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Dare To Pitch Content Story Telling Visuals Speech PART #1
28

Part #1- Dare to Pitch: Art of Storytelling

Apr 13, 2017

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Page 1: Part #1- Dare to Pitch: Art of Storytelling

Dare To PitchContent Story TellingVisualsSpeech

PART #1

Page 2: Part #1- Dare to Pitch: Art of Storytelling

CONTENT STORY VISUALS SPEECH

Page 3: Part #1- Dare to Pitch: Art of Storytelling

CONTENTSTORY VISUALS SPEECH

1. Teaser: The Right Hook2. Elevator Pitch: Kill it.3. Problem: Tell a Story. Make it Personal.4. Solution: Name Your Thing.5. Business Model + Validation: It will work.6. Why Now: Market Size + It's Happening7. Why Us: Team Best Features8. Roadmap (+ Raising): Next Steps

Page 4: Part #1- Dare to Pitch: Art of Storytelling

BUT FIRST...

STORY VISUALS SPEECH

Page 5: Part #1- Dare to Pitch: Art of Storytelling

STORY

Good stories:

Keep You Hooked.Have You Guessing The EndEngage You To Think About it

Page 6: Part #1- Dare to Pitch: Art of Storytelling

1. Start With a Hook. 2. Make it Personal3. Show, don't tell

Page 7: Part #1- Dare to Pitch: Art of Storytelling

1. Start With a Hook

A) From the Middle / Intriguing Fact

"July 14th, I sat down on the floor and cried, I was going to give up. Butsomething happened: it changed my startup. And myself".

" I wanted to be the ultimate Uber for pets. Now, I'm..."

"A year ago, people me crazy. Now, they are my users."

B) From a Kickass Metric / Fact

"Just today we celebrated the 10,457 Downloads of Our App."

"Yesterday, a Malaysian mom could get a degree thanks to the fact shehad a smartphone in her hands."

Page 8: Part #1- Dare to Pitch: Art of Storytelling

PRACTICE (5')

5' to list down:- the highest and lowest points of your journey- your best numbers- the most impressive things about your team

Page 9: Part #1- Dare to Pitch: Art of Storytelling

PRACTICE (5')

5' sharing and getting feedback.- what sounds the most intriguing?- what sounds the most impressive?- what sounds the funniest? If it's your style.

Page 10: Part #1- Dare to Pitch: Art of Storytelling

REFLECT. How can you use these points to reinforce:

This is pretty much what investors need to know.

TRACTION (GROWTH OVER TIME!)EXECUTION CAPACITY (WE ROCK!)

VALIDATION (IT'S GOOD BUSINESS!)

Page 11: Part #1- Dare to Pitch: Art of Storytelling

Say less. Show more.

20% Attention. You can't afford a 80% deficit.

Page 12: Part #1- Dare to Pitch: Art of Storytelling

TAKE NOTE OF THE BEST OF YOU.Make sure it includes Traction, Team or Validation.

Now align it with content below:

VISUALS SPEECH

1. Teaser: The Right Hook2. Elevator Pitch: Kill it.3. Problem: Tell a Story. Make it Personal.4. Solution: Name Your Thing.5. Business Model + Validation: It will work.6. Why Now: Market Size + It's Happening7. Why Us: Team Best Features8. Roadmap (+ Raising): Next Steps

Page 13: Part #1- Dare to Pitch: Art of Storytelling

SPEECH

1. Teaser

2. Elevator Pitch

3. Problem

4. Solution

5. Business Model + Validation

6. Why Now

7. Why Us: Team Best Features

8. Roadmap (+ Raising): Next Steps

A year ago, no one believed in this, Now I'm proud to announce wehave 500 people using our app on a daily basis. 

 KingKonia helps you take epic monkey shots from your phone; like aprofessional. Why would it work? Right?

 You travel to national parks to see monkeys. But you don't knowwhere animals are. Guess how many people share this pain?

 KingKonia is a GPS based mobile app which will help you finding monkeysnearby you. Fast. Simple. Hassle-Free. Like fresh bananas in your phone.

It's free - but we sell monkey pictures. Our largestcomparable (MonkeyKongey) raised 500mi in the US. 

It's an 8 figure market! And the people who are willing to payfor it aren't the ones we thought of at first. It's better.

Together, we've got 8 years experience on mobiledevelopment and monkey snapshots. 

We got 10k sign ups in 3 months, raised 500kand hired a 15-people team. Now we're raising

2mi to expand and grow our team.

Page 14: Part #1- Dare to Pitch: Art of Storytelling

Quick Resources:

Repetition: Frame your core messages in a phrase. Repeat.

Make it Personal: Ask for your audience to put themselves in yourcustomers' shoes. Share the pain,

Humor:A matter of style. Just be yourself.

Number or Trigger Word + Adjective + Keyword + Promise

"Helping you take epic monkey shots, like a professional" "Get work done in first-class spaces. Like a boss."

"30k seriously-addicted users in one month"

Page 15: Part #1- Dare to Pitch: Art of Storytelling

PRACTICE (10')

10' draw the "skeleton" of your pitch- fast and dirty- bullet points - numbers

1. Teaser2. Elevator Pitch3. Problem4. Solution5. Business Model + Validation6. Why Now7. Why Us: Team Best Features8. Roadmap (+ Raising): Next Steps

Page 16: Part #1- Dare to Pitch: Art of Storytelling

1. Start With a Hook. 2. Make it Personal3. Show, don't tell

Page 17: Part #1- Dare to Pitch: Art of Storytelling

SPEECH

1. Teaser

2. Elevator Pitch

3. Problem

4. Solution

5. Business Model + Validation

6. Why Now

7. Why Us: Team Best Features

8. Roadmap (+ Raising): Next Steps

A year ago, no one believed in this, Now I'm proud to announce wehave 500 people using our app on a daily basis. 

 KingKonia is a mobile app to help you to find  monkeys nearby yourlocation; But why would something so stupid work? Right?

 Sometimes you want to see monkeys. But you don't knowwhere to go. Do you know how many people share this pain? KingKonia will help you finding monkeys. Fast. Simple. Hassle-Free.

It's like fresh bananas in your phone.

Making money: subscription-based model. Our largestcomparable (MonkeyKongey) raised 500mi in the US. 

It's an 8 figure market (Numbers)!. But... the people who arewilling to pay for it aren't the ones we thought of at first.

Together, we've 8 years experience on mobiledevelopment and monkey snapshots. 

We got 500 sign ups in 3 months, raised a500k and hired a 15-people team. Now we'reraising 2mi to expand and grow our team.

Add a little bit of body text

Share and Review it.

Make sure you're including and emphasizingin the core things you gotta mention.

Traction. Team. Validation.

Page 18: Part #1- Dare to Pitch: Art of Storytelling

PRACTICE (5')

5' prepare your pitch.- Define 1-3 key take-aways- Include all fundamental content- Choose the hook. Keep it through

5' sharing and getting feedback.

Page 19: Part #1- Dare to Pitch: Art of Storytelling

VISUALS

Connect to EmotionsExplain Numbers GrowthGive Fast Social Proof

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You don't need tomake it up. You

just need toSAy and show it.

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TRAVELCARELESSLY

Emotions. Value Proposition.

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SADDESTTHING EVER

Emotions. Value Proposition.

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Business and Market

SECTION A

SECTION C

SECTION B

OVERLAP

Page 24: Part #1- Dare to Pitch: Art of Storytelling

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WE ROCK.TRACTION

1 2 3 4

63% LIKES1500

75%

47%

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Marketing Consumers Design Communication

Page 25: Part #1- Dare to Pitch: Art of Storytelling

and the other four figures in this image areused to demonstrate a statistic.

Source: A reliable source of statistics.

6 out of 10

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CANADA

OUR INTERNATIONAL AUDIENCE

SOUTH AMERICA

NEW ZEALAND

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ASIA

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SOUTH AFRICA

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AUSTRALIA

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HOW OUR COMPANY IS BEING VIEWED AROUND THE GLOBE

Page 27: Part #1- Dare to Pitch: Art of Storytelling

TeamTECH. DESIGN. HUSTLE.

ENGINEERED

CHRIS

LORA

AINA

MARKETING. GREW USER BASE 300%

FOUNDED. 100k REVENUE / 3 MONTHS

Page 28: Part #1- Dare to Pitch: Art of Storytelling

L I V E I N T H E S U N S H I N E

S W I M I N T H E S E AD R I N K I N T H E W I L D A I R