Other RBFF State Initiatives Stephanie Hussey November 6, 2009.

Other RBFF State Initiatives

Stephanie HusseyNovember 6, 2009

What We’ll Cover

• TMF.org Boating/Fishing Access Project

Access is a Priority“Being proactive … is the best way to defend the future of your business, our industry and the pastime our customers love.”

Liz WalzSenior EditorBoating Industry

TakeMeFishing.org

www.takemefishing.orgApr 1, 2008 – Aug 31, 2009

TakeMeFishing.org

Interactive Map

Apr 1, 2008 – Aug 31, 2009

Unique Pageviews 1,683,722

Total Pageviews 2,862,044

Hotspot Locations by State

Top States Searched•CA•FL•TX•NY•MI

Map Data

Current Data400,000+ Bodies of Water38,000+ Businesses/Facilities

• Fishing Locations• Boating Facilities• Marinas• Campgrounds• Outfitters• Charters/Guides

Boating/Fishing Access Points

• Need to improve the bodies of water and facilities information.  • Opportunity to work with states.

Data Collection

• Bodies of Water Data– Fish Species– Boat Ramps– Hours of Operation– Pumpout– Public Docking– Boat Cleaning

Stations– Boat Rental– Picnic Areas

DB Reconfiguration Project

Data Sharing

Benefits to Consumers

• Increased number of access points for boating and fishing

• More robust information and details available for each access point

• Easy-to-use Google interface

• Multiple search functions available

Benefits to State Partners

• Reach more consumers with your state’s boating and fishing access points

• Administrative rights provided to your state’s data in the database

• Benefit from future map enhancements

Map Enhancements

Timeline

• Implementation begins this fall & winter

• Communicating process in early November

• Integration of state data throughout winter - ongoing process

Future Map Projects

• Redesign of Facility Profiles– To display new data being collected

• Development of Map Module– To allow map and functionality to be

embedded into other Web sites

Next Steps

• Communicating in next couple weeks

• Assessing interest and data availability

• Follow-up with data template mid-late November

Summary

STATESACCESS

Questions?