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#opticon2015
Personalization Using Optimizely Audience Integrations
Clarissa Bukhan Technology Partnerships, Optimizely
Trevin Chow Director of Product, Microsoft
Ravi Venkatesan Conversion Analyst, Citrix
Stacy Hill Analytics Manager, Access Intelligence
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Agenda
Why is Personalization Relevant? Panel Discussion featuring Microsoft Store, Citrix, and Access Intelligence Q&A
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73% of consumers prefer to do business with brands that use
personal information to make their shopping experiences
more relevant – Digital Trends
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Data
Audience
Experience
How do I make my data actionable?
How do I know who to target?
How do I deliver the right experience?
The Challenge
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EXPERIENCE
DATA
AUDIENCE
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#opticon2015
Clarissa Bukhan Technology Partnerships, Optimizely
Trevin Chow Director of Product, Microsoft
Ravi Venkatesan Conversion Analyst, Citrix
Stacy Hill Analytics Manager, Access Intelligence
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Visit the Optimizely Partner Directory: optimizely.com/partners/technology
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#opticon2015
Thank You!
Clarissa Bukhan Technology Partnerships, Optimizely
Trevin Chow Director of Product, Microsoft
Ravi Venkatesan Conversion Analyst, Citrix
Stacy Hill Analytics Manager, Access Intelligence