Optimizely X Product overview and demo Experiment Everywhere
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Optimizely X
Product overview and demo
Experiment Everywhere
Nate Wright
Product Marketing
Housekeeping1. We are recording this webinar
2. You’ll receive recording and slides
3. Use the question box to ask questions during
the presentation
4. We’ll answer all questions at the end
76%
Customers have higher than ever expectations.
SOURCE: IBM Institute for Business Value report
of consumers expect organizations to understand their individual needs
Quintillion
We’re all drowning in data
Bytes of data created every day
SOURCE: IBM
(10 ) 18
2.5
$127 Billion
And competitors seem to be cropping up at every turn.
is invested globally by VCs looking to fund innovative companies
SOURCE: KMPG VENTURE PULSE
Experimentation
The key to unlocking innovation and staying ahead of the competition?
Optimizely X: Operationalize Experimentation Across the Organization
Enable Rapid Experimentation by Everyone
Experiment Everywhere on Any Channel and Device
Deliver High-Performing Personalized Experiences
Optimize Anything that Matters to your Business
Demonstration
Demo customer
● Online apparel retailer
● Key performance indicators: conversion rate and average order size
● Want to test visual elements as well as core site functionality
● Need to be able to experiment across touchpoints
Optimizely X Web ExperimentationDeliver great web experiences on every device
Optimizely X Web PersonalizationDeliver targeted content and experiences in real time
Optimizely X Web RecommendationsDeliver recommended products and content
Optimizely X Full StackDemocratizing the power of deep experimentation
using Python, Java, Ruby, Node and more
Optimizely X MobileDeliver great mobile app experiences
Optimizely X OTTDeliver great over-the-top TV app experiences
Experimentation Platform
Ari Sheinkin, Vice President, Marketing Analytics, IBM
“Optimizely helps us to maintain a rapid pace of experimentation, improves our ability to deliver marketing driven business results, and empowers our team to seek data and instill scientific approaches into their work.”
112% increase in sign ups for Watson Community
Triple digit increase from the baseline resulting from average test
20X increase in number of experiments and widespread adoption
IBM transforms into a culture of experimentation
Key takeaways1. Optimizely X the easiest and most powerful way to
experiment
2. Experiment across all of your customer touch points
3. Everyone in your organization can experiment
4. Customers across a variety of industries are using Optimizely to make more data-driven decisions
Next steps
Learn about our planswww.optimizely.com/plans/
Sign-up for a Free Trialwww.optimizely.com/get-started/
Join the communitywww.optiverse.com
21 3
Questions
Next steps
Learn about our planswww.optimizely.com/plans/
Sign-up for a Free Trialwww.optimizely.com/get-started/
Join the communitywww.optiverse.com
21 3
Thank you
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