Other RBFF Programs

Other RBFF Programs

Celia BassolsNovember 6, 2009

What We’ll Cover

• Anglers’ LegacyTM

• Take Me FishingTM

Anglers’ Legacy

Mobilize avid anglers to serve as a recruitment arm for introducing non-

participants to recreational boating and fishing.

Anglers’ Legacy

Anglers’ Legacy

33 Participating States

Top 5 Are:1. Utah

2. Minnesota

3. Wisconsin

4. Indiana

5. Illinois

Program Enhancements

Anglers’ Legacy Quarterly

Anglers’ Legacy PSA

Questions?

10

Take Me Fishing

Continue to build equity in the

Take Me FishingTM brand in order to support stakeholder marketing efforts to

increase participation.

TMF Marketing Guide

Florida

Illinois

Indiana

Nevada

Kansas

Texas

TMF.org Referrals to States

Top 5 For TMF.org Referrals

Fishing License Pages1.New York – 27,763

2.Texas – 23,231

3.Florida – 22,621

4.Georgia – 20,906

5.California – 17,189

Boat Registration Pages1.Georgia – 10,004

2.Texas – 5,311

3.Massachusetts – 3,900

4.Illinois – 3,050

5.Pennsylvania – 2,944

Questions?