Other RBFF State Initiatives Stephanie Hussey November 6, 2009
Jan 13, 2016
Other RBFF State Initiatives
Stephanie HusseyNovember 6, 2009
What We’ll Cover
• Oregon Boat Registration Pilot Program
Oregon Lapsed Boat Registration Pilot Program
Joint Partnership
Target Audience
• 17,159 owners of boats with expired registrations
• 40% of these lapsed boat registrants held fishing licenses
Angler Remittance Form
Non-Angler, Standard Form
Non-Angler, 4-Color Form
Oregon Pilot Program Results
Anglersw/ Graphic
Non-Anglers Plain
Non-Anglers w/ Graphic
ALL BOATS
Final Reconciled List 6,104 4,645 4,621 15,370Newly Registered Boats 633 405 398 1,436
Response Rate 10.4% 8.7% 8.6% 9.3%
Registration Rates
Oregon Pilot Program ResultsLift Analysis
Target Group/Mailing Lift (% pts) Lift (Boats)
Anglers – 4-Color 4.9 316
Non-Anglers – 4-Color 4.4 228
Non-Anglers – Plain 4.2 221
All Boats – Treatment 4.5 765
Oregon Pilot Program ResultsLift Analysis Overall
Target Group/Mailing
Lift (% points) Lift (Boats)
All Boats – Treatment Overall
4.5 765
Oregon Pilot Program Results
Revenue
Registration Revenue $ 36,907Program Costs $ 15,615Net Program Revenue $ 21,292
Oregon Pilot Program Results
Estimated Additional Revenue
SFR & Boating Trust Fund $ 2,128State Gasoline Tax $ 23,278
Oregon Pilot Program Results
Revenue
Registration Revenue $ 36,907Program Costs $ 15,615Net Program Revenue $ 21,292
Estimated Additional Revenue
SFR & Boating Trust Fund $ 2,128State Gasoline Tax $ 23,278
Recommendations
• Continue the lapsed boat registration program
• Incorporate findings into regular, annual reminders
• Incorporate findings into online registration systems
Customer Service
Next Steps
• OSMB expanding upon program efforts next year
• RBFF piloting programs in 4 more states next year
Questions?