Pageview, Event Tracking and Funnels : Website Analytics Fundamentals

Tracking Pageview, Event Tracking and Funnels

Srikant Dhondi

Manager - Web Developement & Online Customer Engagement ([email protected])

In this module

Setting measureable website goals Pageview Tracking Scenarios Event Tracking Scenarios

Setting Measureable Website Goals

Conversion: How many people sign-up or purchase?How many visits to the site does it take before a purchase? Is most of your traffic repeat customers or first time visitors?What paths thru your site lead to conversions?

If you're not measuring it,you can't improve it!

Engagement: Which pages draw people in to your site?...and which pages scare them away? How many pages do people typically view? How long do they spend on your site?For complex pages, with which elements to they interact the most?What files are they downloading?What links from your website do they follow?

Goals in Google Analytics

About Goals Create up to 20 goals per profile Grouped in arbitrary Goal Sets Fixed 4 Goal Sets, with 5 Goals each

Goal Types URL Destination Visit Duration Pages/Visit Event

Goals have a value $$$

Goals, Conversions & Funnels

Creating a funnel

Landing Page

Thankyou Page

Creating Goal

Goal Flow

Goal Flow

Reverse Goal Paths: Discovering New Funnels

Funnel Backfill Surprise!

Google Analytics back fills visits to skipped pages in the middle of the funnel as if they had been visited.

Landing Checkout Thankyou

1 Conversion: 1 Visit to Landing & 1 Visit to Checkout & 1 Visit to Thankyou

•This is still true when Required Step is checked•So make sure you carefully limit direct access to goal pages!

Pageviews Introduced

Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concrete pageviews

_gaq_push([‘_trackPageView’]);

Pageviews Introduced

Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concrete pageviews

_gaq_push([‘_trackPageView’]);

A

B

Pageviews Introduced

Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concrete pageviews

_gaq_push([‘_trackPageView’ ,'/payfeesonline/PGP']);

A

B

Tracking Concrete Pageviews

Add GATC to every web page

Tracking Document Views

Virtual page views

Tracking Single Page Interactions

Track Virtual page views

Tracking Form Progress

Create a funnel as user fills a form:Track progress using virtual pageviews

Introducing Event Tracking

Not all activity is a page view :mouse clicks within single pagedownloads of non-document files like ZIPs and EXEs interactions with video players (start, pause, complete, etc.)

Events are tracked with _trackEvent :

Events can be used for Goals, but cannot be used to define funnels.

Tracking User Interaction

Capturing visitor clicks

Tracking File Downloads

Tracking binary exe files downloads

Tracking Mailto Clicks

Tracking links

Tracking Outbound Links

Tracking external links

Tracking Across Domains

Step1:

Tracking Across Domains

Step2:

Tracking Across Subdomains

Summary

Goals

Funnels

Concrete & Virtual Pageviews

Events

Thank You

For Further Questions & Answers, connect with

Aegis Global Academy - INSTITUTE OF CUSTOMER EXPERIENCE MANAGEMENT

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