematic and a study of problems pertaining to the marketing of
the goods and services. It may be emphasized that it is not restricted to any particular area of
marketing: about is applicable to all its phases and aspects.
The American marketing association while defining marketing research emphasizes that its
function is to provide information to management so that it can identify and react to market
opportunities and problems.
RESEARCH DESIGN
Research design is the plan structure, and strategy of investigation conceived so as to
obtain answers to research questions and to control variance.
The definition consists of three important terms –plan, structure, strategy. The plan is an outline
of the research is to work. The structure of the research is a more specific outline or scheme and
the strategy show how the research will be carried out, specifying the methods to be used in the
collection and analysis of the data.
A research design is the specification of methods and procedures for acquiring the
information needed. It is overall operational pattern or framework of the project that stipulates
what information is to be collected from which sources by what procedure.
DESCRITIVE RESEARCH METHOD
With interest in knowing the perception about the zuari cement and how the company
making the advertisement for the development of the business , here we collected data in related
to characteristics variables of the advertisement of the zuari cement and has been used ,it
perfectly shows the descriptive research.
CONVENIENCE SAMPLING
It is based on the convenience of the research that is to select a sample. This type of
sampling is also called accidental sampling respondents in the sampling are included in it merely
on account of their being available on the spot where the in progress.
STATISTICAL TOOLS
Bar diagrams
Table diagrams
Simple percentage method :
Percentage of respondents =(Number of respondents ÷ Total respondents)×100
DESIGNING OF QUESTIONNAIRE
A question is a basic is to primary data collection. Case preparation of a question is very
important for the collection of reliable fact and figures. Construction of a realistic questions
requires special skill which can be acquired only by sharp intelligence, common sense and which
experience. The design of a question depends on who is to fill it out the facts and figures to be
collected and the calibre of the information. In other words it is prepared will in advance for
purpose.
The principles of preparing questionnaire:
1. Questions must be simple and short.
2. Less use of technical terms.
3. The no of questions to be less.
4. Units of measurement must be clearly defined.
5. Questions must be put to pre test.
RESEARCH METHODOLOGY
Research design : Descriptive research
Research approach : Direct approach
Research instrument : Questionnaire
Sample size : 100
Sample technique : Convenience sampling technique(Non probability sampling)
Sample area : Zuari cement in kadapa
NEED FOR THE STUDY
Customer satisfaction helps to explain the phenomenon of why different
individual respond differently to the same stimulus under the same condition. By which the
company can know the customer satisfaction of different individuals, which in turn helps in
creation of innovative ideas for the improvement of the product and the sale of the product
Hence it is imperative that a study that may be undertaken providing stimulus to
the customer through the physical shape, color, size fragrance, Feel and state of product ,its
package, Advertisement and commercials.
SCOPE OF THE STUDY
This work gives the information about the customer satisfaction towards Zuari
cements. Here the population is restricted to the owners of the Zuari cements who purchased this
Zuari cements between the consecutive years of 2012 and 2013.
The study conducted the survey in Kadapa . A total of 100 respondents were
interview together. Information relating to this was collected through an questionnaire forgetting
relevant information from the respondents. Convenience sampling method was used to secure
the sampling units.
OBJECTIVES
To find the satisfaction level of the customers towards ZUARI CEMENT.
The factors effecting customer buying decision regarding the purchase of
ZUARI CEMENT.
Comparison of various Cement brands available in the market on the basis of
performance and to find the leading brand.
To know the changing attitude of the customer.
To suggest some better quality for improvement of the product.
LIMITATIONS
Time is the major constraint.
Study is limited to Kadapa only.
Some of respondents (because of their unawareness, negligence, fear) are reluctant to
provide sufficient information.
In some cases the customers were not interested because of their works.
The customers were reluctant to express to express their views frankely.
CHAPTER-4
DATA ANALYSIS & INTERPRETATIONS
Data is analyzed by using percentages, graphs and tables.
METHOD OF DATA COLLECTION
The data is collected by
(i) Primary Data
(ii) Secondary Data
PRIMARY DATA
It was collected with the help of questionnaire, which includes the questions,
which are relevant to the purpose of the study.
COLLECTION OF PRIMARY DATA
Collection of Primary Data is obtained by Direct Communication with the users of
Zuari cement through questionnaire method and I obtained the first hand information from their
opinions.
SECONDARY DATA
The secondary data is the information the already exists. The secondary data was
collected from journals, magazines, books, observation of respondents and websites.
The research specific information was less available. Therefore, more emphasis
was given on the primary data. Earlier research work and are applicable or usable in the study
researcher has presently undertaken. The merit of using secondary data is that it is economical
and less time consuming and if the data is collected by some research agencies for certain purpose
and a particular research problem, the element of bias is much less in secondary data.
The secondary data for this research work was obtained from company profile,
company magazines, websites, company broachers and other material.
However, the research specific information was very less available. Therefore, much
emphasis was given on the primary data.
1.Gender
Table 1
S.No Options No.of Respondents Percentage (%)
1 Male 50 50
2 Female 50 50
Total 100 100
Graph 1
Inference
From the above table it is inferred that 50% of the respondents are male, 50% of respondents are female.
5050
Gender
Male
Female
2. Age
Table 2
S.No Options No.of respondents Percentage (%)
1 20-25 20 20
2 25-30 20 20
3 30-35 25 25
4 35 Above 35 35
Total 100 100
Graph 2
Inference
From the above table it is inferred that 35% of the respondents are under age group 35 years above, and 25% of the respondents are under age group 30-35 years, 20% of the
respondents are under age group 25-30 and 20-25 years.
0
5
10
15
20
25
30
35
40
20-25 25-30 30-35 35 Above
No of respondents
Age
3. Income
Table 3
S.No Options No.of respondents Percentage (%)
1 Less than 50000 22 22
2 50000-100000 44 44
3 100000-150000 24 24
4 150000 & Above 10 10
Total 100 100
Graph 3
Inference
From the table it is inferred that 44% of the respondents are under income 50000-100000, and 24% of the respondents are under income 100000-150000, and 22% of the respondents are under income less than 50000, and 10% of the respondents are under income 150000&above.
0
5
10
15
20
25
30
3540
45
50
Less than
500000
50000-100000 100000-150000 150000 &
Above
No of respondents
Income levels
4.Table showing of Zuari cements awareness to customers.
Table 4
S.No Options No .of respondents Percentage (%)
1 Friends & relatives 60 40
2 Advertisements 5 5
3 Dealers 30 30
4 Others 5 5
Total 100 100
Graph 4
Inference
From the above table it is inferred that 60% of the respondents are aware of
Zuari cements through friends and relatives.
60
5
30
5
010203040506070
Friends &
rela
tives
Advert
isem
ents
Deale
rs
Oth
ers
5. Which feature motivate you to purchase this brand?
Table 5
S.No Options No of Respondents Percentage (%)
1 Quality 70 70
2 Brand image 05 05
3 Cost 10 10
4 Standard 15 15
Total 100 100
Graph 5
Inference:
From the above table it is inferred that 70% of the respondents are motivated
by Quality while purchasing this cement.
6. Table showing customer satisfaction level on Quality.
Table 6
S.No Options No. of respondents Percentage (%)
1 Highly satisfied 20 20
2 Satisfied 40 40
3 Neither satisfied/ dis-
satisfied
11 11
4 Dissatisfied 21 21
5 Highly dissatisfied 8 8
Total 100 100
Graph 6
Inference
From the above table it is clear that 60% of the respondents are satisfied with product quality.
20
40
1121
8
01020304050
Hig
hly
sa
tisfied
Satisfie
d
Neithe
rsa
tisfied
/dis
sa
tisfied
Dis
sa
tisfied
Hig
hly
dis
satisfie
d
7. Table showing customer satisfaction level on Price compare with other brand prices.
Table 7
S. No Options No. of respondents Percentage (%)
1 Highly satisfied 30 30
2 Satisfied 53 53
3 Neither satisfied/dissatisfied 9 9
4 Dissatisfied 5 5
5 Highly dissatisfied 3 3
Total 100 100
Graph 7
Inference
From the above table it is clear that 83% of the respondents are satisfied with
price.
30
53
9 5 3
0102030405060
Hig
hly
sa
tisfie
d
Satisfied
Neith
er
sa
tisfie
d/
dis
sa
tisfi
ed
Dis
satisfi
ed
Hig
hly
dis
sa
tisfi
ed
8. Table showing customers’ recommendations to friends and relatives.
Table 8
S. No Options No. of respondents Percentage (%)
1 Yes 56 56
2 No 44 44
Total 100 100
Graph 8
Inference:
From the above table it is clear that 56% of the respondents are recommended
Zuari to their friends and relatives.
Yes56%
No44%
9. Table showing the attractive packing of Zuari cement.
Table 9
S.No Options No.of respondents Percentage (%)
1 Excellent 12 12
2 Very good 14 14
3 Good 25 25
4 Fair 14 14
5 Poor 7 7
6 Not known 28 28
Total 100 100
Graph 9
Inference
From the above table, it can be inferred that, 12% of respondents opines that
packing of zuari cement is excellent, 14% said it is very good, 25% said it is good, 14% sais it is
fair, 7% said it is poor and 2% are not aware of packing zuari cement.
10. Most satishfied grade by consumers.
Table 10
S.No Options No.of respondents Percentages (%)
1 Opc 53 grade 65 65
2 Opc 43 grade 0 0
3 Ppc super fine 15 15
4 Others 20 20
Total 100 100
Graph 10
Inference
From the above table, it can be inferred that 65% of respondents revealed that
customers prefer opc 53 grade and 15% revealed that customers prefer for ppc super fine and
20% revealed that customers prefer for others.
11. From which type of shop prefer by customer.
Table 11
S.No Type of shop No.of respondents Percentage (%)
1 Exclusive cement shop 72 72
2 Cement/hardware 24 24
3 All building materials 4 4
Total 100 100
Graph 11
Inference
From the above table it is clear that 72% of respondents are dealing the products
through exclusive cement shops, 24% oare dealing through cement/ hard ware shop and 4%
through all building meterial shops.
12. Openion on product availabulity.
Table 12
Graph 12
Inference
From the above table 70% respondent feel product availabulity is high , 28% of
respondents feel moderate , 2% of respondents feel low and non of the feel about the product
availabulity.
S.No Availabulity No. of respondents Percentages (%)
1 High 70 70
2 Moderate 28 28
3 Low 2 2
4 Not available 0 0
Total 100 100
13. Influence of brand name.
Table 13
S.No Options No. of respondents Percentages (%)
1 High 65 65
2 Moderate 20 20
3 Low 15 15
Total 100 100
Graph 13
Inference
From the above table 65% respondents high satisfied and purchase the product
based on brand name , 20% of the respondents moderate and 15% of respondents low regarding
the brand name.
14.How dou feel about the zuari brand name?
Table 14
C
Graph 14
Inference
From the above the table 60% of respondents are feel good and 20%
excellent and 10% satisfied and 10% poor.
0
10
20
30
40
50
60
70
Excellent Good Satisfactory Poor
No of respondents
Percentage
S.No Options No. of respondents Percentage (%)
1 Excellent 20 20
2 Good 60 60
3 Satisfactory 10 10
4 Poor 10 10
Total 100 100
15.If you purcharge large quantiy regularly shop/dealer provide any transport
service?
Table 15
S.No Options No.of respondents Percentage (%)
1 Yes 60 60
2 No 40 40
Total 100 100
Graph 15
Inference
From the above table 60% of respondents are clear to provide transport service and
purchase of large quantity regularly in shop.
60
40
Yes
No
CHAPTER-5
FINDINGS
60% of respondents are aware of Zuari cement from friends and relatives.
70% of the respondents told that quality features that motivated them to purchase this brand.
60% of the respondents are satisfied with quality.
53% of the respondents are satisfied Price compare with other brand prices .
56% of the respondents are recommended the zuari brand to their friends and relatives.
25% of the respondents are said good of packing of zuari cement.
65% of the respondents are satisfied opc 53 grade
72% of respondents are dealing the products through exclusive cement shops.
70% of respondents are satisfied product availability.
65% of respondents are satisfied influence of brand name
60% of respondents are feel good on brand name.
60% of the respondents are said purchase large quantity regularly shop and provide transport
service by dealer.
SUGGESTIONS
According to my perception through maximum people said the price of zuari cements is
high, the managements has to concentrate on the pricing strategies for the increase of
sales of Zuari cements.
To concentrate on advertisement and dealers.
To improve the better quality
The company may go with a competitive scheme with price allowance for bulk package,
warehousing facilities and gift schemes etc..,
Zuari needs to maintain more flexibility in packing, so the product will be made more
attractive to all the consumers, contractors and masons.
To improve the quality in opc 43 grade.
To creating awareness on remaining shops like cement and hardware and all building
materials.
For creating high brand image, a clear promotional strategy and a palnned advertising
campaign is necessary.
To concentrate on produt availability
Dealers to provide transport service for customers by purchase of large quantity,
CONCLUSION
Most of the customers are contractor’s people in Kadapa , as they are most suitable for
Quality and price regarding to their budget and plans.
After completing the study, it is cleared that a majority of the respondents are satisfied
with their Brand. But most of the respondents are dissatisfied with promised lack of the small
retailers for small scale builders and own building constructors.