Optimizely Experience - Neil Patel

6 UNORTHODOX FUNNEL OPTIMIZATION STRATEGIES GUARANTEED TO DOUBLE YOUR GROWTH

Neil Patel KISSmetrics

@neilpatel #KISSmetrics

DOING BUSINESS ON THE WEB FOR

11 YEARS

RUN AT LEAST 4 NEW A/B TESTS A MONTH

IDEA #1 FLIP AROUND YOUR FUNNEL

Conversion optimization is like dating

Why does your funnel have to look like this?

Engage with your visitors first

Engage with your visitors first

Results

52.11% INCREASE IN SIGNUPS

IDEA #2 EVOKE CURIOSITY

People will drop off, unless…

Give a reason to stick around

Give a reason to stick around

Give a reason to stick around

Results

63.5% INCREASE IN FOLLOWUP

RESPONSE

IDEA #3 DON’T FORGET TO FOLLOWUP

Stay top-of-mind

Stay top-of-mind

Train your users Train your visitors that need to take action in order to receive a benefit. From clicking on a link, to watching a video, to even putting in an email address.

- Train people to click - Ask for micro commitments - Give before you ask - Be patient

“You need to train your visitors to buy.”

Tim Sykes

Results

84.7% INCREASE IN REVENUE

IDEA #4 QUIZ YOUR VISITORS

Use interactive quizzes

Use interactive quizzes

Tips on creating quizzes

1. START WITH 5 QUESTIONS 2. USE IMAGES WHEN POSSIBLE 3. LIMIT YOUR CHOICES PER

QUESTION TO 4

Results

281% INCREASE SIGNUPS

IDEA #5 MAKE SIGNING UP EASY

People are lazy

People are lazy

Results

59.4% INCREASE SIGNUPS

Test your call to actions

Results

22% INCREASE SIGNUPS

IDEA #6 GET PERSONAL

People want to feel special

Use geo based data throughout your funnel

Use geo based data throughout your funnel

Use geo based data throughout your funnel

Results

68% INCREASE IN

ENGAGEMENT

THANK YOU!

Neil Patel kissmetrics.com

[email protected]