P 101 ep 2-a

Fire Prevention Communication/EducationFire Prevention Communication/Education

Fire Prevention Education I

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Objectives

• Describe where you would find the fire messages on the Internet.

• Utilize the Communicator’s Guide – Wildland Fire.

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Introduction

• Communicating the fire prevention/education message is essential to the job of the Fire Prevention Specialist.

• It is important that a consistent message be delivered to all publics.

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National Wildfire Coordinating Group

• NWCG Organization• Federal and State Representation

• Working Teams (16)

• Advisory Groups (2)

• Task Groups (1)

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National Wildfire Coordinating Group

• The organization strives for:• Continuity and standards for training

equipment, qualifications, and operational functions

• Collaborative efforts among agencies

• Avoid duplication

• Products

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NWCG Messaging ProjectNWCG Messaging Project

Wildland Fire Education Working Team

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Messaging Project

• Wildland fire management agencies share common goals.

• Encourage those who live or recreate in wildland areas be aware of the role of wildland fire.

• Land management agencies are taking action to reduce risks and realize benefits

of wildland fire.

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Messaging Project

• There is a need for partnerships to understand and prepare for wildland fire.

• Agencies are encouraged to use and distribute products developed to their partners to assist in communicating about wildland fire.

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Messaging Project

• Interagency messages have been developed.

• Materials available from the NWCG web site: http://www.nwcg.gov/teams/wfewt/wfetm.htm

• The WFEWT will continue to develop new products.

• The natural role of fire in the environment must be understood.

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Messaging Project

Messaging Project Evolution: • Communicator's Guide

• Brochure – Wildfire in the United States

• National Messaging Project Fact Sheet

• Future products

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Developing Key Messages

•What is a key message?

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Developing Key Messages

•Key messages are general concepts that agencies are encouraged to incorporate into their materials.

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Key Messages

•Key messages are umbrella statements that are best used when supporting points and examples of local content are added.

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Supporting Points

•The supporting points provide detail for the key messages and enable users to further explain the roles of wildland fire in the ecosystem, land management agencies, tribes, and partners

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Key Messages (1)

•Wildland fire is an essential, natural process.

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Key Messages (2)

•Society’s influence has altered historic fire cycles, leading to a dangerous buildup of vegetation in our wildlands.

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Key Messages (3)

•Land Management agencies are committed to a balanced fire program that will reduce risks and realize the benefits of fire.

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Key Messages (4)

•Improving health of the land and reducing risks to communities requires partnerships among federal and state agencies, tribal governments, fire departments, communities, and landowners.

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Key Messages (5)

•Public education is necessary to the success of fire management programs.

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Fire Prevention Communications/EducationFire Prevention Communications/EducationCommunicator’s Guide:

Wildland Fire “An Orientation”

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Communicator’s Guide: Wildland Fire

•Classroom exercise on the Communicator’s Guide

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Fire Prevention Communications/EducationFire Prevention Communications/EducationSummary and Review Lesson Objectives

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Lesson Objectives

• Describe where you would find the fire messages on the Internet.

• List the national fire messages.

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