Nationwide Campaign

• 1. grameenphone

2. Response is a Strategic MarketingSolution Provider which is renderingservices with actionable aptitudeand research based solutions to themultinational, local, government andnon-government organizations since1996. A team of professionals,carrying out its functions in fourdimensions such as promotionalactivities, marketing operations, 3rdparty outsourcing as well asconducting social and marketresearch.The Company is committed todelivering Actionable Intelligenceinto the clients need andIntelligence that translates into apositive marketing message thatworks all the time. 3. This is the 3rd Phase of GPs rural activation with the 65%untapped audiences.Core purpose:Provide rural population with better communicationfacilitiesOptimization of countrys widest networkMarket share augmentation 4. Breaking the high price misconceptionLetting the audience know that calling dear ones is notexpensive anymore and easier than everPopularize Internet services to the right audienceMake GP product portfolio familiar 5. LocationCollege/ High schoolCourtyardHaatAudienceStudentsWomen/ HousewivesMass people 6. Our campaign strategy consists with:Communication with the help ofCreative ToolCreative ExpressionPR EventsLocal Branding, etc. 7. The meaningmeans freedom, convenience, and the pleasure of being with the dear ones 8. The meaning:means freedom, convenience, and the pleasure of being with the dear ones 9. Plantation by gp signWill be known as gp tree 10. Je Thake Apon Hoye Hredoyer SpondoneSe Thakuk Bondhu Hoye Shohoj BadhoneExerted from the grameenphones suitable packagesAponSpondonBondhuShohojBadhon 11. Mobile Campaign by Branded Caravan Creative tool presence Mask MFU Show Branding Materials Promotional Items 12. StickerLeafletPosterBalloon 13. CapPenT-ShirtKey 14. Sitting on a number written PVC 15. Solving Puzzle 16. Google QuizWhat is the meaning of roaming? 17. Finding packages from the sloganHow many gp packages are there in the slogan? 18. Route plan preparation, Coordination with Regional GPConcern, Static Media Placement and reportingAdvance Team 2 teams will conduct Uthan meeting2 female Bp (4)1 Supervisor (2) College communication Haat campaignBp male (3) 19. Advance TeamLocation Analysis,Taking permissions,And Static MediaPlacingCommunicating withlocal PoS andHeadman andrewardingMain Activation TeamUthan ActivationCollege and HaatCampaign 20. A trained team of male/female BP and supervisor with a decorative/branded microbus willcommunicate to the target group,Uthan activity will be known as Kothar Uthan,Activision of Schools & Colleges will be known as Pocket vora Bishwa,Haat activity will be known as Kothar Haat,AV show in Schools, Colleges and local Haats,During the campaign some stratic media placement will be fixed in all stage to register thebrands communication in users mind. 21. During I-gen CampaignDuring I-gen Campaign 22. Logistic installation and venueprofiling.Announcement and introductionAsking some interesting questions andselecting the correct repliersGamesQA session & gift distributionSound installation for music andgatheringAV ShowFestoon FixationLogistics:Generator, Multimedia ProjectorLaptop & Screen, AV, Leaflet,Backdrop, Festoon 23. X StandBuntingsBackdropPoster 24. Showing the AV to nourish the youngstersOpen house quiz contests like AV quiz, google quiz in i-tab, fast textingcompetition, quiz on the gp packages, asking the campaigns slogan.Meanwhile students will be asked to participate in the indoor games like shobjanta, solving the puzzle, etc.Rewarding the winners 25. Showing the AVAn inspirational AV My World in My Pocket 26. AV quiz: The questions related to the AV,Google quiz in i-tab: To find an correct answer of the question in i-tab,Fast texting competition: Fastest text sent to a number will be the winner,Quiz on the gp packages:Asking the campaigns slogan.Open house quiz contests 27. NFPE ananda School yard meetingSegmentation study yard meeting 28. X StandBuntingsBackdropPoster 29. Logistic installation and venueprofiling.Announcement and introductionAsking some interesting questions andselecting the right repliersGamesQA session & gift distributionSound installation for music andgatheringBranding Materials FixationLogistics:PVC, Leaflet, Backdrop, Poster,Buntings 30. Decorating the selected uthan with backdrop and buntingsAnnouncement to gather women from the areaLetting them sit in a number written PVCAsking them questions according to the numbersFemale BPs will perform a short narrative play on call rate and networkAsk someone to call some oneShowing how to call someone (Familiarize the green button)QA/ Quiz session,Games: Putting a basketball in a ring, Ludu,Gift distribution 31. A demo session will be carried out in order to show howeasy it is to call the dear ones hands-on experience for the audience about the wonderof that Little Green Button on cell phonesJoto jai bolen, botam kintu ektai. 32. A character wearing product name and mask willappear and talk about various products from GPportfolio in short intervals while the board game is on 33. 2 Female BPs in a team will conduct Kothar Uthan meeting.(02 team will work simultaneously.)Profiling the meeting area for message sharing by buntings and othersOne Bp will ask them questions.The other BP will help to participate the meeting 34. A regular scenarioProjector in a haat 35. X StandBuntingsBackdropPoster 36. Logistics PoS installation and venueprofiling.Announcement and introductionQA session & gift distributionAsking some interesting questions andselecting the right repliersSound installation for music and gatheringMultimedia Film ShowFestoon FixationLogistics:Generator, Multimedia Projector&screen, AV, Leaflet, Festoon 37. The Pocket vora bishwa team will come to the haatBackdrop, Sticker & Festoon fixationHand Mike AnnouncementLocal PoS will be sitedA BP will start the program by a short brief on the campaignAV showQA session,Games Matching, Basket ball,Leaflet and Gift distribution 38. Supervisor will verify the contacts , location and relatedissue to ensure the quality.Maintain daily call report with database and photographfor the evidenceShadow supervision from the managementBack check 39. Pre event report (Venue confirmation, college etc) toconcern by mail regularly.Execution report( Event start properly)Post event(Contact, gift distribution, photograph etc)by SMS and mail regularly. 40. Uthan meeting: 2 team* 3 meeting* 40 days* 15 teams 3600 meetingCollege: 1 team* 1 college* 40 days* 15 team 600 collegesHaat: 1 team* 1 Haat* 40 days* 15 team 600 HaatsUthan meeting: 3600 meeting* 30 nos 108000College: 600 college* 200 nos 120000Haat: 600 Haat* 1200 nos 720000Total Target contact 948000 41. Gift hamperT-shirtLeafletBuntingsRoman BannersStickersBackdropPosters 42. LogisticLaptop, Projector,SoundGenerator, Lighti-padFlip chart and X-stand with bannerTransportMicrobusPOPTin BoardFestoonLeafletSticker